Cayenne Consulting, LLC · Confidential – Not for Distribution innovate | grow | succeed Cayenne...

CAYENNECONSULTINGinnovate | grow | succeed© 2001-2012 Cayenne Consulting LLC. Confidential – Not for Distribution CAYENNECONSULTINGinnovate | grow | succeed© 2001-2018 Cayenne Consulting LLC. Confidential – Not for Distribution

Cayenne Consulting, LLCFirm Overview & Qualifications

June 2018

Established in 2001 • $4.3+ Billion Raised • 2,000+ Clients

Akira HiraiManaging [email protected]

Austin, TX

Boston, MA

Chicago, IL

Denver, CO

Los Angeles, CA

New York, NY

Orange County, CA

Orlando, FL

Phoenix, AZ

Pittsburgh, PA

Portland, OR

Salt Lake City, UT

San Francisco, CA

Seattle, WA

Tampa, FL

Washington, DC


About Cayenne ConsultingCompany OverviewCayenne Consulting is the “One Stop Shop for Emerging Growth Ventures.” We help businesses prepare to raise capital by developing: Business plans, Financial forecasts, Marketing strategies, and Investor presentations.

Since Cayenne was founded in early 2001, we have acquired the reputation of being “The Mercedes of Business Plan Consulting.” The following pages explain why.

Our Track RecordMost entrepreneurs have a 1 in 250 chance of raising venture capital. In contrast, over two-thirds of our clients have gotten funded, have commitments for funding, or have been acquired:†

In addition, nearly all of our clients are successful in obtaining meetings with potential investors. We challenge you to find another business plan consultant with such a record.

Our Consulting TeamOur consultants are all experienced entrepreneurs, and have been developing businesses and business plans for many years. Detailed profiles of individual consultants are included on the following pages.

What Makes Cayenne Consulting DifferentMost so-called “business plan consultants” are not true consultants. They expect you to have all of the answers. Whatever you say, they will type (often into off-the-shelf software like Business Plan Pro), and there’s your plan.

We go much further: As true management consultants, we use our significant

business experience to add value to each engagement. We don’t just write business plans – we help you craft your optimal business model and strategy for success.

Every plan is custom developed to tell your unique story in the best possible way.

As a small agency, we provide each client with expert, senior-level service and attention. We do not staff projects with an inexperienced junior consultant (or worse yet, outsource the writing overseas, as some of our competitors do) as soon as the ink on the agreement dries.

We have a vast network of expert resources we can call upon in a variety of technical, legal, financial, and other fields to help us craft the best solution for you.

Unlike many highly specialized consulting firms, we bring a broad perspective and interdisciplinary insights to the table. This translates into deliverables that consistently exceed client expectations by a wide margin.

As a full-service agency, we can support a wide variety of your future needs long after this project is completed.

As of March 2006 (the last time Cayenne was small enough for us to keep track), among clients who spent a reasonable amount of time seeking financing or a sale of their company, 57% had succeeded in raising at least some amount of capital, 23% had succeeded in obtaining funding commitments from potential investors, and 3% had succeeded in getting sold, for a total success rate of 83%.

†


Cayenne Consulting is dedicated to helping entrepreneurs build wildly successful ventures. Here’s how:

Helping you position yourself in the market… Feasibility analysis Market research & analysis Competitor research & analysis Business model development Marketing, sales, and distribution strategy Brand, website, and marketing collateral development

Helping you get ready to raise capital… Pitch Deck (investor presentation) development Business plan development Financial forecast preparation Pitch preparation & coaching Private Placement Memorandums (PPMs) Identify funding strategies and sources Refer you to our investment banking partners

Our Mission: Building Wildly Successful Ventures

Helping you manage and grow your business… Interim management (CEO, CFO, COO, CMO, etc.) Strategy development & execution Marketing plan development & execution Public relations & social media

Helping you protect your business… Risk analysis and management Insurance (in selected states)

Helping you fix or divest your business… Turnaround consulting Company valuation Exit planning


Life Sciences

Representative ClientsWhat Clients & Investors Say

“The materials that Cayenne created for us enabled us to ultimately close several large rounds of financing and reach where we are today.”

Marvin Slepian, Chairman, SynCardia Systems

“The new business plan explains twice as much in less than half the words than our old plan. And the flexibility, robustness, and completeness of the financial model is incredible.”

Mary Ritz, President, Regenesis Biomedical

“I probably see five to ten business plans a week. Frankly, most aren't ready for the big leagues. Cayenne's work, on the other hand, is consistently excellent. They figured out the formula. They make it easier for investors to quickly see the value in a company.”

Harry George, Founder, Solstice Capital

“I've worked with Cayenne on a variety of ventures over the past several years, and have been very impressed by their work. Their business plans and financial models are among the best that I have ever seen, and I've seen hundreds.”

President & CEO, high tech start-up in Silicon Valley

“[Cayenne] has been a God-send for us, I could not possibly have asked for a better consultant to help me with this plan… I am getting such good feedback on this plan that it is almost a distraction, investors spend more time interviewing me on where we found [Cayenne] and if they can use [them] for some of their other projects.”

Ola Kvalvaag, President & CEO, LIMS Leap

Other

Software & Internet


Why Hire Cayenne Consulting?

We Succeed: Consider that, even during the height of the market, fewer than 1 in 100 business plans that made it into the hands of a VC ever resulted in funding (and the number is probably less than 1 in 250 today). Who do you think prepared many of those unsuccessful plans? On the other hand, a majority of our clients have raised capital. Save money by doing it right the first time.

Your Time is Too Valuable: We do this stuff for a living, and we are very efficient at it. In our experience, it would take most entrepreneurs five times longer to create comparable results. You will create more value for your venture by spending your limited time on your product, customers, and distribution channels.

Small-Firm Efficiency: Consultants of our caliber are usually found at big-name consulting firms like McKinsey and Boston Consulting Group, often with hourly billing rates of $500 or more. Our fees are substantially lower (actual rates vary by consultant) because we have very low operating expenses.

Top Team: Our business plan consultants are second to none. We are experienced entrepreneurs and understand what you are going through. We have a keen sense of what works in the marketplace and what doesn't. Many of us have MBAs or PhDs from schools like Harvard, Stanford, MIT, Wharton, CalTech, Cornell, Columbia, and Chicago.

No Salespeople: We don't have a slick sales professional "sell" you and then hand you off to a junior consultant you know nothing about. From Day 1, you will deal directly with the senior consultant who will actually work with you. That way, you know exactly what you're getting.

Process & BenefitsOur Business Planning ProcessOur highly collaborative consulting engagements typically involve the following steps: Initial discussion to understand your needs.

Review your existing materials (draft business plans, financials, market research, competitor research, etc.).

Follow-up discussion to clarify details and agree upon the scope of the project.

Agree upon the fees for our services.

Several in-depth discussions to better understand the business, develop strategies, and agree on all major elements of the business plan and financial model.

Conduct additional research, as needed.

Prepare a draft outline of the business plan for your review.

Begin filling in the details on the draft.

Incorporate your revenue and expense models into the financial model.

In-depth discussion to review and finalize major elements of the business plan and financial model.

Distill the business plan and financial model into a compelling investor presentation.

Coach you on the best way to deliver the investor presentation and on how to address questions.

Finalize all deliverables.

Provide ongoing support, including making minor updates to the deliverables at no additional charge.


Why Cayenne?

