CONSCIOUS CONNECTIONthe digital magazine for cultural creatives | 2017 media kit

OUR MISSION

EMPOWER PEOPLE TO CHANGE THE WORLD DOING WHAT THEY LOVE

WHO WE AREConscious Connection is a digital magazine and content marketing firm dedicated to helping authentic brands make meaningful connections with their core customers.

We’re passionate about creating engaging content that inspires people to act consciously.

STORYTELLERS & DIGITAL MARKETERS

Editorial / PR Experts: We’ve got deep experience across the PR and traditional editorial landscape that drives our earned approach to content marketing.

Marketing Strategists: Our team of integrated digital marketing strategists ensure your content distribution and amplification strategy is achieving maximum impact & ROI.

OUR GLOBAL REACH

Unique Monthly Visits

60,000

Email Subscribers

20,000Annual Content Reach

15 million

5,700+Facebook

13,475+Instagram Tags

1,450+ 56,270+Twitter Story Shares

34average age

55%

45%

Female

Male

THOUGHT LEADERS • CELEBRITY ADVOCATES • NONPROFITS • SOCIAL ENTREPRENEURS • CONFERENCE PARTNERS • ECO AMBASSADORS • ACTIVISTS • INNOVATORS • AND MORE!

1,000+In Our Network

OUR READERThe cultural creative is a conscious consumer dedicated to lifelong learning and positive social impact.

Conscious: High levels of empathy and awareness of global issues. Above average emotional and spiritual intelligence.

Sophisticated: Connoisseur’s of style and taste with a preference for authentic brands and experiences. Enjoyment of the finer things in life with minimal footprint.

Successful: Thought leaders in their respective fields with an average HHI above $100K. Prefer to pay more for socially conscious products and experiences.

86% engage in outdoor sports such as hiking, skiing, surfing, & diving.

ACTIVE

92% think companies should support the environment.

GREEN

82% engage in some form of creative activity such as music, art or writing.

CREATIVE

78% have travelled four or more times in the past year.

NOMADIC

WHAT WE DOWe offer a diverse suite of integrated marketing solutions designed to build brand equity and drive sustainable customer acquisition. Our strategic approach leverages the following tactics:

We craft compelling campaigns to engage

your target audience and galvanize action.

CONTENT MARKETING NATIVE ADVERTISING

Our approach to native advertising focuses on building trust with your

target market.

INTEGRATED DISTRIBUTION

Each piece of content we develop follows our

integrated multi-channel distribution strategy.

DIGITAL STORYTELLING

We leverage sequential retargeting to build a relationship with your

target audience.

OUR TEAMOur core team brings diverse expertise across the PR & digital media ecosystems. We’ve also got over 30 experts on staff in the areas of sustainability, social business, health & the creative lifestyle.

Founder & Publisher

Anthony oversees all aspects of your

marketing strategy ensuring your success

from start to finish. He loves to surf & ski.

ANTHONY CHIARAVALLO

Editorial Director

Sophia is in charge of our editorial calendar,

ensuring each article meets our highest

quality standards while driving user action.

SOPHIA BENNETT

Senior Editor, Health & Wellness

Lauren runs our Health & Wellness column

and is dedicated to empowering people to

achieve their full potential. Yoga lover.

LAUREN GROGAN

EARNEDmedia

OWNEDmedia

SHAREDmedia

PAIDmedia

AUTHORITY Optimized content Shareable content Engaging content

Google Authorship

PAID MEDIA Facebook Sponsored Posts

Sponsored TweetsTwitter Cards

Fan Acquisition Lead Generation

Outbrain

INCENTIVE Affiliate

Brand AmbassadorsSponsored ContentNative Advertising

CONTENT Create from Experts

Employee StoriesConsumer Stories

User-generated Content Reviews

Brand JournalismWebinars, Videos, Podcasts

PUBLICITYMedia RelationsBlogger RelationsInvestor Relations Influencer Relations

INFLUENCER ALIGNMENTInterview Feature AdjacencyRelevant Social DistributionLoyalists turned to Advocates

PARTNERSHIPSCharity Tie-insCommunity Service Co-branding

SOCIAL MEDIAFacebook TwitterLinkedInYouTubePinterestInstagramVine Google+

OUR DISTRIBUTION MODEL

AwarenessTotal Impressions / Reach

DiscoverySocial & Content Engagement

ConsiderationClick-Throughs, Website Traffic

ConversionLeads Captured, Opt-Ins, Online Sales

RetentionRepeat Customers, Brand Advocacy

Sequential storytelling

through retargeting

Campaign KPIs are measured in a variety of ways, each of which correspond to different stages in the online customer journey.

We measure success each step of the way and optimize in real-time to drive brand awareness, consideration, and ultimately conversion.

OUR MARKETING FUNNEL

OUR AWESOME CLIENTSWe’re inspired by the company we keep and proud to have done content marketing for a lot of great brands and organizations at the forefront of the cultural creative movement. Here’s a few:

INFLUENCER ALIGNMENTWe offer a unique program to drive even more awareness of your content by partnering with relevant influencers and aligning your content with an exclusive interview feature.

As the youngest pro-surfer to ever win an ASP Pro Junior event, Sally Fitzgibbons has been making waves in the surfing community for years. But did you also know she is passionate about helping people achieve their fitness & nutrition goals?

SALLY FITZGIBBONS

Influencer Identification: We identify up to five influencers based on factors of reach, resonance and relevance to your brand’s voice.

Media Outreach: We conduct all the media outreach and arrange the interview with our target influencer ensuring alignment to your brand.

Integrated Launch: We launch your content alongside the influencer interview feature – driving a ton of relevant traffic to your feature.

JASON MRAZ & TAYLOR GUITARS

STRATEGIC PROCESSWe follow a four phase strategic activation process for your content marketing campaign that emphasizes rapid digital experimentation & real-time optimizations to deliver synergistic results.

INSIGHTS GATHERING +

AUDIENCE DEVELOPMENT

Phase I

CONTENT CREATION &

MARKETING STRATEGY

Phase II

INTEGRATED LAUNCH +

OPTIMIZATIONS

Phase III

KPIS, MEASUREMENT &

REPORTING

Phase IV

CHANGE THE WORLD WITH US

Email: connect@cczine.com

Website: www.cczine.com

Twitter: @conconnections

Instagram: @consciousconnection

Facebook: Conscious Connection

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