CBM March 2011

INSIDE: Connections Are Key | Marketing in 2011 | 2011 Business Directory | Building Business Relationships | More

Read Business Monthly online at www.MyChamber.org 1March 2011

ow that we’ve entered into the secondmonth of the year, how many of you have keptyour New Year’s Resolution? We as a Chambercontinue to keep our resolution to be yourresource for prosperity. Our Chamber staff,Board of Directors and numerous committeevolunteers put in hundred of hours a month to maintain services for your membership.Throughout the year, don’t forget to take thetime to thank these individuals for their dedication to our Chamber’s success.

Being installed last month as this year’sChairman of the Board, I have a couple of specific goals. One is to increase the value ofyour membership; the second is to grow themembership itself. I realize the past few yearshave been tough for many of us, but maintainingour Chamber members is the key to the continued success and growth of our businessin the Corona Valley region.

you can keep. Ask a local business to join theGreater Corona Valley Chamber of Commerce.Do you realize if each current member broughtin just one new member this year, we coulddouble our membership to over 1,600 members? This would make us one of thelargest Chambers in the state of California, which would help us gain a political strongholdin our region with our local legislators and the state as a force to be reckoned with – the mighty Corona Valley.

So before you finish this article, make your resolution to call someone you know or do business with and tell them about the GreaterCorona Valley Chamber. If you need help, the Chamber staff has the tools you need to help you.

Good luck, and have a prosperous year!

As we streamline some of our services andevents this coming year, we hope you will findthe time to participate in one that you’ll findbeneficial for you and your business. One newfeature we have been working hard on is ourCorona Valley Chamber website. We are takingour online services and directory to the nextlevel. In the coming months, make it a resolution to go to the Chamber website for current business listings, Chamber events andadvertising opportunities.

My second focus this year is to begin the trendto grow our membership. It won’t be an easytask, especially during these hard economictimes, but as a local business owner you can’thide in a bubble. These are the times you needto let people know that you’re still in businessand driving forward to capture a greater marketshare. So I’m asking you to make a resolution. I know it’s March, but here is another one

MESSAGE FROM THE CHAIRMAN

Chris Miller

If You Didn’t Keep Your New Year’s Resolution, Here’s One You Can Keep

N

2 Read Business Monthly online at www.MyChamber.org March 2011

On the CoverNew technology and opportunities make it easier than ever to connectyour business with customers and thecommunity. Are you keeping up withthe times? Inside this issue, discover the many ways to network right here, right now!

Image © Leigh Prather | Dreamstime.com

2011 Publications Committee Jason Kimes, Chairman

Linda Carlberg Jim Dorsey Bobby SpiegelPam Cunningham Stephanie Shapiro Casie Tryon

Publication StaffPublisher BrandLand MarketingAdvertising Sales Casie TryonPrinting/Mailing Advantage Mailing

Business Monthly is owned and published by the Greater Corona Valley Chamber of Commerce, which is solely responsible for its content. It is mailed monthly to all Greater Corona Valley Chamber of Commerce members, to all Corona/Eastvale/Norco businesses and featured online atwww.MyChamber.org. Total circulation: 8,100 copies. For information about advertising, call the Chamber at (951) 737-3350.

Allan Borgen’s Restaurant Review 19Legal Opinions 22New in Town 24New Chamber Members 25Calendar of Events 27Corona Business Archive 28Referrals 28

Feature StoriesTo Get Connected... Get the Directory! 5

Marketing in 2011 12

Connections Are Key 14

Primetime Mixer 18

ShopCorona.com – Connecting Locals 20with Their Community

Connecting Through Social Media 23

Monthly ArticlesMessage from the Chairman 1Message from the President 4Legislative Update 6 Building Business Relationships 8Healthy Living 10Long-Time Chamber Member 16Anniversary Recognition 17

Table of Contents

Volume 11 | Number 1

March 2011

Page 5

Page 19

Page 20

INSIDE: Connections Are Key | Marketing in 2011 | 2011 Business Directory | Building Business Relationships | More

Join us on FacebookFollow Us on Twitter

Page 18


Corona Update

NEW YEAR BRINGS NEW BEGINNINGS

While many still bemoan the residuals of the recession and alack of new development, business at a standstill, and a generalmalaise in the economy, those factors are not what drive theCity of Corona in 2011. Consider this:

New Development: Watermarke Development is grading on anew project on North Main Street. 830 multi-family condo unitswhose construction will begin this fall. Standard Pacific is selling new single family homes at Lincoln near Skyline Drive –90 Units. Kobelco EDTI is building a new 120,000 square footfacility on Rincon. Skypark Business Park will proceed withdevelopment this year of a 150,000 square foot business park including industrial, office space, R&D and the creation of 100 jobs.

New Infrastructure: 91/15 freeways will receive 1.6 billion inimprovements.

New Business: Solar Depot expansion into 50,000 square feet– 100 employees. ABC School Supply expansion into 65,000square feet – new jobs created.

New Restaurants: Luna Mexican Restaurant in Corona Pointe –Opening Soon! 5 Guys Burgers in The Crossings at Corona –Opening Soon!

(continued on page 21)

Interstate 15Economic ForecastIn today’s economic climate, businesses continually searchfor ways to improve and obtain quality information to catapulttheir expansion and profitability. Perhaps one of the finestways to accomplish this will be by attending the I-15Economic Forecast presented by the Greater Corona ValleyChamber of Commerce. This forecast will enable attendees toreceive first hand information about business developmentand plans for the upcoming fiscal year direct from city leaders. Attending will be the elected mayors from our threecommunities – Corona (Mayor Stan Skipworth), Norco (MayorBerwin Hanna) and Eastvale (Mayor Adam Rush). Additionally,Supervisor John Tavaglione has been invited to share hisknowledge and be moderator of the event.

Sponsorships and tickets for this event are available by contacting the Chamber at (951) 737-3350. The event will beheld at Eagle Glen Golf Club with touring of exhibits at 11 andthe buffet will begin at 11:45am.

In an effort to share some of the exciting things going on inCorona and Norco, the following were submitted by thoserespective municipalities.

t many chambers, this is a re-occurringreason that business owners whose memberships are due for renewal use toexplain why they may choose not to renew.Fortunately, members of the Greater CoronaValley Chamber of Commerce know that whilethey are investing their time tending to business, this Chamber is working for them in ways that make a significant difference.

Your Chamber is proactive aboutStrengthening the Local Economy. One way we have chosen to accomplish this during2011 is through the introduction of theChamber Discount Card. This card providessavings on purchases at a variety of businesses – from restaurants to auto repairand many services in between. As a local business owner, it offers you a way to connectwith other business owners who may have aneed for the products and services you provide. Business owners and merchants aresigning up every week, enriching the value ofthe card. Several of the discounts are multiple– meaning they can be used more than once. To purchase your card and support theGreater Corona economy, call the Chamber at 737-3350 or go on line towww.MyChamber.org and click on theChamber Discount Card link.

Having just returned from the WesternAssociation of Chamber’s Executive conference, a leadership and training conference for Chamber execs throughout theWestern U.S., I am pleased to report that yourChamber is on track and ahead of the curve

when compared to other chambers across the 14 states that comprise this association. One example of the many ways the GreaterCorona Valley Chamber supports its members is the recent visit to its Legislative ActionCommittee (LAC) by both Senator BillEmmerson and Assemblymember Jeff Miller.Approximately forty members had one hour of “face time” with legislators to discuss issues that were impacting their business. Our legislators “get it.” They understand what ittakes to run a business and to sign both sidesof a paycheck. They are business owners whohave solicited our assistance in conveying the message to other legislators throughoutCalifornia. It is time we evaluate processes and make a change.

An interesting point was made during a recentconference where the speaker shared that they(hypothetically) would offer to give each of us$86,400 dollars every day. The only rule wouldbe that you could not safeguard, or put anyfunds away in savings or stocks, etc. The entireamount must be spent every day. The followingday, another $86,400 dollars would appear inyour account. This would be done for 30 days.Every day would begin with $86,400 in youraccount (no leftovers from the day prior). I began to “work” my list; I’d pay off debt,assist my synagogue and help my children andothers with a need. However, after Day 7, I wasfinding it difficult to be specific about what Iwould use the funds for. After a brief time, thespeaker explained that the “money” he spokeof wasn’t cash . . . it was time. There are86,400 seconds in each day – and we need to

use that time wisely. In life, as in this mentalexercise, seconds cannot be “banked.” Hoursor minutes not used wisely are gone – forever!The bright side of the equation is that the nextday provides us with another 86,400 secondsfor our use.

Time is precious; it is the most valued assetone has, and this speaker made me reflect onhow I could do a better job of this, beginningwith my personal life. It seems as if it was justyesterday that my first grandson, RJ was born.This month he turns one. Where has the timegone? Weren’t we just getting ready for theholidays? Am I happy that each of the months,days, minutes, hours and seconds of RJ’s firstyear were spent wisely?

