Cayman Media Kit

© 2016 North South Net. All rights reserved

AD SPECIFICATIONSAd Size Width HeightFull Page (Trim) 8” x 9 1/2”Full Page (Bleed) 9 1/4 ” x 11 1/8”Two Third Page (Vertical) 4 7/8” x 9 1/2”Half Page (Horizontal) 8” x 4 5/8”Third Page (Square) 4 7/8” x 4 5/8”Quarter Page (Vertical) 3 7/8” x 4 5/8”One Sixth Page (Vertical) 2 1/2” x 4 5/8”

Map Ad 2 3/8” x 2 1/8”

AD MATERIALSNSN (Cayman) Ltd.P.O. Box 133, Grand Cayman KY1-1101Cayman Islands, WIE-mail: [email protected]: 345.949.7282

AD MATERIAL REQUIREMENTS1. Electronic files are to be sent in Macintosh format only.

Accepted programs include Adobe Photoshop, AdobeIllustrator and Adobe InDesign. Include all PostScript and

screen fonts. Include all images as EPS, JPEG or TIFF in highresolution (at least 300 DPI at 100%) as CMYK. If files are notprovided as CMYK, then we will be forced to convert thecolor and we cannot guarantee an exact match of color onpress. PDF/X-1a files are preferred.

2. A color proof must accompany each ad for all formats,otherwise North South Net [Cayman], Ltd. will not acceptliability for files that do not print correctly.

3. Live material not intended to bleed must be kept atleast 3/8” from all sides to allow for trim.

4. Double-page spreads: Perfect alignment of type ordesign across the gutter of two facing pages is notguaranteed. Live matter in the facing-page subjectcannot be closer than 1/8” to the gutter.

5. There will be an additional charge if the advertiserrequires ad design and production.

* If a high-quality color proof/Matchprint such as KodakApprovals or Epson (or similar analog proofs with a colorcontrol bar) are not provided, then we cannot guaranteecolor. Please note that all proofs must be made according toSWOP standards. Proofs that do not meet these criteriacannot be used for color matching.

PRODUCTION INFORMATIONVISIT CAYMAN AND MAPS OF THE CAYMAN ISLANDS

VIDEO CAYMAN ISLANDS

OPTION 1:

ON LOCATION VIDEO: $500Our professional crew will film raw footage in high definition atyour establishment, edit and format your 30-second video forkiosk, online distribution and iPAD ®APP. The videoproduction is yours to use each year on other promotionalprojects or website.

FILM DATE/ DEADLINEOn-Location Videos: These are shot approximately onemonth after signing contract with clear instructions as towhat the video should feature. A representative from NSN willconfirm the date of shooting.

OPTION 2:

MOVING SLIDE SHOW: $350Our professional will create a video-like slideshow, from 6-8photos which you provide. Includes all features with slideshow, map locator, individualized QR Code, text windowand up to seven menu tabs to feature limitless images andor text. Your business page will run on a fun-to-use,interactive touch-screen.

PRODUCTION DEADLINEMoving Slidesshow: 6-8 slides should be send in to NSN(Cayman) Ltd. no later than one month after signing thecontract.

NSN (Cayman) Ltd.,P.O. Box 133, Grand Cayman, KY 1-1101Cayman Islands, WIPhone: 345.949.7282E-mail: [email protected]

Susan Ludwig | Video Production CoordinatorIF GUIDE1200 West Ave, Miami Beach, FL 33139Phone: 305.321.8040E-mail: helloifguide.com

VIDEO PRODUCTION MATERIALS

OR

IN ASSOCIATION WITH THE CAYMAN ISLANDS TOURISM ASSOCIATION (CITA)AND ENDORSED BY THE CAYMAN ISLANDS DEPARTMENT OF TOURISM

T H E C O M P L E T E M E D I A P A C K A G EEXCLUSIVE IN ROOM MAGAZINE | BOOKLET OF MAPS | 30 SEC VIDEO

VISIT VIDEOMAPSC AY M A N

I S L A N D SC AY M A N

I S L A N D SC AY M A NI S L A N D S

2016CaymanIslands_mediakit_final_CaymanMediaKit 2/2/16 6:09 PM

KIOSK DISTRIBUTIONLeading the way with cutting-edge technology for today’straveler, the Cayman Islands Video Guide is a valuablesource of information for travel and activity planning andis delivered to a captive audience through digital touchscreen kiosks in hotel lobbies, at concierge desks andother strategic high-traffic locations throughout theCayman Islands.

