CB Mantras

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    Out of Spectacles, Out of wits- New mantra of Consumer purchase

    decision and Marketing strategy

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    You do not, as you may have thought, consciously select abrand to purchase. Instead, your unconscious mind, thatinner, deeper portion that comprises about 90% of yourbrainpower, figures out what brand you should purchase,then sends its message to your conscious mind. There, wherethe words are spoken, you order or pick up a specific brand . .. Empowered by that simple fact, you begin to understandwhy marketing works the way it does.

    - Jay Conrad Levinson, Guerrilla Marketing (1998)

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    Introduction:

    1.Marketing is about messages: the things wepromise to consumers in exchange for their decisionto purchase our products

    2.Marketing strategy concerns what you say, whyyou say it, when and where you say it, as well as how

    you say it.

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    Purpose of the study:The purpose of this article is to analyze the

    importance of consumer purchase decision andmarketing strategy and recommend how companies

    can try to better understand its customers and toretain them.

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    Consumer behaviour (CB)

    Purchasing, use and disposal of products

    The importance of consumer behaviour (CB) to marketers understand and predict purchasing behaviour needs and need satisfaction

    product design

    Consumer s Purchase theory- have full information make comparisons are rational

    have limited resources to satisfy limitless needs want to maximize satisfaction

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    Specific

    Contacts

    Consumer

    Massivemedia

    Purchase

    Purchasing process of consumer

    Way to purchase product

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    Marketing strateyProblem recognition

    Information Search

    Alternative Evaluation

    Purchase Decision

    P

    ost-P

    urchase Behavior

    Consumer purchasedecision process

    Stimulus

    Problem awareness

    Information search

    Evaluation of alternatives

    Purchase

    Post purchase behavior

    Outcomes

    IndividualsFirms

    Society

    Consumer Purchase decision, Marketing strategy

    andCompanies growth

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    Consumer Purchasing making process

    Stimulus ProblemAwareness

    InformationSearch

    Evaluation ofalternatives

    Purchase

    Post PurchaseBehaviour

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    Marketing Strategy Based on Consumer purchasedecision making process

    ProblemRecognition Information

    Search

    AlternateEvaluation

    PurchaseDecision

    Post PurchaseBehaviour

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    Finding Out Customers Expectations

    Usingcomplaintsstrategically

    LoyaltyCards

    Researchingwhat

    customerswant in

    product

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    Conclusion:

    1.Marketing strategy on consumer purchase decisionhas evolved from customer satisfaction to the creationof values for the customer and the betterment of theproduct.

    2.Issuing loyalty cards can also help in understandingconsumer behaviour

    3.Database can be used to create a new marketing mixstrategy in terms of the right product at the right pricethrough the right channels and promoted in the right

    way.

    4.Specially design the blogs to help communicate thedetail product message to shoppers.

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