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    aymon ames32nd Annual Institutional Investors Conference

    CBOE Holdings, Inc.p. 1

    ,

    March 7, 2011

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    Overview

    Business Overview and Growth Initiatives

    Edward T. Tilly, Executive Vice Chairman

    Financial Review

    Alan J. Dean, Executive Vice President, CFO and Treasurer

    CBOE Holdings, Inc.p. 2

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    Corporate Overview

    Leading Brand, Reputation and Market Position

    . .

    CBOE and VIX are industrys leading brand names

    Well positioned to benefit from secular growth trends

    Leading Product Innovator

    Exclusive index franchise differentiates CBOE Volatility suite provides strong growth potential

    High Performance Trading Technology

    - - - - maintained in-house

    Powers CBOE, C2, CFE and CBSX

    CBOE Holdings, Inc.p. 4

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    Large and Growing U.S. Market

    18,787

    11,406

    14,160 14,336

    ,

    5,969

    8,079

    2,884 3,150 3,0973,603

    4,691

    3,7634,717 4,503 4,441 5,150

    2,6881,858

    ,1,127,,

    ,

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

    YTD(Thousands of Contracts)

    CBOE Holdings, Inc.p. 5

    . .

    Source: Options Clearing Corporation and CBOE

    YTD through 2/28/11

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    CBOE Consistent Market Share Leader

    Total Market Share Excluding Dividend Trades 7 points ahead of nextcompetitor in the month of February

    All Classes

    27%30%

    35%

    CBOE

    20%

    18%20%

    25%ARCA

    PHLX

    14%

    11%10%

    15%BOX

    NOM

    0%

    5%C2

    CBOE Holdings, Inc.p. 6

    Jan

    Feb

    Ma Ap

    May

    Jun

    Ju Aug

    Sep

    Oc Nov

    Dec

    Jan

    Feb

    Source: CBOE

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    CBOE 2011 YTD Market Share Data

    3%

    2%

    Total Industry Volume Excl. Dividend Trades

    3%2%

    CBOE

    C2

    PHLX

    13%

    11% 27%

    1%

    31%

    14%13%

    11% 28%

    1%

    ISE

    NYSE/Amex

    NYSE/Arca

    22%17%

    19%18% BOX

    BATS

    qu y p ons ETF Options n ex pt ons

    24%

    6%4% 2%

    5%2%

    2%

    20%

    1%3% 1%

    94%

    20%14%

    11%1%

    21%14%

    14% 1%

    95%

    CBOE Holdings, Inc.p. 7p. 7p. 7

    Source: Options Clearing Corporation and CBOE

    Excludes Dividend TradesYTD through 2/28/11

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    Differentiated Product Set

    CBOE Trades

    Equity IndexOptions on CFE Futures

    09-10 ADVCh

    -9.7% - 0.4% 21.2% 281%

    p ons

    10-11 ADVChg YTD

    19.6% 13.6% -0.5% 283%

    Percent of2010 tradingvolume

    51% 25% 24% < 1%

    3-month av 0.170 0.224 0.592 1.657

    RPC 1/31/11

    CBOE Holdings, Inc.p. 8

    1 YTD through February 28

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    Licensed and Proprietary Products

    CBOE proprietary indexesand index methodologiesattract volume and provide

    ProprietaryGVZ

    CBOE GOLDlicensing revenues VOLATILITY INDEX

    Exclusive licensingagreements to list indexoptions based on S&P 500,S&P 100 and DJIA Exclusive through 2018 Exclusive through 2012

    Ri ht to extend throu h 2017

    ExclusivelyLicensedProducts

    Strong long-term relationships

    x en s roug

    Other

    and non-exclusive licensingagreements with other indexproviders

    LicensingAgreements

    CBOE Holdings, Inc.p. 9

    ropr e ary an xc us ve ro uc s ccoun or ore anOne Million Contracts Per Day

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    CBOE is the Home of Volatility Products