Advertisers receive a 30 second commercial that bringstheir business to life using sight, sound and touch onflat-panel, on-command touch-screens. The video playsfor a full 12 months. In addition, a QR code is displayedduring your commercial on your information platform.Users can simply scan this QR code with their tablet or

smart phone to instantly save and bookmark the mobilevideo application on their portable device.

ONLINE EXPOSUREA special link to each video appears in the advertiser’s onlineprofile, as well as in an additional spotlight section. Users canview the video from the website or download it to their iPod,tablet or smartphone, helping them make shopping, diningand activity decisions.

FREE VIDEO POSTCARDGuests can send an instant free video/audio message tofamily or friends by pressing a button, recording theirmessage and sending it through the automatic email pop-up window.

Ritz CarltonWestin Grand Cayman Holiday Inn ResortMorritts Tortuga Club

Sunshine SuitesSunset HouseReef ResortCITA

CastawaysThe RivieraCoralstone ClubNorth Sound Golf Club

ANNUAL ADVERTISING RATE $3,500 (IN C.I. DOLLARS)

VIDEO DISTRIBUTION 2016/17

ADVERTISING ENQUIRIESNSN (Cayman) Ltd.P.O. Box 133, Grand Cayman, KY 1-1101Cayman Islands, WIPhone: 345.949.7282E-mail: [email protected]

PAYMENT TERMSProduction Cost: On signing contractAdvertising Cost: 20% on signing contract, balance on first screening

THE CITA — NSN PARTNERSHIPIn September 2014, CITA entered into a long term contract with a local Cayman company, NSN(Cayman) Ltd, to become its official publisher and video provider for the three Cayman Islands –Grand Cayman, Cayman Brac and Little Cayman.

The purpose of the partnership is twofold: first, to promote the Cayman Islands to potential visitors tothese shores and to increase the actual number of Cayman tourists; and second, to provide the airtourist arrivals on Cayman with the highest quality information that will enable them to make the bestchoices on their vacation and thereby benefit a wide range of Cayman businesses.

In order to generate more visitors to Cayman, NSN will be providing CITA, at NSN’s expense, witha substantial radio advertising budget for use in the key airlift markets in the USA. They will also bedeveloping and funding a number of other programmes that will increase the number of tourists tothese islands.

In order to provide visitors with the highest quality information upon arrival, NSN is producingthree different but complementary media products:

First, a luxury magazine placed on an EXCLUSIVE basis in the guest rooms of the majority of thehotels, condominiums and guest accommodations in the Cayman Islands.

Second, NSN is producing a high quality booklet of detailed maps of at least almost twenty areasof the Cayman Islands. Both of these publications will be the only available publications in digitalform on the CITA website which is one of the most heavily accessed websites for peopleconsidering booking a vacation in Cayman. They will also be distributed by the Department ofTourism at Trade Shows throughout the year.

And third, NSN has created the most sophisticated, 21st century digital platform that will beprominently displayed in the lobbies of major hotels and condominiums so that tourists canaccess the most up-to-date information on shopping, dining, real estate, activities, nightlife andmore at the touch of a button.

You are urged to support this partnership as your way of supporting CITA, trying to increase thenumber of tourists to Cayman and providing those tourists with the means to make the bestchoices. You can do this by making NSN (Cayman)’s three media your primary advertising choicesfor November 2016/17.

VIDEOC AY M A N

I S L A N D S

2016CaymanIslands_mediakit_final_CaymanMediaKit 2/2/16 6:09 PM Page 3

WHY YOU SHOULD ADVERTISE IN“VISIT CAYMAN”, “MAPS OF CAYMAN”,

AND “VIDEO CAYMAN”• They are the official media of the Cayman Islands Tourism Association and endorsed by the Cayman

Islands Department of Tourism.

• They are the publications and video which provide a substantial budget for CITA to promote Caymanin the USA and to attract more tourists to these islands.