One can apply the same thought process totheir spiritual life, work life and social life.

When it comes to your work life – you have aresource. Remember, while you are takingcare of your business, the Chamber’s watchfuleye is focused on your success at local,regional, state and federal levels.

So, for the businessman or woman who hastoo little time, I urge you “Not to worry – yourChamber membership is standing in for youwhen you cannot be in all places at once.” We thank you for your support and will continue to maintain our focus on the important issues so we can all look at eachpassing month and know that something ofsignificance was accomplished.

MESSAGE FROM THE PRESIDENT

Bobby Spiegel

I Don’t Have Time . . . .A


Proud to be an Executive Partnerwith the

Greater Corona Valley Chamber of Commerce


The first priority of the Greater Corona Valley Chamber ofCommerce is to create a “Strong Local Economy.” The BusinessDirectory is a great place for business owners to begin theprocess of creating momentum and success at the local level.Marketing is the best strategy to expose your specific service orproduct to the community at large; it gives you an advantageover the competition and visually connects you directly to yourcore audience. The Business Directory is a very effective tool inthe arsenal of promoting and educating people about who youare and what you bring to the local marketplace.

I have spent many hours speaking to our members about the benefits they have received through the Business Directory andone specific comment stands out above the rest. Marilyn Peterswith CEO Business Brokerage states, “Since the opening of our

brokerage firm, we have advertised every year in the BusinessDirectory. We have gained recognition, trust, loyalty, continued supportand new clients.” This quote expresses the clear message that whenyou market your company in the Business Directory, successful resultsare sure to follow!

Networking is another very important benefit that results from participating in the Business Directory. Clients see your informationand are introduced to what your business is about so networkingcomes easy as you meet face to face at our events. Marketing andnetworking are two venues that give life and vitality to your companyand make it possible for big gains.

It has been a privilege for me to be a vital part of the BusinessDirectory and to see the success of many of our local companies.I know the success stories will continue to grow this year as we reach an even larger community that now includes Corona, Eastvale,and Norco.

Here’s to everyone’s prosperity in 2011!

To Get Connected...Get the Directory!by Casie Tryon

Great Local Deals!www.ChamberDiscountCard.com

Above: Casie Tryon Advertising Specialist for GCV Chamber andCourtney Yamanishi connect while sharing the 2011 Business Directory

Get your cardfor just $25


he Corona Chamber of Commerce’sLegislative Action Committee (LAC) held a special planning session this fall to determinethe Chamber’s public policy priorities for2011. The public policy priorities adopted bythe Chamber serve as the foundation for theGreater Corona Valley Chamber’s continuingefforts to improve the business climate in theCorona region.

“As the economy continues to rebound in2011, it will be critical for our Chamber to doall it can for local businesses to help supportand propel the recovery,” said Bobby Spiegel,President and CEO of the Greater CoronaValley Chamber. “This strategic platform is the collaborative effort of people from variousbusinesses with the overall goal to make thearea as business-friendly as it can be, no matter what happens with the economy,” continued Spiegel.

“In 2011, the LAC will continue to support the Corona business community by acting onits behalf at every level of government,” statedthe Chamber’s LAC Chair, Cynthia Schneider.“The 2011 strategic platform represents what,in our opinion, the critical issues are relatingto strengthening and supporting local businesses,” continued Schneider.

The Chamber looks forward to building on avery successful 2010 and strengthening itsprograms in support of the business community in 2011.

The Greater Corona ValleyChamber of Commerce 2011Policy Platform

Redevelopment / Development

1. Monitor development projects within the downtown and the Greater CoronaValley region.

2. Monitor proposed private propertyrights legislation that may or may not influence our region and review policies that balance private property rights witheminent domain and the impacts on ouroverall community.

3. Support responsible and quality redevelopment of blighted areas to enhancethe economic vitality of the area and its surroundings with minimal disruption tohomes and places of business.

9. Monitor land use options where landsare to be conserved and where growth will be targeted and specifies the types, densities, and design characteristics of uses to be permitted and a map depictingtheir distribution.

10. Monitor community design options that specify strategies for the visual andenvironmental enhancement of the region’s streetscapes and entries.

11. Monitor economic development strategies for business retention and attraction.

12. Monitor historical preservationprocesses for the preservation of theregion’s historic buildings, sites and landscapes within the area of influence.

Transportation, Infrastructure and the Environment

13. Review and consider policies thataddress the movement of people and goods including: autos, transit, bicycles, and other modes.

(continued on page 26)

4. Health and Safety Code Section 33031states that the conditions in which manypeople live in our community as adequateand not requiring reform. The citizens living in these conditions should have theexpectation of a better life in terms of thephysical environment and a more robusteconomic base in the community.

5. The burdens of blight upon a community should not be a physical andeconomic liability for a city with noprospect of improvement, since privateenterprise acting alone cannot reverse the region’s patterns of decay.

6. The health, safety and general welfare of an entire blighted community shouldreceive more consideration than the private property rights of a small number of persons.

7. Support proposals to reduce delays inthe approval process for permits.

Annexation

8. Monitor community development goalsand policies pertaining to how existingdevelopment is going to be maintained and enhanced and how new developmentwill occur.

LEGISLATIVE UPDATE

Greater Corona Valley Chamber Sets 2011 Legislative PrioritiesT

PH

OTO

:asc

haef

fer


ach year, the Greater Corona ValleyChamber of Commerce selects three key priorities to proactively advocate at all levels of government on behalf of ourbusiness community. Those three prioritiesbecome the Chamber’s primary areas of focusduring the calendar year. Issues relating tothose priorities are carefully monitored toensure the passage of job creating policies and to prevent passage of job killing policieswithin the three specific areas of focus.

For 2011 The Chamber has chosen to focus its efforts in the areas of healthcare reform,local, state, and federal government regulations and reform, and business attraction and retention.

“We expect the new healthcare reform law to have a significant impact on all CoronaValley area businesses in 2011. We want tomake sure our elected officials understandand support the interests of our business community during its implementation,” statedCynthia Schneider, Chair of the LegislativeAction Committee. “We need to be preparedfor burdensome regulations and employermandates that are ultimately expected to come with the new healthcarelaw,” continued Schneider.

“One of the most disturbing aspects of ourState legislature is the appearance that theyspend most of the year getting paid, and asmall part of the year actually doing the jobfor which they were elected,” said BobbySpiegel, President and CEO of the GreaterCorona Valley Chamber of Commerce. “We need to take a long look at the structureof our current state government and suggestways to cut down unnecessary state bureaucracy. A part-time legislature is also a consideration, which could save the statemillions of dollars,” continued Spiegel.

The following provides details of thetop three issues that the Chamberwill focus on in 2011:

1. Healthcare Reform ImpactsIt is a long standing priority of the GreaterCorona Valley Chamber of Commerce to support responsible healthcare infrastructure and insurance policy proposals that result in increased availability of affordable healthcare coverage for employers and their employees. The recent federal healthcarereform legislation, signed into law earlierthis year, will not only NOT improve theexisting healthcare system, but the Chamber

and many other business organizationsbelieve it would jeopardize the parts of thesystem that currently work. The Chamberwill track additional legislative and regulatory proposals at all levels of government and with as many businesses as possible in 2011 to ensure the federal mandate does not place Corona Valley businesses at an economic disadvantage.

2. Local, State and FederalGovernment Regulations and ReformThe Greater Corona Valley Chamber ofCommerce will continue to support effortsthat move toward a part-time legislature,seek ways to reform the Government structure dealing with fiscal reform,eliminate the confusion of a “fee” versus a “tax” when legislation is passed, renewour commitment to working with local legislators to minimize anti-jobs legislation and communicate our effortswith the community, and oppose state mandated business regulations that put theCorona Valley business community at aneconomic disadvantage.

3. Business Attraction and RetentionThe Greater Corona Valley Chamber ofCommerce is committed to assisting, when possible, businesses impacted by theworst recession in our country’s history. The Chamber will support local programsand efforts to attract and retain businesses,oppose efforts to increase business fees and taxes, support programs such as ShopCorona to ensure our local economyremains strong, and seek opportunities to secure local and state tax incentives toattract and retain businesses in Corona.

Log on to www.CoronaAdvocacy.biz formore information on the 2011 priorities forthe Greater Corona Valley Chamber.

Greater Corona Valley Chamber To Lead Three Specific Legislative Efforts In 2011E

LEGISLATIVE UPDATE

If you’re not currently a Greater Corona ValleyChamber member,or you know someone who isn’t, contact us at (951) 737-3350 so we can set up an appointment.