ArizonaJohn Beeby

Ryan ChesterRichard Hasenpflug

Shyam JhaJimmy LewinJoan MorgenJan Knight

Los Angeles / OCRoger Anderson

Brian BohrNancy Clauss

Akira HiraiRandy Lewis

SFO / Silicon ValleyPaul Fiorello

Dan HallAdam Trueblood

BostonDevin BergerDavid Kaplan

New YorkDeForrest Borders

Jenifer GrantCharlie Kickham

George PapaioannouEric Pickens

PittsburghRick Tifone

TexasRick O’Hara

WashingtonCheree Warrick

ChicagoTim O’Connor

Special AdvisorsWilliam Archibald - AustinJon Cooper – DenverVan Lanier – Washington DCTom Miller – PhoenixKyle Stoner – Chicago

SeattleMichael Robbins

FloridaTom DykstraDennis Pape

Salt Lake CityJimmy Lewin

DenverJon Cooper

PortlandLee Muhl


Team Profiles: Management

Highlights Founded Cayenne Consulting in early 2001 Hands-on experience starting and building software

companies in Silicon Valley Prepared dozens of successful business plans and

financial forecasts for high-tech companies Four years investment banking in New York Six years management consulting to the financial

services industry in New York Skilled software engineer

Education BA, Engineering Sciences, Harvard University Chartered Financial Analyst Level I NASD Series 7 (not currently registered to broker

securities)

Professional Experience

CEO & Managing Director – Cayenne Consulting 01-Present Business plans, financial forecasts, and investor

presentations for emerging growth ventures Special project leadership Responsible for strategy, marketing, quality assurance,

and general management

CEO – MyRaptor.com 99-00 Internet start-up – machine learning for bid optimization

COO/CFO – ID Networks 99 Internet start-up – asset management solutions

VP – Salomon Brothers 95-99 Fixed income derivatives trading & risk management

Managing Associate – Coopers & Lybrand 92-94 Financial risk management consulting

Programmer – Systematix Development 91-92 Database and applications development

Consultant – First Manhattan 89-91 Strategy, risk management, and M&A consulting

General Manager – AdVenture 88 Advertising and graphic design agency

Sales Manager – Let’s Go Travel 87 International travel guide advertising sales

Software Engineer – US Army Corps of Engineers 86 Imaging and analytical software

Engineering Intern – S.L.A.C. 85 Stanford Linear Accelerator Center

Akira HiraiCEO & Managing DirectorOrange County, CA


Team Profiles: Consultants

Highlights 20 years operational experience; CEO, CTO, CMO

(Marketing), Sales, Operations & Business Development Over 16 years of experience in business plan writing,

presentation preparation, strategic planning and management consulting

Hands on experience in 10+ start-up companies Prepared dozens of business plans and financial forecasts

for companies in Internet/ecommerce, Clean Tech, Biofuels, Biotech, Med. Device and Gaming industries

National and international operations management Reviewed business plans for Goldman Sachs clients Created first Internet B2B for Lab Products industry,

eventually incorporating over 1,000,000 products from over 10,000 companies in a unified searchable catalog

Started or participated in the start of 6 companies Co-Winner Best Investment and Best of Best, Tech Coast

Angels Fast Pitch competition 2006 Programming languages: ASP, PHP, SQL and VBasic Raised over $10 million in capital from angels and VC

sources

Education BA, Biochemistry and Cell Bio, UC San Diego PhD, Molecular Biology, Caltech


Principal Consultant – Cayenne Consulting 08-Present Business plans, financial forecasts, and investor

presentations for emerging growth ventures

Business Consultant 05-Present Business Plans, Financial Forecasts, Strategic planning,

financial forecasts, Sales planning and management consulting

In house operations for Biofuels, Med. Tech & IVD

Chief Marketing Officer – Select University Tech 10-11 Biz Dev focused on commercializing University Tech. Developed Business, Marketing, and Sales Plans Markets: Cleantech, Biotech, Wind, Oil and Software

Business Development – American Qualex 09-10 Business plans, financial forecasts, and management

consulting for novel molecular fingerprinting technology

VP Operations – Aline 08-09 Production Oversight – novel microfluidics manufacture Sales and Marketing to medical device manufacturers

Division Manager, Immunobiologicals – MP Bio 03-05 Operations management and Product Development for

40% of world wide $100 million lab reagents company Led acquisition, integration and operation of QBiogene

CTO & President– Biocarta 00-03 Small international distributor of Molecular Biology and

Immunological reagents, kits, and supplies

Founder & CEO – Anderson Unicom Group 93-00 First Online catalog of life science supplies Created initial software, website, and database Wrote Business, Sales, Marketing, and Operations Plans Evangelized Internet Commerce before 99% of the

population knew that the Internet existed

Roger AndersonPrincipal ConsultantOrange County, CA



Highlights Over 18 years experience in marketing and general

management of early stage and established consumer products companies

Experience in numerous industries, including telecommunications and social networking

President of three early stage companies Advisor to 15 start-ups in high tech, life sciences,

consumer products and Internet businesses Prepared business plans and presentations that resulted

in millions of investment capital Close relationships with angel investors

Education MBA, Harvard University BA, Economics, George Washington University




BroadStreet Capital/Devonshire International 00-Present Strategic consulting for early stage companies, preparation

of investment documents and capital strategies, and introductions to key investors

President - Apollo Eye Gear 99-00 President of performance sunglass company (Ken Griffey

Jr. Endorser)

VP Marketing and Sales - Adesemi Communications 98-99 VP Marketing and Sales for wireless communication

company whose mission was to launch affordable communication in third world countries

Launched the service in Tanzania, Africa

President - Legends and Heroes 97-98 President of performance and casual apparel company

President - Le Coq Sportif 95-96 President of athletic footwear and apparel company in

Paris, France

Manager & Director - Converse Inc. 90-95 Category Manager of the $200 million basketball category

(endorsers: Magic Johnson, Larry Bird, Larry Johnson, Kevin Johnson)

Director of International Marketing (94-95)

Devin BergerPrincipal ConsultantBoston, MA



Highlights Over fourteen years of experience in investment

banking, corporate development, corporate finance, merger and acquisition advisory, financial planning and analysis and venture investing

Extensive experience in the global media and entertainment industry

Expertise in financial modeling, valuation and preparing clients to meet with potential funding sources

Education MBA, UCLA Anderson School of Management BA, Economics, University of Pennsylvania




Consultant – William and Henry Associates 10-Present Provide investment banking services specializing in sell

side advisory and capital raising to owner operated businesses

Vice President – Transpac Media, Inc. 04-09 Provided investment banking and capital raising services to

start-up businesses in the global media and entertainment business

Created business plans and financial models for a 3D services company, an Internet content company and a music catalog company

Sr. Associate, Corporate Finance – News Corporation 98-02 Analyzed media companies for potential investment,

acquisition and/or joint venture Participated in the acquisition of DIRECTV, the IPO of the

Fox Entertainment Group and the sale of TV Guide

Consultant – Public Financial Management 96-98 Structured over $3 billion of new bond issues and

refinancings for state and municipal tax-exempt debt issuers

Brian BohrPrincipal ConsultantLos Angeles, CA



Highlights Senior strategy, financial management, operating

executive C-level executive of 3 companies, from start-up to

established businesses Demonstrated success in driving strategic growth and

increasing enterprise value in Financial Services, Consumer Product, Higher Education/Healthcare, and Media industries

Focused on designing pathways to drive strategic growth, redesigning operating processes, conducting due diligence, and delivering product to a global consumer

Led a number of successful capital raises (debt and equity) for start-ups and high-growth companies

Governance expertise: past member of five Boards of Directors; currently on the Board of Directors of UniMedica Inc., a holding company for medical education properties

Education AB, Government, Harvard University




CEO – UniMedica Inc. 11-15 An innovative global medical education company Designed corporate strategies and implemented a new

business model Launched new academic programs Oversaw regulatory efforts Prepared all non-legal capital raise documentation

