CB Powell LtdBrand Success Since 1945

In This Issue

the advantage retailer

report

NASDA Trim Size 9rdquo x 10875rdquo + 0125 Bleeds AFampB Show Ad 2012

World Trade Center Miami presentsreg

16th AmericAs FoodAnd BeverAge show

September 24-25 2012Miami Beach Convention Center

Hall C

Sponsors

At wwwamericasfoodandbeveragecom Contact 305-871-7910 or rmoralesworldtradeorg

RESERVE YOUR BOOTH NOWEXHIBIT at the show that provides the best opportunities toincrease sales and expand your network of industry buyers fromthe United States Canada the Caribbean Central America andSouth America

VISIT a variety of country pavillions representing AlgeriaArgentina Atlantic Canada Brazil Canada Italy Peruacute Thailand Turkey and the USA

DISCOVER the New Products Showcase where you can see thenewest products in the US and in the Americas introduced in thelast 12 months

TASTE products produced in 17 countries with major pavilionsfrom around the world

SCHEDULE personal appointments in advance of the show with leading producers

FORM strategic alliances with small and mid-sized companies inthe US to increase your product diversity and offerings

NETWORK with more than 7300 of your industry peers from 83 countries at innovative seminars and sessions focused on methodsto increase sales and revenue

MEET over 500 exhibitors and taste some of the industryrsquos most outstanding products

EXHIBIT AND RESERVE YOUR BOOTH NOWLIMITED FREE REGISTRATION NOW

Special Priority Registration Code NASDA

AFB Chef 2012 Ad_ Nasda 9x10875_AFB Barter Agreement-2012_Chef_ENG 42612 909 PM Page 1

CB Powell Limited - Brand Success Since 1945

4 wwwcbpowellcom

Creating Unparallel Retail Partnerships

About CB Powell

Hostess Says it Has 110 Interested Buyers for Brands By Associated Press

Industry Shoutouts All About Tabasco Information Provided by McIlhenny Tabasco Co

Our People

Lorem Ipsum An article about something happening in the food business

5

6

8

10

18

22

contents

Published by Fusion Publishing Inc on behalf of CBPowell Ltd

CB Powell Ltd2475 Skymark Avenue Unit 1

Mississauga Ontario Canada L4W 4Y6905-625-4000 - 1 (800) 769-2750

1800769-2750 5

CB Powell Limited - Brand Success Since 1945

Since 1945 CB Powell has been one of the major buy-sell distributors in Canada Our commitment to manage multiple brands

across many categories through focused brand management logistics distribution administration and sales has allowed us to be an integral part of the food distribution business in Canada

Although we strive to continually increase sales and distribution levels for our manufacturing clients we also strive to provide unparalleled

support to our retail partners across the country CB Powell continues to work with retailers to provide a full-service approach which ensure that the consumer receives quality brands in the most efficient and cost effective manner We also aim to ensure that we provide the retailer with reasonable profit margins in all the categories in which we compete

Criticial Mass

We carry a number of top tier brands competing in a number of categories This critical mass allows the retailer to not only stock brand name product but allows for a more concentrated approach to the distribution channel both at head office and store level Our dedicated sales teams reduce the number of sales representatives that

the retail operator has to deal with providing a more focused and less time consuming sales call At head office the same is true but also provides increased opportunity for cross promotional activities between multiple category managers or departments Greater efficiencies mean greater profitability

Market Evaluation

Our brand management teams are meeting on a regular basis with our client base to ensure the success of the brand throughout the entire distribution process This mutual desire to succeed allows for us to ensure that we have unique and consumer demand products at the right retail price point but also that we have right consumer support behind the brand to assist the retailer It allows us to customize our programs to meet the needs of the various retailers across the country This customization allows for the retailerrsquos unique message to be given to consumers in a creative and exciting format thus attracting the consumer to shop

Full Service Approach

By providing logistics distribution administration and sales CB Powell prides itself on its ability to supply the retail community with a very high level of service excellence From the moment the retailer purchase order is processed CB Powellrsquos dedicated team of professionals are tracking and ensuring that all details (order quantities arrival dates purchase order numbers pricing and applicable price discounts) are met so that we can deliver one of the best service records in the industry We truly strive to make the process as simple as possible for the retailer

ldquoOur brand professionals

ensure that our client community is well aware of the need and

costs associated with this

processrdquo

Creating Unparellel Retail Partnerships

continued on page 7 gt

CB Powell Limited - Brand Success Since 1945

6 wwwcbpowellcom

We manage brands spanning multiple categories and classes of trade from coast to coast to coast Wersquove launched some and wersquove re-

staged others but none of them were 1 to begin with Wersquore proud of thatIt speaks to the strength of our team and our selective approach to bringing on new clients Wersquore an experienced team of focused senior brand managers supported by solid business processes and technology We manage fewer businesses with more applied resources Wersquove operated under this philosophy since 1945 and wersquore still thriving Our knowledge of the unique Canadian market covers everything from sales and marketing to logistics distribution and administration With this we promise full service

ldquoThink of us as your Canadian DivisionrdquoWersquore experienced and focused on one thing only your brandrsquos continued success in the Canadian market

