Caterpiller
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Longitudinal strategic planning
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Caterpillar
HAKEEM KIZHAKKE THACHANKODUMMAL
STUDENT NO:F1005382
MSC MARKETING
SUBMTTED TO ,IAN ROGER[STRATEGIC PLANNING]
STRATEGIC PLANNING
FBT,LONDON SCHOOL OF BUSINESS FINANACE
ACKNOWLEDGEMENT
I thank god almighty for being with me and given me the and strength guidance to perform to the best of my abilities. I extend my sincere gratitude my professors for the support and guidance provided for this assignment. I would like to thank my parents for their unconditional love and prayers……
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1.INTRODUCTION
2.COMPANY HISTORY
3.RECENT PLANNING STRATEGY
4.LINES OF BUSINESS CATERPILLAR
5.INVESTMENTS OF CATERPILLAR
6.MANAGEMENT STRUCTURE
7.CURRENT STRATEGIC SITUATION
8.FINANCIAL PERFORMENTS
9.FUTUR PLANNING
10.FUTURE STRATEGIC SITUATION AND OBJECTIVES
11,STRATEGIC DIMENTIONS
12.STRATEGIC CHOICES
13.REFERENCES
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14.CONCLUSION
INTRODUCTION
I think is more than 85 years, Caterpillar company.
Has been making sustainable progress possible and driving positive
change on every continent. With 2010 sales and revenues of
$42.588 billion, Caterpillar is the world's leading manufacturer of
construction and mining equipment, diesel and natural gas engines,
industrial gas turbines and diesel-electric locomotives. The company
also is a leading services provider through Caterpillar Financial
Services, Caterpillar Remanufacturing Services, Caterpillar Logistics
Services n, and sustainability. It is one of the best company is the
world….
I thing is company starting in nineteenth century
beginning. San Francisco's famed cable car system got its start in
1873. Over the next several decades, modifications were made to
the system and new lines were added. Photos taken in 1905 show
Holt Steam Traction Engine #37 being used to help lay new cable.
This is the first documented instance of our machines in use on a
public works construction project. it was the beginning of the
company…..
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The company after the 1930th they starting the first tractor1930-1939 – Belgium.
Company history
IN the world Caterpillar is the largest manufacturer of earthmoving machinery. In addition to its tractors, trucks, graders, excavators, scrapers, and other heavy machinery used in the construction, mining, and forestry industries, Caterpillar also makes diesel and gas engines used in Caterpillar machinery, electric power generation equipment, locomotives, and other industrial equipment. With 50 production facilities in the United States and another 60 overseas and more than 200 dealers serving customers in 178 countries, Caterpillar does about 44% of its business within the United States and 56% abroad. Through the company Financial Services Corporation and other subsidiaries, the company offers financing and insurance for its customers and dealers. of the business.
19th-Century Endeavor’s of Best and Holt
1859th Daniel Best left his Iowa home for America. After about ten years of working at various jobs, Best observed that many farmers transported their grain to special cleaning stations to make it suitable for market. Best thought there was a way to clean grain by machine at the same time as it was being harvested to avoid the costly step of transporting to another site. By 1871 Best had patented his first grain cleaner, which he manufactured and sold with great success. By the 1880s Best owned manufacturing centres in Oregon and Oakland, California.
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Caterpillar moved its main office to Peoria, for a more geographically central location. After the 1930 company became good goodwill.
CREATION OF FIRST TRACTOR
In 1925 Holt Manufacturing and C.L. Best Gas Tractor Company merged, this time to form the Caterpillar Tractor Company (Cat). Baxter had been forced out earlier in the year, and C.L. Best was named chairman of Caterpillar. The company first problem was to choose the outlets that would represent the new concern from among the many solid dealerships that Best and Holt had established under their respective names. Caterpillar picked only the most successful sites and quickly began to expand by opening dealerships in Australia, the Netherlands, east Africa, and Tunisia. Caterpillar dealerships developed a reputation for keeping their machines running in these countries. The firm increases that the dealers keep a large supply of spare parts available and employ a large service force. Another development in the immediate aftermath of the merger was the shifting of all tractor manufacturing to Peoria; combines continued to be made in Stockton. This is very helpful to company growth.