We would love to be your resource for prosperity too!


building business relationships

Left: Anita Medel (center) cuts the ribbon at the GrandOpening of State FarmAgency at 122 East Sixth St.(951) 734-5300. Above: New members line up as Christina

Gledhill signs in for the New MemberReception with Ambassador Patrick Akes.

Right: Barbara Barker with Charles Johnson and family received their membership plaquefrom Mayor Pro Tem Eugene Montanez with excitement for the Grand Opening of Shades ofAfrika, an evolving cultural center that brings a holistic atmosphere and experience of theAfrikan Diaspora to its customers. They are located at 114 East 6th St. in Corona and moreinformation can be found at www.shadesofafrika.com.

Left: Norco Council Member Greg Newton, Norco Council Member Kathy Azevedo, Ellie Adri,Norco Mayor Berwin Hanna and Norco Council Member Kevin Bash supporting the 20 years ofachievement of All Magic Paint & Body.

Left: Eric Papp and Anthony Lemaster-Farrimond showcase the Gold Seal Award,given by Greater Corona Valley ChamberCEO Bobby Spiegel for the Grand Opening/Ribbon Cutting of Law Offices of Papp &LeMaster-Farrimond. Services are nowavailable at 495 East Rincon St. in Coronaand can be reached at (951) 279-6700.

Right: ChiefProgram OfficerBill Riemerdiscussed theCorona-NorcoRescue Missionas the guestspeaker for theNovember GoodMorning CoronaValley breakfast,held at Eagle Glen Golf Club.

Right: 2010 Chairmanof the Board KerryPendergast, thanksSteve Jeffrey of EagleGlen Golf Club forsponsorship of theNovember GoodMorning Corona.

Right: Ellie Adri proudly celebrating the 20thAnniversary of All MagicPaint & Body at 1461 Hamner Ave. in Norco. For serviceplease contact All Magic Paint & Body at (951) 734-1636.

Left: Jimmy Sweiss accompanied by the members of Tobacco Expo at their GrandOpening and Ribbon Cutting at 2690 Tuscany St. in Corona. For retail inquiries,please call (951) 279-1622. Tobacco Expo is active in social networking and updatescan be followed on Linkedin, Facebook, Twitter, and Myspace.

Right: Mike and Joi Cantu in a welcoming environment at the GrandOpening and Ribbon Cutting for Pre-Paid Legal Services, Inc. at27561 Eastwind Dr. in Corona. For services, please contact Pre-PaidLegal at (951) 245-6892.

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

Photos by Jim Dorsey Photography

Phot

o by

Roi

ce B

ethe

l

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

March 2011

building business relationships

(more Building Business Relationships on page 11)

Read Business Monthly online at www.MyChamber.org 9

1. (front left) Chairman Kerry Pendergast, Corona Council Member Jason Scott, Greg Wilkerson, Atisthan Roach,Corona Mayor Stan Skipworth; (middle) Mayor Pro Tem Eugene Montanez, Earl Oches, Jim Gore, Mike Murray; (top) Pat Coughlin and John Spears at the December luncheon, as Vulcan Materials received the Award forExcellence in Manufacturing.

2. Chairman Kerry Pendergast (left) and Board Member Linda Pearson (right) present sponsorship award to Tim O’Brien and Lisa Waterbury of Premier Service Bank.

3. Jim Hildebrant (center) for Classic Handyman Services was Volunteer of the Quarter, pictured with CoronaMayor Stan Skipworth and Linda Pearson.

4. Mike Curram, and Tom Clowdus (front) from Mission Ambulance, Inc. with the Award of Excellencein Service, pictured with Chairman Kerry Pendergast, Linda Pearson and Corona Mayor Stan Skipworth.

5. Corona Council Member Jason Scott, Chairman Kerry Pendergast, Alex Perkins, Thomas Luna of Jos. A. Banks (presented with the Award of Excellence in Retail), and Corona Mayor Stan Skipworth supported success of Jos. A. Banks.

6. (from left to right) Eastvale Mayor Pro Tem Jeff DeGrandpre, Norco Mayor Berwin Hanna, guest speakerSecretary of Education for California Bonnie Reiss, Corona Mayor Stan Skipworth and Chairman KerryPendergast were in the holiday spirit for the Quarterly luncheon, hosted by Premier Service Bankand held at Crossroads Church in December.

7. (from left to right) Lake Norconian Club Foundation Board Vice President Carl Drucke, SecretaryJeanine Adams, Second Vice President Ron Snow and President Rich Barron positioned with a classic firedepartment vehicle.

1

2 3

4 5 6 7 Phot

os b

y Jim

Dor

sey

Phot

ogra

phy


colleague of mine recently came to me with a story that I hearfrequently. After receiving a call from his mother’s assisted living facility, informing him that she had fallen, he decided that she neededmore assistance at her apartment. Not knowing where to turn for help, he explored various options within the health care arena.After experiencing several “bad fits” and one incompetent caregiver,he finally found the care his mother needed.

Too often, middle-aged children look for quality care for their agingparent only to receive service that doesn’t achieve the ideal care situation. The care of a loved one is not something to submit to thetrial-and-error process. Most concerned middle aged children want thetype of assistance that achieves three main objectives:

1. Their parents receive the attention they need. This can be anything from weekly companionship to more personal needs like toileting and meal preparation.

2. The caregiver is professional, dependable and certified to competently complete their tasks.

3. The relationship between caregiver, parent and family members is beneficial to all parties. Everyone involved in the caregiving process should feel comfortable and secure.

Despite these common motivators, family members often struggle with the fact that their senior relative needs help. They might put onemotional blinders, not wanting to accept that fact that their parent isphysically or mentally declining. Another instance happens when

children live far away from their senior parent or cannot make regularassessments of their well-being. One of the first steps in receivingquality care is that children and parents alike accept that the assistance is needed. This is further complicated when children feel that by calling in a caregiver, they are falling short in their responsibilities to their parent. It is important that families talk about their feelings about care and think of the extra assistance as a needed supplement to their existing care regimen.

One instance in which extra help is needed is after a hospital stay.Whether they undergo a major surgery, chemotherapy treatments oreven a trip to the emergency room, seniors are thrust into the outsideworld with no assistance during their recovery.

With aging often come mental lapses. We all have “senior moments”,but when these occur more frequently or for more major reasons,it may be time to evaluate a loved one’s living situation or create amemory regimen for them. If a senior parent is officially diagnosedwith Alzheimer’s disease or dementia, consider professional care.

Loneliness is a strong emotion for seniors who live by themselves.While a parent might not offer the exact words, “I am lonely”,they might say “Why don’t you and the kids come out for a visit?” or “I wish you could come over more often.” They may express interest ingetting a pet or chatting online, both of which are options to consider,but there are also programs and care companies that can send a caring individual to spend time with an elderly relative.

Finding High Quality in a Sea of Family Care Optionsby Kenneth Kuck

A

HealthyLiving


building businessrelationships

Above: Anna & Ken Kuck with Corona Council MemberKaren Spiegel celebrating the Grand Opening and RibbonCutting for Synergy HomeCare located at 1101California Ave., Ste. 100 in Corona (951) 280-9808.

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

Above: (front row) Donna O’Donnell, Rob Arrietta, MelissaMcDermott, (back row) Justin Tye, Marlene Chavez, DanielSievers, Kelly McGroarty, John Melendez, Varsha Shah, ChrisBowen celebrating the booming launch of Active Realtylocated at 195 W. Ontario Ave., Ste. #102 in Corona.Please call (951) 271-2900 to contact the friendly staff.

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

Above: Showing a polished product of excellent service, JoseEstradat, Isidro Sanchez, Bernardo Antonio, Miguel Antonio,General Manager Victor Antonio (center), Tino Padilla,Miguel Negrete and Laureano Cota at the Grand Openingand Ribbon Cutting for 6th Street Car Wash, open 7 days aweek from 8-5 a.m. with a $7.99 Early Bird special.

Phot

o by

Jim

Dor

sey

Phot

ogra

phy

One of the main worries I hear from concernedchildren and grandchildren regards their elderrelative’s immobility. As in my colleague’sexperience, falling is not only common amongsenior citizens, it is dangerous. Also, whenarthritis sets in, cooking, cleaning and otherdaily activities become difficult, if not impossible for many seniors.

Many hospital case workers and medical professionals are aware of the numerous typesof care available. Consult with your doctor or your parent’s physician to see what care isbest, given your parents’ needs. When their

needs are non-medical, such as householdhelp, medication reminders and personal care,home care is an option. If their requirementsare medical, such as IV changes or woundcleanings, you need the expertise of a skillednurse. If your loved one wants more of a sense of community than one companion,many great assisted living and retirement complexes are available.

Once you recognize your loved one’s need forcare and their specific needs, you can make an informed decision about the care they will receive. When ideal care giving is

achieved, worries seem to evaporate and family relationships grow as a result of highquality care.