ServicesAdministration

Administration is a lot of work Wersquore talking about dedicated management of orders invoices deductions reporting and products We use the term dedicated and focused frequently but with good reason We canrsquot imagine tasking multiple principalsrsquo administration to one brand manager

Logistics

Canada is a massive country Our logistics make it seem much smaller Getting things from coast to coast can be difficult We manage inventories in warehouses in Toronto and Calgary with consolidated scheduled shipments to all regions and direct to key customers Our warehouse network provides national product distribution Canada feels a whole lot smaller with CB Powell

Sales and Marketing

Our approach to Sales is one that wersquove followed since day one and we still put to practice It begins with a goal Our goal is to achieve the maximum sales potential of each brand through market expertise and customer focus This goal is measured and backed by a process wersquore proud of

our brandsA quick glance at our

principal roster brings up some pretty established brands and companies Not all of these brands had a Canadian presence before working with CB Powell

AngosturaBlue DiamondCream of Wheat

Dr BeckmannFaribault FoodsHeath amp HeatherHormelHormel CompleatsLuonsburyLylersquos Golden SyrupMolly McButterMrs DashReynolds

RidgewaysSpamStaggStatic GuardSugar TwinSunsweetTobascoTy-phooUnderwood

CB Powell Limited - Brand Success Since 1945

6 wwwcbpowellcom

We manage brands spanning multiple categories and classes of trade from coast to coast to coast Wersquove launched some and wersquove re-

staged others but none of them were 1 to begin with Wersquore proud of thatIt speaks to the strength of our team and our selective approach to bringing on new clients Wersquore an experienced team of focused senior brand managers supported by solid business processes and technology We manage fewer businesses with more applied resources Wersquove operated under this philosophy since 1945 and wersquore still thriving Our knowledge of the unique Canadian market covers everything from sales and marketing to logistics distribution and administration With this we promise full service

ldquoThink of us as your Canadian DivisionrdquoWersquore experienced and focused on one thing only your brandrsquos continued success in the Canadian market

ServicesAdministration

Administration is a lot of work Wersquore talking about dedicated management of orders invoices deductions reporting and products We use the term dedicated and focused frequently but with good reason We canrsquot imagine tasking multiple principalsrsquo administration to one brand manager

Logistics

Canada is a massive country Our logistics make it seem much smaller Getting things from coast to coast can be difficult We manage inventories in warehouses in Toronto and Calgary with consolidated scheduled shipments to all regions and direct to key customers Our warehouse network provides national product distribution Canada feels a whole lot smaller with CB Powell

Sales and Marketing

Our approach to Sales is one that wersquove followed since day one and we still put to practice It begins with a goal Our goal is to achieve the maximum sales potential of each brand through market expertise and customer focus This goal is measured and backed by a process wersquore proud of

our brandsA quick glance at our

principal roster brings up some pretty established brands and companies Not all of these brands had a Canadian presence before working with CB Powell

AngosturaBlue DiamondCream of Wheat

Dr BeckmannFaribault FoodsHeath amp HeatherHormelHormel CompleatsLuonsburyLylersquos Golden SyrupMolly McButterMrs DashReynolds

RidgewaysSpamStaggStatic GuardSugar TwinSunsweetTobascoTy-phooUnderwood

1800769-2750 7

CB Powell Limited - Brand Success Since 1945

NOW AVAILABLE6 stylish designs

Premium 3-ply facial tissue8 packs shipped in display-ready cases

Attractive dispenser provided for single packs

copy 2012 Kruger Products LP reg used under licence

Introducing

AD_9x10_875_Pocket GBLayout 1 5212 806 AM Page 1

Maximize Sales Potential of the Brand

We believe that one of the fundamental goals of any retailer is to provide a consistent approach to the brands both at head office and retail level Our dedicated team of sales professionals are checking inventory stock rotation and product condition on a daily basis By ensuring product integrity the consumer not only receives the best product but the retail staff and head office staff do not need to worry about out dated and damaged product This reduces paper work for the retailer and allows for greater profitability