CEO – Redbird New York, Inc. 05-11 A holding company for a fashion brand with global

wholesale distribution and retail stores, and robust ecommerce platform

Accelerated growth by building capacity and leveraging new technologies

Raised capital from global investors

COO – CornerWorld, Inc. 02-05 The first cloud computing and social media company

focused on providing digital marketing services and applications to small music labels

Developed and executed the operating model and capital allocation framework

Liquidity Event

Senior Executive – JP Morgan Chase 89-02 (Dept.: Lab Morgan) Led team that developed the strategic

plan, operating structure, and financial model to deliver LabMorgan’s innovation capabilities to JP Morgan Chase clients

(Global Markets Venture Lab) Created a new department that developed, accelerated and launched new businesses for the sales and trading division of the bank

DeForrest Borders IIIPrincipal ConsultantNew York, NY



Highlights Over 10 years of experience in strategic planning and

management consulting Prepared dozens of business plans and financial forecasts

for companies in multiple industries National and international operations management Guerrilla marketing program development and execution Big 5 and start-up hands-on experience

Education BS, Business Marketing, University of Phoenix




Vice President, Consultant – StuckOnTools, Inc. 03-05 DIY hardware/organization mass-market start-up International operations management

Vice President, Strategic Planning – Vestar Capital 00-01 Business plans, financial forecasts, and management

consulting

Director, Program Management – Paladyne Corp. 99-00 Telecom marketing consulting Multi-state operations management for US West

Project Manager, Channel Services – Paladyne Corp. 98-99 Operations management and and liaison to US West

Project Manager – Synaptx Impulse, Inc. 98 Guerrilla marketing management for US West’s xDSL

product

Manager, Customer Service – The Ascendix Group 96-97 Procedures planning and implementation

Ryan ChesterPrincipal ConsultantPhoenix, AZ



Highlights Started Sage Business Consulting in 2008 Over 25 years experience starting and developing

winning entrepreneurial ventures Additional start ups include medical billing firm, event

planning and catering, and management consulting Prepared dozens of successful business and marketing

plans Coached organizations and management from stagnant

to multimillion dollar growth Extensive experience in manufacturing, construction,

field service, service, retail and family businesses

Education BS University of California at Santa Barbara Licensed Realtor, State of California




Owner/Founder – Sage Business Consulting 08-Present Management and start up consulting focusing on business

plan development, financial common sense, leadership growth, infrastructure, employee development, sales and marketing

Strategic Consultant – Brown and Associates 08 Consulted with business owners focused on improving

overall company performance

Realtor – Century 21 05-08 Built real estate business to over $5 million first year;

ranked among the top 2% of all Century 21 agents nationwide during tenure

Mentored new agents on sales performance

Operations/Sales Manager – De Mar 02-05 Assisted in the acquisition and development of this retail

and wholesale business. Gross revenues grew more than 200% during tenure

Account Executive – Vail Manufacturing 98-04 Market development, sales management, new client

acquisition, and manufacturing interface. New product development and custom manufacturing. Gross revenues grew over 300% during tenure

Nancy ClaussPrincipal ConsultantOrange County, CA



Highlights Co-founder of two ERP software companies, one of which

made the Inc. 500 list twice, acquired venture funding, and went public

Additional start-ups include two consulting practices, a small business computer firm, and a hosting service

Decades of business planning and financial forecasting Software designer with over 1,000 firms having run their

business with these designs Past member of four boards of directors; currently

serving on Board at Synergex International, a software development tool company

Served on the School Board of a large K-12 school district

Former Adjunct Faculty at Grand Canyon University MBA program and ASU School of Business

Education MBA, University of Chicago Certificate, Institute of European Studies – Vienna,

Common Market BA, Hope College, Mathematics CFPIM, Certified Fellow American Production and

Inventory Control Society




Board Member – Synergex International 94-Present Software tools and business intelligence systems New venture investment and development

Adjunct Faculty – Grand Canyon University 04-08 Strategy, operations, project management, information

systems, statistics, decision analysis & business modeling

Faculty Associate – Arizona State University 04-05 Taught strategy & supply chain management

Dir. hosting services, sales/industry manager – IFS 99-04 Industry & technology expert to media and analysts, sales

turnaround in southwest US, launched IFS hosting services

Co-Founder – EMS Solutions 82-02 Start-up, strategy, software design, engineering

management, customer consulting, board of directors

Co-Founder – Effective Management Systems 78-99 Start-up, strategy, software design, engineering

management, sales management, marketing management, channel creation, bank funding, venture capital acquisition, IPO, acquisition due diligence, board of directors

Product Manager – AO Smith Data Systems Division 71-78 Accounting, financial, and HR systems for corporate use,

P&L responsibility for service bureau customers of same Start-up small business computer line

Military Service 63-66 Served on a Special Forces A Team managing a battalion

sized Mobile Strike Force known as the “Mike Force.”

Tom DykstraPrincipal ConsultantTampa, FL



Highlights 30-year background in both start-up & larger scale

business development. Significant start-up experience in his own ventures –

including idea generation, strategy, business plans, financial forecasts, financing, contract negotiations, sales, and operations. Working knowledge of on-line marketing, SEO, Pay-per-click and web site development.

Able to see, from the entrepreneur’s perspective, what it takes to get a business from the idea stage through funding, implementation, and growth.

Hands-on management experience in a wide-breadth of industries, from media through technology, bringing an unusual perspective to new venture formation.

Proven ability to form and execute business ideas. Uniquely qualified to counsel entrepreneurs in all aspects

of strategy and approach.

Education B.S. in Management from Babson College. Majored in

both Entrepreneurial Studies & Finance with a minor in Communications.



presentations for emerging growth ventures.

President – Paul Fiorello, LLC 05-Present Solely raised nearly $1 million in private and SBA financing

for purchase of electronickits.com. Generated over $10 million in on-line sales of electronics

and robotics targeting the educational & hobbyist markets. Manages all aspects of business including finance,

marketing, sales, advertising, strategy, web presence and day-to-day operations.

Co-Founder/EVP – Hotelevision (The Hotel Networks) 96-04 Raised, as part of two-person team, $32 million in private

equity & venture capital for an advertiser-based satellite television advertising network that reached guests in over 300,000 four & five star US hotel rooms.

Co-wrote business plan, presented directly to funding community, developed & managed satellite network and commercial advertising insertion, implemented first ever Nielsen metering of hotel TV viewing, generated financial projections and investor reports, negotiated contracts with Fortune 1000 hotel chains, advertisers, cable television networks and service providers.

Co-Founder/President – Pinpoint Golf Advertising 96-98 Raised $350K in angel investment for place-based

advertising business offering a national network of golf facilities to high-end advertisers.

Co-wrote business plan, generated financials, developed presentation materials. Responsible for successfully building out national network of golf venues and securing advertiser commitments.

Other – Various consulting, sales, and management positions at Pacific Telesis, Optilan, Wellmark, Avnet, Everex Systems, Hughes Electronics, Cars-on-line, and MyGlobal Newspapers.

