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CEO of CavinKare: C K Ranganathan, CEO of CavinKare is somebody who changed the rules of the FMCG game.

History: 1983, C K Ranganathan started selling shampoos in a sachet with an investment of Rs 15,000 and dared to take on the multinationals.

Present: This year, Ranganathan’s company, CavinKare, ended up with a turnover of a little over Rs 500 crore. Ranganathan is positive he can touch Rs 5000 crore in the next 10 years and can emerge as an Indian multinational.

CAVIN-KARE

o His policy is “there is no money problem, idea problem”

o Chick from “velvet” shampooo First product- Chick- turnover 50,000 per yearo After 20 years only he started spending

money for personal expenses; till that he was in rental home for 5 years.

o His main success secret is “no credit sales” only credit purchase.

PRIORITIES

Customers Employees Vendors Bankers Government VISION: To produce new innovative products

and target allover india Recruiting talent and advertisement is important In market always we should be unique. If you

don’t know to differentiate you cant withstand. He always check deeply what customers are

looking in a product.

ETHICS IN BUSINESS

Paid tax regularly so he has developed his business through loans only.

Released product only for the welfare of customers through market researches

Employee satisfaction and Team motivation.

AWARDS

The CavinKare Ability Award for Eminence The CavinKare Ablity Mastery Awards

Got certified by helping disabled people

OBJECTIVES OF R&D• To contribute to the business objectives and by developing innovative, cost effective and superior products and processes.

VARIETY OF PRODUCTS

Salon Business (Trends in Vogue)

International Business

Personal Care (Domestic Business)

Foods (Domestic Business)

PRODUCT PORTFOLIO

Personal Care : Hair, Skin and Home Shampoo Chik, Nyle,

Meera, Karthika Hair Wash Powder Meera, Karthika Hair Dye Indica Hair Oil Meera,

Nyle Cream / Lotion Fairever, FE

Mantra, Nyle Talc, Deo & Dab-on Spinz Toilet Bowl Cleaner Tex Mosquito Coil Dishoom

FOODS : READY-TO-EAT

Pickles- Chinni’s, RuchiSpices Chinni’sVermicelli Chinni’sSweets RuchiDry Fruits Chinni’s Snack Bar

TOP 10 PRODUCTS

1) Cavin’s milk2) Cavin’s curd3) Meera shampoo4) Ruchi 5) Chick6) Fairever7) Nyle shampoo8) Maa 9) Garden tea10) Indica hair dye

TARGET MARKETS

U.P Maharastra Gujarat A.P (more than 50%)

ACQUISITION MEERA shampoo- from sivakasi “new

powder” In meera product with in 2 months no.1 in

market.

TIPS

Best-Practices Leadership: Team Management Tip #1

'Hot' tactics for heating up your team “Hot teams” improvise, do more work with less

supervision and make the extra effort to follow through.

Best-Practices Leadership: Team Management Tip #2

Fight off team complacency: strategies for making team-building exercises part of your daily routine

Best-Practices Leadership: Team Management Tip #3

Is your team stuck? Get them unstuck with these team-building exercises.

Best-Practices Leadership: Team Management Tip #4 Tap into creative, fun team-building activities Find out which fun team-building activities administrative

professionals recommend in Best-Practices Leadership.

Best-Practices Leadership: Team Management Tip #5 High-performing teams exhibit 5 traits An effective team displays five baseline criteria, according to

management consultant Patrick Lencioni: 1. Team members trust each other. 2. They deal constructively with conflict. 3. They are committed to doing well. 4. They feel personally accountable for the team’s success. 5. They focus on achieving results as a team, not just as

individuals who happen to work together.

Best-Practices Leadership: Team Management Tip #6

Is your team the ideal size?Best-Practices Leadership: Team

Management Tip #7 Dealing with team 'negatives'

MANAGEMENT STYLES

A manager's style is determined by the situation, the needs and personalities of his or her employees, and by the culture of the organization.

PARTICIPATIVE MANAGEMENT Participative management involves sharing information with employees and involving them in decision-making. Employees are encouraged to run their own departments and make decisions regarding policies and processes. It has often been promoted as the quick cure for poor morale and low productivity. It is not, however, appropriate in every organization and at every level.

THANK YOU