Introduction of New Products

The Canadian food business is driven by new product launches or changes to existing products CB Powell recognizes the need for these products but also recognizes the work level that is created for retailers by the introduction of new or improved products Our brand professionals ensure that our client community is well aware of the need and costs associated with this process Retailers have our commitment to present new and exciting products with a full program supported with research to build a category We will provide category manager with all the necessary information to make an informed decision By providing new product details suggested delists and product placements we can ensure that we maximize category profitability

It is our belief that we are ldquoas good as our brandsrdquo We at CB Powell will continue to leverage our relationships with our major product brands in the Consumer Packaged Goods industry to bring profitability and long term quality partner relationships within the retailer community

GARY MCCLUNE Lorem ipsum dolor sit amet consectetur adipiscing elit Integer viverra vulputate tincidunt Aenean mattis dapibus ipsum nec feugiat risus varius eget Curabitur vehicula blandit velit eu bibendum ipsum ultrices a Donec ornare porta eros at lacinia lacus congue non Donec nisi orci imperdiet nec pretium in tincidunt et ipsum Fusce eleifend odio in neque porttitor iaculis Quisque est tortor auctor sed malesuada vel volutpat in odio Vestibulum laoreet tempus accumsan Cras dictum imperdiet condimentum Quisque in felis ac risus rhoncus laolectus sem tempus vitae vehicula tempor vestibulum sit amet arcu

Retail partnershipscontinued from page 5

CB Powell Limited - Brand Success Since 1945

8 wwwcbpowellcom

Hostess Brands Inc got final approval for its wind-down plans in bankruptcy court Thursday setting the stage for its iconic snack cakes to find a second

life with new ownerndasheven as 18000 jobs will be wiped out

The company said in court that itrsquos in talks with 110 potential buyers for its brands which include CupCakes Ding Dongs and Ho Hos The suitors include at least five national retailers such as supermarkets a financial adviser for Hostess said

The process has been ldquoso fast and furiousrdquo Hostess wasnrsquot able to make its planned calls to potential buyers said Joshua Scherer of Perella Weinberg Partners

ldquoNot only are these buyers serious but they are expecting to spend substantial sumsrdquo he said noting that six of them had hired investment banks to help in the process

The update on the sale process came as Hostess also received approval to give its top executives bonuses totalling up to $18 million for meeting certain budget goals to bring down costs during the liquidation The company says the incentive pay is needed to retain the 19 corporate officers and ldquohigh-level managersrdquo during the wind down process which could take about a year

Two of those executives would be eligible for additional rewards depending on how efficiently they carry out the liquidation The compensation would be on top of their regular pay

The bonuses do not include pay for CEO Gregory Rayburn who was brought on as a restructuring expert earlier this year Rayburn is being paid $125000 a month

Hostess was given interim approval for its wind-down last week which gave the company the legal protection to immediately fire 15000 union workers The company

said the terminations were necessary to free up workers to apply for unemployment benefits About 3200 employees are being retained to help in winding down operations including 237 employees at the corporate level

The bakers union Hostessrsquo second-largest union has asked the judge to appoint an independent trustee to oversee the liquidation saying that the current management ldquohas been woefully unsuccessful in its reorganization attemptsrdquo

Hostess had already said last week that it was getting a flood of interest from potential buyers for its brands which also include Devil Dogs and Wonder bread The company has stressed it needs to move quickly to capitalize on the outpouring of nostalgia sparked by its liquidation

Although Hostess sales have been declining over the years they still clock in at between $23 billion and $24 billion a year

Scherer also said a surprising number of potential buyers have expressed interest in most of its three dozen factories

The companyrsquos demise came after years of management turmoil and turnover with workers saying the company failed to invest in updating its products In January Hostess filed for its second bankruptcy in less than a decade citing steep costs associated with its unionized workforce

Although Hostess was able to reach a new contract agreement with its largest union the Teamsters the bakers union rejected the terms and went on strike Nov 9 Hostess announced its plans to liquidate a week later saying the strike crippled its ability to maintain normal production

In court Thursday an attorney for Hostess noted that the company is no longer able to pay retiree benefits which come to about $11 million a month Hostess stopped contributing to its union pension plans more than a year ago

Hostess Says it Has 110 Interested Buyers for BrandsBy Associated Press | November 30 2012