Paul K. FiorelloPrincipal ConsultantOakland, CA



Highlights Over 20 years of experience in finance (corporate

finance, M&A, derivatives, credit, research and portfolio strategy), strategic planning, and pitching businesses

Firsthand experience evaluating business plans for investment

Created new unit at Bankers Trust with first-year seven-figure profits

Developed business proposals and RFP responses generating eight-figure revenues

New investment management product development Diverse experience in the fields of IT, software, social

media, green tech / renewable energy, telecom services, wireless, financial services, Internet/e-commerce, media/entertainment, medical devices, wellness, consumer and industrial products, jewelry, retail, mining, commodities, and tourism

Education MBA, Wharton, Finance BA, Columbia University, Economics




Principal – JenGrantBizStrat 99-Present Business plans, financial forecasts, and investor

presentations for start-ups through mid-market private and public companies

Proposal/RFP development and execution for technology services clients

Research and creation of web-based tools for financial professionals

Corporate Internet strategy and documentation Capital Markets studies on international stock exchanges,

foreign exchange funding, corporate global treasury functions

Vice President – Bankers Trust Company 86-91 Spearheaded strategy and execution of derivatives and

commodity-linked finance group for Latin America Structured innovative cross-border financings for principal

investment and M&A

Ass’t. Vice President – Bankers Trust Company 81-86 Strategic planning, expense and capital budgeting, and

management presentations for Int’l. Telecom Coordinated global MIS

Associate – Manufacturers Hanover Trust 80 Credit Analysis - Utilities

Research Assistant – Kidder, Peabody & Co. 77-79 Modeling, analysis, and presentation of new investment

products – equity valuation, risk/return, bond credit

Jenifer GrantPrincipal ConsultantNew York, NY



Highlights 25 years of organizational leadership, emerging growth,

turn around, sales and marketing experience in both Fortune 100 and start-up environments.

Startups, business transformations, turnarounds, new lines of business and new services created over $1.6 billion in shareholder value.

Built and ran a $140 million enterprise business and captured two thirds of competitive customer bids at a price premium.

Education MBA – Stanford University MSE – University of Michigan BSE – University of Michigan


Principal Consultant – Cayenne Consulting 18-Present

Corporate strategy, business transformations, investor and key note presentations, executive coaching, business plans, financial analysis, turnaround strategy.

Scepter Inc 17-Present Acting head of sales and marketing Go-to-market strategy and deal development

Principal – Newton McCrae 09-Present Strategy, startup, turnaround, go-to market, and

transformation consulting

Co-Founder and President – Teleos Media 12-15 Sales and marketing Video streaming platform

SVP – Comcast 06-08 Led emerging service innovation Product strategy and business development

VP - AT&T 03-06 Head of wireless strategy and business dev Consumer strategy and business development

Co-Founder and CEO – Cable Development Partners 02-03 Alternative broadband startup

VP Marketing - Altawave 00-01 First mobile app platform startup

Directors and General Manager – AirTouch 97-00 Head of $140M enterprise business

Daniel HallPrincipal ConsultantSan Francisco, CA



Highlights Twenty-five years experience bringing Fortune 100

expertise to startups and small to mid-sized businesses Thirty years experience in Silicon Valley Serial entrepreneur who has participated in multiple

startup teams Extensive experience living and working in a variety of

international business cultures Diversified industry experience spanning healthcare,

high-tech market research, international trade, multinational operations & marketing, offshoring, publishing, semiconductor equipment, supply-chain management, and telecommunications

Named Los Altan of the Year in 2002 for his work in support of local education, worldwide AIDS education, and international understanding

Education Marketing Management Executive Program, Columbia

University’s Graduate School of Business MBA, International Management, Thunderbird School of

Global Management BA, History, The Ohio State University




President – R.L. Hasenpflug & Associates 85-Present Business analysis and planning, international business,

financial management, and non-profit organizations

CEO – Terra Wood Inc 00-02 Web-based startup for the worldwide lumber industry

President – BBG Trading Ltd 97-98 Russian investments, manufacturing and exports

President – Republic of Komi Trading Co Ltd 92-95 Russia-focused trading and business development

California-Russia Trade Association (CARTA) 94-99 VP for Northern California

Monsanto Electronics Materials Company 83-84 Director, Market Planning and Control

Monsanto International (Singapore) 79-83 Director of Credit for Asia Pacific Director of Finance for Southern Asia

Monsanto Corporation Electronics Division 74-79 Manager, Manufacturing & International Accounting

ITEL Corporation 73-74 Senior Accountant

Del Monte Corporation 69-73 Manager, International Accounting Section

Richard HasenpflugPrincipal ConsultantScottsdale, AZ



Highlights Three decades of international experience gained at

Fortune 100 companies, venture backed startups, venture firms, and universities

Prepared several business plans that led significant product or company launches

Experience in consumer electronics, telecommunications and optical networking technologies, and internet businesses

Experience as venture capitalist focused on software and telecommunications investments

University level teaching experience in innovation and business strategy

Experienced mentor of entrepreneurs to fully realize their vision

Education MBA, Oregon State University B.Tech, EE, Indian Institute of Technology




Adjunct Professor – University of Arizona 05-11 Lecturer of innovation, business strategy, operations &

supply chain management, project management, and business communications

Director of the Eller Executive Education program, offering classes in leadership, negotiations, finance, and accounting for corporate executives

President – WOW Communications 03-05 Acquired, built, and sold a wireless communication

business

Venture Partner – Mercator Broadband Partners 01-03 Venture partner focused on software and

telecommunication investments

VP Marketing – Corvis Corporation 00-01 Built the marketing department to position the company

for a $1.1B IPO

VP, Biz Dev & Strategic Planning – Nortel Networks 95-00 Responsible for development of annual strategic plan for

the $6B group

Director, Prod Mgmt & Marketing – Hewlett Packard 93-95 Pioneered the mobile PC market

Marketing Manager – Hewlett Packard 86-93 Launched partnerships with Microsoft, Novell & Adobe

Field/Marketing Engineer – Schlumberger 83-86 Offshore Oil Service activities in the North Sea

Shyam JhaPrincipal ConsultantTucson, AZ



Highlights Strategic planning consultant and business plan writer

since 1994 Successful serial entrepreneur and founder:ExpressGen, Inc: gene discovery technologiesDSK Cars: manufacturer of hand made sports carsYour Auto Expert: Internet auto retailerPurgatory Cove Press: Outdoor books publisher

Taught Entrepreneurial Management course at Boston University

Prepared dozens of successful plans for a wide variety of companies and non-profits

Management Consultant at Temple, Barker & Sloane (acquired by Mercer) & Charles River Consultants

Education BA, Amherst College, magna cum laude Phi Beta Kappa JD, Harvard Law School, cum laudeC. Scott Porter Fellow in LawJohn Woodruff Simpson Fellow in Law




Strategy & Business Planning Consultant 94-PresentWrote business plans and consulted to startups in an enormous variety of businesses and industries. Recent experience includes: Radiology Dept. Brigham & Women’s Hospital: Developed

strategy, facilitated planning meetings and drafted preliminary business plan for knowledge delivery and decision support software for physicians. Eventually became Medicalis Corporation. Funded and highly successful.

Biostream Inc.: Developed strategy and financial models for Zebra Pharmaceuticals, ATP Pharmaceuticals, Imaging Bio-Pharmaceuticals; all plans angel funded. Companies merged to form Biostream now called Molecular Insight. A publicly traded company.

Aquafuture, Inc.: Facilitated corporate planning and drafted business plan to turn around this high-technology leader in scientific fish farming. Plan funded.

SeniorLink: Drafted start-up business plan and helped recruit key C level executive innovative service provider of in-home elder care management. Venture funded at $5 million.