    VIX Futures & Options Annual ADV (000's of contracts)450 45

    384

    40

    350 35

    248200

    250

    ion

    sADV

    20

    25

    re

    sADV

    132

    17

    100

    150Opt

    10

    15 Fut

    2393

    1

    5542

    0

    50

    0

    5

    CBOE Holdings, Inc.p. 10

    2005 2006 2007 2008 2009 2010 2011 YTD

    VIX Options VIX FuturesYTD through 2/28/11

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    Leveraging Expertise in Volatility Products

    Launching CBOE Gold Volatility Index (GVZ) options and futures

    , ,

    approval CBOE to introduce GVZ options shortly thereafter

    Calculating volatility values on individual equities

    Allows investors to track individual stock volatility

    a cu a ng ew n ex

    Provides another tool to investors to track perceived risks of extrememarket moves in the S&P 500

    CBOE Holdings, Inc.p. 11p. 11

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    Successful Rollout of C2

    Launched in October 2010, C2 has 360 options classes listed,representing 81% of U.S. options volume

    C2 is designed to: Attract volume from maker/taker exchanges

    Minimize geographical latency from primary underlying markets

    Provide platform for all electronic versions of S&P 500 index options ando er pro uc s

    CBOE Holdings, Inc.p. 12

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    C2 is an Active and Growing Market

    C2 YTD 2011 ADV is 152,500 Contracts

    C2 ADV

    250,000

    150,000

    ,

    50,000

    100,000

    0

    1/02/10

    1/21/10

    2/10/10

    2/29/10

    1/17/11

    2/05/11

    2/24/11

    CBOE Holdings, Inc.p. 13

    1 1 1 1

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    SPXpm to Broaden Customer Reach

    Identical in structure to traditional SPX index option, except itwill have a .m. settlement

    Provides a settlement convention found in the OTC marketwhile offering benefits and safeguards of exchange trading

    Expect SPX and SPXpm to provide customers two deep poolsof liquidity

    SPXpm those seeking point-and-click exposure

    SPX institutions conducting large complex trades via open outcry

    Rule filing pending SEC approval

    CBOE Holdings, Inc.p. 14p. 14

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    Regulatory Update

    Continue to work with regulators on behalf of options customersand the industry

    View the SEC proposed rules that could potentially affect optionsindustry as:

    ropose ee caps

    Step up trading prohibition

    Dodd-Frank soundly endorsed exchange trading and centralclearing

    Enhances OTC opportunities

    CBOE Holdings, Inc.p. 15p. 15p. 15

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    2011 Initiatives

    With CBOEs unique product mix, we are well-positioned to takeadvantage of long-term secular growth trends in the industry

    Extend the VIX product line Pursue additional licensing opportunities

    Bring new products and benchmarks to market

    Build on the success of C2 aunc pm on 2

    Fine tune pricing schedule and market model to maximize the competitiveoffering of all products on C2

    Enhance our outreach programs to educate investors

    CBOE Holdings, Inc.p. 16p. 16p. 16

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    Financial Review

    Alan J. Dean

    Executive Vice President, CFO and Treasurer

    CBOE Holdings, Inc.p. 17

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    2010 Financial Overview

    Adjusted Basis 2010 2009 $ Change % Change

    ,

    Total Operating Revenues $432.7 $402.0 $30.7 8%

    Total Operating Expenses 256.8 246.4 $10.4 4%

    Operating Income $ 175.9 $155.6 $20.3 13%

    Operating Margin 40.7% 38.7% N/A 2.0 pts

    . . .

    Income Before Income Taxes $174.8 $155.2 $19.6 11%

    Net Income $105.5 $ 93.2 $12.3 13%

    Diluted EPS for All Stockholders $ 1.10 $ 1.03 $0.07 7%

    Total Contracts Per Day 4.46 4.51 N/A (1)%

    CBOE Holdings, Inc.p. 18p. 18p. 18

    Rate Per Contract (RPC) $0.294 $0.277 $0.017 6%

    Adjusted to reflect the impact of certain items. See Appendix for Non-GAAP Information.