CB Powell Limited - Brand Success Since 1945

10 wwwcbpowellcom

Industry Shoutouts

McIlhennyrsquos Tabasco Sauce gets lsquothe Nodrsquo with Tabasco Magic

Lorem ipsum dolor sit amet consectetur adipiscing elit Integer viverra vulputate

tincidunt Aenean mattis dapibus ipsum nec feugiat risus varius eget Curabitur vehicula blandit velit eu bibendum ipsum ultrices a Donec ornare porta eros at lacinia lacus congue non Donec nisi orci imperdiet nec pretium in tincidunt et ipsum Fusce eleifend odio in neque porttitor iaculis Quisque est tortor auctor sed malesuada vel volutpat in odio Vestibulum laoreet tempus accumsan Cras dictum imperdiet condimentum Quisque in felis ac risus rhoncus laoreet ac vitae erat In blandit dignissim sem at consequat nisi vehicula vehicula Etiam lectus sem tempus vitae vehicula tempor vestibulum sit amet arcu

Ut id leo vitae arcu imperdiet convallis sit amet ac lorem Maecenas aliquet dapibus convallis Cras rhoncus hendrerit

risus sit amet molestie nibh dictum rhoncus Donec id lorem eget neque eleifend adipiscing Lorem ipsum dolor sit amet consectetur adipiscing elit Ut vel lacus non nulla laoreet tempus Donec porttitor egestas orci non sodales nisi convallis dapibus Nunc sit amet quam quis felis

continued on page 12 gt

continued on page 12 gt

DRIVE CATEGORY GROWTH amp PROFITABILITY

Source Nielsen All Channels PE June 30 2012 TRADEMARK OWNER SOCIEacuteTEacute DES PRODUITS NESTLEacute SA VEVEY SWITZERLAND LICENSEE NESTLEacute CANADA INC NORTH YORK ON M2N 6S8

NEW

bull Lean Cuisine is the market leader with 323 $ Share

bull Fresh Inspirations features impactful visibility and on-shelf differentiationbull Premium innovation that drives incremental dollars to the categorybull Available in 6 varieties

UNIQUE DESIGN

bull Protein SIMMERS in the sauce infusing it with fl avour and keeping it moist

bull STEAM locks in the fresh taste and texture of the vegetables rice and pasta

bull Separate sauce for customization

AVAILABLE OCTOBER 2012

Docket 12-NPUR-027 Client Nestleacute Purina Colour 44Date Aug 21 2012 Description PURINA NEWS Trim Size 8875rdquo w x 10875rdquo hProject NESTLE GROCERY AD Finished Size 8875rdquo w x 10875rdquo h File Prepared at 100Internal Contact Cindy Version Eng Side Proof Output at 100

Rev

Operator Legal Size

1LC 65 pt

YELLOW

CYAN

BLACK

MAGENTA

MARKETING CORE 25 Sheppard Avenue West Suite 1010 Toronto Ontario M2N 6S6 T 4167033339 F 4167030897

P R E M I U M P E T F O O D

purinaoneca DNALREZTIWS YEVEV AS EacuteLTSEN STIUDORP SED EacuteTEacuteICOS YB DENWO SKRAMEDART ANIRUP

Winner of 2 Awards Overall Consumer Acceptance amp Innovation in Pet Needs

Thank you to those who have contributed to our success

Purina Proudly Supports the Canadian Breast Cancer Foundation

Purchase these products and help PURINA reach its goal of contributing

TM Trademarks of the Canadian Breast Cancer Foundation used under licence

$100000

CB Powell Limited - Brand Success Since 1945

12 wwwcbpowellcom

facilisis faucibus In hac habitasse platea dictumst Suspendisse eu felis eu lorem sollicitudin iaculis Nullam at diam cursus mi ullamcorper ornare Nullam ullamcorper interdum fermentum

Nulla at elit sed tortor interdum tristique quis vitae massa Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis

eros adipiscing sit amet Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus dapibus turpis nec arcu consequat porttitor In velit

urna tincidunt at pellentesque nec condimentum volutpat urna Maecenas et urna vitae quam semper tincidunt et vestibulum urna

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque

tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum Vivamus rhoncus libero mollis tristique scelerisque eros nisi facilisis risus eu posuere ipsum urna at nulla Suspendisse sed imperdiet purus Mauris a euismod leo Duis facilisis nisl tempor laoreet mattis lectus ligula eleifend ligula ac rutrum libero orci in metus Ut sollicitudin mattis est nec aliquet eros eleifend eget Sed facilisis arcu in varius pellentesque elit justo pulvinar neque vitae semper sem elit ac nibh Nam ultricies convallis lacinia

