CAUE2008 - Enhanced User Experience Through Search Engine Optimization
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Transcript of CAUE2008 - Enhanced User Experience Through Search Engine Optimization
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Enhanced User Experience Through Search Engine Optimization
Mudit Mittal & Chaitr Hiremath
November 28, 2008
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Where are my keys?
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Search Engine
User Content
users search to browse
70% site traffic comes through search
engine
Source: Worldwide Search by Region, 2007
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search engine
Crawls the World Wide Web
Creates an index of the pages found
Enables search by keywords
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Which of the following would be the best choice of URL structure (for both search engines and humans)?
www.wildlifeonline.com/563
www.wildlifeonline.com/animals/crocodile
www.wildlifeonline.com/O0665?id=563&cat=227
www.wildlifeonline.com/category/277/article/crocodile
take your guess…
www.wildlifeonline.com/animals/crocodile
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SEO is the process of making a site and its content highly
relevant for both search engines and searchers
The process focuses on creating reachable content and
getting right users to right content
search engine optimization
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Understand needs of search engine, and make search
engine understand what is to be delivered
Make the search engine believe that the site is genuine,
and provide relevant & quality content
two aspects
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current scenario
Insights Launch
Create
Develop OptimizeDesign
Web development life cycle
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suggested model
Insights Launch
Create
Optimize
DevelopDesign
Optimize
DevelopDesign
UX
On-Page Optimizatio
n
On-Site Optimizatio
n
Off-Site Optimizatio
n
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On-Page Optimization
Areas(Designers)
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content is king
Fresh, Unique and Quality
content on each page
Use text for important content
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links are queen
Source: yahoo.com
Love text links
Make navigation easy
Mix phrases & words
Linkbaiting is good
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optimize website title
Using ‘|’ symbol = More keyword phrases in page title
Keep it under 66 characters and relevant to content of
the page
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image rocks, but be cautious
They attract user attention
Surround with alternate text
Nomenclature for filenames
is fundamental
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On-Site Optimization
Areas(Developers)
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light pages reward heavy
Follow W3C standards
Avoid table deeper than 3
levels
< 150kb without image
Test with Lynx browser
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know your tags
They define content
Focus one tag at a time
Evolve tags with time
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ordering of meta tags
1. robots – permit spiders to crawl
2. content-type – tells spider of the type of page
3. title – most important tag
4. description – keep it under 150 characters and
not repeat keywords more than 3 times
5. keywords – upto maximum of 800 characters
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Off-Site Optimization
Areas(Optimization Analysts)
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analysis is key
Learn to read web logs
Know your
competition
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get keywords right
Think words that user thinks
Analytics helps
Prefer phrases over single
words
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give link love, get link love
Have more and more relevant sites link to yours,
think quality not quantity
Backlinks determine popularity
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robots can help
Include robots.txt
Sitemap is essential
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update – go online
SEO landscape changes
every 6-12 months
Today’s techniques won’t work tomorrow
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key areas
page structure
robots.txt, sitemap.xmlquality contentkeyword research
simple text links
back links
updated techniques
tags – titles & headers
images &image text
networking
web analytic & research
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thank you