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    Volume Overview by Product

    EquityOptions

    IndexOptions

    Options onETFs

    CFE FuturesExchange

    09-10 ADV

    Chg

    -9.7% -0.4% 21.2% 281%

    10-11 ADVChg YTD

    19.6% 13.6% -0.5% 283%

    2010 RPC: $0.176 $0.227 $0.591 $1.72

    Total Contracts Traded for CBOE, C2 and CFE (ADV 000s)

    22%22% 20% 24%

    23%

    23%

    28% 24% 25%

    5,150

    4,4584,5084,722

    3,767

    2,690

    55%

    58% 53%50% 56% 51%

    23%

    2006 2007 2008 2009 2010 2011 YT D

    CBOE Holdings, Inc.p. 19

    1 YTD through February 28

    Equity Index ETF

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    Transaction Fees Driven by Volume

    and Rate Per ContractHigher volume resulted

    in lower RPC and

    Overall Transaction Fee per Contract (RPC)Overall Transaction Fee per Contract (RPC)

    Higher mix of indexoptions drove RPC

    RPC up 5 % Y-O-YSequential decline due

    5,000

    6,000

    $0.300

    $0.320

    stronger revenue growth grow RPCoptions in 4Q vs 3Q

    3 000

    4,000

    $0.260

    $0.280

    2,000 $0.240

    0

    ,

    $0.200

    .

    1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10

    CBOE Holdings, Inc.p. 20

    , , , , , , , , , , , ,

    RPC ($) 0.292 0.279 0.289 0.291 0.292 0.273 0.266 0.278 0.300 0.281 0.306 0.293

    p. 20

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    Options Trading Volume Mix

    2010 2009

    51% 56%

    25% 24%

    Equity Index ETF

    CBOE Holdings, Inc.p. 21p. 21

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    Financial Review Sources of Revenue

    Market Data

    $21

    Regulatory

    $15

    2010 Revenue Components ($ in millions) 2010 Transaction Fees ($ in millions)

    FuturesOther

    $8

    2%

    5%

    Exchange

    Services

    $17

    4%

    $8

    2%

    Access Fees

    $41

    9%

    ETFs

    $63

    19%

    Equities

    $100

    30%

    TransactionIndexes

    $33077%

    $15949%

    CBOE Holdings, Inc.p. 22

    Total Transaction Fees = $330mmTotal Adjusted Operating Revenues = $433mm

    Adjusted to reflect the impact of certain items. See Appendix for Non-GAAP Information.

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    Focus on Maximizing Revenue Potential

    Following demutualization, CBOE began charging a monthly accessfee to all tradin ermit holders

    Modified fees for 2011 to include sliding scale for market maker tradingpermits (excludes appointments for proprietary options classes)

    Firm must commit to certain number of permits for the year

    In 2011 im lemented a number of fee chan es aimed at

    Driving incremental volume

    Generating additional revenue

    C2 provides source for incremental transaction fees and access fees

    CBOE Holdings, Inc.p. 23

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    Core Operating andVolume-Based Expenses

    ($ in millions)($ in millions)

    $208

    $229$248

    $270

    $62

    $63

    $28$25 $26

    $27$30

    $213

    $34$26

    $138 $148$153 $157 $164

    2006 2007 2008 2009 2010

    Core operating D&A Non-Operating Items Volume-based

    CBOE Holdings, Inc.p. 24

    =Adjusted to reflect the impact of certain items. See Appendix for Non-GAAP Information.

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    Strong Debt-Free Balance Sheet

    ($ in thousands)

    As ofDec. 31, 2009

    As ofSept. 30, 2010

    As ofDec. 31, 2010

    a ance ee a a

    Cash $383,730 $322,936 $53,789

    Total Assets 571,948 530,624 254,112

    Total Liabilities 383,814 81,482 78,238

    Total Stockholders/MembersEquity 188,134 449,142 175,874

    Working Capital $74,328 $332,378 $61,118

    Capital Expenditures $ 37,997 $15,049 $ 23,556

    No existing debt

    CBOE Holdings, Inc.p. 25p. 25

    1. Reduction from Sept 30, 2010 to Dec 31, 2010 reflects tender offers. Reduction in 2009 reflects recognition of $300 million liability for payment of settlement agreement.