Kenneth Kuck is the Owner andPresident of Synergy HomeCare,a non-medical home care company.He can be reached at (951) 280-9808or [email protected]

(continued from page 9)


Connect Your Business For FreeFrom a marketing standpoint, it’s a great time to own or start a business. The social web makes it more cost-effective than ever to get the word out about your products and services, no matter whatindustry you’re in. Most social media accounts are free to set up,and many targeted online ad platforms are inexpensive. The most itwill cost you to get your marketing campaign rolling, at least in thebeginning, is time.

In fact, the toughest challenge facing small business marketers thesedays is not cost, but finding a strategy to get your message heard overthe din of a noisy Internet.

Become an ExpertAdvertising is not always the best way to market on social networks.People crave valuable content, and it can be as niche as the very products you’re selling. By blogging, tweeting, sharing, and updatingabout things relevant to your industry, you can build credibility in your field.

Whether you’re selling specialty cookies or enterprise software,you probably have significant expertise that you can share with potential customers. You can write how-to articles, create educationalvideos about your products in action, or post pictures and tweet out

commentary from an industry trade show. Every piece of content youpost online — whether it’s on your blog, your Facebook Page, or onthird-party sites — has the potential to boost your brand and drivesearch results and traffic at very little or no cost.

YouTube is an often overlooked platform for building low cost, highimpact content. A small investment in a consumer-level camera andediting software, and a bit of time learning the basics of video production can pay out big in the long term.

Create Ambassadors for Your BrandThe social web has changed both the medium and the message formarketers, and we’ve discussed extensively how the users are now

MMaarrkkeettiinngg iinn 22001111by Jason Kimes


But there’s more you can do to get your brand out there for free.Yelp, ShopCorona.com, InCorona.com, MerchantCircle, Google LocalBusiness Center, Angie’s List, Yahoo! Local, YellowPages.com,SearchLocal, and SuperPages are some of the online directory servicesthat allow businesses to create a free listing. Make sure that you’re onthese sites, and if the site already lists your business, you should‘claim’ it by adding more details to the listing, such as your companywebsite URL, a map, phone numbers, or business hours.

Directory sites allow customers to leave feedback and reviews.Encourage your customers to post reviews of your products or services, or provide incentives for them to do this. For example,one merchant applies an additional 10% discount to their coupons on MerchantCircle if the consumer leaves a review on the site.This encourages repeat business as well as reviews.

in control of your brand’s image. This can be a very positive thing if you understand the social media ecosystem and leverage it to your advantage.

The key is targeting and creating ambassadors — customers who are already fans of your brand, and share their positivity about it on the web.

“If I know there’s a Twitter user who loves purses and talks aboutthem a lot (which I can find using http://search.twitter.com/), and I sellpurses, I reach out to her and offer her 20% off to come in or checkout my catalog online, just because I know she digs purses,” saidJason Falls, a social media strategist and consultant. “If she blogsabout purses, maybe I send her a new model with a note that says,‘Thanks for telling people about purses. We dig you.’ I’m betting she’d talk about me, and I didn’t have to break the bank to get theconversational love.”

When an endorsement comes from someone outside of your company,like a trusted blogger or social sharer, it has greater value and reachthan anything you could send through official channels. You can’t control what the social web says about your brand directly, but byidentifying and wooing brand ambassadors, you can certainly have an influence — the kind that no paid advertisement can match.

Ensure People Can Find You on the WebThis point may seem obvious, but it’s a common misstep, especiallyfor new businesses. If and when people hear about your brand, theywill go straight to their favorite services — Google, Yelp, and other listing sites — to find out more about you. Take the time to ensure that your entry there is accurate, and that there are direct links to your website and phone number.


ConnectionGood business connections are the key to networking and growing a business.There is no better place to find and develop these connections than through involvement in your local Chamber of Commerce. Below are a few highlighted businesses whose memberships with the Greater Corona Valley Chamber have been instrumental in their continued success.Their positive testimonials give a first hand perspective on membership and speak volumes to what involvement in theChamber can bring to you!

“Town and Country Day School, owned and operatedby the Bash family, has been in business since 1962.Over the years we have seen many economic upswingsand downturns but nothing to match the last threeyears. As one of the pioneering early childhood development facilities in the Corona-Norco-Eastvalearea, Corona parents for many years regularly drove toour facility on Pedley Avenue.As a community, Norcowas eventually more than we could handle and Coronaenrollees dropped off. However, as the economy turned,we sought once again to make Corona Residents awareof Town and Country.We began by joining the GreaterCorona Valley Chamber and within six months we hadeight new children from Corona enrolled. Each monthsince then has brought one or two more. Our activeattendance at as many functions as possible has been akey element to successfully reaching out to Corona andwe are grateful for the opportunities created by theGreater Corona Valley Chamber to showcase our facility to our neighbors to the south.”

“As a direct result of being a Chamber member,being involved as an ambassador, and attending GoodMorning Corona Valley on a regular basis, I met ChristyInterrante and Paul Digerolamo of DFI Insurance.As aresult of that meeting I had a new customer! Now Isupply all of DFI laser toner cartridges, drums and doservice for all of their office equipment.

At the new member reception I attended, I heardChamber ambassador Mark Neely say ‘Get involvedand give it some time. Remember, people need to getto know, like and trust you and they will eventually dobusiness with you as well as refer someone to you.’ I followed this trusted advice and the rest is history!

Along with Chamber Networking $olutions,TheLeaders Club of Corona and my involvement with theChamber, my business has grown andcontinues to grow.”

“If it wasn't for the influence that the Corona ValleyChamber of Commerce has, I would not have been ableto open my store on time. I ran into multiple roadblocks during the construction period of openingFroyoland self serve yogurt. Chamber President, BobbySpiegel, was a great resource to ask who and how to getthe ball rolling again. Since we have opened, I have metmany people through the Chamber and that has helpedour business grow. I am so thankful for the Chamber.”

Kevin Bash, OwnerTown and Country Day School

Norco, CA

Lenny EdwardsOwner

LT Enterprises

Eric SchauersFroyoland


s Are Key “When I moved my business from Orange County toCorona five years ago, my only exposure to the areahad been limited to passing a series of off ramps on the91 freeway. My choice of location had been based onestablishing a central base of operations with easyaccess to LA, Orange, Riverside and San Diego counties.When I arrived, I needed to learn about mynew business community quickly, so I decided that theChamber would be a great place to start. I discoveredthat the Corona Valley is a mix of ‘big city’ opportunities in a ‘home town’ community atmosphere. Likewise, I found the Chamber to be ablend of highly knowledgeable and dedicated staff, plusactive members passionate about local business andeconomic development.After serving as the publisherof this magazine and the Business Directory for twoyears, I’ve made more local connections to clients,vendors and strategic alliances through this Chamberthan I could have made as an individual. I believeChamber membership has something to offer everybusiness at any stage of development. Like anythingelse, you get out of it what you put in. I look forwardto a more successful future for my business as a resultof the ‘home team advantage’ I have as a GCVChamber member.”

“The Greater Corona Valley Chamber was instrumentalin helping Joseph Holt Plastering solve a major problemwith jobsite theft that was occurring on a regular basis.The Chamber put us in touch with the special crimeunit of the Riverside Sheriff ’s Department and withtheir help we were able to apprehend the primarytheft ring that had been targeting our jobsites inCorona. I cannot speak highly enough about how helpful the Greater Corona Valley Chamber has beento our company. It is so nice to be connected withpeople who can make a difference.The GreaterCorona Valley Chamber is a rock solid addition toJoseph Holt Plastering.”

Scott McKernanPresident

Joseph Holt Plastering, Inc. Linda CarlbergOwner/Creative Director

BrandLand Marketing


local businesses with their marketing and promotional efforts so the Greater CoronaValley area can not only survive, but thrive.Eugene and Paula hope the business community will embrace the change and takeadvantage of the diverse services they have tooffer. Even though they’ve taken on a franchisename, the Montanez family and their knowledgeable staff will continue to providethe same friendly service the area has knownfor over thirty years.

Allegra MarketingPrint Mail featuresmarketing planningand consultation, copywriting, graphicdesign, advancedprinting technologiesincluding full-colorprinting, digital

color signs, posters and banners, finishing and bindery services, variable data capabilities, promotional products and print management solutions.

Allegra is located in Corona at 127 Radio Rd.on the corner of East Sixth and Radio. For more information, call (951) 734-8181or visit AllegraCorona.com.

During tough economic times like those we’ve experienced recently, many businessescut back on marketing efforts to reduce costs.According to Eugene, this is a miscalculationwhen you look at past recessions. "Those whostay active with their marketing come outmuch further ahead in a recovery," Paula added.

In a study of the 1981-82 recession, McGraw-Hill Research analyzed 600 companies representing 16 industries. Firms that

maintained or increased their marketing presence averaged significantly higher salesgrowth, both during the recession and for the following three years. By 1985, the sales of companies that were aggressive recessionmarketers had risen 256 percent over thosewho were not.