• “Visit Cayman” is distributed EXCLUSIVELY under contract to the guest rooms of almost 50hotels, condominiums and guest houses in Grand Cayman, Cayman Brac and Little Cayman.

• “Visit Cayman” reaches more than 80% of Cayman’s near 400,000 stay-over tourists in thecomfort of their guest room, regardless of which airline they arrive on.

• 100,000 copies of “Maps of Cayman” are distributed in shops, restaurants, concierge desks, cruiseterminals, airports, activity centres and throughout the Cayman Islands. The booklet (rather than acumbersome fold-out map) contains detailed maps of almost twenty areas of Cayman and is the mostcomprehensive booklet of maps ever produced in the Cayman Islands.

• An additional free version of both “Visit Cayman” and “Maps of Cayman” appears exclusively onthe Cayman Islands Tourism Association website, one of the most frequently accessed websitesabout the Cayman Islands and copies of the publications will be taken on Department of TourismTrade Shows in the US.

• “Video Cayman” is the most sophisticated 21st century digital platform and is prominentlydisplayed in the lobbies of major hotels and condominiums allowing tourists to accesscomprehensive information about shopping, dining, real estate, activities, nightlife and more, all atthe touch of a button.

• “ If you advertise with NSN (Cayman) for 2016/17, you will receive space on our Website,App, Facebook, Instagram and Twitter accounts which will entitle you to promote specialoffers and giveaways as well as launch new products and services. We will also be runningweekly competitions that give your company website or Facebook account increasedexposure to Cayman tourists and residents alike. All of our online and social media will bemanaged from Cayman with the express intention to create the best promotional ideas toreach your target market.”

• PRICE: But the best reason to advertise in all three media is that if you buy the complete packageyou will receive a significant discount off the individual rates.

DISTRIBUTION100,000 annual copies of Maps of Cayman Islands are distributed in shops, restaurants, concierge desks, cruise terminals,airports, car rental agencies, activity centres and throughout Grand Cayman, Cayman Brac and Little Cayman. Maps of Caymanis the official map of CITA and endorsed by the Cayman Islands Department of Tourism.

This is a beautiful, full size book of almost twenty different areas of Cayman. It also contains short advertiser editorialsindispensable to tourists. It is the most comprehensive booklet of maps ever produced for the Cayman Islands.

A digital version of Maps of Cayman will appear exclusively on the Cayman Island Tourism Association website, oneof the most frequently accessed websites about the Cayman Islands

ANNUAL ADVERTISING RATE (IN C.I. DOLLARS) Map Ad: $1250

COVERS AND PREMIUM POSITIONSBack Cover $5,950Inside Front Cover (Spread) $9,500Inside Front Cover (Flap) $5,250Inside Back Cover (Flap) $4,950Full Page $4,500

ENQUIRIES AND SPACE RESERVATIONSNSN [Cayman] Ltd.P.O. Box 133,Grand Cayman, KY1-1101Cayman Islands, W. I.Phone: 345-949-7282E-mail: [email protected]

CLOSING DATESSpace Reservations: July 01, 2016Materials Due: July 15, 2016Publication: November 2016

PAYMENT TERMS20% deposit with contractBalance upon publication

CHEQUES PAYABLE TONSN (Cayman) Ltd.

SEND PAYMENTS TONSN (Cayman)Ltd.PO Box 133,Grand Cayman, KY1-1101Cayman Islands, WI

CUSTOM CONTENT SOLUTIONS

CAYMAN LTD[ [NSN

MAPSC AY M A N

I S L A N D S


GRAND CAYMANHOTELSRitz Carlton*Kimpton Seafire Resort and SpaWestin Grand CaymanMarriott Beach Resort**Holiday Inn ResortMorritts Tortuga ClubSunshine SuitesCastawaysReef ResortSunset HouseCompass Point Dive ResortCobalt CoastThe Riviera

GRAND CAYMANCONDOMINIUMSThe AnchorageAqua Bay ClubThe AvalonBeachcomberCasa CaribeThe Cayman ClubChristopher ColumbusThe Colonial Club

