CCHBCI

WORKFORCE ENGAGEMENT PROGRAM

2006/2007

Altis, Milano - 4 September, 2007

The Coca-Cola Company

The Coca-Cola Company Anchor BottlersAnchor Bottlers

Ownership of brands

Production of

concentrate

Consumer Marketing

External Relations

Production

Distribution

Sales

Trade Marketing

External Relations

The OrganisationThe Organisation

Our Mission & ValuesOur Mission & Values

OUR MISSIONTo refresh our consumers; partner with our customers;

reward our stakeholders and enrich the lives of our local communities

OUR VALUES•Acting with integrity and delivery on every promise•Committing passionately to excel at all we do•Competing to win, as one team•Ensuring our people reach their full potential•Treating everyone openly, honestly and with respect

Coca-Cola HBC Italiais the biggest producer and distributor of products from

The Coca-Cola Company in Italy

The Core BusinessThe Core Business

WaterWater

To expand its product portfolio and respond to consumer needs, in 2006 Coca-Cola HBC Italia, together with Coca-Cola Italia, acquired:

Founded in 1896 in the town of Rionero in Vulture (Potenza) and with strong local associations, the company works using innovative technologies. All its waters stand out for their high quality and distinctive personality, to satisfy different needs and tastes

Note: Employee Engagement Index is the percentage of respondents who marked either a ‘4’ or a ‘5’ on all three employee engagement questions (effort, advocacy and retention)

*Effort is a recent addition to the PeopleMetrics Employee Engagement Index

53%

76%

65%

72%

36%

70%

47%

63%

54%

66% 68% 69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Overall EmployeeEngagement Index

Effort* Retention Advocacy

Italy Overall CCHBC Overall PM Database

Employee Engagement Index

We Developed a Comprehensive Follow Up Plan

We Developed a Comprehensive Follow Up Plan

June 06 Nov 07Sept – Oct 06Nov – Mar 06

Communication

Communication

Action PlanAction Plan

MeasurementMeasurement

Action ImplementationAction Implementation

Follow-upFollow-up

Engagement Survey

Engagement Survey

July 06

TodayToday

Action SettingAction Setting

Results & Action PlanResults & Action Plan

Executive Committee

‘

Management Team

Multifunctional Engagement Team

June 5th, 2006

Actions impact assessment

July 19th, 2006

Internal stakeholders

Sept/Oct

2006

Focus groups:”PARLIAMO DI NOI” to test/collect additional actions

Validation of the Action Plans & Project Team Definition

November 2006

We have built a 4-step process for actions settingWe have built a 4-step process for actions setting

Analysis and brainstorming on actions

6 projects in 3 areas

My companyis a fun place

to work

My Workload is Manageable

(Sales)Opportunity to

Grow

CCHBCI Free Time ClubCCHBCI Free Time Club

Technologies & SystemsTechnologies & Systems Training Portal Training Portal Cars for Market Developer Cars for Market Developer

Roles, Processes & Tools Roles, Processes & Tools Personal Opportunity ProgramPersonal Opportunity Program

Technology & Systems

Printers For all Remote UsersPrinters For all Remote Users

UMTS Cards to all Sales Force

UMTS Cards to all Sales Force

Roles, processes, tools

All 25 Sales job Descriptions (Customer & Field) have been re-designed:1.Region Sales Director2.IC Sales Manager3.IC Area Head4.IC Local Key Account Coordinator5.IC Local Key Account6.IC District Sales Supervisor7.IC Market Developer8.IC Market Developer No DSD 9.FC Sales Manager10.FC Area Head11.FC Local Key Account Coordinator12.FC Local Key Account - DO13.FC Local Key Account - IPER14.FC District Sales Supervisor15.FC Market Developer16.Region Trade Marketing Dept. Head17.IC Customer Director18.IC National Account Manager19.FC Customer Director20.Group National Account Manager21.FC National Account Manager22.Commercial Planning & Info. Manager23.IC Sales Support Manager24.FC Sales Support Manager25.Sales Forecasting Manager

Training Portal

On line by February 12 th !On line by February 12 th !

A new space, available for A new space, available for all the employees , that all the employees , that will stimulate and promote will stimulate and promote access to training and access to training and development initiatives by development initiatives by intranet connection .intranet connection .

New tools :New tools :• Training historyTraining history• On line calendarOn line calendar• On line enrollmentOn line enrollment• Automatic mailing notification for enrollmentAutomatic mailing notification for enrollment• Record and Track Coaching sessionsRecord and Track Coaching sessions• Record and Track Training on the Job sessionsRecord and Track Training on the Job sessions• Language training …Language training …

Within May and June over 1.300Within May and June over 1.300contactscontacts

… … E-learningE-learning

Training Portal

Personal Opportunity Program on Intranet

Private Use for MD cars

WORKING PROGRESSGo Live 2008

Coca-Cola HBC Italia Card

0001

CCHBC Italia Free Time Club

Credit Card American Express

• No expenses limit• Insurance Coverage for

travel• Free Annual Fee

Intesa San Paolo Bank

Discount on:

• Bank Account

• Loans

• And other financial products

“Teatro & Viaggi”

• Info service on theatres, concerts & events;

• Booking & delivery at offices;

• Discounts

Discount on travel package for all Club Med

venues

Discount traveling with Alpitour

Discount on IT Products

Discount in local shops

Discount on new cars purchase

RegentInternational Travel

• Two persons dedicated to CCHBCI Employee Travel Counseling

• Ticket delivery at Office sites

• Discount on travel packages

RegentInternational Travel

• Two persons dedicated to CCHBCI Employee Travel Counseling

• Ticket delivery at Office sites

• Discount on travel packages

CCHBC Summer Camp

FunFunSportSport

New friends

New friends

NatureNature

Engagement Projects’ Communication: Some examples

Portale della Formazione

INTRANETPer saperne di più visita

e per la tuaformazione

Costruisciil tuo

percorso

Più stimoliper il tuosviluppo

Cos’è?Un nuovo strumento interattivo accessibile via intranet dovetroverai i corsi disponibili per la tua crescita e sviluppo professionale.

Portale della Formazione

INTRANETPer saperne di più visita

e per la tuaformazione

Costruisciil tuo

percorso

Più stimoliper il tuosviluppo

Cos’è?Un nuovo strumento interattivo accessibile via intranet dovetroverai i corsi disponibili per la tua crescita e sviluppo professionale.

Confirmation of the quality of the organisation and its working climate arrived in 2006, when Coca-Cola HBC Italia was recognised as one of the 3 best companies to work for in Italy and one of the 100 best in Europe for management and development of employees. This recognition came from the Great Place to Work Institute, the international body tasked with identifying the world’s est workplaces.

Cefriel

Coca-Cola HBC ITALIA

American Express

Sevel

Johnson Wax

Logica Cmg

Abbott

Cisco System

Ferrari Spa

Microsoft Italia

109

2,583

789

5,143

153

63

1,988

405

2,675

759

10

3

4

5

6

7

8

9

1

2

WorkplaceWorkplace

Key Learning

• Senior leadership commitment is key to enhance sustainability of the program

• Employees involvement in results analysis and solution creation

• Engagement is not a “quick fix issue” but it is a long term program

• You get what you measure: track progress and follow up along the process (pulse surveys, focus groups two way feedback, questionnaire)

• “What goes around comes around”: be ready to act immediately upon engagement key findings

…Communicate, communicate, communicate…