CBS Email Marketing Success Stories - Healthcare Industry

8/13/2019 CBS Email Marketing Success Stories - Healthcare Industry

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CASE STUDY

CBS Email Marketing Program - Success Stories

Each advertiser has an experienced tech team that builds a creative, effective

email and an assigned account executive to work with the them through the

entire deployment process - FOR FREE

CBS deployed advertisers emails to their target demo demographic based on

geography and behavior.

Each advertiser received a report showing all user activity after 72 hours of

deployment.

The following success stories are from advertisers in the Healthcare Industry.

Information provided by:

Gary Morgan, CBS Local Account Executive

[email protected]

310-359-3034 (mobile)

323-930-5564 (office)
mailto:[email protected]:[email protected]


2/10

CASE STUDY

REPORT & MEASURE CLICKS BY SPECIFIC LINK

Main Logo- Links to Home Page 763

Toolbar- Links to Respective Pages 141

Click Here Button- Links to Request Appointment Page 11

Free Membership Button- Links to Services Page 12

LowT in Text- Links to Low T Page 33

Webpage- Links to Home Page 11

You Tube Video- Links to You Tube Video 13

Social Media Toolbar- Respective Pages 25

TOTAL 1,009

VERTICAL: Health and Medical

OBJECTIVE: Increase Brand Awareness and Drive WebsiteTraffic

TARGETING:Male 35+, HHI $75, Interested In Health/Wellness

SUBJECT: Start Feeling Awesome Again

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens

1/27/2014 57,643 5,369 9.31% 1,009 1.75% 18.79%


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CASE STUDY


Top logo - Links to home page 43

Social Media/Website - Links to respective locations 97

Top navigation bar - Links to respective locations 242

Left Find a Provider button - Links to Aid Providers page 130

Bottom Website - Links to home page 15

Right Find a Provider button - Links to Aid Providers page142

TOTAL 669


OBJECTIVE: Increase Brand Awareness, Drive Website Traffic,and Promote Invisible Hearing Aid

TARGETING:Hearing Loss in Florida and Client Furnished ZipCodes

SUBJECT: The Worlds First 100% Invisible Hearing Aid

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens

1/24/14 51,915 5,319 10.25% 669 1.29% 12.58%


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CASE STUDY


Carewell Urgent Care Logo and photo - Links to Main Page 1028

Facebook Logo - Links to Facebook Page 213

Top Navigation Bar - Links to Respective Pages 334

Carewell Urgent Care URL Hyperlink - Links to Main Page 41

Pre-Register Online Text - Links to Pre-Register Page 37

Unsubscribe 34

TOTAL 1,687


OBJECTIVE: Increase Brand Awareness

TARGETING:All Consumers in 4 Mile Radius Around 01960

SUBJECT: Fast, Affordable, and Convenient Health Care NOW Openin Peabody

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

12/19/13 96,000 10,568 11.01% 1,687 1.76% 15.96% 34


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CASE STUDY


Join Now Image #1Links to Main Page 101

Minnie Fitness ImageLinks to Main Page 107

Navigation BarLinks to Respective Page 481

Join Now Button #1Links to Main Page 11

Join Now Image #2Links to Main Page 8

Join Now Button #2Links to Main Page 23

YouTube Video #1Links to Trainer Brad Page 21

Website TextLinks to Main Page 8

YouTube Video #2Links to Trainer Hamish Page 15

Social Media ImagesLinks to Respective Page 40

Unsubscribe 10

TOTAL 825

VERTICAL: Health & Medical

OBJECTIVE: To Promote Gym & Encourage Membership

TARGETING: Health & Fitness Enthusiasts with a HHI $60K+ withinClient-Furnished Zip Codes

SUBJECT: Lose Weight and Win 10 Grand


12/09/13 50,000 5,498 11.00% 825 1.65% 15.01% 10


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CASE STUDY


World Gym Website TextLinks to Main Page 139

World Gym ImageLinks to Main Page 191

Step 1: Locations TextLinks to Locations Page 82

Step 2: Schedule TextLinks to Main Page 61

Learn More ButtonLinks to Main Page 227

Unsubscribe 24

TOTAL 724

VERTICAL: Health & Medical

OBJECTIVE: To Increase Awareness About Store/Promotion

TARGETING:Ages 21-54 & Health/Fitness Enthusiasts within

Radius surrounding Client-Furnished Zip Code

SUBJECT: Buy One Membership and Get a Free GiftMembership!


11/12/13 51,000 5,082 9.96% 724 1.42% 14.25% 24


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CBS E-MARKETING


Whole ImageLinks to Facebook Page 372

Unsubscribe 2

TOTAL 374


12/11/13 35,000 4,738 13.54% 374 1.07% 7.89% 2


OBJECTIVE: Brand awareness

TARGETING: LGBT Hispanic or African American

SUBJECT:SCORE. #Suit Up LA


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CASE STUDY


Hear USA Logo - Links to Main Page 812

About HearUSA Text Tab - Links to About HearUSA Page 229

Hearing Health Text Tab - Links to Hearing Health Page 79

Hearing Technology Text Tab - Links to Hearing Aid Tech Page 63

Hearing Store Text Tab - Links to Hearing Shop Page 104

Contact Us Text Tab - Links to Contact Page 20

Learn More ButtonLinks to Special Offers Page 197Free Demo TextLinks to Special Offers Page 24

Learn More ButtonLinks to Special Offers Page 156

Special Offer/Learn More ButtonLinks to 60 Day Free Trial Page 52

Total Care Image/Learn More ButtonLinks to Total Care Page 52

Learn More About Financing ButtonLinks to Financing Page 42

Hear USA Website TextLinks to Main Page 22

Unsubscribes 24

TOTAL 1,876

CBS E-MARKETING


OBJECTIVE: Brand Awareness and Sales

TARGETING: Homeowners Age 65+ in Tampa MSA

SUBJECT: Restore Your Hearing With TotalCareFree HearingCheck-Up


10/02/13 100,000 11,174 11.17% 1,876 1.88% 16.79% 24


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CASE STUDY

For more information contact:

Gary Morgan, CBS Local Account Executive

[email protected]

310-359-3034 (mobile)323-930-5564 (office)
mailto:[email protected]:[email protected]

CBS Email Marketing Success Stories - Healthcare Industry

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