David S. KaplanPrincipal ConsultantBoston, MA



Highlights Four years of start-up experienceAdvised/participated/invested in over ten start-ups

Sixteen years in corporate finance, brokerage operations & sales:Saved firm over $20m per year from 2003-06 Generated over $4m per year from 2003-06

Seven years real estate development experience – new construction; apt building purchases/sales

Highly successful in: (1) building relationships (2) identifying and taking control of critical problem areas and (3) growing the financial bottom line. Strong business qualifications with a solid track record of hands-on experience in strategic planning, business development, team building and project management

Board Member / NYC-based non-profits Mentor / NYU/Berkley School of Entrepreneurial Studies Legally eligible to work in both the EU and the US

Education MBA, London School of Economics; NYU-Stern – Global

Finance BS, University of New Hampshire – Architecture;

Business Administration Salzburg College/University – Salzburg, Austria Series 7 and 63 registered; CTP




Investor/Principal/Advisor - Startups 05-Present Take early-stage start-ups from concept to preparation for

Angel / VC capitalization through the development of: process roadmaps, revenue and cash flow projections, financial models/forecasts, business plans, investor & presentation slide decks, capitalization sheets, financial statements, legal and capital structures, advisory board and ramp-up strategies: MyCollegeCalendar.orgRestaurant2Restaurant.comCheekd.com (launch/summer 2009)RowerConnect (launch/summer 2009)Sixdegreen.com (launch/fall 2009)WorldShout.com (launch/fall 2009)

Managing Partner – MGD Development 07-09 Real Estate Development Firm Chicago Police Athletic Club – athletic and social club for

the exclusive use of the CPDResidential home construction

VP – TD Waterhouse 99-07 Oversaw global treasury and securities lending desks –

firm funding; cash management; treasury operations; stock loan sales/trading

Analyst – Fidelity Investments 95-99 Treasury/cash management/firm funding/trading

Sales – Kidder Peabody 90-95 Investment management

Charlie KickhamPrincipal ConsultantNew York, NY


Team Profiles: Market Research

Highlights Skilled researcher of proprietary online information

sources Business & market research experience in industries

including: biotechnology, publishing, advertising, public affairs, software companies, medical devices. Clients include start-ups, consultants, entrepreneurs, small business and established companies.

SBIR & government grant research and editing Reviewer/writer of Information and Research Products Experience with organization of content, information

architecture and usability testing of online interfaces 5 years experience working with clients in strategic

marketing, advertising positions on behalf of advertising/marketing agencies

7 years working in educational publishing Entrepreneur

Education MA, University of Arizona, (Information Resources &

Library Science) BA, University of California Berkeley, (Renaissance

Studies/Humanities)


Market Research Specialist – Cayenne Consulting 05-Present Market research, industry research, and competitive

research

President – Bancroft Information Services 01-Present Business and market research to shape business plans,

marketing strategies, and new business development

Research Assistant – University of Arizona 98-00 Researched and assisted in development of academic

online Southwest Thesaurus, controlled vocabulary construction, and information science experiment

Web Development Project Mgr – University of Arizona 00-11 Liaison for high level campus clients Information architecture & usability expert

Account Executive – LP&G Integrated Mktg Agency 98-99 Liaison for agency clients Strategic marketing, advertising, editing, and creative

review

Purchasing Mgr – Communication Skill Builders 89-96 Educational Publishing company – procured all printing of

books and products with $2 million/year budget Maintained inventory of 2200 SKU’s In depth knowledge of company-wide mainframe system

Account Executive – Nordensson Lynn Mktg. 85-88 & 97-98 Liaison for agency clients Strategic marketing, advertising, editing, and creative

review

Jan KnightMarket Research SpecialistTucson, AZ



Highlights Career Commercial, Investment, and International

Banker Public company Board of Director Experience Acquired, built, and sold CA based manufacturing

company Frequent lecturer on entrepreneurship at the university

level Enjoys working with international clients Extensive experience in retail, hospitality, and real

estate markets Consultant to National Science Foundation Grantees

Education BA, Political Science, University of Cincinnati




Director – Development Capital Networks 06-08 Technical Assistance to National Science Foundation

Partner – BizPlanIt, LLC 00-06 International Business Plan Consulting; responsible for

strategy, consulting, and general management

President & CEO – Freedom Surfaces Co., Inc. 91-98 Manufacturer of table tops and counter tops for

institutional and commercial applications

President & CEO – Guardian Bancorporation 95-96 Los Angeles based bank holding company

Senior Vice President – Security Pacific Bank,Security Pacific Corporation 71-91 Various positions of increasing responsibility in the U.S.

and overseas

James F. “Jimmy” LewinPrincipal ConsultantScottsdale, AZ



Highlights Founded three successful financial/business service firms Performed dozens of valuations for legal and tax

purposes Testified in numerous litigations; certified in Los Angeles

and Ventura County courts Prepared dozens of business plans Created complex financial models for equity and

derivative valuation Served as CFO of several companies, both public and

private Assisted with SEC filings for OTC and Nasdaq companies Produced dozens of equity research reports

Education BA, Finance, California State Fullerton MBA, UCLA Chartered Financial Analyst Certified Valuation Analyst



Business plans, financial forecasts, investor presentations, and valuations for emerging growth ventures

Managing Director – LP Valuation, LLC 13-15 Business, partnership and fractional interest valuation Expert witness testimony

Managing Director – The GSL Group, LLC 08-13 Business plans, financial forecasts, and investor

presentations Business valuations CFO extension services

Director of Research – EquityNet Research 99-12 Equity Research

Account Executive – Coffin Communications Group 97-98 Investor relations agency

Analyst - SSI Investment Management Inc 96-97 Market neutral and arbitrage investment manager

Product Manager – Griffin Financial Services, Inc. 94-96 Bank brokerage for Home Savings of America

Randy D. LewisPrincipal ConsultantSan Fernando Valley, CA



Highlights Over two decades of experience on Wall Street in

investment banking, portfolio management, marketing, strategic/business planning

Developed business plans and led strategic initiatives focused on new and underserved market opportunities

Structured transactions and raised over $200 million for start-ups and public companies

Founder, JLM Consulting. Retained by organizations to identify, address and resolve challenges confronting their pursuit of next stage growth goals

Industry experience: IT, consumer electronics, Internet B2C, healthcare, medical device, professional services

Advised start-up entrepreneurs and later stage managements on how to transition from founder to strategic leader

Entrepreneurial Expertise: Founded an upscale skincare salon serving Wall Street clients

Member of various committees addressing and supporting the growth of innovation and entrepreneurship in Arizona

Advised business owners on exit planning matters, including positioning companies for future sale

Education MBA, BA Hofstra University




President – JLM Consulting 02-Present Developing detailed business plans designed to provide

management with an operational road map Building senior management consensus around corporate

vision and direction Assessing core competencies, aligning resources with

strategic goals Evaluating capital needs, approaching funding sources Preparing pitch decks and coaching management on

delivering effective, investor presentations

SVP, Business Development – The RCG Group 04-05 Hired by this financial communications firm to revise and

implement a new corporate strategy focused on national expansion and client retention

SVP, Investment Banking – Jesup & Lamont 95-01 Cultivated new and expanded long-standing relationships

to grow firm’s banking division and successfully raised in excess of $200 million for clients

VP, Portfolio Management – Atlantic General Corp 92-95 Raised and managed over $8M in assets for high net worth

individuals

Joan L. MorgenPrincipal ConsultantScottsdale, AZ



Highlights Over 18 years of experience in strategic planning and

management consulting Prepared scores of business plans and financial forecasts

for companies in multiple industries Prepared scores of Private Placement documentation National and international operations management Member: California State Bar (Inactive) Former Partner in two prominent Los Angeles law firms Former CA RE Broker licensee Former Securities Licensee (Series 7, Series 63)

Education JD, Law, University of California at Los Angeles BA, History, University of California at Los Angeles


Principal Consultant – Cayenne Consulting 15-Present Business plans, financial forecasts, Private Placements of

equity and debt-equity offerings, and investor presentations for emerging growth ventures

Co-Founder - Insurgency Present Structured Euro-based Financing

Engagement Partner– Growthink, Inc. 2012-13 The Company’s Senior client-facing executive, supervised

and structured scores of business plans and financial forecasts with primary emphasis on new media along with Private Placement work across a variety of industries

CEO – BonzerDarg, Inc. 2010-12 Life Discovery-Education Company

Managing Director – Growthink, Inc. 2006-10 CEO-level Advisory Services to Entrepreneurs

CEO – Ustadi, Inc. dba TheScience.com. 99-2000 Game-based education company

Member/Partner: Two Los Angeles Law Firms Prior to 1999 Investment and funding of emerging companies Practice Specialties include: Funds and investment

documentation for Real Estate, Resource, Medical Technology, internet Platforms for transmitting content, information and education, New Media and Traditional Media.