That’s exactly why Zap Printing & Graphics hasbecome Allegra Marketing Print Mail; to help

What's in a name? For Eugene and PaulaMontanez, a lot these days. Their longtimelocal business, Zap Printing & Graphics, has changed its name to Allegra MarketingPrint Mail.

So why the sudden change?

“Our industry is continuously changing,” said Eugene Montanez. “Joining AllegraNetwork gives us the opportunity to focus ongrowing our business with the support of anentire franchise system, covering everythingfrom equipment buying decisions to best practices and more.”

The company has been serving the Coronabusiness community since 1976, and in 1979it took on the name most people know today –“Zap.” The couple opted to join the Allegrafranchise system recently in a significant move to re-tool service offerings and expand capabilities.

How will this change benefit local businesses? "Changes in the marketplace have made moresophisticated marketing strategies a necessityfor companies of every size," says Eugene.“For smaller organizations, accessing the necessary talent and tools can be cost-prohibitive. We can provide numerous efficiencies in time and dollars with our in-house graphic designers, full-service printing technologies and mailing services to reduce postal costs."

LONG-TIME CHAMBER MEMBER

ZAP Printing & GraphicsBecomes“Allegra”by Jennifer Tressen,www.jennifertressen.com

Cour

tesy

of A

llegr

a“Those who stay active with their marketing come out much further ahead in a recovery.” Paula Montanez

Above: Owners Eugene and Paula Montanez in front of their business of 20+ years. ZAP Printing is now Allegra Printing.


96-YEAR MEMBERSAT & TThe Gas Co.

65-YEAR MEMBERSCorona ClipperR & S Motor Supply

45-YEAR MEMBERWaste Management

41-YEAR MEMBERCalvert Real Properties

28-YEAR MEMBERCorona-Norco Teachers Association

27-YEAR MEMBERSArthur Kilkuts, DMDHamner Towing, Inc.Trench Shoring Company

24-YEAR MEMBERSHemborg FordPeppermint RidgeSt Edward School

23-YEAR MEMBERInland RV Center, Inc.

22-YEAR MEMBERSAmerican Electric Supply, Inc.Hartshorn TV & ApplianceInland Valley Employer Advisory CouncilKawata and Matsumoto, Specialists in OrthodonticsPalmieri PharmacyRex L. Bullock, DDSTriCounty Eye Institute

21-YEAR MEMBERSJim Dorsey Commercial PhotographyEvans Leak Detection, Inc.Kraktronix Technical Services

20-YEAR MEMBERA A A Animal Hospital

16-19 YEAR MEMBERSAll American AsphaltCIRCOR Aerospace, Inc.Corona-Norco Family YMCADickman & HoltGreen River Golf ClubS P Group, Inc.

11-15 YEAR MEMBERSAmerican Medical ResponseCitrus Village, LLCCorona Historic Preservation SocietyCorona-Norco Settlement HouseFirst Congregational ChurchK & A Engineering, Inc.Maynard Pogue, DDSRed Robin RestaurantShred-It

6-10 YEAR MEMBERSAmerican Security BankB M W of RiversideBrooms & Brushes, Int’lChick-Fil-A-Hidden ValleyCommerceWest BankCornerstone Escrow, Inc.Cortez Jewelers, Inc.Decra Roofing Systems, Inc.Gold’n West Surplus, Inc.Konica Minolta Business USAMercedes Benz, Porsche, Audi & SmartPremier Service BankPro Surplus, Inc.

Ram Plumbing Heating-Air, Inc.RCTC – Riverside County Transportation CommissionRexco Real Estate DevelopmentSentinel Weekly NewsWestern Municipal Water DistrictYour Pain Care

1-5 YEAR MEMBERSAccent Plastics, Inc.Accurate Bookkeeping ServiceAll-Mobile Bail BondsAlvord Unified School DistrictChick-Fil-A – The CrossingChiropractic Center of Corona

Combustion Associates, Inc.Dollar Self StorageExpress Employment ProfessionalsFirestone Complete Auto CareForum Info-Tech, Inc.Goodfellas CaféHair & Beyond Beauty Supply & SalonHobby Town USAH & R BlockK M S Properties, Inc.L T Office Products – Division of L T EnterprisesLa Sierra University FoundationMake-A-Wish Foundation of Orange CountyMark Cowper Lawn and Landscape

Anniversary Recognition


PrimetimeMixer

Our January Primetime Mixer,held at Eagle Glen Golf Club,

with Over 60 Vendors Was a Huge Success!

Everyone is welcome to attend our next Primetime Mixer coming up in May. Contact the Chamber.

Phot

os b

y Ji

m D

orse

y Ph

otog

raph

y


Corona Restaurant ReviewInka Wasi Peruvian Restaurant

Visit Allan’s two websites: www.FeedMe411.com &www.letsdineoutshow.com. Allan can be heard everySaturday afternoon from 3 pm to 5 pm on the Let’s DineOut Radio Show on KTIE 590am. Email Allan at:[email protected] or call him at (909) 910-3463.

or those of you who have never had the experience of trying the wonderful cuisine of Peru, you really are missing a real culinary adventure. Peruvian food is heavily influenced by the cuisines ofEurope, Africa and Asia. The food is fresh and flavorful using a myriadof potatoes, corn, yucca, beef, seafood, chicken and chili peppers.

The interior of this small and quaint restaurant is both clean and festive looking, while the service is cordial and the food is delicious.For starters, I ordered the Papa a La Huancaina ($6.75) and the Cevichede Pescado ($12.00). The Papa a La Huancaina consisted of six thickslices of boiled potatoes that were smothered in a great cheese sauce.The dish is served cold and was really tasty. The Ceviche featured lotsof cut up chunks of fresh sole that was marinated in lime juice andserved over lettuce with boiled sweet potatoes, Peruvian corn andtoasted corn nuts. This Ceviche was quite different from the Mexicanstyle Ceviche and the distinct lime juice that the fish was marinated/cooked in made the fish quite addicting.

On the next flight of dishes came the Tallarin Verde con Bistek ($12.00),a classic Peruvian entrée called Lomo Saltado ($11.00) and the terrificSudado de Pescado ($12.00). The Tallarin Verde is an Italian influenceddish featuring a thin marinated skirt steak served with a bed of cheesydark green linguini with spinach, basil and parmesan cheese. The steakwas tender and tasty while the linguini was absolutely delicious anddefinitely a dish of you will love. The Lomo Saltado is a simple yet flavorful dish made with strips of lean top sirloin steak sautéed withonions, tomatoes, French fries and served with white rice. The soy

based sauce that the meat and veggies were sautéed in really had thatdistinct Asian taste and was very satisfying. The last dish of this orderwas the Sudado de Pescado, a stew made with fresh sole, tomatoes,onions, potatoes, lime juice, yucca, sweet potatoes and rice. The crustybread that was served with this dish was the perfect instrument to sopup the yummy sauce.

As good as all of the other dishes were, the best was yet to come.If you enjoy fried fish and seafood, you must order the Jalea ($20.00),a huge portion of deep fried fish, shrimp, calamari, mussels, scallopsand yucca. The batter was perfectly seasoned and the fish and seafoodwas crispy and oh so good!

To wash down the great food, I suggest the Chicha Morada ($2.25),a traditional Peruvian drink made with boiled purple corn, fruit (notsure what kind), cinnamon, cloves, sugar and lime juice. The drinklooked like grape juice and had a unique and refreshing flavor.

Named after the highest Inca sites located in the area of Puncuyoc,this marvelous restaurant is one of the best Peruvian restaurants in theInland Empire and one I will definitely go back to shortly for more terrific and exciting food. Happy Eating!

Inka Wasi505 Corona Mall, Suite 103 / Corona, 92879(951) 736-9274Hours: Monday -Thursday 11am to 8pm

Friday 11am to 9pmSaturday 9am to 9pmSunday 9am to 8:30pm

Price Range: $9.00 to $14.00Peruvian Cuisine

Allan Borgen’s

Right: Jalea; deepfried fish, shrimp,calamari, mussels,scallops and yucca

Phot

o by

Alla

n Bo

rgen

Inka WasiPeruvian Cuisine

Buy One Entree,Get One 1/2 off!

505 Corona Mall, Ste. 103 • 951-736-9274

EXCLUSIVE OFFER with Chamber Discount Card

F


page views, whichshows that the community is reallystarting to embrace it.It's growing by themonth, and when youtake a look at the"Business Directory,"you'll find that manybusinesses you knoware already taking full advantage of it. ONLY Corona based businesses may participate in this opportunity!

So, How Does It All Work?

Upon visiting ShopCorona.com, you'll see a large search field in the top right corner. This is your new local search engine to find the information you need to make informed purchasing decisions.

