Catholic Standard | El Pregonero Media Kit
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The Good Newsjust got better...
CATHOLIC STANDARD
EL PREGONERO+ one faith, two languages
ARCHDIOCESEOF WASHINGTON
INFORME ESPECIAL EL BEATO JUAN PABLO II SEMINARIO
ARQUIDIÓCESIS DE WASHINGTON WWW.ELPREG..ORG � JUEVES, 14 DE SEPTIEMBRE 2011 VOLUME 61, No. 18
UNA INTRODUCCIÓN
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EL PREGONERO
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ENSAYO FOTOGRÁFICO ���������"��������������
SPECIAL COVERAGE THE NEW BLESSED JOHN PAUL II SEMINARY
ARCHDIOCESE OF WASHINGTON WWW.CATHSTAN.ORG � YOUR FAMILY’S CATHOLIC MAGAZINE VOLUME 61, No. 18
AN INTRODUCTION
HOW PRIESTS ARE MOVED BYTHE MISSION
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LEADERSHIP
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CATHOLIC STANDARD�������
2011-2012 ADVERTISING INFORMATION
TOTALMARKETREACH
Faith-baseddemographics
Español English
Engaged readers. Committed consumers.
Reaching every part of Washington, D.C., and Montgomery, Prince George’s, Charles, Calvert & St. Mary’s Counties in Maryland
Growing Hispanic marketcounts on El Pregonero
70% are CatholicsMore than a third own a home
But have been in the U.S. lessthan a generation, so the paperhelps in navigating their lives
Educated, affluent readers count on the Catholic Standard
Catholic householdswith desirable incomes, habits
Audience knows it’s the spot for learning what’s happening inthe Archdiocese of Washington
TOTAL MARKETREACH
DeliveringCatholic readersEL PREGONEROARQUIDIÓCESIS DE WASHINGTON
SIRVIENDO A LA COMUNIDAD • WASHINGTON, DC • MARYLAND
‘No hay favoritismo, sino justicia’Rodeado de estudiantes, legisladores, activistas e inmigrantes, el gobernador MartinO�Malley promulgó, el martes, el Dream Act, estampando la firma que cambiará el destinode miles de jóvenes en el estado de Maryland. PáGINA 8
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CATHOLIC STANDARDJUNE 19, 2011
CELEBRATING BEATIFICATION OF JOHN PAUL II PAGE 8CARDINAL WILLIAM BAUM REFLECTS ON 60 YEARS AS A PRIEST PAGE 14
CROWNING AT ST. MARY OF THE ASSUMPTION SCHOOL PAGE 23
ARCHDIOCESE OF WASHINGTON WWW.CATHSTAN.ORG � YOUR FAMILY’S CATHOLIC MAGAZINE VOLUME 61, No. 18
PAGE 24
ARCHDIOCESE REACHES OUT INMYRIAD WAYS TO HELP PROTECTCHILDREN (+ ADULTS)
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PAGE 18FOUR MOVING TESTIMONIES
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Español English
Every month. Twice in each language.
NEWFRESHLOOK
Devoted audience.Exciting storytelling.
English Español
Provocative stories. Grounded in faith.
The venerable Catholic Standardupdates its journalism,and El Pregonerotakes on in-depth stories that matter
Produced twice per month
Debuts Sept.15Arrives every other week
Dynamic approachBetter paper and graphicsLonger shelf life
Produced twice per month
Debuts Sept.22Arrives every other week
Focus on immigrantsBetter paper and graphicsLonger shelf life
NEWFRESHLOOK
A news magazinethat matters
EX EMPLEADOS DE CHIPOTLE EXIGEN PAGOS PENDIENTES Página 6ARZOBISPO WUERL TOMA POSESIÓN DE SU IGLESIA TITULAR Página 10
¿POR QUÉ LA PRONTA APROBACIÓN DE LA REFORMA MIGRATORIAINTEGRAL ES PARA CORREGIR UN SISTEMA INEFICAZ Página 16
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EL PREGONERO19 De Junio 2011
CATHOLIC STANDARDCELEBRATING BEATIFICATION OF JOHN PAUL II PAGE 8
CARDINAL WILLIAM BAUM REFLECTS ON 60 YEARS AS A PRIEST PAGE 14
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ARCHDIOCESEOF WASHINGTONCELEBRATES EVERYDAYHEROES WHO ARE CHANGINGTHEIR PARISHES
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Español EnglishOne mission: Spread the Good News
NEWFRESHLOOK
ALAN HAY Director of Sales & Marketing
Don’t miss outon being a partof something big
CatholicStandard
Debuts on Sept. 15
Debuts on Sept. 22
El PregoneroContactour salesteam
[email protected] |202.281.2424
Advertisingrates & sizes
CATHOLIC STANDARD
EL PREGONERO+ one faith, two languages
2011-2012 ADVERTISING INFORMATION
ARCHDIOCESEOF WASHINGTON
BYTHENUMBERS
El PregoneroEspañol
Devoted immigrant readership
Most-recent survey results available to the Archdiocese of Washington from Western Publication Research, Carlsbad, Calif.
