Central Bank of Nigeria

Duration Neg. TOTAL TOTAL NETMedia House Book Rate of No of vol dis Negotiated DIRECT NEGOTIATED

Plus VAT (5%) material spots % Unit rate COST NEW TOTAL VALUE Wk1-3 Wk4-6 Wk7-9 Wk10-13 Wk14-6 Wk17-19Wk20-22 Wk22-26 Wk27-29 Wk30-32 Wk33-35 Wk36-39 Wk40-42 Wk43-45 Wk46-48 Wk49-52

UNITED KINGDOM & EUROPE1 BBC WORLD $1,600 192,000.00 1,680.00 60secs 70 0% 1,680.00 117,600.00 117,600.00 25 25 20

2 BEN TV (Rate in English Pounds) 62.50 15,000.00 15,750.00 60secs 70 0% 15,750.00 1,102,500.00 1,102,500.00 25 25 20

3 ITV NETWORK (Rate in English Pounds) 2,586.00 620,640.00 651,672.00 60secs 70 0% 651,672.00 45,617,040.00 45,617,040.00 25 25 20

4 CNN EUROPE MIDDLE EAST & AFRICA $1,640 196,800.00 206,640.00 60secs 70 0% 206,640.00 14,464,800.00 14,464,800.00 25 25 20

UNITED STATES 5 CNN AMERICA $20,000 2,400,000.00 2,520,000.00 60secs 70 0% 2,520,000.00 176,400,000.00 176,400,000.00 25 25 20

SOUTH AFRICA6 SABC (Rate in SA Rands) 1,140.00 22,800.00 23,940.00 60secs 70 0% 23,940.00 1,675,800.00 1,675,800.00 25 25 20

MIDDLE EAST7 ALJAZIRAT $1,500 180,000.00 189,000.00 60secs 70 0% 189,000.00 13,230,000.00 13,230,000.00 25 25 20

NIGERIA'N INTERTIONAL STATION8 AIT International (UK & EUROPE) $1,800 216,000.00 226,800.00 60secs 79 0% 226,800.00 17,917,200.00 17,917,200.00 30 25 24

9 NTA International (North America, London) 500,000.00 525,000.00 60secs 78 0% 525,000.00 40,950,000.00 40,950,000.00 30 24 24

311,474,940.00 311,474,940.00 CNB Redenomination Media Plan 2008

Book Rate (Forex)

Campaign PeriodQuarter 1 Quarter 4Quarter 3

Book Rate (Naira) Quarter 2