Cbnlvcc pres12 09
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Transcript of Cbnlvcc pres12 09
![Page 1: Cbnlvcc pres12 09](https://reader036.fdocuments.us/reader036/viewer/2022070321/558c03f7d8b42a4b788b45e9/html5/thumbnails/1.jpg)
Your Virtual Neighborhood
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Social Media –The Virtual Front Yard
• Public platform
• Weak personal tie - introduction
• Contact you may know only online – opportunity for growth
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The BackyardWhere public conversations become more private
• Facebook – Inbox
• Twitter – Direct Message
• LinkedIn – Reply Privately
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“Getting invited into the backyard is kind of a big deal, and that should also be a goal if you
want to deepen engagement with some of your ties.”
Debra Askanase
Communityorganizer20.com
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The KitchenDirect communication outside of social media
• Direct emails
• Telephone
conversations
• In-person
meetings
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Strength Progression of Social Media ties
Connected on one social media platform
Begin private conversations on social media
May connect on other platforms to strengthen the relationship
Conversations expand; move from social media to email
Explore collaboration and opportunities
Stronger interpersonal connectivity, business & friendships develop
Communication moves to phone, in person
Weak Tie ---------------- Stronger Tie --------------- Strongest Personal Tie
http://www.communityorganizer20.com/2009/12/09/front-yard-and-back-yard-conversations/
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Online Networking is Still Networking
• It’s all about relationships – use social media to create, maintain & build relationships
• You need to be “present” and in front of your network
• You need to invest time• Quality of contacts more important than
quantity
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Your Virtual NeighborhoodFront Yard
BackyardKitchen
Getting to know your neighbors
Keeping in touch
Deepening relationships
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Virtual Block Party
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Real Benefit of Social Media
Provides a new way to engage and communicate with your
network