Hispanic demographic.Strong religious affiliation.Home-owners and travelers. PredominatelyCatholic.
Permanently moved to the U.S. ~ Average 1980
70%Catholic38% own their homes25% rent home | 38% rent apartment6% own vacation home or condo
Average reader age is 4471% married; 66% with kids at home
18% Protestant or Other12% Do not belong to a church
77% traveled by plane last year
63% traveled by train in the last year
BYTHENUMBERS
CatholicStandard
Devoted Catholic readership
Most-recent survey results from a Catholic Standard reader survey and the National Catholic Readership and Marketing Survey conducted by CARA
Loyal & reflective.Focused on substantive issues.In-depth stories. Solidifying its place as thought leader.
100%religious audience
133% more likely to own their residence167% more likely to have an income of more than $150,000 annually
60%female40%male61%are 35—44 38%are over 45
Catholic newspaper households compared to average U.S. households are:
THERATES
El PregoneroEspañol
Display advertising prices
Size Ratio Col. Inches
1x Open Rate
13x Rate
26x Rate 52x Rate
Non- Profit Rate
A 6 col. x 10.8 in.
Full Page 64.9 $1,380 $1,173 $966 $828 $690
B 6 col. x 5.3 in.
Half Page Horizontal
32.0 $660 $561 $462 $396 $330
C 3 col. x 10.8 in.
Half Page Vertical
32.4 $660 $561 $462 $396 $330
D 5 col. x 7.5 in.
Junior Full Page
37.5 $750 $637 $525 $450 $375
F 4 col. x 5.3 in.
Third Page 21.4 $440 $374 $308 $264 $220
G 3 col. x 5.3
Quarter Page
16.0 $330 $280 $231 $198 $165
H 2 col. x 5.3
Mid-Qtr/Eighth
10.7 $255 $216 $178 $153 $127
I 3 col. x 2.6
Eighth Page 7.8 $180 $153 $126 $108 $90
J 2 col. x 2.6
Sixteenth Page
5.2 $100 $85 $70 $60 $50
ADD for COLOR: $25 for up to Half-Page / $50 for up to Full-Page / $100 for Full-PagePREMIUM: ADD 10% for Full-Page or Junior Full-Page when on Back Page
THERATES Catholic
StandardSize Ratio Col.
Inches1x Open Rate
13x Rate
26x Rate
School Rate
Parish Rate
A 6 col. x 10.8 in.
Full Page 65.0 $2,277 $2,070 $1,794 $1,725 $1518
B 6 col. x 5.3 in.
Half Page Horizontal
32.1 $1,089 $990 $858 $825 $726
C 3 col. x 10.8 in.
Half Page Vertical
32.5 $1,089 $990 $858 $825 $726
D 5 col. x 7.5 in.
Junior Full Page
37.5 $1,237 $1,125 $975 $937 $825
F 4 col. x 5.3 in.
Third Page 21.4 $726 $660 $572 $550 $484
G 3 col. x 5.3 in.
Quarter Page
16.0 $544 $495 $429 $412 $363
H 2 col. x 5.3 in.
Mid-Qtr/Eighth
10.7 $420 $382 $331 $318 $280
I 3 col. x 2.6 in.
Eighth Page 7.8 $297 $270 $234 $225 $198
J 2 col. x 2.6 in.
Sixteenth Page
5.2 $165 $150 $130 $125 $110
ADD for COLOR: $25 for up to Half-Page / $50 for up to Full-Page / $100 for Full-PagePREMIUM: ADD 10% for Full-Page or Junior Full-Page when on Back Page
Display advertising prices
Don’t miss outon being a partof something big
CatholicStandard
Debuts on Sept. 15
Debuts on Sept. 22
El PregoneroContactour salesteam