In company scale increase on 1929. Caterpillar's sales were $52 million, and the Peoria plant alone employed more than 4,000 workers. The crash of 1929, however, hit Caterpillar hard, but not as hard as it might have, thanks to an increase in sales to the Soviet Union in the early 1930s. In the aftermath of the financial world's collapse, Caterpillar went from sales of $45 million in 1930 to $13 million in 1932, and the company suffered its first full-year loss the latter year, totalling $1.6 million. Salaries were cut, including those of executives, many factories went on a four-day workweek, and the remaining production in California was shifted to Peoria. Yet the company stayed profitable and rebounded in the late 1930s, primarily, again, because of Soviet purchases. The Soviets at that time were forming vast collective farms, some of which approached 400,000 acres in size. The company products helped make such farms manageable, and the Soviets ordered millions of dollars worth
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of tractors and combines from Caterpillar. In the early 1930s Caterpillar moved its main office to Peoria, for a more geographically central location. After the 1930 company became good goodwill.
Recent planning strategy
Caterpillar Financial Services Corporation - Strategic SWOT Analysis Review:-
Caterpillar Financial Services Corporation (CFSC) is a subsidiary of Caterpillar Inc. (CAT), provides consumer finance for various Caterpillar products. It offers finance for all the Caterpillar equipments and marine vessels. The company provides insurance for the products purchased by its clients. Additionally, CFSC offers investment options and also provides notes receivable financing, including working capital loans that allow customers and dealers to use the equipment as collateral to obtain financing for other business needs. The company principally conducts its operations in North America, and also has operations worldwide. It is headquartered in Tennessee, the US.
Caterpillar Financial Services Corporation Key Recent Developments:-
Jan 22, 2010: TSYS To Process Commercial Credit Accounts For Caterpillar Financial Services
Global Data’s Caterpillar Financial Services Corporation - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.
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on the company’s key employees, key competitors and major products and services.
This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.
Scope
• Business description - A detailed description of the company’s operations and business divisions.
• Corporate strategy - Global Data’s summarization of the company’s business strategy.
• SWOT analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
• Company
history - Progression of key events associated with the company.
• Major products and services - A list of major products, services and brands of the company.
• Key competitors - A list of key competitors to the company.
• Key employees - A list of the key executives of the company.
• Executive biographies - A brief summary of the executives’ employment history.
• Key operational heads - A list of personnel heading key departments/functions.
• Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contacts.
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Lines of business
Caterpillar operates in three principal lines of business: Machinery, Engines and Financial products. Machinery line of business includes the design, manufacture, marketing and sales of construction, mining and forestry machinery. Engines line of business includes designs, manufactures, marketing and sales of engines for Caterpillar machinery; electric power generation systems, and marine, petroleum, construction, industrial, agricultural and other applications and related parts. Financial Products principal line of business consists of Caterpillar Financial Services Corporation (Cat Financial), Caterpillar Insurance Holdings, Inc. (Cat Insurance) and their respective subsidiaries. During the year ended August 31, 2010, Caterpillar acquired Electro-Motive Diesel, Inc. (EMD), a manufacturer of diesel-electric locomotives.
Machinery and Caterpillar’s Machinery line of business includes track wheel tractors, track and wheel loaders, pipe layers, motor graders, wheel tractor-scrapers, track and wheel excavators, backhoe loaders, log skidders, log loaders, off-highway trucks, articulated trucks, paving products, skid steer loaders, underground mining equipment, tunnel boring equipment and related parts. Caterpillar’s logistics business provides integrated supply chain services for Caterpillar and approximately 50 customers. Caterpillar also provides rail-related products and services through its wholly owned subsidiary, Progress Rail. Progress Rail is a provider of a range of products and services to the railroad industry, including new and remanufactured locomotives, railcar and track products and design and maintenance services. In addition, this line of business also includes EMD.
The Company competes with Komatsu Ltd., Volvo Group AB, CNH Global N.V., Deere & Co., Hitachi Construction Machinery Co., J.C.Bamford Ltd., Doosan Infracore Co., Ltd., LiuGong Construction Machinery N.A., LLC., DHL International, CEVA
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Logistics, Kuehne + Nagel Inc., GE Transportation, Bombardier, Siemens and VAE Nortrak North America, Inc.
Investment
One of the largest investment in the world is caterpillar company. Lot of shareholders and lot of investments they have.
