CBN in China - Peter Maize
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1961
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Peter asks this all-important key question: "In an age when people only see the content that matches their preferences, how do you get non-believers to hear your Christian message?'
Transcript of CBN in China - Peter Maize
1961
IN AN AGE WHEN PEOPLE ONLY SEE THE CONTENT THAT MATCHES THEIR PREFERENCES, HOW DO YOU GET NON-BELIEVERS TO HEAR YOUR CHRISTIAN MESSAGE?
One BILLION50% Smartphone
Know Your Target Audience
Find Your Niche(you can’t do it all)
SEO is Your Friend
Build a Network of Advocates
UNIQUE SELLING PROPOSITION: what makesYour ministry unique?
Partner
The Message is Timeless; Media is transient
Youku or your own server?
Fresh content—or the appearance of it.
Build loyal followers
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