    2. Current assets minus current liabilities.3. Does not include new investments in affiliates or the disposition of interests in affiliates .

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    Return of Capital to Stockholders

    Generated nearly $135 million in operating cash flow in 2010

    Purchased more than 12 million shares of Class A-1 and Class A-2restricted common stock

    Reduced shares outstanding by 12 percent

    Paid $19.7 million in regular dividends in third and fourth quarters

    . per s are eac quar er

    Board declared dividend of $0.10 per share for first quarter 2011

    Above 20 to 30 percent targeted

    CBOE Holdings, Inc.p. 26

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    Well Positioned to Deliver Higher Margins

    $60.0 50.0%

    Quarterly Adjusted Operating Income and Margin($ in millions)

    $50.046.0%

    48.0%

    $40.0

    42.0%

    44.0%

    $20.0

    .

    36.0%

    38.0%

    .

    $10.0

    32.0%

    34.0%

    CBOE Holdings, Inc.p. 27

    $0.0

    1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10

    30.0%

    Operating Income Margin

    Adjusted to reflect the impact of certain items. See Appendix for Non-GAAP Information.

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    Appendix Materials

    CBOE Holdings, Inc.p. 28p. 28

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    Annual Financial Highlights

    Options ADV (mm) Transaction Fees ($mm)RPC

    4.7Exchange-traded funds

    $0.309 $344

    1.9

    2.7

    3.8

    .

    24%20%22%

    24%

    25%24%28%

    23%

    19%

    .

    Equities $0.282$0.288 $0.288

    $0.277$0.294

    $145

    $190

    $273

    $315

    51%56%51%53%58%

    59%

    25%16%

    2005 2006 2007 2008 2009 2010 2005 2006 2007 2008 2009 2010 2005 2006 2007 2008 2009 2010

    Adjusted Operating Revenues ($mm) Adjusted Pre-Tax Earnings ($mm)Adjusted Operating Expenses ($mm)

    $344

    $417$402

    $433

    $208$229

    $246$257

    $136

    $187

    $155

    $175

    $201

    $253

    $180

    21

    $68

    CBOE Holdings, Inc.p. 29

    2005 2006 2007 2008 2009 2010 2005 2006 2007 2008 2009 2010 2005 2006 2007 2008 2009 2010

    Adjusted to reflect the impact of certain items. See Non-GAAP Information.

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    Historical Transaction Fee Drivers

    For the Year Ended December 31,

    2006 2007 2008 2009 2010

    Equities 1,556 1,996 2,387 2,519 2,273

    Indexes 628 918 1,026 884 1,071

    ETFs 504 849 1,304 1,100 1,097

    Total Options 2,688 3,763 4,717 4,503 4,441

    Futures 2 4 5 5 17

    Total 2,690 3,767 4,722 4,508 4,458

    Rate Per Contract

    Equities $ 0.182 $ 0.180 $ 0.177 $ 0.181 $ 0.176

    Indexes 0.500 0.544 0.576 0.567 0.591

    ETFs 0.312 0.257 0.259 0.255 0.227

    Total Options $ 0.280 $ 0.286 $ 0.286 $ 0.275 $ 0.288

    Futures $ 1.974 $ 2.130 $ 1.860 $ 1.990 $ 1.723

    Total $ 0.282 $ 0.288 $ 0.288 $ 0.277 $ 0.294

    CBOE Holdings, Inc.p. 30

    Total Transaction Fees (in thousands) $190,224 $ 272,716 $ 343,779 $ 314,506 $ 330,264

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    Calculation of Weighted Average Shares

    Days Total Days Total Weighted3 Months Ending Dec 31, 2010 12 Months Ending Dec 31, 2010

    ares

    Shares Issued to Members 74,400,000 92 92 74,400,000 365 365 74,400,000

    Shares Issued to Exercise Right Settlement Class 16,333,380 92 92 16,333,380 365 365 16,333,380

    IPO Shares (excluding selling shareholders shares) 9,614,226 92 92 9,614,226 196 365 5,162,708IPO Shares (over allotment) 1,755,000 92 92 1,755,000 196 365 942,411