You'll also find a categorized business directory and marketplace,coupons, reviews section, restaurant menus, gift certificates and many more features to make shopping locally fun,easy and convenient.

magine being able to find prices for any product or serviceoffered by every business in Corona, as well as a list of

local businesses such as retail stores, restaurants, professional services, etc. Then add their business information, pricing andavailability posted in one, easy to navigate place. Imagine a marketplace that enables you to truly shop at local businesses,from home or work, using the internet. No more calling around anddriving to see what’s offered.

Well, this is the goal of ShopCorona.com and we have been working steadily towards it for almost ten years. We make it easyand convenient for you to support local businesses and to help tieyour local business community together in a way that's never beendone before. It has been a challenging task, but one we think is necessary if small businesses and entrepreneurs are to successfully compete with internet goliaths like Amazon.com and big box stores like Home Depot, Target, and Walmart.The lack of pricing transparency and even general business information such as hours of operation, methods of payment and email addresses, is really limiting the growth of local smallbusinesses. It is something that needs to be addressed to succeedin an increasingly competitive world where information is available on-demand.

The City of Corona initiated partnership with www.ShopCorona.com to better connectlocal businesses with local consumers, andnow any Corona-based business may takeadvantage of it at NO CHARGE! Since alarge percentage of people today use theinternet to find local businesses,products, services, promotions, andcoupons, it works in sync with all majorsearch engines like Google, Yahoo, andBing. It also effectively incorporates all the major social media tools such asFacebook and Twitter. ShopCorona.com isdesigned to help local businesses greatlyenhance their local web presence and visibility. The website is being actively promoted to Corona residents and businesses by the City of Corona, TeamCorona, The Inner Circle, The GreaterCorona Valley Chamber of Commerce,and many community leaders. As of now,there are already 2,400 Corona businessesin the business directory. During the last 30days, ShopCorona.com had close to 20,000

Connecting Locals with Their Community

by Norbert Cichocki

Above: Norbert Cichocki, Community Manageris your go to guy for our area atShopCorona.com.

I


For those of you with iPhones, visit thesite on your mobile and you'll get a special quick access version that makesit even faster to find what you're lookingfor locally. Use these tools to purchase,provide feedback, educate and shareinformation that will help strengthen yourlocal economy.

Every participating business in the community will have a profile page thatincludes their essential information andmany will have photos, coupons, specialpromotions, stories and reviews that tellyou what they are doing to help keep it local. Along with coupons, menus andmarketplace items you really have a one stop shop for finding local business information.

Look for ShopCorona.com window stickers and signs at participating businesses who are working to supportthe local economy and spread the word.All you have to do is work with them byshifting some of your current spending tolocally-owned businesses. This will helpmake your community a better place andlead to a stronger, more sustainable andresilient local economy.


The City’s Web Portals: DiscoverCorona.com,Team Corona.com, InnerCircleCorona.com, andShopCorona.com continue to provide informationabout all of the programs and activities going on inthe City of Corona. New enhancements such as aBusiness to Business site dedicated to connectingbusinesses for increased supply chain manage-ment, local buy-sell opportunities and marketingtools will be coming soon!

Corona is not waiting for New Beginnings to happen - it’s creating them!

Norco Update

The Norco dining scene continues to sizzle, withthe opening of Baja Fish Tacos, a branch of a growing Orange County-based chain, in earlyMarch (2335 Hamner Ave., 951-808-9007).Also debuting in March is Café Rustic (2395Hamner Ave., Ste. M), a sit-down restaurant offering exceptional values on all-Americanfavorites for breakfast, lunch and dinner. Theseopenings follow the recent arrival of FoodConnection (1750 Hamner Ave., 951-520-0418),another all-day resource for hungry Norconians,which has been warmly received. Last year the Cityof Norco implemented an innovative program thatassists new full-service restaurants with tenantimprovements, creating a compelling financial

incentive to locate in Norco. Café Rustic was thefirst participant in the Restaurant TenantImprovement Program, resulting in a vacant spacecoming to life.

On February 16, the Norco City Council adopted an ordinance regulating the filming of motion pictures, television and commercials in the City.The ordinance is designed to accommodate theneeds of producers while safeguarding neighbor-hoods from excessive noise or traffic. The new “Film Norco” program will promote the City’sunique Western ambiance to the entertainmentindustry, showcasing its equestrian lifestyle, naturalbeauty and historic landmarks. Local hotels,restaurants and vendors stand ready to welcomethe industry to town as Norco emerges as a viableshooting location. The City already boasts a richfilming history, as several major motion pictureswere shot at the historic Lake Norconian Clubresort in the ’20s and ’30s. The Film Norco campaign is part of an increasingly aggressive economic development strategy being implemented by business-friendly Norco.

Again, we anticipate the I-15 EconomicForecast to be a fabulous event that ourChamber is honored to present – so mark your calendars for April 21! Call the Chamber at (951) 737-3350 forsponsorship and ticket information.

lients frequently call me with boundary line disputes. They’ve discovered that their neighbor’s fence, tree, patio, or yes,even the neighbor’s pool, encroaches over onto their property. They’re angry (because they’ve always hated their neighbor) and theywant a court order for removal of the encroachment and a big judgment for damages. Here’s what I tell them.

Get a survey. Most people eyeball their property line from the marker in the sidewalk to a marker at the back of the property. They assume they have the right markers and they assume they see anencroachment. Eyeballing a boundary line is why many (most?) fencesare anywhere but on the property line. I won’t even schedule anappointment to discuss an encroachment unless the client brings me asurvey. While a survey that plots your neighbor’s fence extending overthe boundary line is strong evidence of an encroachment, here’s ahint: Even a survey is not indisputable evidence of an encroachment. A survey is merely a professional opinion. It is only as good as theskill of the surveyor and the data the surveyor relies on.

Many encroachments don’t impair your property value.Let’s look at two houses and lots identical in every way except that the fence between them encroaches two feet over the property line.Ask an appraiser to appraise both properties. I’ll bet you lunch thatthe values will be virtually identical. That’s because the marketplacedoesn’t see any measurable difference between such a relatively small variance in land area and function. Even if the value of your property hasindeed been impaired by the encroachment,it has to be a pretty substantial impairment tojustify the surveyor’s fee, the appraiser’s feeand the attorney’s fee in order to pursue thecase in court.

The court has broad discretion to issueappropriate orders. Do the courts orderremoval of every encroachment? Not by a longshot. They do what lawyers call “balancing theequities.” They consider the level of impairment of value, the effect on usability ofthe parcels, and whether the complaining partyhas been diligent in seeking removal of theencroachment, or has permitted the encroach-ment to exist for many years. On the otherhand, will the court let the encroachmentremain so your neighbor can prevent you fromusing your property? Probably not. The ruleused to be that if your neighbor fenced part ofyour residential property continuously for fiveyears and used it as her own, she could get a

court to grant her the exclusive right to use the encroachment to yourexclusion. The law now requires your neighbor to pay the taxes on theencroachment area to obtain the right of exclusive use, an impracticalburden. The bottom line is that a judge will do what she believes is fairin each case, and the results are often unpredictable.

Consider a lot line adjustment instead of going to court. A lotline adjustment is the legal process to move the boundary line. Once theencroachment has been acknowledged, why not work out a resolution?Reach an agreement for your neighbor to pay an agreed value for theencroachment area and hire a civil engineer to process a lot line adjustment with the city. It will cost you or your neighbor some money(my rule of thumb is at least $10,000 for the engineer and city fees) but this solution will be far less than the costs of litigation. Don’t forgetto get the approval of your mortgage lender; they’ll want to review andapprove even minor adjustments to the area of the mortgaged property.

David R. Saunders represents clients in real estate, land use, and general business matters. His firm, Clayson, Mann, Yaeger and Hansen, joined our Chamber in 1915. He can be reached at(951) 737-1910 and visit his website at www.ClaysonLaw.com.

It is always advisable to consult with qualified legal counsel about your own particular situation, in that these matters can vary substantially in degree and nature.


LEGAL OPINIONSBoundary Line Disputes: Can Push You Over the Line?by David R. Saunders

C


Social media can be an intimidating medium for businesses who maynot conduct business online. I am going to go out on a limb and saythat if a business is not online, then that business does not exist.I know you’re thinking “What are you talking about?” Well I propose toyou a challenge. The next time you’re at a function, whether businessrelated or personal, count how many times you hear the words“Facebook” or “Twitter.” Consider how many times your employees,customers, competitors, and your children mention learning about acurrent event through Facebook or Twitter. Let’s face it; social media ishow people are connecting with one another, how businesses are connecting with potential clients and how your competitors are connecting with your customers.