Nulla at elit sed tortor interdum tristique quis vitae massa Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis eros adipiscing sit amet Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus dapibus turpis nec arcu consequat porttitor In velit urna tincidunt at pellentesque nec condimentum volutpat urna Maecenas et urna vitae quam semper tincidunt et vestibulum urna

ldquoCras dictum imperdiet

condimentumrdquo

Tabascocontinued from page 10

1800769-2750 13

CB Powell Limited - Brand Success Since 1945

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum Vivamus rhoncus libero mollis tristique scelerisque eros nisi facilisis risus eu posuere ipsum urna at nulla Suspendisse sed imperdiet purus Mauris a euismod leo Duis facilisis nisl tempor laoreet mattis lectus ligula eleifend ligula ac rutrum libero orci in metus Ut sollicitudin mattis est nec aliquet eros eleifend eget Sed facilisis arcu in varius pellentesque elit justo pulvinar neque vitae semper sem elit ac nibh Nam ultricies convallis lacinia

Nulla at elit sed tortor interdum tristique quis vitae massa Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis eros adipiscing sit amet Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus dapibus turpis nec arcu consequat porttitor In velit urna tincidunt at pellentesque nec condimentum volutpat urna Maecenas et urna vitae quam semper tincidunt et vestibulum urna

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum Vivamus rhoncus libero mollis tristique scelerisque eros nisi facilisis risus eu posuere ipsum urna at nulla Suspendisse sed imperdiet purus Mauris a euismod leo Duis facilisis nisl tempor

laoreet m a t t i s lectus ligula eleifend ligula ac rutrum libero orci in metus Ut sollicitudin mattis est nec aliquet eros eleifend eget Sed facilisis arcu in varius pellentesque elit justo pulvinar neque vitae semper sem elit ac nibh Nam ultricies convallis lacinia

Nulla at elit sed tortor interdum tristique quis vitae massa Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis eros adipiscing sit amet Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus

continued on page 15 gt

1800769-2750 13

CB Powell Limited - Brand Success Since 1945

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum Vivamus rhoncus libero mollis tristique scelerisque eros nisi facilisis risus eu posuere ipsum urna at nulla Suspendisse sed imperdiet purus Mauris a euismod leo Duis facilisis nisl tempor laoreet mattis lectus ligula eleifend ligula ac rutrum libero orci in metus Ut sollicitudin mattis est nec aliquet eros eleifend eget Sed facilisis arcu in varius pellentesque elit justo pulvinar neque vitae semper sem elit ac nibh Nam ultricies convallis lacinia

Nulla at elit sed tortor interdum tristique quis vitae massa Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis eros adipiscing sit amet Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus dapibus turpis nec arcu consequat porttitor In velit urna tincidunt at pellentesque nec condimentum volutpat urna Maecenas et urna vitae quam semper tincidunt et vestibulum urna

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum Vivamus rhoncus libero mollis tristique scelerisque eros nisi facilisis risus eu posuere ipsum urna at nulla Suspendisse sed imperdiet purus Mauris a euismod leo Duis facilisis nisl tempor

laoreet m a t t i s lectus ligula eleifend ligula ac rutrum libero orci in metus Ut sollicitudin mattis est nec aliquet eros eleifend eget Sed facilisis arcu in varius pellentesque elit justo pulvinar neque vitae semper sem elit ac nibh Nam ultricies convallis lacinia

Nulla at elit sed tortor interdum tristique quis vitae massa Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis eros adipiscing sit amet Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus

continued on page 15 gt

1800769-2750 15

CB Powell Limited - Brand Success Since 1945

The PeppersEdmund McIlhenny was given seeds of Capsicum frutescens peppers that came from Mexico or Central

America and he first planted them on Avery Island Louisiana over 140 years ago Today just as then when the peppers reach the perfect shade of deep red and are at their juiciest they are carefully picked by hand (Young peppers are green and then turn yellow orange and finally deep red as they age) When in doubt pickers can gauge the color by comparing it to a small wooden dowel ldquole petit bacircton rougerdquo painted the preferred hue of TABASCOreg red

Tabascocontinued from page 13

dapibus turpis nec arcu consequat porttitor In velit urna tincidunt at pellentesque nec condimentum volutpat urna Maecenas et urna vitae quam semper tincidunt et vestibulum urna

