CCG Pitch Deck FA16
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Transcript of CCG Pitch Deck FA16
2H2016
Overview Who We Are Adding Value Contact Us
What is CCG? 2Overview
Overview Who We Are Adding Value Contact Us
A STUDENT-RUN CONSULTING FIRM
TIMELINE
Mission Statement: Empowering students to think creatively and solve
challenging problems to create value for our partners
• 25 active consultants from Claremont McKenna College, Claremont, CA
• Student-run, for-profit consulting firm → closed client projects worth $16,000+ in ‘15-’16 year
• Advised by consultants from BCG, Accenture, Alvarez & Marsal, and Optimity Advisors
• We recruit the best.• CMC has a ~9% acceptance rate.
• CCG has a ~10% acceptance rate.
• We employ problem-solvers with an analytical bent.
• We are more than just consultants.• We are Entrepreneurs, Coders, Investors, Artists, Athletes. Our diverse base of individuals
allows us to tackle problems multidimensionally.
• Our thinking is multidisciplinary.• We employ mindsets across many disciplines: accounting/finance, computer
science/software development, entrepreneurship, math/science, and sales/marketing.
3Who We Are
Early Access to Elite Talent
Overview Who We Are Adding Value Contact Us
And we’ve had the opportunity to learn from the best.
CCG
Top 9% Top 0.9%
CCGCMC
StudentsCMC
Applicants
4
Our Group’s ExperienceWho We Are
Overview Who We Are Adding Value Contact Us
InvestmentBanking Consulting Technology
Financial Services
Our Current Consultants’ Professional Experience
Our Advisors
Adding Value 5
Why Work with CCG?
Overview Who We Are Adding Value Contact Us
We have helped a range of clients, from early-stage startups to large corporations. Let us help you.
01We value professionalism.• We recruit members with professional experience--and foster it with our
culture.
• Our standard is to get things done quickly, efficiently, and thoroughly.
02Our teams are self-sufficient.• Your time is valuable. Our apt consultants operate autonomously, and our
organizational leadership will minimize your micromanaging.
03We cater to your needs.• We realize business demands come first. We work on a need-to-do basis.
• Our teams adapt and consistently produce, regardless of the variance or scale of workload.
What CCG Provides6Adding Value
Overview Who We Are Adding Value Contact Us
Go-To-Market Strategies
Search Engine Optimization
A/B Testing
Web Analytics
Social Media Growth
Market & economic research and analysis
Data analysis & presentation
Proprietary Research
CRM Implementation
Content Creation (e.g. Website, Social Media)
How CCG makes sure your
investment is NPV Positive
CCG provides a broad and expanding array of professional services.
Why Work with CCG7Adding Value
Overview Who We Are Adding Value Contact Us
01Committed to problem solving
• CCG is driven by a passion to develop systematic solutions to strategic problems.
02Adapt to inconsistent project streams
• We understand work is done on a need-to-do basis.
• No matter the variance or scale of workload, our teams adapt and consistently produce.
03Prepared to tackle the range of problems that come with growth
• Diversity of project teams provides a variety of perspectives to generate creative solutions.
04Passionate about fostering growth• As an entrepreneurial organization ourselves, we understand the
challenges of growth and are eager to help you forge your way.
What CCG Provides8Adding Value
Overview Who We Are Adding Value Contact Us
Search Engine Optimization(SEO)
Web Analytics
A/B Testing
Go-To-Market Strategies
Turnkey Social Media Management
Market & economic research and analysis
Data analysis & presentation
Proprietary Research
CRM Implementation
Content Creation (e.g. Website, Social Media)
How CCG makes sure your
investment is NPV Positive
How we initiate your growth How we support your growth
Our Consulting Process9Adding Value
Overview Who We Are Adding Value Contact Us
Second stepWe develop a detailed project proposal including goals, deliverables, timeline, fixed pricing and an introduction to your team. This is an interactive process – we work with you to make sure the engagement is tailored to your specific needs.
Fourth stepWe provide hard
deliverables for each component of the project,
with an emphasis on actionable items for your
firm.
First stepDiscovery phase: phone or Skype call to find a fit between your needs and our services. We will also come prepared with thoughts on how we could add value to your firm.
Third stepThe CCG teams work autonomously, producing work for five hours per week. We can scale to the project’s demands by drawing from our large group of talented consultants. We will also update you on our work with regular calls (or visits if possible).
CCG’s Impact: Past and Current Clients10Adding Value
Overview Who We Are Adding Value Contact Us
Past Project #111Adding Value
Overview Who We Are Adding Value Contact Us
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Incomplete and disorganized customer relationship database
High bounce rates on client’s core website
Fierce competition in search engine ranking
Decreasing ROI on YouTube video marketing strategy
01CRM
02Analytics
03SEO
Marketing
04
Seamless transition of client’s database to new CRM system, cleaning of 200+ contacts
Redesign parts of the websiteBounce rate decreased from 60% to 35%Average session duration increased by 50%
Surveyed 20 HNWIs to find mismatches between target clientele preferences and current marketing strategy
Curated and generated 7,000 words+ of new content to ensure high ranking in search engine results
The Problem Our Solution
Past Project #212Adding Value
Overview Who We Are Adding Value Contact Us
01
02
03
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Introduction to Website Analytics data and terminology (Client had never seen Google Analytics data before)
Detailed analysis of user interaction with different pages of website
Explanation for difference between the interaction of direct and referred visitors on the product page
01Analytics
02Analytics
03Research
Research
04
Google Analytics report with on website’s most important aspects such as Viewer Acquisition, User Flow, and Conversions
Report summarizing individual user scrolling, clicking, and movement behavior using Hotjar data
Conducted a survey to examine the first impressions of potential customers when arriving on the product page
Developed buckets of users based on industry characteristics and used Google Analytics data to estimate bucket size.
Client Need Our Deliverable
Creation of Viewer Archetype and methodology to best serve each group
Contact Us13
Co-President Jon Shaw: [email protected]
Co-President Su Min Ha: [email protected]
Learn More
Overview Who We Are Adding Value Contact Us