CCD alignment strategies with SB

By:1. Chandan 11. Swapnil111. Gagan1V. SandeepV. PriyaVI. Parvez

Basic business/competitive strategy @ Coffee day

Product DiversificationMore personalized attention to the

customerIntroduce Break Dance ClassesBeing more localAmbienceMusic QualityWi-Fi ZonesTime Pricing

Identify a functional strategy for Coffee day in alignment with the above.

Increase employee training cost

Increase new product launches

Hire Multi-talented employees

Identify the workforce requirements (in terms of employee competencies & behaviors) this strategy requires.

JovialHighly inclined towards

customer serviceIf Customer exceeds bill

threshold , employees should give a demo break dance for them

High energy level

Specify HR activities necessary to produce the effect of a Starbucks coffee shop

Increase incentives (Bean stock)Yoga ProgramsSpiritual fulfillmentHigher management should

know all employees by their name

Metrics that can be measured for the success of HR strategy.

Avg time of customer spentTAT for CustomerDelight level of CustomerRepeat Purchase level of

customers

Thank You