Bajaj Pulsar VS

Hero Honda CBZ

Vismeet Mehta 10DM-180Dileep Bajaj 10DM-045Puneet Mehta 10DM-109Sumedha Nanda 10DM-159Akansha Goyal 10IB-006

Rise of CBZThe first four – stroke 150cc bikeIntroduction of first ‘Performance

Bike’ at a mass levelTagline - “Motorcycling

Unplugged”.Regarded as one of the best

looking Indian bike till dateSuperior Technology.

Launch of PulsarPulsar twins launched in 2001‘Definitely Male’ – Positioning

Statement.Masculine FeaturesFuel efficient.Cheaper as compared to CBZ.

Head to HeadCBZCBZ upgraded itself to CBZ Star.New Graphics for better looks.New carburetor.

PulsarCame up with DTSi Technology.Alloy wheels and all black styling.Nitrox SuspensionAlso available in 180cc segment

Pulsar edged over CBZPulsar technology outplayed CBZ.Ad campaigns were focused on

superior technology (DTSi).Promotional campaign “Distinctly

Ahead” hit the psyche of the TG.Finance schemes through Bajaj

Finserve.Hero Honda left the 150cc

segment in 2005.

Pulsar’s DominationNo Competition in 180cc market till

2005.No strong competitor in 150cc

marketPulsar emerged as the sport bike in

the premium segmentExsistance of Bajaj Finserv LimitedBajaj Pro Biking Showroom - a

concept store targeted to pro bikers

Marketing StrategyBajajMarket Leader in Premium Segment58% of Sales from standard segmentStrategy : Strengthen premium segmentBecome a major player in the executive

segmentHero HondaMarket leader in executive segment96% of sales from executive segmentStrategy : Strengthen executive segment,

become a major player (once again) in the premium segment

Rebirth of CBZCBZ launched with new

technology and bolder look.CBZ Xtreme – “Live Extreme”.Maintained its position of giving a

superior riding experience.Voted as “Bike of the Year”.2010 – The unstoppable thriller,

Live Extreme

Technical Specifications

SPEC BAJAJ PULSAR HERO HONDA CBZ XTREME

C C 149.01 CC 149.2 CC

TORQUE 13.9 N-M@6500rpm

12.8 N-M@6500rpm

BHP 14.09 @8000rpm 14.4@8500rpm

GEAR 5 SPEED 5 SPEED

STARTER ELECTRIC/KICK ELECTRIC/KICK

WHEEL BASE 1320 MM 1325 MM

TYRE 100X90 (alloy wh) 100 X 90(alloy wheel)

MILEAGE 50-55 45-50 KMPL

PRICE 67000 62000

Product Portfolio Segment Bajaj Hero Honda

Executive & Economy Platina CD-DawnPlatina 125 DTS-Si CD-DeluxeXCD DTS- Si 125 Splendor PlusXCD DTS- Si 135 Splendor NXGDiscover 135 DTS-Si Super SplendorDiscover DTS-Si Passion PlusPulsar DTS-I 135 Passion Pro

GlamourGlamour PGM F1Achiever

Gearless Kristal DTS-I Pleasure

Premium Pulsar DTS-I 150 CBZ XtremePulsar DTS-I 180 HunkPulsar 220 DTS-I KarizmaAvenger DTS-I Karizma ZMR

Why is CBZ Xtreme superiorHero Honda technology is more

reliable.Better resale value.Although Bajaj has cheaper spare

parts, its maintenance cost is higher.Hero Honda is safer on road.CBZ Xtreme is currently cheaper in

the 150cc segment.CBZ Xtreme comes with EDGE

technology for good throttle response

Pulsar VS

Hero Honda

Delivering Benefits

Staying Relevant

Consistency

Positioning

Pricing

Portfolio and Hierarchy

Using marketing activities

Understanding what brand means to

consumers

Sustained Support to

Brand

Monitoring Brand Equity

0

2

4

6

8

108 8

109 9 9 9.5 9 8.93759

7

98

9 8.5 9 9 8.5625

Way AheadHero Honda is trying to come up

with a new segment of 180cc Dirt Bike.

Bajaj Pulsar might have a edge as the executive segment graduate to the premium segment