CBS Outdoor 4 of 5
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Transcript of CBS Outdoor 4 of 5
Innovations
Billboards Rail & Bus Street MallsSubway Furniture
Lenticular Buses
Billboards Rail & Bus Street MallsSubway Furniture
Lenticular Dioramas
Electroluminescent Applications
• Lightweight, flexible, and luminescent material
• Automatically turns off in bright sunlight and functions on a low level of energy.
• Can be animated in entirety or with small “appliqué” components.
Electroluminescent Applications
Electroluminescent Applications
Interactive Shelters
Listening Posts
• Riders and passersby can “plug in” directly to OOH media format
• Sample exclusive content and interact with an advertising message
• Available inside trains and along platforms
“PLUG IN” SAMPLE
Wall FX
• WallFX technology projects a vibrant image onto an oversized wallscape
• Allows for fluid movement and “real-time” interaction with graphics
• Responds to commuters’ body movements and creates an entertaining and engaging brand immersion for all passersby
Malls
New Media Formats
Mall Dominations