Did you happen to notice the common verb used in the last sentence?“Connecting.” To connect means to bind, to join, to link together.It means that two parties are actively participating in some form ofexchange with one another. I know of businesses that go through thesteps to establish an online presence on various social media websites. What they fail to do, however, is “connect” with their audience. Sure, they create the account. They post a couple of status updates and tweets, but then they fall off the virtual face of cyberspace. To truly connect with someone, you need to “actively participate” in some form. It means that you need to do more than

Connecting through Social Mediaby Claudia Sheridan, 82nd President – California Junior Chamber

[email protected]

create an account. It means you need to create content they want toread about, participate in, and is of of value to them. So how do you do this? Tell them something.

When it comes to social media, you can effectively connect with yourcustomers and potential customers by sharing with them things suchas your company’s vision. Tell us what you are about. Tell us why youexist. Tell us how you can help us and fit our needs. Share with us thereasons you are in business. Share your expertise by teaching ussomething new. Make it a two-way conversation by asking me questions, such as what I’m looking for when it comes to whateveryou’re offering. Ask me how your company can help me and how yourcompany can make me better. Have a conversation with me and bepresent. Update your status/”tweets” multiple times throughout a day,or at the very least once per day. Let me know that there is a personbehind the words and that the person is real. By connecting with me,you connect your business. You become the person I go to when Ihave questions, the person I learn from, the opinion I value.

Social media is a way that people are communicating, connecting,interacting and being heard today. Let your business be heard – connect through social media today.


There is one constant in business: change.When you think about how much business has evolved over the last 20 years, it’s staggering. Consider the ways you nowcommunicate and market your products and services; print, web, phone, email, social networks, text message and more. All have their benefits and drawbacks. The key is communicating with your clientsthe way they want. For most of us, that isthrough the one thing we almost never go anywhere without—our cell phone. One ofour newest Chambermembers, High SpeedMarketing, is ready tohelp us do just that.

High Speed is led by RobWitherby, a marketingprofessional with over 20years of experienceworking in corporate America. His approachto business is really quite simple: providegood value. According to Witherby, “In today’seconomic environment, businesses can’t affordto miss with their marketing. That’s why webuild simple, efficient campaigns that driveresults.” The foundation of all of their campaigns is the idea of leveraging technologycombined with traditional methods. Right nowone of the most exciting parts of their businessis text marketing.

When asked why texting is such a fundamentalpart of their plan, Witherby responded,

“It’s exploding! According to CTIA, the wirelessindustry trade group, over 4 billion text messages are sent and received every day. That is more than the number of cell phonecalls made per day and is a 300% increasefrom 2007. Over 90% of Americans own a cell phone and 95% of those can receive textmessages. Further, industry numbers show that text messages have a 95% read rate within one hour and promotions consistentlygenerate more than a 20% response rate.Regardless of age, gender, race or economic

status, text messaging is the most effectivecommunication method to get your message in front of the masses.”

Why is text messaging so effective? Witherbystated, “It’s easy to set up a campaign. You choose a keyword, create an offer andstart promoting both along with your number.People interested in your product, service orcompany will respond. When they do, they areopting into your text marketing database andyou can start sending timely, pertinent offersand messages to people that are likely to buy,attend or participate. You can reach them

NEW IN TOWN

almost anytime, anywhere and you instill ameasure of trust by giving them an option toopt-out very easily at any time. Not only is iteasy, it’s affordable, costing as little as a fewcents per text.”

You can tell from Rob’s comments he’s passionate about text marketing. That passioninspired a little research of our own. We foundmany different industries that are using textmarketing: restaurants, churches, sportsteams, schools, universities, cities, hospitals,

politicians, golf clubs,Chambers of Commerceand many more. The applications arenearly countless and theresults are impressive, especially when compared to the cost. In fact, our very own

Greater Corona Valley Chamber of Commerceand 2011 Chamber Executive Partner EagleGlen Golf Club have started using text marketing. And yes, they have chosen to partner with Rob and the team at High Speed.For more information on High Speed’s textmarketing system, visit their site atwww.mystyletext.net. You can also see howtheir text marketing program works first handby pulling out your cell phone and texting HIGHSPEED to (469) 328-3277.Rob’s not all text, all the time. Give him a callat (951) 343-0205 or (951) 500-8871.

“Regardless of age, gender, race or economic status, text messaging is the most effective communication method to get your message

in front of the masses.” Rob Witherby

Imag

e Pr

ovid

ed b

y Hi

gh S

peed

Mar

ketin

g


School-Colleges & UniversitiesUC Riverside Bourns College

of Engineering Office900 University Ave., Engin. Bldg. Unit II-459Riverside, CA 92521Rebeccah Goldware (951) 827-7151www.engr.ucr.edu

Senior ServicesJanet Goeske Foundation5257 Sierra St., Riverside, CA 92504Judith Vails (951) 351-8800www.iamjgf.org

StorageCircle C Storage1955 Sampson Ave., Corona, CA 92879Jeff LaMar (951) 340-3700

Shoe CareBalboa Sport23191 Temescal Canyon Rd., Corona, CA 92883Martin Ayala (951) 277-9749www.balboasport.com

Sports / RecreationPlayers Edge1871 Delilah St., Corona, CA 92879Keith James (909) 816-3590www.playersedgesports.net

UtilitiesYuppiedom Corporation- ACN1191 Magnolia Ave., Ste D#388, Corona, CA 92879Ador Mansat (951) 893-5833www.yuppiedom.shopacnrep.com

New Chamber MembersAdvertisingMobilized Media.NetCorona, CA 92882Bob Fitzgerald (951) 655-8875www.mobilizedmedia.net

Wheeld Media21653A Temescal Canyon Rd., Corona, CA 92883John Lillywhite (714) 588-9017www.wheeldmedia.com

Advertising / MarketingMain Street Public Relations & Marketing7056 Archibald Ave., Ste. 102-124Eastvale, CA 92880Deanne DeGrandpre (951) 346-4883www.MainStreetPR.com

AttorneyPre-Paid Legal Services, Inc.Corona, CA 92883Christine Gates (951) 662-2180www.prepaidlegal.com/hub/christinegates

Automobile-Body RepairAll Magic Paint & Body1461 Hamner Ave., Norco, CA 92860Ellie Adri (951) 734-1610www.allmagicauto.com

Broker-BusinessBolton & CompanyP.O. Box 6030, Pasadena, CA 91102-3810Michael Alaniz (626) 535-1468www.boltonco.com

ClothingAll The Rage Clothing960 6th St., Ste. 101B, Norco, CA 92860Kim Wilson (951) 267-7243

Valina’s Devine ClosetCorona, CA 92883Valina Durham (951) 316-8407

ContractorTSJ Electrical & Comm Inc.7490 Jurupa Ave., Riverside, CA 92504Phillip Schaefer (951) 785-0921

Cosmetics- Hair & SkinMary Kay Cosmetics-RodriguezCorona, CA 92882Patricia Rodriguez (951) 278-4879

E-CommerceShop at EstoreCorona, CA 92881Fauvia Sid (714) 343-4280www.shopatestore.com

Event PlanningPremiere Golf Solutions9060 Edison Ave., Ontario, CA 91762Tom M. Borba Jr. (951) 295-8086

FinancialMetLife23895 Towish Dr., Corona, CA 92883Howard Rubin (951) 698-0023

Financial / Estate PlanningSouth Coast Investment Advisors, LLC4630 Campus Dr., Ste. 104Newport Beach, CA 92660Jeff Fisher (949) 260-8464www.southcoastinvest.com

Financial ServicesEdward Jones, Inc.1161 Hidden Valley Pkwy., Norco, CA 92860Ernie Fonseca (951) 736-8500www.edwardjones.com

FitnessUFC Gym470 N. McKinley St., Corona, CA 92879Shawna Winters (951) 808-3850www.ufcgym.com

Loans / MortgagesWells Fargo Home Mortgage – Sixth1112 W 6th St., Ste. # 105, Corona, CA 92882Vikram Kumar (951) 817-2000www.wellsfargo.com/mortgage

Manufacturer- Leather Belts & AccessoriesLejon Of California, Inc.1229 Railroad St., Corona, CA 92882Cheryl Keithley (951) 736-1229www.lejon.com

MarketingSendOutCardsNorco, CA 92860Holly McKhann (951) 836-2000www.impactcardsonline.com

Non Profit / Community Services OrgLos Angeles Urban League Pomona

Worksource Center264 E. Monterey Ave., Pomona, CA 91767Derrick Hazley (909) 623-9741www.laul.org

Payroll ServicePaychex1410 Iowa Ave., Riverside, CA 92507Nathan Hernandez (951) 236-1924www.paychex.com

PhysicianMartin Schlusselberg, M.D., FCCP415 S. Ramona Ave., Corona, CA 92879Martin Schlusselberg (951) 683-9999

