CBN Redenomination Media Plan Budget Impact85
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Media Buying Budget Summary
Transcript of CBN Redenomination Media Plan Budget Impact85
Central Bank of Nigeria 1
Total TV 300,890,947.67 15%Total Radio 473,709,024.00 24%Total Press 409,359,678.50 20%Total OOH 404,464,200.00 20%
Total Internet 151,200,000.00 8%Total Mobile Market* 100,000,000.00 5%
Total PR* 100,000,000.00 5%Total Promo Activities* 60,000,000.00 3%
Total Amount 1,999,623,850.17 100%*Plan to be done by Impact85
Budget Summary
