Experiential Opportunities

Billboards Rail & Bus Street MallsSubway Furniture

Station Domination: Amstel Light

Billboards Rail & Bus Street MallsSubway Furniture

Station Domination: Bravo Top Design

Billboards Rail & Bus Street MallsSubway Furniture

Station Domination: Westin GCS

Billboards Rail & Bus Street MallsSubway Furniture

Interior Train Wraps

Outdoor works with other media as well…

OOH = Impact!

FRAGMENTATION

Some advertising isn’t working like it once did

Medium 1970 2005TV Channels per HH 7 80+Magazine Titles 9,500 25,000+ Radio Stations 6,500 12,000+

CONSUMER CHOICES

Consumers can choose their content on-demand

CBS Out-of-Home Program w/ Spot TV Schedule

MEDIA TYPE:

Monthly Cost

# of Units/GRPs

% Reach DMA

3+ Eff. Reach DMA

Avg. Frequency

# of Imp.

CPM (Imp.)

Hypothetical Spot TV

Schedule

$1,505,227

552 GRPs

72.9%

58.2%

7.6x

70,356,000

$21.39

Reduced Spot TV

Schedule

$935,695

346 GRPs

66.3%

47.0%

5.2x

44,025,000

$21.25

CBS Outdoor Bulletins & Shelters &

KSBPs

$569,183

1,100 GRPs (20 Bulletins + 115 Shelters + 325

KSBPs)

88.7%

73.4%

12.4x

140,774,000

$4.04

CBS Outdoor OOH Program

+ Reduced Spot TV

$1,504,878

1,445 GRPs

96.2%

89.1%

15.0x

184,800,000

$8.14

Notes: The hypothetical Spot TV budget was set to approx. $1.5million.CBS OOH Program: 2007 4-Week Planning RatesCBS Outdoor Bulletin Coverage: Los Angeles, Orange County, Riverside & San Bernadino Counties, CA.CBS Outdoor Shelter Coverage: Los Angeles CountyCBS Outdoor Bus Coverage: Los Angeles & San Bernadino CountiesSpot TV CPPs: SQAD-MMG 3rd Qtr. 2007 EstimatesSpot TV GRP distributions: 25% Daytime, 25% Primetime, 25% Early Fringe and 25% Late Fringe

Target: Adults 18+ Market: Los Angeles DMA

TV’s Light Viewers are Similar to

Outdoor’s Heaviest Drivers

40%

28%

19%

9%

4%

15%

20%

21%

22%

22%

0%

20%

40%

60%

80%

100%

% of TV Viewing % of Miles Driven

- Media Audit, OAAA

Outdoor Makes Radio VISUAL

Higher Vehicle Mileage =

More Time With RadioMore Time With Radio

0

0.5

1

1.5

2

2.5

3

3.5

Hours

1 - 99

Vehicle Milers Per Week

2:45(hr:min)

100 - 260 Vehicle Miles

Per Week

2:50(hr:min)

261 or More Vehicle Miles

Per Week

3:27(hr:min)

Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

80% of Heavy Outdoor Viewers Listen

64% 62%

80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

5am-10am 3pm-7pm Combined

Source: Media Audit

to the radio during to the radio during rush hourrush hour

Outdoor Compliments Magazine Graphics

Outdoor Compliments Magazine Graphics

Outdoor Cuts through Newspaper Clutter

Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

2:12

1:10

0:41

In-Car Internet ReadingNewspaper

Average Daily Media Time Spent Average Daily Media Time Spent (Hours:Minutes)(Hours:Minutes)

OUTDOOR Stands Alone as an Overall High Impact Media Buy

Thank You!