Cathy Casserly keynote, IIT Design Strategy Conference
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Try Open Cathy Casserly, Ph.D. CEO, Creative Commons May 15, 2013
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Transcript of Cathy Casserly keynote, IIT Design Strategy Conference
Try Open
Cathy Casserly, Ph.D.CEO, Creative CommonsMay 15, 2013
Speakers like to make assumptions about their audiences. Here are mine.
1. You became designers because you want to change how things work.
2. You’re uniquely able to change how your employers and clients work.
3. You know the value of sharing ideas with others.
Carl Jones
This presentation can be summarized in a single idea.
Something very interesting happens when you expand your pool of collaborators.
Benjamin Franklin
Emerson Alecrim
The Case for Letting Your Customers Design Your Products (Sep 20, 2011)
DesignSmash
Me as supplier doesn’t work. I used to think that my product was photographs, and that was it. It doesn’t work that way. I can’t control my images on the internet. When I stopped trying to do that, it changed the way that I thought about myself and what I do.— Jonathan Worth, photographer
Javier Leiva
The challenge
Eli Sagor
Harold Maduro
#tryopen
Glowbox revisited (literally)http://www.flickr.com/photos/_belial/384657786/Carl Jones, CC BY-NC 2.0 http://creativecommons.org/licenses/by-nc/2.0/
Account of the new invented Pennsylvania fire-placeshttp://commons.wikimedia.org/wiki/File:Account_of_the_new_invented_Pennsylvania_fire-places_by_Benjamin_Franklin.jpgBenjamin Franklin, Public Domain http://creativecommons.org/publicdomain/mark/1.0/
Salão do Automóvel 2010http://www.flickr.com/photos/ealecrim/5132832991/Emerson Alecrim, CC BY-NC-SA 2.0 http://creativecommons.org/licenses/by-nc-sa/2.0/
_DSC6770http://www.flickr.com/photos/designsmash/5192729534/Tony Sojka, DesignSmashCC BY-NC-SA 2.0 http://creativecommons.org/licenses/by-nc-sa/2.0/
Ouisharefest | Wikihousehttp://www.flickr.com/photos/catorze/8711543790/Javier Leiva, CC BY 2.0 http://creativecommons.org/licenses/by/2.0/
The boardroomhttp://www.flickr.com/photos/esagor/6938330534/Eli Sagor, CC BY-NC 2.0 http://creativecommons.org/licenses/by-nc/2.0/
Sketchinghttp://www.flickr.com/photos/morinoko/6035746823/Harold Maduro, CC BY-NC 2.0 http://creativecommons.org/licenses/by-nc/2.0/