Coralstone ClubCrescent Point ResortDiscovery Point ClubHarbour HeightsHeritage ClubIslands ClubLacoviaThe MeridianPlantanaRegal Beach ClubThe RenaissanceSeven Mile Beach ResortSilver SandsTamarind BayVillas Of The Galleon

CAYMAN BRACBrac Reef ResortCarib SandsBrac Caribbean

LITTLE CAYMANSouthern Cross ClubParadise VillasPirates Point ResortThe Club At Little Cayman

EXCLUSIVEIN-ROOM CAYMAN DISTRIBUTION ANNUAL ADVERTISING RATES

(C.I. Dollars)Full Page $ 9,7502/3 Page $ 7,5001/2 Page(Horizontal) $ 5,9501/3 Page(Square) $ 4,2501/4 Page (Vertical) $ 3,4501/6 Page (Vertical) $ 2,350Double Page Spread $18,500

COVERS AND PREMIUM POSITIONS(C.I. Dollars)Back Cover $16,500Inside Front Cover $13,500Opposite Inside Front Cover $13,500Inside Back Cover $12,500Opposite Inside Back Cover $12,500Pages 2-9 $11,500Pages 10-17 $10,500RHP Opposite Masthead $11,500RHP Opposite Welcome Letters $11,500Opposite Map $11,500






C AY M A NI S L A N D S

N.B. Hotels & Condominium list subject to change* Exclusive in lobby, lounges, and Spa** Lobby distribution

VISITC AY M A N

I S L A N D S

VISIT2016CaymanIslands_mediakit_final_CaymanMediaKit 2/2/16 6:09 PM Page 7

KIOSK DISTRIBUTIONLeading the way with cutting-edge technology for today’straveler, the Cayman Islands Video Guide is a valuablesource of information for travel and activity planning andis delivered to a captive audience through digital touchscreen kiosks in hotel lobbies, at concierge desks andother strategic high-traffic locations throughout theCayman Islands.

Advertisers receive a 30 second commercial that bringstheir business to life using sight, sound and touch onflat-panel, on-command touch-screens. The video playsfor a full 12 months. In addition, a QR code is displayedduring your commercial on your information platform.Users can simply scan this QR code with their tablet or

smart phone to instantly save and bookmark the mobilevideo application on their portable device.

ONLINE EXPOSUREA special link to each video appears in the advertiser’s onlineprofile, as well as in an additional spotlight section. Users canview the video from the website or download it to their iPod,tablet or smartphone, helping them make shopping, diningand activity decisions.

FREE VIDEO POSTCARDGuests can send an instant free video/audio message tofamily or friends by pressing a button, recording theirmessage and sending it through the automatic email pop-up window.

Ritz CarltonWestin Grand Cayman Holiday Inn ResortMorritts Tortuga Club

Sunshine SuitesSunset HouseReef ResortCITA

CastawaysThe RivieraCoralstone ClubNorth Sound Golf Club

ANNUAL ADVERTISING RATE $3,500 (IN C.I. DOLLARS)

VIDEO DISTRIBUTION 2016/17

ADVERTISING ENQUIRIESNSN (Cayman) Ltd.P.O. Box 133, Grand Cayman, KY 1-1101Cayman Islands, WIPhone: 345.949.7282E-mail: [email protected]

PAYMENT TERMSProduction Cost: On signing contractAdvertising Cost: 20% on signing contract, balance on first screening

THE CITA — NSN PARTNERSHIPIn September 2014, CITA entered into a long term contract with a local Cayman company, NSN(Cayman) Ltd, to become its official publisher and video provider for the three Cayman Islands –Grand Cayman, Cayman Brac and Little Cayman.

The purpose of the partnership is twofold: first, to promote the Cayman Islands to potential visitors tothese shores and to increase the actual number of Cayman tourists; and second, to provide the airtourist arrivals on Cayman with the highest quality information that will enable them to make the bestchoices on their vacation and thereby benefit a wide range of Cayman businesses.

In order to generate more visitors to Cayman, NSN will be providing CITA, at NSN’s expense, witha substantial radio advertising budget for use in the key airlift markets in the USA. They will also bedeveloping and funding a number of other programmes that will increase the number of tourists tothese islands.

In order to provide visitors with the highest quality information upon arrival, NSN is producingthree different but complementary media products:

First, a luxury magazine placed on an EXCLUSIVE basis in the guest rooms of the majority of thehotels, condominiums and guest accommodations in the Cayman Islands.

