Central Bank of Nigeria 1

Duration Neg. TOTAL TOTAL NETMedia House Book Rate of No of vol dis Negotiated DIRECT NEGOTIATED

SIZE Plus VAT (5%) material spots % Unit rate COST NEW TOTAL VALUE Wk1-3 Wk4-6 Wk7-9Wk10-13Wk14-6 Wk17-19 Wk20-22 Wk22-26 Wk27-29Wk30-32 Wk33-35 Wk36-39Wk40-42Wk43-45 Wk46-48 Wk49-52

Newspapers1 Guardian FP colour (ROP) 368,400.00 386,820.00 60secs 126 10% 348,138.00 48,739,320.00 43,865,388.00 15 9 9 12 9 9 12 6 6 6 9 9 15

2 Thisday FP colour (ROP) 349,000.00 366,450.00 60secs 126 10% 329,805.00 46,172,700.00 41,555,430.00 15 9 9 12 9 9 12 6 6 6 9 9 15

3 Punch FP colour (ROP) 360,000.00 378,000.00 60secs 126 10% 340,200.00 47,628,000.00 42,865,200.00 15 9 9 12 9 9 12 6 6 6 9 9 15

4 The Sun FP colour (ROP) 350,280.00 367,794.00 60secs 126 10% 331,014.60 46,342,044.00 41,707,839.60 15 9 9 12 9 9 12 6 6 6 9 9 15

5 Vanguard FP colour (ROP) Product 330,000.00 346,500.00 60secs 84 10% 311,850.00 29,106,000.00 26,195,400.00 9 9 6 6 6 6 6 4 4 4 6 6 12

6 Champion FP colour (ROP) 360,000.00 378,000.00 60secs 77 10% 340,200.00 29,106,000.00 26,195,400.00 9 6 6 6 6 6 6 4 4 4 6 6 8

7 Daily Independent FP colour (ROP) 318,937.50 334,884.38 60secs 77 10% 301,395.94 25,786,096.88 23,207,487.19 9 6 6 6 6 6 6 4 4 4 6 6 8

8 Daily Trust FP colour (ROP) 300,000.00 315,000.00 60secs 77 10% 283,500.00 24,255,000.00 21,829,500.00 9 6 6 6 6 6 6 4 4 4 6 6 8

9 Tribune FP colour (ROP) 280,000.00 294,000.00 60secs 77 10% 264,600.00 22,638,000.00 20,374,200.00 9 6 6 6 6 6 6 4 4 4 6 6 8

10 New Nigerian FP colour (ROP) 276,855.47 290,698.24 60secs 77 10% 261,628.42 22,383,764.75 20,145,388.27 9 6 6 6 6 6 6 4 4 4 6 6 8

Financial Newspapers/Magazines

11 Business Day FP colour (ROP) 355,500.00 373,275.00 60secs 126 10% 335,947.50 47,032,650.00 42,329,385.00 15 9 9 12 9 9 12 6 6 6 9 9 15

12 Financial Standard FP colour (ROP) 299,816.64 314,807.47 60secs 77 10% 283,326.72 24,240,175.34 21,816,157.81 9 6 6 6 6 6 6 4 4 4 6 6 8

13 Broad Street Journal Full pg colour (OBC) 309,600.00 325,080.00 60secs 35 10% 292,572.00 11,377,800.00 10,240,020.00 3 3 3 2 2 2 2 3 3 2 3 3 4

14 Business Eye Full pg colour (OBC) 320,000.00 336,000.00 60secs 35 10% 302,400.00 11,760,000.00 10,584,000.00 3 3 3 2 2 2 2 3 3 2 3 3 4

News Magazines15 Tell Full pg colour (OBC) 324,675.00 340,908.75 60secs 27 10% 306,817.88 9,204,536.25 8,284,082.63 3 3 3 3 1 1 2 1 1 2 2 2 3

16 The News Full pg colour (OBC) 320,000.00 336,000.00 60secs 27 10% 302,400.00 9,072,000.00 8,164,800.00 3 3 3 3 1 1 2 1 1 2 2 2 3

454,844,087.22 409,359,678.50

Book RateCampaign Period

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