Current rates
Strength means power. But when you make an investment in Cat Financial Power Investment notes, strength also means:
- An easy way to put your money to work - and an easy way to track it online.
Reliability- You're investing with a company you know and trust.
CURRENT RATES
Strength means power. But when you make an investment in Cat Financial Power Investment notes, strength also means:
Value- Free checks with no monthly fees
Convenience
Possibilities- Earning power that could turn your dreams into realities.
Return- Great rates - our rates are set weekly to reflect current market conditions - and no management fees.
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INVESTOR TYPERATEYIELD (Daily Compounding)
Retail Investor
$0 - $4,999.99 0.90% 0.90405%
$5,000.00 - $49,999.99 1.00% 1.00500%
$50,000 and Above 1.15%
1.15662%
Corporate Investor 0.65% 0.65211%
Caterpillar Management Structure
Caterpillar Management Structure
Caterpillar is a corporate governance structure where the Chairman of the board acts as the CEO. The Board of Directors is a group of independent non-employee directors that are chosen from outside of the company. Many of the group presidents report to the CEO, which makes the vice-presidents report to each group president. The Board consists of 14 directors and is divided into three classes for the benefit of election. The Board has four committees which are Audit, Compensation, Governance, and Public Policy.
The Board adopted Guidelines on Corporate Governance Issues and that reflect the Board’s commitment to oversee the policy functioning as well as all decision-making. These guidelines are for both the board and management level, with a view to enhancing stockholder value for the long term benefit. The average age of the Board of Directors is currently sixty three.
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Current strategic situation
Strategic Planning
Strategic planning is defined by intestorwords.com as the process of determining a company's long-term and then identifying the best approach for achieving those goals. But this definition is too broad goals and does not identify the true advantages of strategic planning for large to small businesses. Strategic planning provides the foundation for the policies, procedures, and strategies for obtaining and using resources to obtain the goals of the organization. Some believe that in today's rapidly changing environment, strategic planning is becoming more difficult and therefore more obsolete because changes are occurring so fast that plans-even those set for just months into the future-may soon be obsolete. The fact is that with the fast changing environment it is even more important to have strategic planning in every business today.
First to fully define what strategic planning involves; assessing the current business environment, defining your company's purpose mission, deciding what…..
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In 2001, Caterpillar launched its 6 Sigma program to drive change to achieve the company's long-term strategic goals (Caterpillar uses 6 Sigma to identify its Six Sigma initiatives). This 6 Sigma process was, and continues to be, extremely successful. Some of the results include first-year benefits that exceeded implementation cost and achievement of the revenue goal two years earlier than planned. We'll briefly discuss Six Sigma in general, describe Caterpillar, and show the entrenchment of 6 Sigma within the company's strategic planning process.
What Is Six Sigma?
Six Sigma is a total quality management (TQM) technique pioneered by and applied to Motorola processes in the 1980s by Bill Smith, a Motorola engineer who became known as "the father Six Sigma." Since then, other companies, such as Bank of America, Honeywell International, Raytheon, and General Electric of, have taken these learned processes and expanded them. Even though many people have reservations about the potential savings from Six Sigma, a story by Charles Waxer ("Six Sigma Costs and Savings: The financial benefits of implementing Six Sigma at your company can be Significant," www.isixsigma.com/index.php?option=com_k2&view=item&id=1228<emid=187) reports that GE saved more than $12 billion over five years, Honeywell saved $800 million, and Motorola saved $15 billion over 11 years. Each company takes the Six Sigma process and best practices and makes the technique its own.
Finanacial perfomance Cat Financial reported third-quarter revenues of $640 million, a decrease of $36 million,
or 5 percent, compared with the third quarter of 2009. Third-quarter profit after tax was $73
million, a $3 million decrease from the third quarter of 2009.
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The decrease in revenues was principally due to a $46 million impact from lower earning
assets (finance receivables and operating leases at constant interest rates) and a $13 million
unfavorable impact from lower interest rates on new and existing finance receivables, partially
offset by a $24 million favorable change from returned or repossessed equipment.