Second, NSN is producing a high quality booklet of detailed maps of at least almost twenty areasof the Cayman Islands. Both of these publications will be the only available publications in digitalform on the CITA website which is one of the most heavily accessed websites for peopleconsidering booking a vacation in Cayman. They will also be distributed by the Department ofTourism at Trade Shows throughout the year.

And third, NSN has created the most sophisticated, 21st century digital platform that will beprominently displayed in the lobbies of major hotels and condominiums so that tourists canaccess the most up-to-date information on shopping, dining, real estate, activities, nightlife andmore at the touch of a button.

You are urged to support this partnership as your way of supporting CITA, trying to increase thenumber of tourists to Cayman and providing those tourists with the means to make the bestchoices. You can do this by making NSN (Cayman)’s three media your primary advertising choicesfor November 2016/17.

VIDEOC AY M A N

I S L A N D S


WHY YOU SHOULD ADVERTISE IN“VISIT CAYMAN”, “MAPS OF CAYMAN”,

AND “VIDEO CAYMAN”• They are the official media of the Cayman Islands Tourism Association and endorsed by the Cayman

Islands Department of Tourism.

• They are the publications and video which provide a substantial budget for CITA to promote Caymanin the USA and to attract more tourists to these islands.

• “Visit Cayman” is distributed EXCLUSIVELY under contract to the guest rooms of almost 50hotels, condominiums and guest houses in Grand Cayman, Cayman Brac and Little Cayman.

• “Visit Cayman” reaches more than 80% of Cayman’s near 400,000 stay-over tourists in thecomfort of their guest room, regardless of which airline they arrive on.

• 100,000 copies of “Maps of Cayman” are distributed in shops, restaurants, concierge desks, cruiseterminals, airports, activity centres and throughout the Cayman Islands. The booklet (rather than acumbersome fold-out map) contains detailed maps of almost twenty areas of Cayman and is the mostcomprehensive booklet of maps ever produced in the Cayman Islands.

• An additional free version of both “Visit Cayman” and “Maps of Cayman” appears exclusively onthe Cayman Islands Tourism Association website, one of the most frequently accessed websitesabout the Cayman Islands and copies of the publications will be taken on Department of TourismTrade Shows in the US.

• “Video Cayman” is the most sophisticated 21st century digital platform and is prominentlydisplayed in the lobbies of major hotels and condominiums allowing tourists to accesscomprehensive information about shopping, dining, real estate, activities, nightlife and more, all atthe touch of a button.

• “ If you advertise with NSN (Cayman) for 2016/17, you will receive space on our Website,App, Facebook, Instagram and Twitter accounts which will entitle you to promote specialoffers and giveaways as well as launch new products and services. We will also be runningweekly competitions that give your company website or Facebook account increasedexposure to Cayman tourists and residents alike. All of our online and social media will bemanaged from Cayman with the express intention to create the best promotional ideas toreach your target market.”

• PRICE: But the best reason to advertise in all three media is that if you buy the complete packageyou will receive a significant discount off the individual rates.

DISTRIBUTION100,000 annual copies of Maps of Cayman Islands are distributed in shops, restaurants, concierge desks, cruise terminals,airports, car rental agencies, activity centres and throughout Grand Cayman, Cayman Brac and Little Cayman. Maps of Caymanis the official map of CITA and endorsed by the Cayman Islands Department of Tourism.

This is a beautiful, full size book of almost twenty different areas of Cayman. It also contains short advertiser editorialsindispensable to tourists. It is the most comprehensive booklet of maps ever produced for the Cayman Islands.

