CB Project
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Transcript of CB Project
VISION AND MISSION
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality
growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization
PROFIT FORECASTING FOR NEXT 5 YEARS
Profit and expenses Forecasting for next 5 years
Year Sales Expenses Profit
2013 50,00,000 30,00,000 20,00,000
2014 65,00,000 40,00,000 25,00,000
2015 95,00,000 60,00,000 35,00,000
2016 1,30,00,000 65,00,000 65,00,000
2017 1,70,00,000 70,00,000 1,00,00,000
2013 2014 2015 2016 20170
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
18000000
5000000
6500000
9500000
13000000
17000000
SalesExpensesProfit
2013 2014 2015 2016 20170
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
18000000
5000000
6500000
9500000
13000000
17000000
3000000
4000000
60000006500000
7000000
2000000 2500000
3500000
6500000
10000000
SalesExpensesProfit
ORGANISATIONAL CHART
Ms. Khushboo Chandak
CEO
Ms. Juhi Gandhi
HR Manager
Mr. Sagar Patel
Budget Department
Mr. Rasmindar Sardar
Finance Manager
Mr. Veer Thakkar
Production Manager
Mr. Kayzad Madan
R &D
Mr. Imran Dobiwala
Marketing Manager
FACTORS AFFECTING BUSINESS
Seasonality: Seasonality is one of the most important factors that affect the soft drink
business. Seasonality is primarily influenced either by the weather, or by holidays and
religious festivals. Within the Group, soft drink business has different seasonal cycles
throughout the year.
Service frequency: This is another factor that affects the business. Service frequency is
the time gap between visiting a particular outlet again. Service frequency directly affects
the rotation time which in turn affects the value of business.
Demand pattern for the market: Every product has a different demand pattern and
affects the business.
Price of the product: Price of the soft drinks also affects the business. Due to perfect
competition in soft drink market, price of a product plays a major role in business.
Disposable Income: Disposable Income of the consumers also affects the business of the
soft drink players. A high disposable income of the consumers ensures a high demand for
the products in the market.
Demographic Profile: Demographic profile of consumer also affects the business and
needs to be considered.
Competitor’s Policy: The policies of the competitors also affect the working of the
business of other companies.
Government Policies: The government policies related to taxation or political
interference also affect the business of the players in the soft drink industry.
CODE OF CONDUCT
DOES
The company should make aware and impart knowledge to the employees regarding clear
cut bifurcation of standards used UGAAP & IGAAP.
The company should take necessary steps so that paper work should be as less as
possible, but this should not be at the cost of effectiveness in work.
DON’T
The company discourages such conduct and habits which are likely to undermine the way
of life in the organization.
If it is mandatory for the company to adopt both the accounting standards i.e. UGAAP &
IGAAP, then the company should make sure there should not be violation of any of the
accounting standards in UGAAP as well as in IGAAP at any cost.
NOTE:
1. UGAAP -- UNITED STATES STANDARDS – GENERALLY ACCEPTED ACCOUNTING
PRINCIPLES
2. IGAAP -- INDIAN GENERALLY ACCEPTED ACCOUNTING PRINCIPLES
3 COMPETITOR ANALYSIS
Indian soft drinks market is predominantly controlled by two major multinationals namely Coca-
Cola and Pepsi, which have carefully stifled out the local competition here in India. Penetrating
tough Indian psychology and making their products feel accepted was the toughest challenge in
front of them. A brief overview of the soft drinks giant biggest competitor will help in gaining a
better insight of the soft drinks market in totality.
2.4 CURRENT MARKET POSITION
There has been much controversy and debate on the market share standings between the two
companies in the Indian subcontinent and a substantial and a consolidated figure has been
unavailable for reference. This is mainly because both companies had approached different
market research companies for making a study about the market share standings.
Pepsi Co had approached IMRB while Coca- Cola had entrusted this responsibility on ORG.
According to the survey done by IMRB Pepsi’s market share was found to have increased from
47% to 49% while according to the study conducted by ORG Coca- Cola’s market share was
claimed to be 59%.