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum Vivamus rhoncus libero mollis tristique scelerisque eros nisi facilisis risus eu posuere ipsum urna at nulla Suspendisse sed imperdiet purus Mauris a euismod leo Duis facilisis nisl tempor laoreet mattis lectus ligula eleifend ligula ac rutrum libero orci in metus Ut sollicitudin mattis est nec aliquet eros eleifend eget Sed facilisis arcu in varius pellentesque elit justo pulvinar neque vitae semper sem elit ac nibh Nam ultricies convallis lacinia

Nulla at elit sed tortor interdum tristique quis vitae massa Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis eros adipiscing sit amet

Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus dapibus turpis nec arcu consequat porttitor In velit urna tincidunt at pellentesque nec condimentum volutpat urna Maecenas et urna vitae quam semper tincidunt et vestibulum urna

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum Vivamus rhoncus libero mollis tristique scelerisque eros nisi facilisis risus eu posuere ipsum urna at nulla Suspendisse sed imperdiet purus Mauris a euismod leo Duis facilisis nisl tempor laoreet mattis lectus ligula eleifend ligula ac rutrum libero orci in metus Ut sollicitudin mattis est nec aliquet eros eleifend eget

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at

NO SALT ADDEDNO SALT ADDED

NO SALT ADDED NEW

New New

Introducing a new crop

to grow the category

New

Introducing a new crop

to grow the category

Introducing a New Crop in the Introducing a New Crop in the

Canadians are cutting back on Salt

Growing No Salt Added SegmentGrowing No Salt Added Segment

1Nielsen2007SodiumClaimInsightsReportNatGB+DR+MM$Sales52wksendingDec2220072NielsenMarketTrackNATXNFLDGB+DR+MM$SalesL28PEMay52012vsPY3NielsenMarketTrackNATXNFLDGB+DR+MML52wksMay52012allsales

Available in your

warehouse Oct 1 2012

Canadians are cutting back on salt Thatrsquos good for all of us

75ofCanadianhouseholds purchasedaproductwitheither alow or no saltclaim1

DelMontersquosNoSaltAddedsegmenthasseen+76 $ growth2

DelMontersquos3SKUisregularPeachesampCreamWholeKernelCorn3

DelMonteisthefirstandonlybrandedplayerofferingafullline-upofNoSaltAddedVegetables

NO SALT ADDEDNO SALT ADDED

NO SALT ADDED NEW

New New

Introducing a new crop

to grow the category

New

Introducing a new crop

to grow the category

Introducing a New Crop in the Introducing a New Crop in the

Canadians are cutting back on Salt

Growing No Salt Added SegmentGrowing No Salt Added Segment

1Nielsen2007SodiumClaimInsightsReportNatGB+DR+MM$Sales52wksendingDec2220072NielsenMarketTrackNATXNFLDGB+DR+MM$SalesL28PEMay52012vsPY3NielsenMarketTrackNATXNFLDGB+DR+MML52wksMay52012allsales

Available in your

warehouse Oct 1 2012

Canadians are cutting back on salt Thatrsquos good for all of us

75ofCanadianhouseholds purchasedaproductwitheither alow or no saltclaim1

DelMontersquosNoSaltAddedsegmenthasseen+76 $ growth2

DelMontersquos3SKUisregularPeachesampCreamWholeKernelCorn3

DelMonteisthefirstandonlybrandedplayerofferingafullline-upofNoSaltAddedVegetables

General Millsfamily of brands

is now part of the

Contact your new Yoplait representative for more information on Yoplaitreg Trademarks of YOPLAIT MARQUES SNC (France) used under license copy 2012 Yoplait Canada Trademarks of General Mills copy 2012 General Mills

CB Powell Limited - Brand Success Since 1945

18 wwwcbpowellcom

SeniorExecutives

Tim Powell CEOChair

Colin Glaysher Executive Vice President

Drew Macaskill Vice President Finance + Administration

Executives

Our People

Our Brand Managers

Enjoy Britareg-filtered tap water anywhere

I N T RO D U CI N G

The Award Winning Britareg Bottle with a Filter Inside

Standard 500ml bottles

DaggerLogos are the property of RCC

Floor display 24 ct Bottles and 12 ct Filter replacement 2 packs

Reduces Chlorine (Taste amp Odour)

1 Britareg Bottle filter can replace as many as 300 water bottles

General Merchandise Award

Dagger

Innovation and Originality Award

Dagger

Enjoy Britareg-filtered tap water anywhere

I N T RO D U CI N G

The Award Winning Britareg Bottle with a Filter Inside

Standard 500ml bottles

DaggerLogos are the property of RCC

Floor display 24 ct Bottles and 12 ct Filter replacement 2 packs

Reduces Chlorine (Taste amp Odour)