Lee MuhlPrincipal ConsultantPortland, OR



Highlights 25 year Marketing, Sales and General Management

executive career in leading consumer products companies

Delivered more than $5 billion in sales of new product innovations in snacks, beverages, beverage alcohol, consumer electronics and toys

Serial entrepreneur leading and developing consumer products startups in candy and toys

Mentor, advisor and consultant to entrepreneurs across Chicago and SE Wisconsin area

Frequent speaker on entrepreneurial and startup topics at local Chicago area events

Raised $1 million of equity capital

Education MBA, JL Kellogg Graduate School of Business,

Northwestern University BA, Economics, University of Minnesota, Twin Cities




Management Consultant – Brightspot Consulting 11-Present Interim management, marketing & Innovation consulting

to middle market consumer products companies

Interim CEO/Board – Learning Encounters, LLC 10-Present Developed business plan, raised capital and created sales

strategy that led to $2 Million PO from global toy retailer in first 6 months of operation

Founder, Brightspot Brands 07-10 Led startup and pioneered the world’s first nutritionally

enhanced candy company Exited to strategic buyer

President & CEO BRIO® Corporation 03-07 President and CEO of $50 million classic, iconic wooden toy

brand in the US Led turnaround and sale of business to strategic buyer

SVP Sales & Marketing, Hasbro 99-02 Marketing and Sales leadership in consumer electronics

and toys, including such brands as Star Wars®, Furby® and FurReal Friends®

VP Business Unit GM, Favorite Brands Int’l 97-99 Led $125 million specialty confections business unit with

licensed and branded confections including Farley’s ® Fruit Snacks and Jet-Puffed® Marshmallows

Tim O’ConnorPrincipal ConsultantChicago, IL



Highlights Senior level management and consulting experience

across a broad spectrum of industries, including software, wind turbine, aerospace, energy storage, manufacturing, financial services, and information technology firms

Raised over $20 million for startup technology firms Central role in creating winning $1.6 billion proposal Created SBIR, Air Force, Army, DARPA, and NASA

proposals Over 20 years experience creating business plans,

financial models and investor presentations Designed revenue verification system, resulting in over

$4 million in additional income

Education MBA, Entrepreneurial Studies, University of Southern

California AB, Psychology, minor in Electrical Engineering, Cornell

University




Management Consultant – O’Hara & Associates 95-Present Contract CFO for CallSpace, Carter Aviation, Carter Wind

Energy, Paramount Digital Entertainment, Trinity Thermal Systems, and Syscom Software

Create business plans, financial models, and investor presentations

Develop SBIR and military proposals, white papers, and project plans

Identify, contact and present plans to investors

Business Planning Manager – The Becker Group of Companies

93-95 Oversaw planning and launch of four technology startups Coordinated merger and IPO of software development firm

and hardware manufacturer

Marketing Manager – Teledyne Analytical Instruments 92-93 Oversaw product launches of four gas and liquid analyzers

Management Consultant – Cutting Edge Consultants 88-92 Create business plans, financial models, and investor

presentations Coordinated sale of technology firm Designed and oversaw development of accounting

database and revenue verification systems

Rick O’HaraPrincipal ConsultantAustin, TX



Highlights Two decades of experience in developing, analyzing,

evaluating and executing business models A decade on Wall Street as a research analyst and

product manager Central role in more than two dozen financings worth

over $3 billion Developed and executed over a dozen business plans as

a management consultant and a business development director

Extensive experience in positioning investment opportunities with a wide variety of investors

Education MBA, Columbia University BA, Cornell University

Professional Qualifications Holds Chartered Financial Analyst (CFA) designation Completed Principles of Valuation program in Business

Valuation of American Society of Appraisers (ASA) Member, New York Society of Securities Analysts Member, CFA Institute


Principal Consultant – Cayenne Consulting 06-Present Valuations specialist Business plans, financial forecasts, and investor


Independent Consultant 06-Present Strategy consulting, enterprise valuation, business plan

development and M&A advisory for closely-held businesses

Vice President – Thomas Weisel Partners 01-05 Product management for equity research department;

focus on emerging growth companies

Management Consultant – IBM Global Services 00-01 Internet strategy for Global 2000 media & entertainment

companies

Business Development – CDNOW.com 99 Strategic planning and business development for digital

music download initiative

Research Analyst – Donaldson, Lufkin & Jenrette 94-98 Securities analysis and investment banking in the media &

entertainment sector

Analyst – Princeton Venture Research 91-94 Financial analysis for venture capital firm

George Papaioannou, CFAPrincipal ConsultantPrinceton, NJ



Highlights Over 29 years of experience with high technology

companies in various hands-on, executive, and advisory roles

Author or co-author of 8 business plans and investor presentations which have resulted in over $200M in institutional venture capital funding

Hands-on experience as CEO and CTO during a new venture’s formative stage

Hands-on experience with corporate spin-outs Technical expertise in optical, semiconductor,

communications, and medical device technologies Co-editor of a book, author of 6 book chapters, and

author of over 50 technical publications Inventor on 4 patents

Education Ph.D., Physics, Duke University, Durham, NC AB, Physics, Cornell University, Ithaca, NY




President - AlphaLaunch 02-Present Provide technology assessment, market assessment,

competitive assessment, business concept generation, and business plan development services

Entrepreneur in Residence – University of Central Florida

Technology Incubator 02-Present Advise and mentor UCFTI clients

Director – Milcom Technologies 99-02 Evaluated new optical, semiconductor, communication, and

medical device technologies to assess their maturity and competitive advantages

Developed new venture business and investor plans Directed early stage technical product development

President and CEO – Photonic Systems Incorporated 86-99 Founded firm to develop and market optical information

processing products Secured institutional VC funding Responsible for the firm’s technical leadership in its field,

which resulted in the award of over $7M in government research and development contracts

Group Leader – Harris Corporation 84-86 Responsible for the development and application of

advanced acousto-optic devices for optical signal processing applications

Managed Optical Signal Processing IR&D program

Member of Technical Staff – Texas Instruments 80-84 Designed and developed an integrated silicon-based

optically addressed membrane spatial light modulator

Dennis R. Pape, Ph.D.Principal ConsultantOrlando, FL



Highlights 25 years of business experience including 20 years as a

CFO/COO/Board Member Extensive experience leading the financial and

operational functions for companies engaged in consumer products & services, food production, real estate, investment management and hospitality

As entrepreneur, launched three successful companies including TechSpace, The Core Club and Workhouse NYC

As a consultant, developed business plans, financial forecasts and investor presentations for start-ups and early stage companies

Raised in excess of $200 million from individuals, VC’s and institutions for early stage companies

Key player in several turnaround and workout situations striving to ensure best outcome for all stakeholders

Extremely well versed in accounting, audit, tax, investor reporting, HR, legal, real estate and compliance matters

Extensive experience structuring equity, debt, mergers, acquisitions and lease transactions

Managed teams as large as 240 and budgets to $25M

Education BA – Business Admin., William & Mary, Williamsburg, VA MBA, Columbia University, New York, NY