    Tender Offer (11,967,426) 33 92 (4,292,664) 33 365 (1,081,986)

    Tender Offer adjustments (50,469) 15 92 (8,229) 15 365 (2,074)

    Total weighted average shares basic 97,801,713 95,754,439

    Restricted Stock pursuant to LTIP (less forfeitures of 16,430) 2,201,481 92 92 2,201,481 199 365 1,200,260

    Anti-dilutive grants based on treasury stock method (2,201,481) 92 92 (2,201,481) 199 365 (1,200,260)

    Total weighted average shares - diluted 97,801,713 95,754,439

    Total shares including participating securities 100,003,195 96,954,698

    Percentage of participating securities 2.20% 1.24%

    -In the statements of income of CBOE Holdings, Inc. for the three and twelve months ended December 31, 2010 and 2009, net income per common share is calculated by dividing historical net

    income for each of the periods presented by the weighted average number of common shares as if the restructuring transaction was consummated on January 1 of each respective period.

    (1) The restricted stock is considered a participating security and is accounted for under the two-class method. The two-class method is an earnings allocation formula that determines earnings

    per common share for each participating security according to dividends paid or declared and participation rights in undistributed earnings.

    CBOE Holdings, Inc.p. 31

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    CBOE Rolling 3-Month RPC

    CBOE Rolling Three-Month Average Transaction Fee Per Contract (RPC)

    2010 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Equities $0.177 $0.180 $0.184 $0.172 $0.163 $0.162 $0.170 $0.180 $0.182 $0.180 $0.179 $0.177

    Indexes 0.576 0.590 0.597 0.584 0.578 0.580 0.590 0.597 0.598 0.592 0.592 0.590

    Exchange-traded funds 0.234 0 .237 0 .236 0 .225 0 .215 0 .217 0.222 0 .233 0 .236 0 .228 0 .228 0 .224

    Total options average 0.282 0.290 0.297 0.282 0.274 0.277 0.288 0.296 0.300 0.296 0.292 0.284Futures 2.092 2.004 1.952 1.879 1.832 1.717 1.694 1.600 1.661 1.669 1.674 1.679

    Total average transaction fee per contract $0.286 $0.294 $0.300 $0.286 $0.279 $0.281 $0.293 $0.301 $0.306 $0.302 $0.300 $0.293

    2009 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Equities $0.179 $0.188 $0.195 $0.188 $0.183 $0.188 $0.187 $0.181 $0.171 $0.168 $0.172 $0.172

    Indexes 0.583 0.573 0.569 0.563 0.565 0.565 0.570 0.567 0.574 0.578 0.574 0.563

    Exchange-traded funds 0.259 0 .267 0 .285 0 .285 0 .272 0 .263 0.247 0 .245 0 .237 0 .235 0 .234 0 .233. . . . . . . . . . . .

    Futures 1.728 1.696 1.689 1.657 1.670 1.738 1.819 1.927 1.938 2.077 2.106 2.186

    Total average transaction fee per contract $0.288 $0.288 $0.292 $0.283 $0.274 $0.273 $0.273 $0.272 $0.266 $0.268 $0.277 $0.278

    2008 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    . . . . . . . . . . . .

    Indexes 0.550 0.567 0.581 0.582 0.580 0.575 0.573 0.571 0.577 0.579 0.585 0.582Exchange-traded funds 0.244 0 .254 0 .258 0 .271 0 .268 0 .260 0.259 0 .263 0 .267 0 .260 0 .257 0 .244

    Total options average 0.277 0.284 0.290 0.292 0.285 0.277 0.275 0.280 0.287 0.298 0.297 0.290

    Futures 1.937 2.085 1.835 1.842 1.926 1.919 1.874 1.851 1.898 1.904 1.855 1.763

    CBOE Holdings, Inc.p. 32p. 32

    Total average transaction fee per contract $0.279 $0.286 $0.292 $0.293 $0.287 $0.279 $0.276 $0.282 $0.289 $0.299 $0.298 $0.291

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    Quarterly Financial Highlights

    Options ADV (mm) Transaction Fees ($mm)RPC

    5.3

    Equities Indexes Exchange-traded funds

    $83

    $94

    3.7

    4.2

    25%

    24%24%

    22%19%

    18%20% 22%

    25%

    27%

    23%25%24%23%

    26% 25%

    4.54.7

    4.54.3

    4.5 $0.292$0.273

    $0.266$0.278

    .

