CATEGORY ADVICE2020

• Market Insights• Must Stock Lines• Planograms

www.bestwaywholesale.co.uk

CATEGORY ADVICE2020Market Insight

Confectionery is growing +2.0% in Indies and Symbols.

Source: Nielsen, Indies and Symbols, Nielsen, 13/06/2020

Sharing products are the biggest drivers of growth with Sugar Bags at +6.2% and Chocolate

Blocks at +13%.Source: Nielsen, Indies and Symbols, Nielsen, 16/05/2020

29% of consumers said they were using their local corner shop / convenience

store for the first time.* So excite those new customers with the

latest products, stock the best sellers and have great displays in store.

*Source: ACS, 6th May 2020

Duos are the main growth area for Singles at +6.8% and driving

value to the singles category. Cadbury Duos are in double digit growth and

driving the biggest growth at +35%.Source: Nielsen, Indies and Symbols, Nielsen, 16/05/2020

Almost a half of chocolate sales in Convenience are singles,*

so it is the most important chocolate category in your store.

*Source: Nielsen, Indies and Symbols, Nielsen, 16/05/2020

Chocolate Block is the fastest growing sharing product at

+13% and +19m, so can really drive growth in store.

Source: Nielsen, Indies and Symbols, Nielsen, 16/05/2020

Market InsightCATEGORY ADVICE

2019

Confectionery is the most impulsive category in

Convenience. As 1 in 4 Convenience

customers are under 35, set up confectionery till point displays as these younger customers are

more likely to buy on impulse.

HIM Retailer Fact Sheets 2019

1 in 5 shoppers are on a distress mission in convenience so placing your best-selling confectionery products in

secondary displays will interrupt shoppers on autopilot.

HIM, Convenience Report 2019

NPD - As more younger shoppers* are visiting

Convenience stores, excite them with new products.

*IGD Shopper Vista – Shopper Change 2020

Make sure you are stocking Dark Chocolate block bars

as these are growing - driven by the over 55 shopper -

the largest age group in Convenience.

Increase your new product sales and excite customers by stocking up at launch and

displaying in a prime location.

Price mark packs drive quicker purchase decisions and price satisfaction for your customers, as value is now

really important to them.