Consultant – CFONow 13-14 Business plans, financial forecasts, and investor

presentations for emerging growth ventures Financial systems implementations

CFO/COO – Lyford Group International 06-13 Oversee hedge fund operations, SEC compliance, and

investor reporting for global macro fund

CFO/COO – Christie Street Capital 08-10 Oversee hedge fund operations, SEC compliance,

marketing and investor reporting for long/short equity fund

Consultant – Osborne Sheets PV, Inc. 04-06 Business plans, financial forecasts, and investor

presentations for emerging growth ventures Financial systems implementations

CFO – TCC International aka The Core Club 02-04 Launched high-end urban country club concept in NYC

featuring restaurant, spa & gym facility

CFO – TechSpace, Inc. 98-02 Launched and expanded shared office space facilities for

dot.com clients across North America

CFO – The Zero Pack Company 94-98 Helped spearhead turnaround of 80 year old food

processing company selling frozen sliced apples to baking industry customers including Conagra, Mrs. Smith’s, Nestles and Sara Lee

Eric PickensPrincipal ConsultantNew York, NY



Highlights Twenty five years experience in financial services

including investor relations, hedge fund management, financial media publication, business plans, PPMs, valuation reports and investor presentations

Industries include technology, advertising, socially responsible and environmental opportunities, real estate, entertainment, media, food and beverage, consumer goods, wholesale, manufacturing, nutraceuticals, financial services, and automotive aftermarket

Expertise in financial forecasting and planning, angel and VC investing, customer acquisition cost analysis, team building, investor relations, go-to-market strategies, international business, and negotiation

Education BA, University of Colorado, Economics with substantial

coursework toward BS in Journalism Accounting I & II, New York University Independent study of Level I CFA materials




Owner – MSRplans 02-Present Business and financial plans, PPMs, deal structure,

financing, management consulting, S-1 filings Selected out of 50 consultants to write the business plan

for America’s largest business plan writing agency in 2007

Owner - ZeroKlix 01- Present Raised $600,000 in financing Developed unique video advertising model used to stream

half the online radio in Australia

Chief Investment Officer – PE Fund A 98-00 Launched and managed $1M hedge fund in New York City

Investor Relations AE – Porter, LeVay & Rose 96-98 Managed up to 12 accounts simultaneously, conducting

investor meetings nationwide. Generated interest from brokers, money managers and

analysts in clients' stock. Consult CEOs and CFOs on financing, valuation, stock

buybacks, dividends, press releases and other investor relations matters.

Investor Relations Asst. – Carl Thompson Associates 95-96 Developed target lists for public companies and telemarket

to brokers, analysts, fund managers and media. Collected data from Bloomberg and calculated peer group

analyses.

Production Manager – The Investment Reporter 89-94 Marketed financial advertising to Nasdaq companies and

stockbroker productivity packages.

Michael RobbinsPrincipal ConsultantSeattle, WA



Highlights Over 30 years of executive management, sales and

consulting experience 8 years as CEO of a technology company; grew

organization profitably from 1 to over 100 employees Has conducted business throughout the US, Canada,

South America, Europe and the Middle East Client experience - software development, IT services,

manufacturing, real estate brokerage, real estate development, staffing and recruiting, dentistry, construction, and government contract sourcing

Functional expertise – strategic planning, exit planning, business advisory, business value improvement, business plan development, financial modeling, metrics and performance measurement, budgeting

Education Certified Exit Planner (CExP™) Designation from The

Business Enterprise Institute MBA, Katz School, University of Pittsburgh BA, Computer Science, SUNY Potsdam


Principal Consultant – Cayenne Consulting 06-Present Executive coaching specialist Strategic Planning and Exit Planning Business plans, financial forecasts, and investor


Business Consultant – ClearCourse Consulting 02-Present Strategic planning, Exit Planning, CEO coaching, Interim

CFO

Owner – CCC Holdings, LLC 08-Present Residential real estate investment and lending

President & CEO - Danet, Inc. 93-02 Managed the profitable growth of the company from one

employee to over one hundred Opened the US market for a billing and customer care

system developed in Germany Guided the company through dramatic telecom market

changes and a transition from a software company to a system integration and consulting company

Account Manager – Tandem Computers 91-93 Sold hardware, software, and services to large financial

institutions and Fortune 500 manufacturers Recognized for outstanding sales achievement

Wang Laboratories 83-91 Transitioned from telecommunications consultant to sales

manager selling to Fortune 500 companies Recognized for outstanding sales achievement

Alcoa 80-83 Systems programming in an IBM SNA networking

environment

Rick TifonePrincipal ConsultantPittsburgh, PA



Highlights Highly experienced in business plan preparation Focused on international projects and Latin America in

particular Has conducted many market studies and advised clients

on market penetration in foreign markets Broad knowledge of capital formation strategies Accomplished in establishment of Strategic Partnerships Fluent in Spanish and Portuguese

Education MBA, U.C. Berkeley BA, English and Economics, Stanford University


Principal Consultant – Cayenne Consulting 09-Present Business plans, financial forecasts, market studies, and

investor presentations for emerging growth ventures Focus on international projects, and Latin America in

particular

VP Investor Relations – W2 Energy Development 07-09 Prepared all funding documents including Business Plan

and PPM Oversaw capital raise of $1+ million

Managing Member – Trueblood Strategy LLC 98-09 Prepared business plans and investment proposals Conducted market studies Advised clients on capital formation and strategic

partnerships

Senior Manager – The Charles Schwab Corporation 00-01 Responsible for project planning in the Schwab Technology

Group Presented projects to Investment Committee, with annual

allocation of $50 million+

CFO – Santa Cruz Guitar Company 95-98 Responsible for finances and operations at a rapidly

growing acoustic guitar manufacturer Developed international distribution strategies and wrote

licensing/distribution agreements

Adam TruebloodPrincipal ConsultantSan Francisco, CA & São Paulo, Brazil



Highlights Over 18 years of experience in corporate finance,

accounting, and business strategy Business plans written within multiple industries

including catering/food services, beauty products, plumbing, government contracting, and personal services

Helped company grow from $50 million in annual revenues to $200 million in annual revenues

Setup and performed financial reporting (bookkeeping) for more than 35 clients in 22 industries

Personal goal – to help over one thousand U.S. entrepreneurs raise over $1 billion in capital to grow their enterprises

Education Masters of Science in Finance, George Washington

University Bachelor’s of Science, International Business, American

University



Business plans, financial forecasts, and investor presentations

Senior Accountant – Carolyn Does QuickBooks 09-Present Set up and managed accounting departments for clients Entered information into QuickBooks and prepared

financial reports Collaborated with CPAs for tax preparation Assisted clients in receiving business funding and ensuring

banks received monthly/quarterly reports after loans were obtained

Virtual CFO

Senior Financial Analyst – MHM Services, Inc. 04-09 Aggregated information from multiple sources to produce

monthly Executive Briefs Created the corporate annual budgets Designed the pricing model for RFPs companies pursued

and calculated prices for new bids and re-bids Performed other corporate financial analysis tasks as

assigned

Senior Treasury Analyst – Concert Communications 00-02 Forecasted cash needs for multi-national conglomerate Funded international bank accounts which included trading

currency

Cheree WarrickPrincipal ConsultantWashington, DC


Team Profiles: Advisors

Highlights Senior level management and consulting experience

across a broad spectrum of industries, including semiconductor, consumer and industrial electronics, enterprise software, financial services, and O&G information technology firms

Startup founder & serial entrepreneur with successful exits

Venture capital raised from world leading VCs and Corporations

Over 20 years in product strategy, management, design, development and support

Education BSEE, Rose-Hulman Institute of Technology


Senior Advisor – Cayenne Consulting 15-Present

Business plans, financial forecasts, and investor presentations for emerging growth ventures

CTO – CallSpace 09-10 System & integration design and strategy Curation of IP portfolio

CKO – Realm Systems 05-06 Development of IP portfolio Design and prototype unique plug & play device

bootstrapping technology

CTO – NovusEdge 03-04 Recruit new investors for company restart Reengineer new platform to replace aging technology base

