Category and Network Impact from Top Chart Behavior
-
Upload
christian-calderon -
Category
Mobile
-
view
298 -
download
0
Transcript of Category and Network Impact from Top Chart Behavior
![Page 1: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/1.jpg)
1
By Michelle Tran & Christian Calderon
Category and Network Impact from Top Chart Behavior
![Page 2: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/2.jpg)
2
Dots
Dots
![Page 3: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/3.jpg)
3
- Founded June 2013- 23 employees, 18 nationalities- 11K app data partners
- Download and revenue estimates in 55 countries
- 1 studio- 40 employees
- 300+ billion dots connected
- 2 live games
![Page 4: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/4.jpg)
4
Situation Overview (iOS + GP Global)
2016 YTD
Games market $3B revenue
2015
Games market $25B revenue
Sources: NewZoo, Priori Data
![Page 5: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/5.jpg)
5
Number of Worldwide Submissions (iOS)
Sources: Statista
![Page 6: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/6.jpg)
6
% of Worldwide Submissions that are Games (iOS)
Sources: Statista
![Page 7: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/7.jpg)
7
Monthly Change in Submissions (iOS)
Sources: Statista
![Page 8: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/8.jpg)
8
2015 Market Dynamics: iOS Platform, the US
![Page 9: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/9.jpg)
9
Situation Overview 2015 (iOS US)
Sources: Priori Data
In 2015, gaming apps were installed 2.4
billion times.
![Page 10: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/10.jpg)
10Sources: Priori Data
In 2015, gaming apps made up 34% of
application installs.
Situation Overview 2015 (iOS US)
![Page 11: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/11.jpg)
11Sources: Priori Data
Monthly Installs per Gaming App, 2015
Situation Overview 2015 (iOS US)
![Page 12: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/12.jpg)
12
What % of new games broke into the top 100
in 2015?
![Page 13: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/13.jpg)
13
Top 100 Rank (iOS US)
In 2015, 4 in 1,000 new games made it into the top 100 free
overall.
Sources: Priori Data
![Page 14: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/14.jpg)
14
Top 10 Rank (iOS US)
Sources: Priori Data
In 2015, 1 in 1,000 new games made it into the top 10 free
overall
![Page 15: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/15.jpg)
15
Top 10 and 100 Games Index (iOS US)
Sources: Priori Data
![Page 16: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/16.jpg)
16
Do App Store features help you break into the
top 10?
![Page 17: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/17.jpg)
17
63% of new games that made it into top 10 were featured
beforehand
Sources: Priori Data
Apple App Store Features (US), 2016 YTD
![Page 18: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/18.jpg)
18
How many of these Top 10 features were on the main
App Store page?
![Page 19: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/19.jpg)
19
100% of them.
![Page 20: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/20.jpg)
20
Apple App Store Features (US), 2016 YTD
Sources: Priori Data
App Store Features
201 (9%)
2,160 (91%)
Sources: Priori Data
![Page 21: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/21.jpg)
21
Apple App Store Features (US), 2016 YTD
Sources: Priori Data
App Store Features
201 (9%)
2,160 (91%)
Main Page App Store Features
81 (26%)
316 (74%)
Sources: Priori Data
![Page 22: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/22.jpg)
22
Feature and Top 100 Rank
Sources: Priori Data
![Page 23: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/23.jpg)
23
Feature and Top 100 Rank
Sources: Priori Data
![Page 24: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/24.jpg)
24
Case Studies
![Page 25: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/25.jpg)
25
Major Platforms in the Top 10
3 companies generated 76% of top 10 downloads in 2015Woah that’s a lot of downloads!
Sources: Priori Data
![Page 26: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/26.jpg)
26
Thursday, May 29, 2014
![Page 27: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/27.jpg)
27
Two Dots Launch
![Page 28: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/28.jpg)
28
Two Dots Launch
Top Download Rank Reached: 1Days to Reach Rank: <1Days #1 Rank Held: 14Hit #1 in: 70+ Countries
Sources: Dots
![Page 29: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/29.jpg)
29
Rank Change of Network and Competitor Average
Sources: Priori Data Competitors Piano Tiles, Ruzzle Adventure, 2048, Candy Crush Saga, Farm Heroes Saga
![Page 30: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/30.jpg)
30
Two Dots Launch - Category Impact
Sources: Priori Data
![Page 31: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/31.jpg)
31
Thursday, June 12, 2014
![Page 32: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/32.jpg)
32
World Cup
Sources: 9-5 Mac
![Page 33: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/33.jpg)
33
World Cup
Top Download Rank Reached: 1Days to Reach Rank after World Cup: 1Days #1 Rank Held: 5
Sources: Priori Data
![Page 34: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/34.jpg)
34
Rank Change of Network and Competitor Average
Sources: Priori Data Other: FIFA Offical App, Univision Deportes, Soccer Stars™, FIFA 14 by EA SPORTS
![Page 35: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/35.jpg)
Other: FIFA Offical App, Univision Deportes, Soccer Stars™, FIFA 14 by EA SPORTS35
Rank Change of Network and Competitor Average
Sources: Priori Data
![Page 36: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/36.jpg)
36
World Cup - Category Impact
Sources: Priori Data
![Page 37: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/37.jpg)
37
Wednesday, January 6, 2016
![Page 38: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/38.jpg)
38
Candy Crush Jelly Saga - iOS US Launch
Top Download Rank Reached: 1Days to Reach Rank: <1Days #1 Rank Held: 8Hit #1 in: 50+ countries
Sources: Priori Data
![Page 39: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/39.jpg)
39
Rank Change of Network and Competitor Average
Sources: Priori Data Competitors: Panda Pop, Cookie Jam, Qubed, 1010!, Two DotsKing Comps: Farm Heroes Saga, Candy Crush Saga, Candy Crush Soda Saga, Blossom Blast Saga, Scrubby Dubby Saga
![Page 40: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/40.jpg)
40
Jelly Saga - Category Impact
Sources: Priori Data
![Page 41: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/41.jpg)
41
Case Studies
Two Dots Launch (May 2014)
The World Cup (June 2014)
CC Jelly Saga Launch (January 2016)
![Page 42: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/42.jpg)
42
7 Takeaways
![Page 43: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/43.jpg)
43
Takeaway 1
The mobile games market is becoming increasingly
competitive.
![Page 44: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/44.jpg)
44
Takeaway 2
Your odds of getting into the top 10 are very low.
![Page 45: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/45.jpg)
45
Takeaway 3
The majority of new games that made it into the top 10 in 2015
had a feature.
![Page 46: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/46.jpg)
46
Takeaway 4
Features and top rank are positively correlated.
![Page 47: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/47.jpg)
47
Takeaway 5
Some categories relative to their size are more likely to
receive features than others.
![Page 48: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/48.jpg)
48
Takeaway 6
Market dynamics among the top 10 exhibit zero sum
characteristics.
![Page 49: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/49.jpg)
49
Takeaway 7
Major platforms exacerbate top 10 market dynamics.
![Page 50: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/50.jpg)
50
Thank You Priori Data!
Provided (most) of the data used in this presentation
Mobile app market intelligence from Berlin
www.prioridata.com
![Page 51: Category and Network Impact from Top Chart Behavior](https://reader034.fdocuments.us/reader034/viewer/2022050811/58f089431a28abab2e8b456b/html5/thumbnails/51.jpg)
51
Thank You
@ausplendor @caldie