Physician & Surgeon, M.D.Central Occupational Med. Providers1690 W. Sixth St., Ste. #K, Corona, CA 92882Greg Speer (951) 736-9500

Real EstateThe Johnson Group at Keller Williams1385 Old Temescal Rd., Corona, CA 92881Patricia Johnson (951) 271-3127

Sales Advantage Group268 N. Lincoln Ave., Ste. 12, Corona, CA 92882Shelly Eshelman (951) 893-8077www.queenbeesrealestateteam.com

RestaurantLuna Modern Mexican Kitchen980 Montecito Dr., Corona, CA 92879Francisco Perez (951) 735-8888

Marcello’s Pizza-Corona691 S. Main St., Corona, CA 92882Tim Howard (951) 736-9936

Marcello’s Pizza-Norco2085 River Rd. Ste. #D, Norco, CA 92860Tim Howard (951) 734-8003

March 2011


LEGISLATIVE UPDATE

14. Review and consider policies that address the provisionof public infrastructure including water, sewer, storm drainage, solid waste, electricity, natural gas, telecommuni-cations, and solar and wind alternatives. 15. Review and consider policies that address the provisionof services to meet resident needs including: police, fire,library, schools, and health services.16. Review and consider policies that address the provisionof sustainable programs and green initiatives in the Coronavalley region.17. Support measures that improve drinking water, adequate water quality and supply, flood control, waterway and natural resource protections, water pollutionand contamination controls, state and local park improvements, public access to natural resources, and water conservation efforts.18. Review and consider reliable, stable, and competitivelypriced energy supplies for the Corona Valley region andCalifornia’s businesses.

19. Review, consider and propose transportation improvement plans that relieve congestion on freeways,streets and roads, and ensure future mobility within theCorona Valley region.

20. Review and consider policies that impact air qualitystandards and consider their effect on Corona Valley’sregional business community.

Business Attraction and Retention

21. Encourage an adequate supply of appropriate housingto meet the needs of the Corona Valley region and monitorits impact on the Corona Valley business community.22. Review and consider policies that ensure the CoronaValley maintains a reputation as an attractive, prosperous and cost effective location for business; to balance employment and housing needs with naturalresource preservation; and to plan and construct the community infrastructure necessary to support current and future business needs.

Cost of Doing Business

23. Review and consider reform measures that solve thestate budget’s continuing structural deficit that promotesreal economic growth and job creation and its impact onthe Corona Valley business community.

24. Encourage cooperation among local/regional and stategovernment agencies, and work to streamline and reduceunnecessary requirements of regulatory agencies.25. Review and consider ways to privatize government services and public contracts while maintaining or improving standards.26. Review and consider state and local tax changes and new tax categories affecting the Corona Valley business community.27. Support and promote when appropriate the prepara-tion of cost/benefit analysis ensuring economic impacts areweighed before the imposition of regulatory statutes. 28. Ensure that regulations on business are kept to a minimum and do not put Corona Valley businesses at acompetitive disadvantage.29. Support local/regional and state programs that securetax credits and tax incentives for targeted programs.30. Consider and review policies that promote the outsourcing of essential public services by local/regionaland state government agencies.31. Consider and review legislation that promotes standards of corporate governance that guide boards ofdirectors and corporate officers in managing their corporations in a competent, ethical manner.32. Review and consider measures that reform the extraordinary costs of the state’s public pension system forthe sake of the state’s overall fiscal health.

33. Oppose legislative proposals that might cause unwarranted and frivolous lawsuits on Corona Valley businesses, consumers and taxpayers.

34. Review the implementation of AB 32 and its effect on business retention in theCorona Valley.

Education and Outreach

35. Continue a working relationship withlocal, state and federal representatives.36. Provide opportunities for businesses to increase their knowledge, understanding, and involvement with local, regional andstatewide legislative processes.

Workforce Issues

37. Support measures that reform ourstate’s education and vocational systemswhich encourage workforce preparation.

26 Read Business Monthly online at www.MyChamber.org

2011Priorities cont.

38. Monitor, provide recommendations and review alternatives to any proposed stateminimum wage increases and any local or stateliving wage ordinances. 39. Monitor and provide recommendations to the workers’ compensation reform measures which impact costs to Corona Valley businesses. 40. Support responsible health care policy proposals that do not put Corona Valley businesses at a competitive disadvantage andresult in increased availability of affordablehealth care coverage for employers and their employees.41. Support incentives for an adequate supply ofhousing, housing affordability and choices ofhome types that meet the needs of Corona Valleybusinesses and their employees.

Log on to www.CoronaAdvocacy.biz for moreinformation.

We’d Like to Hear

from You!

The Business Monthly is your magazine as a Chamber member.We’re on a mission to make a great magazine even better!

• Have an idea or suggestion for improvement?

• Do you have an idea for a story?

• Would you be interested in writing an article on your area of expertise?

• Are you an artist or photographerwanting to share your talents?

Send your comments and contact

information to: [email protected]


Calendar of EventsEvents listed are open to the public. Call contact person before the eventto verify time and place. Some events are free, while others are not.For a complete listing of community events, call the Chamber at (951) 737-3350, or go to www.MyChamber.org for the latest updates.

Wednesday, March 1 7:30PM DRACULA- ARTS CENTER/OLD FORGE Location: Arts Center/Old Forge,Cost: $15 adults/$12 students and

seniors/$10 under 17 Contact: (315) 369-6411

Saturday, March 12 8AMBLOOD DRIVE -1PM Location: The Church of Jesus Christ of Latter-Day Saints,1123 S. Lincoln Ave., Corona Contact: Darrell and Lou Ann McPhie

(951) 735-3985

Monday, March 14 12PM AMBASSADORS MEETING Location: Greater Corona Valley Chamber904 E. Sixth St.Contact: Greater Corona Valley Chamber

(951) 737-3350

Saturday, March 19 8AM100 MILE CLUB'S -1:30PM RUN 4 KIDS 2011 Location: Auburndale Intermediate School,1255 River RoadContact: Kara Lubin (951) 218-5503 Fees/Admission: $5.00/participant plus

prizes for pledges

Thursday, March 31 7:30PM CONCERT BY ALFREDO ROLANDO ORTIZ Location: Northpoint Church,988 W. Ontario Ave., Corona Cost: $10 adults $5 children

12 years and under Contact: [email protected]

Friday, April 1 8AM LEGISLATIVE ACTION COMMITTEE Location: Greater Corona Valley Chamber, 904 E. Sixth St.Contact: Greater Corona Valley Chamber of

Commerce (951) 737-3350

Saturday, April 2 6PMTAKE 2, EVENING TO -12AM REMEMBER...DON'T STOP BELIEVING Location: TAPS Fish House and Brewery,2780 Cabot Dr. Corona Contact: Stephanie Goldowski

(951) 270-0536

Friday, March 4 8AM LEGISLATIVE ACTION COMMITTEE Location: Greater Corona Valley Chamber,904 E. Sixth St.Contact: Greater Corona Valley Chamber of

Commerce (951) 737-3350

Upcoming Events

THE RACE TOMONTE CARLO

JULY 22ND

GOLF TOURNAMENTNOVEMBER 7TH

Call the Chamber for details (951) 737-3350

Earn $25 inChamber Dollarsand a FREE Ad inOur MagazineAre you doing business with a non-Chamber business? Do you have a friend who could benefit from Chamber membership? Of course you do!

The Chamber is providing some motivation for you to refer potential members:

First, when your prospect joins theChamber, your name, company andphone number will be listed inBusiness Monthly.

Second, you’ll receive $25 credittowards up to half of any Chamberpurchase, such as your own membership fees and attendanceat Chamber events.

Finally, when you refer five applicants who become Chambermembers, you’ll receive a FREE one-eighth page color ad in GreaterCorona Valley Business Monthly – a $480 value!

For a referral form and more information about the program,call the Chamber at (951) 737-3350.

Thank you to the following membersfor refering new members:

Todd HansonCorona Nissan(951) 735-3360

Phil RizzoPremier ServiceBank(951) 274-2400

Sol ShapiroShapiro Enterprises(909) 910-3417

Jerry WilsonWells Fargo(951) 817-2000

Bill NewberryCorona-NorcoSchools EducationalFoundation(951) 736-5003

Christie KoontzTop Notch Plumbing,Heating & AirConditioning, Inc.(951) 736-7980

Munira AliFirst Citizens Bank(951) 734-3564

Cynthia SchneiderAmerican SecurityBank(951) 372-8930

John LillywhiteWheeld Media(714) 588-9017

Angela ArentsEmployer NetworkLLC(951) 808-3924

Bob FitzgeraldMobilized Media.Net,Ambassador(951) 655-8875


904 East Sixth Street

Corona, CA 92879

www.MyChamber.org

PRESORTEDSTANDARD

US POSTAGEPAIDADV

CBM March 2011

Documents

Transcript of CBM March 2011