Managing Partner – Transaction360 01-Present Outsourced product management services Reengineering & technology turn-around services IP portfolio development services

Founder and CTO – GlobeSet 94-00 Helped raise ~$100M from large global financial

institutions Defined product set installed at banks in dozens of

countries

William C. ArchibaldSenior AdvisorAustin, Texas



Highlights Over 18 years of business strategy and marketing

experience in both start-ups and fortune 500 companies Broad industry experience including healthcare IT,

telecommunications, wireless and mobile technologies, consumer services, enterprise software, and SaaS

Co-founded two start-ups that both raised over $15M+ from both angel and venture firms

Led multiple award winning marketing and product teams

Has prepared dozens of business plans and investor presentations

Education BA, University of Colorado


Senior Advisor – Cayenne Consulting 13-Present Business plans, financial forecasts, and investor


Co-Founder, VP Product and Marketing - Aventura 08-13 Context aware computing solution that patented over 26

unique advanced computing concepts Closed deals with largest hospital systems in US

Co-Founder, VP Product and Marketing - SkyWay 04-08 Telematics solution that delivered consumer wireless

services to Ford customers Sourced and closed strategic relationship with Ford Motor

Company

VP Business Development – Ascendant Pictures 01-04 Motion picture production company that specialized in

financing $20M to $45M films Also consulted for video game, music, and multi-media

industries

Global Strategy and Product Strategy – Level3 00-01 Leading fiber backbone telecommunications company Spearheaded annualized budget, colocation and data

center strategies, VoiP strategies, and all multimedia strategies

Associate – Anderson Consulting (Accenture) 98-99

Jon CooperSenior AdvisorDenver, CO



Highlights Over ten years of strategy, management and consulting

experience Technology and Start up enthusiast Successful Private Placement funding Named one of M&A Advisor’s 2012 “40 under 40” Turnaround Management Association “Turnaround of the

Year - Small Company” in 2011 Venture Capital investor Established relationships with legal firms, accounting

firms and angel investors

Education MBA, Booth School of Business, University of Chicago BA, Economics and Political Science, University of

Michigan


Senior Advisor – Cayenne Consulting 14-Present

Business plans, financial forecasts, and investor presentations for emerging growth ventures

Managing Partner – Caerus Investment Partners 13-Present Early stage, tech-focused, micro-venture capital fund

Director – MorrisAnderson 08-13 Turnaround and restructuring advisory firm focused on

small and mid-market turnaround situations Managed companies through turnaround situations,

organizational change, financial management, private equity investment, and implemented sales and marketing improvements

Manager – Diamond Management & Technology Consultants

(acquired by PwC) 04-08 Strategy and technology management consultant Managed a $100 million program for a national cable

company, achieving savings of $42 million over four years Developed an operational strategy for a regional health

system to help stabilize the hospital’s business and increase its market share

eProcurement – Covisint (acquired by Compuware) 00-02 Coordinated and conducted online auctions, for automotive

industry B2B exchange owned by leading original equipment manufacturers (OEMs) to reduce procurement process time and expenses.

Managed small auction teams for primary accounts; DaimlerChrysler North America and Mexico, Mitsubishi North America and Japan, and Freightliner Worldwide.

Aaron GillumPrincipal ConsultantChicago, IL



Highlights Serial entrepreneur having owned eight companies and

started four from scratch 30 years experience writing business plans and raising

money for new ventures Founded start-ups in environmental technology, cable

television, and consulting Past director of nine companies, ranging in size from $2

million to $125 million

Education MBA, Marymount University Certified Management Consultant


Senior Advisor – Cayenne Consulting 05-Present Turnaround consulting specialist Business plans, financial forecasts, and investor


Founder & CEO – LightStream Technologies, Inc. 98-05 Led launch of environmental technology company that

developed pulsed UV for water disinfection Raised $15 million and received Frost & Sullivan Innovation

Award

National Dir., Turnaround Consulting – KPMG BayMark 94-98 Led national turnaround consulting practice

Managing Dir., Lanier Turnaround Group 77-Present Professional turnaround consulting practice serving

government and industry

General Manager, Radio Corp. of South 76-80 Full P&L responsibility for broadcasting group

Founder & President, Fernandina Beach CATV, Inc. 74-76 Founded cable television company serving Florida resort

community

Van LanierSenior AdvisorWashington, DC



Highlights Experienced in all facets of new venture development

within start-ups and large corporations Member of founding team and advisor for more than 40

venture capital and corporate funded start-ups Participated in capital formations as large as $150M

syndications and as small as angel financings less than $2M

Complete profit/loss responsibility at high-tech start-ups and large multi-national corporations

Background includes business plan preparation, strategic planning, budgeting, operations management, vendor relations, key account management, staffing and employee development

Experienced computer system hardware and firmware design and manufacturing

Specialist in integrated circuits, microprocessors, computer-generated graphics and flat panel display HW

ERP migration & business process engineering

Education BS Computer Science, Stony Brook University




Managing Partner – Endeavor Innovation 05-Present Strategic planning, business development, executive

mentoring and interim executive services for high technology companies

Exec Director – Society for Information Display COO – Anadigm

VP – DuPont Displays OLED Business 01-04 Start-up of new OLED technology products unit

Managing Partner – Sapiential Prime 98-01 Strategic planning, business development, executive

mentoring and interim executive services for high technology companies

VP of Marketing – Micro Linear

Co-Founder & CEO – Quantum3D 96-98 Started and funded computer graphics company focused

on high performance visual simulation for location-based entertainment (Sega Games)

VP Marketing – Fujitsu Microelectronics 92-96 Managed all product launches and demand generation

activities for the Americas Assigned as Interim CEO for SPARC International, an

industry consortium Other 73-92 VIA Technologies, Integrated CMOS Systems, Fairchild

Semiconductor, NCR Microelectronics, Texas Instruments

Tom MillerSenior AdvisorScottsdale, AZ



Highlights Over ten years of engineering, finance and

entrepreneurial experience Technology and Start up enthusiast Have founded companies that have raised $6mm+ in

Venture funding 3years+ investment banking experience Have completed $5 Billion in M&A and debt financing

transactions Established relationships with legal firms, accounting

firms and venture capital investorsEducation MBA, Finance, Columbia University BS, Industrial Engineering, Purdue University




Founder – Alpha Lead 14-Present Created software platform focused on client acquisition for

small businesses using data analytics

Founder, COO – Pangea 12-14 Created innovative peer-to-peer money transfer solution

utilizing mobile technology and retail sales networks Won PYMNTS.com – Best in Show, and Best Prepaid

Technology awards Built cross-functional team of engineers, designers and

marketing professionals Established key partnerships with retailers and vendors

Investment Banking Associate – Robert W. Baird 10-12 Completed buy-side and sell-side M&A transactions for

companies such as: Adidas, CamelBak, and Savage Arms Managed & mentored financial analysts Responsible for end-to-end production of financial analysis

and pitch book presentations for each engagement

Watermark Alt. Investment Mgmt. – Senior Associate 09-10 First Senior Associate hired for private equity startup Created financial analyses and pitch books directly for

founding partners Successfully competed for and won US Treasury RFPs

covering the disposition of failed bank assets

Harbor Sales – Sales Manager 03-07 Managed sales team leading to an increase of revenue of

$2mm+ YOY

Delphi Automotive – Manufacturing Engineer 01-03 Industrial engineer responsible for Lean manufacturing and

Six Sigma projects resulting in $1.7mm in annual cost savings

Kyle StonerSenior AdvisorChicago, IL

Cayenne Consulting, LLC · Confidential – Not for Distribution innovate | grow | succeed Cayenne...

Documents

Transcript of Cayenne Consulting, LLC · Confidential – Not for Distribution innovate | grow | succeed Cayenne...