1 Britareg Bottle filter can replace as many as 300 water bottles

General Merchandise Award

Dagger

Innovation and Originality Award

Dagger

CB Powell Limited - Brand Success Since 1945

22 wwwcbpowellcom

Lorem Ipsum

Lorem ipsum dolor sit amet consectetur adipiscing elit Integer viverra vulputate tincidunt Aenean mattis dapibus ipsum nec

feugiat risus varius eget Curabitur vehicula blandit velit eu bibendum ipsum ultrices a Donec ornare porta eros at lacinia lacus congue non Donec nisi orci imperdiet nec pretium in tincidunt et ipsum Fusce eleifend odio in neque porttitor iaculis Quisque est tortor auctor sed malesuada vel volutpat in odio Vestibulum laoreet tempus accumsan Cras dictum imperdiet condimentum Quisque in felis ac risus rhoncus laoreet ac vitae erat In blandit

dignissim sem at consequat nisi vehicula vehicula Etiam lectus sem tempus vitae vehicula tempor vestibulum sit amet arcu

Ut id leo vitae arcu imperdiet convallis sit amet ac lorem Maecenas aliquet dapibus convallis Cras rhoncus

hendrerit risus sit amet molestie nibh dictum rhoncus Donec id lorem eget neque eleifend adipiscing Lorem ipsum dolor sit amet consectetur adipiscing elit Ut vel lacus non nulla laoreet tempus Donec porttitor egestas orci non sodales nisi convallis dapibus Nunc sit amet quam quis felis facilisis faucibus In hac habitasse platea dictumst Suspendisse eu felis eu lorem sollicitudin iaculis Nullam at diam cursus mi ullamcorper ornare Nullam ullamcorper interdum fermentum

Nulla at elit sed tortor interdum tristique quis vitae massa

Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis eros adipiscing sit amet Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus dapibus turpis nec arcu consequat porttitor In velit urna tincidunt at pellentesque nec condimentum volutpat urna Maecenas et urna vitae quam semper tincidunt et vestibulum urna

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum Vivamus rhoncus libero mollis tristique scelerisque eros nisi facilisis risus eu posuere ipsum urna at nulla Suspendisse sed imperdiet purus Mauris a euismod leo Duis

ldquoAenean semper nibh sed dui

sodales gravida Nunc suscipit

feugiat faucibusrdquo

1800769-2750 23

CB Powell Limited - Brand Success Since 1945

facilisis nisl tempor laoreet mattis lectus ligula eleifend ligula ac rutrum libero orci in metus Ut sollicitudin mattis est nec aliquet eros eleifend eget Sed facilisis arcu in varius pellentesque elit justo pulvinar neque vitae semper sem elit ac nibh Nam ultricies convallis lacinia

Lorem ipsum dolor sit amet consectetur adipiscing elit Integer viverra vulputate tincidunt Aenean mattis dapibus ipsum nec feugiat risus varius eget Curabitur vehicula blandit velit eu bibendum ipsum ultrices a Donec ornare porta eros at lacinia lacus congue non Donec nisi orci imperdiet nec pretium in tincidunt et ipsum Fusce eleifend odio in neque porttitor iaculis Quisque est tortor auctor sed malesuada vel volutpat in odio Vestibulum laoreet tempus accumsan Cras dictum imperdiet condimentum Quisque in felis ac risus rhoncus laoreet ac vitae erat In blandit dignissim sem at consequat nisi vehicula vehicula Etiam lectus sem tempus vitae vehicula tempor vestibulum sit amet arcu

Ut id leo vitae arcu imperdiet convallis sit amet ac lorem Maecenas aliquet dapibus convallis Cras rhoncus hendrerit risus sit amet molestie nibh dictum rhoncus Donec id lorem eget neque eleifend adipiscing Lorem ipsum dolor sit amet consectetur adipiscing elit Ut vel lacus non nulla laoreet tempus Donec porttitor egestas orci non sodales nisi convallis dapibus Nunc sit amet quam quis felis facilisis faucibus In hac habitasse platea dictumst Suspendisse eu felis eu lorem sollicitudin iaculis Nullam at diam cursus mi ullamcorper ornare Nullam ullamcorper interdum fermentum

Nulla at elit sed tortor interdum tristique quis vitae massa Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis eros adipiscing sit amet Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus dapibus turpis nec arcu consequat porttitor In velit urna tincidunt at pellentesque nec condimentum volutpat urna Maecenas et urna vitae quam semper tincidunt et vestibulum urna