    $0.281

    .$0.293 $76 $77

    $73

    50%49%53%53%57%

    59%54% 53%

    1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10

    Adjusted Operating Revenue ($mm) Adjusted Pre-Tax Earnings ($mm)Adjusted Operating Expenses ($mm)

    $98

    $109$98 $101

    $113$106

    $113

    $97$58

    $61$65

    $62

    $71

    $60$64$62

    $40

    $47

    38$42

    $46$49

    $33$35

    CBOE Holdings, Inc.p. 33

    1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10

    Adjusted to reflect the impact of certain items. See Non-GAAP Information.

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    Quarterly Core Operating Expenses

    ($ in thousands)

    2Q 2010 1Q 2010 4Q 20094Q 2010 % rev 3Q 2010 % rev % rev % rev % rev

    , , , , ,

    Less:Depreciation and Amortization 8,190 8% 7,099 7% $7,301 6% $7,301 7% $6,859 6%

    Accelerated stock-based compensation 2,004 2% 10,965 10%Volume-based Expense:Royalty Fees 9,710 9% 9,226 9% $11,519 10% $10,898 11% $9,286 8%Trading Volume Incentives 5,665 5% 4,594 4% 7,339 7% 3,696 4% 7,148 6%

    -

    Exercise Right Appeal Settlement - - - - - - - $2,086 2%

    Core Operating Expenses (non-GAAP): $39,968 38% $39,198 37% $44,633 40% $40,457 40% $40,859 34%

    Less: Continuing stock-based compensation (3,233) -3% (3,963) -4% (636) -1%Core Operating Expenses excluding continuing

    stock-based compensation (non-GAAP): $36,735 35% $35,235 33% $43,997 39% $40,457 40% $40,859 34%

    Expense Detail:Employee Costs $20,586 19% $19,715 19% $22,640 20% $23,137 23% $21,222 18%Data Processing 4,960 5% 4,304 4% 5,155 5% 5,082 5% 4,497 4%Outside Services 6,788 6% 6,293 6% 10,041 9% 8,123 8% 7,724 6%Travel and Promotion Expenses 1,672 2% 2,702 3% 3,209 3% 1,986 2% 2,454 2%Facilities Costs 1,662 2% 1,440 1% 1,315 1% 1,384 1% 1,459 1%Other Expenses 1,067 1% 780 1% 2,273 2% 745 1% 1,417 1%

    Number of Full Time Employees 581 591 593 597 597

    Please see our disclaimer regarding Non-GAAP financial measures.

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    Non-GAAP Information

    In addition to disclosing results determined in accordance with GAAP,CBOE Holdings has disclosed certain non-GAAP measures of operatingperformance. The non-GAAP measures provided in this press release

    , ,operating expenses, adjusted operating income, adjusted operating margin,

    adjusted income before income taxes, adjusted income tax provision,adjusted net income, adjusted diluted net income per common share, andad usted diluted EPS for all stockholders.

    Management believes that the non-GAAP financial measures presented inthis press release, including adjusted net income and core operating

    expenses, provide useful and comparative information to assess trends in- - .Non-GAAP financial measures disclosed by management are provided asadditional information to investors in order to provide them with analternative method for assessing our financial condition and operatingresults. These measures are not in accordance with, or a substitute for,

    , an may e eren rom or ncons s en w non- nanc ameasures used by other companies.

    Core operating expenses is the companys operating expenses afterexcludin i volume-based ex enses, ii de reciation and amortization

    CBOE Holdings, Inc.p. 37

    expense, (iii) accelerated stock-based compensation expense and (iv) otherunusual or one-time expenses.

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    CBOE Holdings, Inc.

    Chicago, IL 60605

    Debbie KoopmanDirector, Investor Relations

    .

    312-786-7136

    CBOE Holdings, Inc.p. 38p. 38