A digital version of Maps of Cayman will appear exclusively on the Cayman Island Tourism Association website, oneof the most frequently accessed websites about the Cayman Islands

ANNUAL ADVERTISING RATE (IN C.I. DOLLARS) Map Ad: $1250

COVERS AND PREMIUM POSITIONSBack Cover $5,950Inside Front Cover (Spread) $9,500Inside Front Cover (Flap) $5,250Inside Back Cover (Flap) $4,950Full Page $4,500






CUSTOM CONTENT SOLUTIONS

CAYMAN LTD[ [NSN

MAPSC AY M A N

I S L A N D S


© 2016 North South Net. All rights reserved

AD SPECIFICATIONSAd Size Width HeightFull Page (Trim) 8” x 9 1/2”Full Page (Bleed) 9 1/4 ” x 11 1/8”Two Third Page (Vertical) 4 7/8” x 9 1/2”Half Page (Horizontal) 8” x 4 5/8”Third Page (Square) 4 7/8” x 4 5/8”Quarter Page (Vertical) 3 7/8” x 4 5/8”One Sixth Page (Vertical) 2 1/2” x 4 5/8”

Map Ad 2 3/8” x 2 1/8”

AD MATERIALSNSN (Cayman) Ltd.P.O. Box 133, Grand Cayman KY1-1101Cayman Islands, WIE-mail: [email protected]: 345.949.7282

AD MATERIAL REQUIREMENTS1. Electronic files are to be sent in Macintosh format only.

Accepted programs include Adobe Photoshop, AdobeIllustrator and Adobe InDesign. Include all PostScript and

screen fonts. Include all images as EPS, JPEG or TIFF in highresolution (at least 300 DPI at 100%) as CMYK. If files are notprovided as CMYK, then we will be forced to convert thecolor and we cannot guarantee an exact match of color onpress. PDF/X-1a files are preferred.

2. A color proof must accompany each ad for all formats,otherwise North South Net [Cayman], Ltd. will not acceptliability for files that do not print correctly.

3. Live material not intended to bleed must be kept atleast 3/8” from all sides to allow for trim.

4. Double-page spreads: Perfect alignment of type ordesign across the gutter of two facing pages is notguaranteed. Live matter in the facing-page subjectcannot be closer than 1/8” to the gutter.

5. There will be an additional charge if the advertiserrequires ad design and production.

* If a high-quality color proof/Matchprint such as KodakApprovals or Epson (or similar analog proofs with a colorcontrol bar) are not provided, then we cannot guaranteecolor. Please note that all proofs must be made according toSWOP standards. Proofs that do not meet these criteriacannot be used for color matching.

PRODUCTION INFORMATIONVISIT CAYMAN AND MAPS OF THE CAYMAN ISLANDS

VIDEO CAYMAN ISLANDS

OPTION 1:

ON LOCATION VIDEO: $500Our professional crew will film raw footage in high definition atyour establishment, edit and format your 30-second video forkiosk, online distribution and iPAD ®APP. The videoproduction is yours to use each year on other promotionalprojects or website.

FILM DATE/ DEADLINEOn-Location Videos: These are shot approximately onemonth after signing contract with clear instructions as towhat the video should feature. A representative from NSN willconfirm the date of shooting.

OPTION 2:

MOVING SLIDE SHOW: $350Our professional will create a video-like slideshow, from 6-8photos which you provide. Includes all features with slideshow, map locator, individualized QR Code, text windowand up to seven menu tabs to feature limitless images andor text. Your business page will run on a fun-to-use,interactive touch-screen.

PRODUCTION DEADLINEMoving Slidesshow: 6-8 slides should be send in to NSN(Cayman) Ltd. no later than one month after signing thecontract.

NSN (Cayman) Ltd.,P.O. Box 133, Grand Cayman, KY 1-1101Cayman Islands, WIPhone: 345.949.7282E-mail: [email protected]

Susan Ludwig | Video Production CoordinatorIF GUIDE1200 West Ave, Miami Beach, FL 33139Phone: 305.321.8040E-mail: helloifguide.com

VIDEO PRODUCTION MATERIALS

OR

IN ASSOCIATION WITH THE CAYMAN ISLANDS TOURISM ASSOCIATION (CITA)AND ENDORSED BY THE CAYMAN ISLANDS DEPARTMENT OF TOURISM

T H E C O M P L E T E M E D I A P A C K A G EEXCLUSIVE IN ROOM MAGAZINE | BOOKLET OF MAPS | 30 SEC VIDEO

VISIT VIDEOMAPSC AY M A N

I S L A N D SC AY M A N

I S L A N D SC AY M A NI S L A N D S


Cayman Media Kit

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Transcript of Cayman Media Kit