Cb on mobiles
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Consumer Behavior and decision making---- Mobiles Submitted To: Prof. Manbeena Lehal Submitted By: Umesh, Raj, Sukhraj and Navkiran
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PPT on consumer behaviour on mobile in chandigarh
Transcript of Cb on mobiles
Consumer Behavior and decision making---- MobilesSubmitted To: Prof. Manbeena Lehal
Submitted By: Umesh, Raj, Sukhraj and Navkiran Date:23/03/2010
Buying Decisi
on Proces
s
Problem Recognitio
n
Information Search
Evaluation Of
Alternatives
Attributes
Purchase Decision
Post-Purchase Decision
Problem Recognition
Communication Seeing somebody use a mobile… Emergency Business Status symbol… GPRS, internet Entertainment
Information Search
Internal
Past Experience……………… Risk of making wrong decision
medium Cost of gathering information very
low Time spending
low
External
Family , Friends, internet, reports, ads , website etc.
Cost of gathering information high
Time Spending more
Chances of wrong decision low
Evaluation Of Alternatives You will compare all the available
alternatives according to your needs..and will choose the best one…
Attributes
Purchase Decision
Purchase
May differ from purchase decision
AvailabilityImmediate need
Better deals
POST-PURCHASE EVALUATION
Experience after buyingCognitive dissonance
Factors Influencing Customer Satisfaction
o Warrantieso After sales communication
TYPES OF CONSUMER BUYING BEHAVIOR
Limited Decision Making Extensive Decision Making Impulse buying
LIMITED DECISION MAKING
3.EXTENSIVE DECISION MAKING
Impulse buying
Group
Family Friendship Group Formal Social Club Shopping Group Work group Reference Group
Family
Friendship group
Formal Social Group
Culture
Consumer
Psychology
Motivation
Learning
Personality
Perception
Perception
Selective Perception
Selective Exposure
Perceptual Defense
Motivation
Personality
Consumer Innovativeness
New mobile is launched in the market, you just go for it or you wait for your friend to buy it and see the result.
Dogmatism
Degree of rigidityNOKIA customer would not only use
Nokia but also he/she would tell others to use
Nokia.
Ethnocentrism
Made in Japan
Made in China
Made in India
Made in USA
Consumer Materialism
300$ shoeTum log chatni kyu khate ho
Meri 1.5 Lakh ki sherwani
4 lakh ki ghadiGuma di
Learning
Stimulus Association
Stimulus Generaliza
tion
Product Line
Extension
Family Branding
Stimulus Association
Stimulus Generalization
Product Line Extension
Family Branding
Or
