Emerging Technologies

Malls Experiential Opportunities

DigitalMobile Innovations

Mobile

BlueTooth

• Bluetooth “dimensionalizes” Out-of-Home campaigns allowing commuters to take offerings with them:

– Video clips – Ring tones

– Podcasts – Graphic offers, etc.

• Ad message consumption can be 'place-shifted' to when the consumer has time to read and absorb… content can be shared and stored.

• Bluetooth messages can be updated throughout the course of the campaign.

BlueTooth: CBS

“BlueTooth Enabled” Markets

• New York, NY

• Los Angeles, CA

• Chicago, IL

• Philadelphia, PA

• Dallas/Ft. Worth, TX

• Atlanta, GA

• Minneapolis/St. Paul, MN

• Phoenix, AZ

• Denver, CO

• San Diego, CA

• Baltimore, MD

• San Francisco, CA

• Cleveland, OH

• Washington D.C.

• Miami, FL

Text Messaging

• SMS is a simple, engaging, interactive way Outdoor advertisers can connect with potential customers

• Over 190MM wireless subscribers in the U.S.

• 97% of all handsets are SMS capable – 120+Billion SMS messages sent in 2005

• 60+% of 18 – 34 year olds text message regularly

Text Messaging: Frito Lay

• Called 12-24 millennials to action with fun “text speak”

• Over 50,000 total texts received

• Over 20% of participants opted into company’s database

Winning OBIE Campaign: BBC

Digital

Outdoor: National Rollout

42nd St New York

42nd St New York

Chicago San Francisco

Atlanta

New York: The Cube

San Francisco: Bay Bridge Display

Atlanta: LED Bulletin

Atlanta: Rail Network

• 4-5 Networked Screens located throughout each MARTA Rail Car

• CBS Television programming continuously updated

• Multiple channels of FM audio to programming: Both English and Spanish

• Closed Captioning on Every Screen

• 5.8 Million Monthly Passengers

• 30+ Minute Avg. Commute

• Ride Team Available

Chicago: LED Bulletins

Clark & DiverseyClark & DiverseyOntario & StateOntario & State

Detroit: LED Bulletin

Billboards Rail & Bus Street MallsSubway Furniture

Electronic Buses

New York: LCD Urban Panels

Minneapolis: Mall of America

Los Angeles: South Bay Galleria