Profit before income taxes was $89 million for the third quarter of 2010, compared to $80
million for the third quarter of 2009. The increase was principally due to a $24 million favorable
change from returned or repossessed equipment, an $8 million decrease in the provision for
credit losses and a $6 million increase in other miscellaneous revenue items. These increases in
pre-tax profit were partially offset by a $17 million unfavorable impact from lower average
earning assets and a $10 million increase in general operating administrative expenses……
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Future planning
Shaping the future
New Caterpillar 775F dumptrucks to outskirts of Shrewsbury, part of Tarmac’s Western area, has recently embarked upon a major 30-million-tonne extension project designed play a key role in development plans at Bayston Hill Quarry
Bayston Hill Quarry, on the southern Subject to secure the future of this nationally important site for the next 55 years. to the granting of planning approval, the multi-million pound project, which is scheduled to take around eight years to complete, will involve the construction of a completely new dry stone plant, a new coating plant a perimeter landform to completely screen the quarry operations from view.
Currently, the 57ha quarry has a large and complex 300 tones fixed processing plant comprising six crushers, 14 screens and various connecting conveyors, while its mobile plant fleet includes the first two 64-tonne payload Caterpillar 775F rigid dump trucks to arrive in the UK, together with a 60-tonne Komatsu PC600 excavator in backacter configuration. These three prime movers, all of which are on long-term hire from South Wales-based Walters Plant Hire, perform front-line load-and-haul duties on a cost-per-tonne basis, while stocking, secondary and ancillary operations are undertaken by four articulated dumptrucks and three loading shovels of varying sizes.
Future strategic situations and objectivesfor Increasing Revenues
It is the battle of the fittest in the business world. Every company is seeking to grow either to new territories or in existing ones on the expense of
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competitors. Businesses that are not able to grow wither in the competitive global market. Today there is no pure "local market"; everyone wants to be everywhere. The global business world is becoming a "local market" and it is getting smaller.
If during the 1990"s branding was the main marketing strategy for a company, and defining a specific market segment was necessary for gaining expertise and market definition, during 2012 and beyond there will be less companies that will strategically brand themselves into one product line. Companies will try to go out of their market niche earlier in the company's life span than before.
Long term and short term strategy will change, and we will find more and more companies widening their product array to the point that these products won"t have a direct connection to each other. This means that companies' strategic way of thinking will be one of profiting from what the market wants; in essence "" "Caterpillar Business Strategy".
if The "Caterpillar Business Strategy" is basically another way of looking at the global market. This course of action is defined by seizing your opportunities regardless of brand marketing, market niche and international identity. The main aspect to be considered is global trends and profit opportunities.
Why "Caterpillar"? Because every company today has basic legs on which they stand upon. These legs are connected to the body but also to each other. This organization structure has a lot of downsides to it that will be detriment in future global comparative abilities. The caterpillar has many more legs, which are not connected to each other, so one of them falls it is still stable. In addition, it is near the ground because of its long horizontal structure. It is also agile so it can cope with changes. With all these attributes the caterpillar is the best alternative for future strategic business development planning and company structure.
dimensions
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The Caterpillar booth at Trimble Dimensions represents the full spectrum of products and services that Caterpillar and Cat dealers can provide customers. From heavy equipment to technology, deeper technology integration to Global dealer support, safe and sustainable products and solutions. Count on Cat as a partner for your business.
The Caterpillar booth features:
Cat® D7E Track Type Tractor with AccuGrade™
Cat 297C Multi Terrain Loader with AccuGrade
The new Cat Product Link
The new Cat D8T Simulator offered by Simformotion
Product Support and the Mike Rowe Campaign
Underground Imaging Technologies, Inc.
references
www.cat.co
www.cat-com-cat
www.machinerytrader.co
www.caterpillar.in
www.catterpillar.com
www.allbusiness.com
www.lotsoffesays.com www.netpreneurnow.com/wordpress/caterpillar
www.facebook.com/pages/Caterpillar;marketing
www.mobygames.com/company/spiky-caterpillar
cater pillar buyer guides
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news papers
CONCLUSION
Conclusion: We intend to adopt this proposal. Current thinking is that they should be called Scottish Planning Policies (SPP). The aim is to make the documents more concise and the policy content more explicit. Some of the NPPGs will be combined in the new SPP series. The Annex provides an indicative programme for the review. NPPG 1 will be updated during 2002 and published as SPP 1. We will retain the inclusive approach to the preparation of these documents by involving key stakeholders throughout the process.Igic plansN THIS COMPANY CATERPILLAR I think one of the best companies in the
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world.they have lot of new strategic plans. After 2020 they are plans come will true……………
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