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum

Ut id leo vitae arcu imperdiet convallis sit amet ac lorem Maecenas aliquet dapibus convallis Cras rhoncus hendrerit risus sit amet molestie nibh dictum rhoncus Donec id lorem eget neque eleifend adipiscing Lorem ipsum dolor sit amet consectetur adipiscing elit Ut vel lacus non nulla laoreet tempus Donec porttitor egestas orci non sodales nisi convallis dapibus Nunc sit amet quam quis felis facilisis faucibus In hac habitasse platea dictumst Suspendisse eu felis eu lorem sollicitudin iaculis Nullam at diam cursus mi ullamcorper ornare Nullam ullamcorper interdum fermentum

1800769-2750 23

CB Powell Limited - Brand Success Since 1945

facilisis nisl tempor laoreet mattis lectus ligula eleifend ligula ac rutrum libero orci in metus Ut sollicitudin mattis est nec aliquet eros eleifend eget Sed facilisis arcu in varius pellentesque elit justo pulvinar neque vitae semper sem elit ac nibh Nam ultricies convallis lacinia

Lorem ipsum dolor sit amet consectetur adipiscing elit Integer viverra vulputate tincidunt Aenean mattis dapibus ipsum nec feugiat risus varius eget Curabitur vehicula blandit velit eu bibendum ipsum ultrices a Donec ornare porta eros at lacinia lacus congue non Donec nisi orci imperdiet nec pretium in tincidunt et ipsum Fusce eleifend odio in neque porttitor iaculis Quisque est tortor auctor sed malesuada vel volutpat in odio Vestibulum laoreet tempus accumsan Cras dictum imperdiet condimentum Quisque in felis ac risus rhoncus laoreet ac vitae erat In blandit dignissim sem at consequat nisi vehicula vehicula Etiam lectus sem tempus vitae vehicula tempor vestibulum sit amet arcu

Ut id leo vitae arcu imperdiet convallis sit amet ac lorem Maecenas aliquet dapibus convallis Cras rhoncus hendrerit risus sit amet molestie nibh dictum rhoncus Donec id lorem eget neque eleifend adipiscing Lorem ipsum dolor sit amet consectetur adipiscing elit Ut vel lacus non nulla laoreet tempus Donec porttitor egestas orci non sodales nisi convallis dapibus Nunc sit amet quam quis felis facilisis faucibus In hac habitasse platea dictumst Suspendisse eu felis eu lorem sollicitudin iaculis Nullam at diam cursus mi ullamcorper ornare Nullam ullamcorper interdum fermentum

Nulla at elit sed tortor interdum tristique quis vitae massa Pellentesque sed odio neque et elementum dui Nulla ac purus eget erat ultrices luctus Cras sagittis pharetra sapien nec sagittis eros adipiscing sit amet Sed massa libero porta eu pretium et mollis a urna Nunc sit amet purus nulla Vivamus dapibus turpis nec arcu consequat porttitor In velit urna tincidunt at pellentesque nec condimentum volutpat urna Maecenas et urna vitae quam semper tincidunt et vestibulum urna

Suspendisse fringilla auctor porttitor Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Vivamus et nibh tellus Nam vel augue tellus Quisque aliquam vestibulum bibendum Aenean ut ante et tellus lacinia aliquam eu eget ipsum Aenean semper nibh sed dui sodales gravida Nunc suscipit feugiat faucibus Nulla venenatis quam sit amet blandit sollicitudin quam risus convallis dolor non blandit ante augue eget quam Phasellus tincidunt pretium elit consequat sollicitudin tortor lacinia ut

Vestibulum iaculis velit ac purus ornare eleifend Pellentesque tincidunt ultricies felis sed consectetur Morbi non fermentum metus Aenean lacinia ultricies diam in consequat libero egestas at Sed et libero ut mi placerat condimentum

Ut id leo vitae arcu imperdiet convallis sit amet ac lorem Maecenas aliquet dapibus convallis Cras rhoncus hendrerit risus sit amet molestie nibh dictum rhoncus Donec id lorem eget neque eleifend adipiscing Lorem ipsum dolor sit amet consectetur adipiscing elit Ut vel lacus non nulla laoreet tempus Donec porttitor egestas orci non sodales nisi convallis dapibus Nunc sit amet quam quis felis facilisis faucibus In hac habitasse platea dictumst Suspendisse eu felis eu lorem sollicitudin iaculis Nullam at diam cursus mi ullamcorper ornare Nullam ullamcorper interdum fermentum

ldquoAs Good As Our Brandsrdquo