Central Bank of Nigeria

Neg. TOTAL TOTAL NETMedia House Book Rate No of vol dis Negotiated DIRECT NEGOTIATED

SIZE Plus VAT (5%) Ins % Unit rate COST NEW TOTAL VALUE Wk1-3 Wk4-6 Wk7-9Wk10-13 Wk14-6Wk17-19Wk20-22 Wk22-26 Wk27-29 Wk30-32Wk33-35Wk36-39 Wk40-42 Wk43-45 Wk46-48 Wk49-52

1 TIMES MAGAZINE FPC - IFC (WEEKLY) 120,077.69$ 14,409,323.08 15,129,789.23 6 0% 15,129,789.23 90,778,735.38 90,778,735.38 3 2 1

2 THE BANKER FPC - IFC (MONTHLY) 27,644.23$ 3,317,307.69 3,483,173.08 3 0% 3,483,173.08 10,449,519.23 10,449,519.23 1 1 1

3 ECONOMIST FPC - IFC (WEEKLY) 115,144.23$ 13,817,307.69 14,508,173.08 6 0% 14,508,173.08 87,049,038.46 87,049,038.46 3 2 1

188,277,293.08 188,277,293.08

CNB Redenomination Media Plan 2008

Book Rate (Forex)

Book Rate (Naira)

Campaign PeriodQuarter 1 Quarter 2 Quarter 3 Quarter 4