Evaluation-Salford Scribble

Catherine Thompson

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Date & Price

Website

Main Image

Sub Heading

Main Article

Side Articles

Sub Headings

Title

Columns

Advertisement to attract a wider audience.

Eye Catching Language

Easy to read and understand text & language

A variety of different images

Extras

Columns

Titles

Side headings

Different Articles to attract a wider audience

Main Article that matches front cover image

Comparison To My Product & A Real Media Product

One main Image

Layout

Colour scheme (Red, Yellow &Black)

Bold easy to read fontDifferent articles included inside.

Number of columns

Extras inside

Broadsheet

Tabloid

Easy to read text

Clear/different images

Advertisement

Columns

Adverts & Images

These are the adverts I’ve created and photographs I’ve edited on PhotoShop to include in my newspaper.

How effective is the combination of your main product and ancillary texts?

Ancillary Products:

Billboard Radio Advert

-These are my two ancillary products I’ve produced to accompany my newspaper, to target my audience.-There is a consistent theme throughout all my ancillary texts leading to a more professional main product.

Photograph of the area the newspaper is situated (Salford).

Showing that it’s a local newspaper, full of local news.

All flows by repeating the name of the newspaper and that it is local.

Radio Advert

Script:

Final Product:

Music I was inspired from an existing advert (LateRooms.com) I looked at a variety of different music but I feel that this fit best.

Billboard

-My own image taken of Salford Quays, bold, colourful & eye-catching.-Name of newspaper and website-Describing what it is (Local News)-Matches colour scheme of my newspaper (Red, white & black).

Eye-catching bold image

Easy to read & understand

Name of the newspaper & further information

Layout

‘We live in the...’

Website

I don’t feel that my newspaper looks like it has been made on a low budget, I feel it looks like it has been well planned and put together and could be with a few small alterations a realistic product in the

media industry.

Font’s, Colour Schemes And Layouts: Easy to read font which is simple to understand and a colour scheme that runs throughout my newspaper and billboard.

Billboard & Radio Advert: Own script used and music chosen, individual and professional looking.

Stories & Photographs: All my own images taken and edited (using PhotoShop) which fit with the articles. Stand out, attract a wide audience.

Showed my individuality throughout the main product and ancillary

date, adverts, images, website, catchy music and wording these elements add to the professionalism and therefore the realism of

my final productsa.

All based around local newspapers for local people

What have you learned from your audience feedback?

Market Research

2 Questionnaires:

Results

Firstly to attract the audience I did;

My results helped me know what things I needed to include in my newspaper to help me attract the right local audience.

Facebook &Twitter Feedback

The feedback given from Facebook and twitter was on my main product and my ancillary products. I received mostly positive comments, but I did get some constructive criticism, which was some of the following;

-More colour and pictures throughout the main product, to make it even more eye-catching,-Inserting a picture of the newspaper on the billboard, to aid marketing.

Positive feedback

- Quite eye catching,-Layout and overall look is professional,-Radio Advert is funny and is remembered long after it is played,(isn’t full of dribble)-Billboard is very eye-catching because of the beautiful image of Salford Quays.

Feedback on final products: Focus Group Findings

How did you use media technologies in the construction and research, planning and evaluation stages?

I used it to create:

Photoshop

-It helped me with the design of my products and experiment with colours and layouts. -Edit images and fonts.

Facebook

I uploaded my final products to receive feedback & comments.

Twitter

Premiere

ConclusionOverall, I am happy with the outcome of my coursework. After spending the time to research and plan my three products (main newspaper, radio advert and billboard).

I found it a new challenge creating a radio advertisement seeing I have never used premiere but overall I enjoyed the experience and I am pleased with the final product.

However to improve my newspaper further I feel I should have used more colour throughout the newspaper and made my images bigger to make a more eye-catching final product. (from audience feedback)

Finally I feel that I could have marketed my newspaper better by including a picture preview on the billboard, to show the product I’m selling.

I feel that my final products are successful at looking realistic, professional and eye-catching, which was confirmed by the positive feedback from my Facebook and Focus Group.

Thank You For

Your Time