CATEGORY ADVICE2020

CHOCOLATE SINGLES KIDS CHOCOLATE SINGLES

CHOCOLATE SHARING BAGSCHOCOLATE MULTIPACKS

SUGAR SHARING BAGS SUGAR SINGLES

CHOCOLATE BLOCKS

SUGAR MINT SINGLES SUGAR CHEWING GUM LOZENGES

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

18 2019 21 22

8 1091 112 12 13 143 4 5 156 16 177

Must Stock Lines

23 24 25 26 27 28 29 30

31 32 33 34 35 36 37 38 39 41 42 4340

CATEGORY ADVICE2020

KINDER BUENO CLASSIC PM 60P SGLSKU CODE: 374418

TWIX XTRA 75GSKU CODE: 569456

KINDER BUENO WHITE PM 60P SGLSKU CODE: 374397

CADBURY WISPA PM 55P SGLSKU CODE: 344386

MARS DUO 78.8GSKU CODE: 21348

TWIRL PM 55P STDSKU CODE: 344364

SNICKERS PM 60P 48GSKU CODE: 347267

Must Stock Lines

1 5

2 6

3 7

4 8

SNICKERS DUO83.4GSKU CODE: 21304

CATEGORY ADVICE2020Must Stock Lines

9 13

10 14

11 15

12 16

KIT KAT 4 FINGER PM 2 FOR £1 SGLSKU CODE: 409737

CADBURY CRUNCHIE PM 55P SGLSKU CODE: 344331

CADBURY WISPA GOLD 48GSKU CODE: 780212

KINDER SURPRISE EGG SGLSKU CODE: 8968

MARS SINGLE PM 60P 51GSKU CODE: 347256

KINDER SNACK BAR PM 25P SGLSKU CODE: 984607

CADBURY STARBAR PM 55P 50GSKU CODE: 344342

CADBURY FUDGE PM 25P SGLSKU CODE: 105755

CATEGORY ADVICE2020Must Stock Lines

17 21

18 22

19 23

20 24

CADBURY FREDDO PM 25P SGLSKU CODE: 105733

CADBURY GIANT BUTTONS PM £1 95GSKU CODE: 418266

TWIRL CHOCOLATE PM £1 5 X 21.5GSKU CODE: 274196

MALTESERS TREAT BAG PM £1 68GSKU CODE: 347634

CADBURY WISPA PM £14 PACKSKU CODE: 274163

CADBURY DAIRY MILK NIBBLES PM £1 95GSKU CODE: 418244

MARS PM £13 PACKSKU CODE: 686800

CADBURY TWIRL BITES PM £1 95GSKU CODE: 418233

CATEGORY ADVICE2020Must Stock Lines

25 29

26 30

27 31

28 32

CADBURY DAIRY MILK PM £1 95GSKU CODE: 392198

CADBURY DAIRY MILK FRUIT & NUT CHOPPED PM £1 95GSKU CODE: 392187

CADBURY CARAMEL PM £1 120GSKU CODE: 397142

CADBURY DAIM PM £1 120GSKU CODE: 417170

GALAXY MILK BLOCK PM £1 110GSKU CODE: 420612

HARIBO TANGFASTICS PM £1 160GSKU CODE: 713450

AERO PEPPERMINT PM £1 100GSKU CODE: 422985

HARIBO STARMIX PM £1 160GSKU CODE: 713461

CATEGORY ADVICE2020Must Stock Lines

33

3734

3835

36MAYNARDS WINE GUMS PM £1 165GSKU CODE: 294503

FRUIT-TELLA STRAWBERRY SGLSKU CODE: 507730

DRUMSTICK SQUASHIES PM £1145GSKU CODE: 992134

MAYNARDS WINE GUMS PM 50P SGLSKU CODE: 105500

FRUIT PASTILLES TUBESKU CODE: 409004

SKITTLES FRUIT BAG PM 49P 45GSKU CODE: 412482

CATEGORY ADVICE2020

41

42

43

EXTRA PEPPERMINT SUGAR FREE 10 PACKSKU CODE: 330834

EXTRA SPEARMINT SUGAR FREE 10 PACKSKU CODE: 241767

HALLS SOOTHERS BLACKCURRANT20’SSKU CODE: 569043

Must Stock Lines

39

40

TREBOR SOFT MINTS PM 50P SGLSKU CODE: 105477

TREBOR SOFT SPEARMINT PM 50P SGLSKU CODE: 105488

CATEGORY ADVICE2020Planogram

2m x 6 Shelf

SHELF

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SHELF

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SHELF

3

SHELF

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SHELF

1 SKUs39219839714239218739217639718641717036726457850925240421066275474951583

420612763811253051649684229964229856187995863322134821304671325469205

392198397142392187392176397186417170367264549212252404210662754749897270

420612763811253051649684229964229856187995863322134821304569456235328

CADBURY DAIRY MILK £1 95GCADBURY CARAMEL £1 120GCADBURY FRUIT & NUT £1 95GCADBURY CHOPPED NUT £1 95G CADBURY DAIRY MILK OREO £1 120GCADBURY DAIRY MILK DAIM £1 120GMALTESERS BOX 100GCELEBRATIONS ‘ZOE’ CARTON SMLLINDOR MILK CORNET 200GCADBURYS MILK TRAY 360GFERRERO ROCHER T24FERRERO ROCHER T16

GALAXY MILK BLOCK £1 110GGALAXY CARAMEL BLOCK £1 135GGALAXY COOKIE CRUMBLE £1 114GTEASERS LARGE BLOCK £1 100GAERO MILK £1 100GAERO PEPPERMINT £1 100GWISPA DUO SGLTWIX WHITE XTRA STDMARS DUO 78.8GSNICKERS DUO 83.4GTWIX XTRA KINGBOUNTY TRIO STD

BESTWAY BATLEYS

SHELF

2 SKUsBESTWAY BATLEYS

CATEGORY ADVICE2020Planogram

2m x 6 Shelf

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SKUsBESTWAY BATLEYS

SKUsBESTWAY BATLEYS

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SHELF

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584682667123344297344353403502347256347267347278347301575364575353435393435382

409726344342344331344375584458337652344364409737780212374418374397483858347245337256948373

584682667123344297344353403502347256347267347278347301575364575353435393435382

409726344342344331344375584458247724344364409737780212374418374397324548347245247842948373

BOURNVILLE £1 100GBOURNVILLE OLD JAM £1 100G PICNIC P/M STDBOOST P/M STDCADBURY WISPA STDMARS BARS P/M 51GSNICKERS P/M 48GTWIX ORIGINAL P/M STDBOUNTY MILK P/M STDMARS PROTEIN BAR 47GSNICKERS PROTEIN BAR 47GGRENADE CHOC CHIP DOUGH 60GGRENADE WHITE CHOCO BAR 60G

AERO PEPPERMINT 2 FOR P/M BARSTAR BAR P/M 50GCRUNCHIE P/M STDCADBURY DAIRY MILK P/M STDCADBURY DARK MILK P/M 35GDOUBLE DECKER STDTWIRL P/M STDKIT KAT 4 FINGER 2 FOR P/M SGLCADBURY WISPA GOLD SGLKINDER BUENO CLASSIC P/M SGLKINDER BUENO WHITE P/M SGLREESES P/BUTTER CUP 51GMALTEASER BAGS P/M 37GFRYS TURKISH DELIGHT STDM&M PEANUT STD BAG 45G

CATEGORY ADVICE2020Planogram

2m x 6 Shelf

SHELF

5

SHELF

6

SKUsBESTWAY BATLEYS

SKUsBESTWAY BATLEYS

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89685845361057331057442779903836259149581580218311210575530410227800754005412471728067650849105500704623409894

274196274163274174686800686811686822225609105455105488105477422430415528386396765606136390

274196274163274174686800686811686822225609105455105488105477422430415528386396569043701515

896858453610573310574427799038362570652315802183112105755600458278007252478412471569051507730105500290706409894

KINDER SURPRISE EGG T48FREDDO LITTLE TREASURE STDFREDDO P/M STDFREDDO CARAMEL P/M STDMILKY BAR 2 FOR P/M MEDMILKYWAY SGLMILKY WAY MAGIC STARS SGLRIPPLE BAR STDCADBURY BUTTONS P/M 14GCADBURYS FUDGE P/M STDMR TOM BAR SGLSMARTIES HEXATUBE 2 FOR P/M 38GROWNTREES JELLY TOTS STDSKITTLES FRUIT 45GBASSETTS CHERRY DROPS ROLLFRUITTELLA STRAWBERRY STKMAYNARDS WINE GUM P/M SGLROWNTREES FRUIT GUMS STDFRUIT PASTILLE TUBE 2 FOR P/M STD

CADBURY TWIRL £1 5PKCADBURY WISPA £1 4PKCADBURY CRUNCHIE £1 4PKMARS SNACKSIZE £1 3PKSNICKERS SNACKSIZE £1 3PKTWIX SNACK SIZE MULTI £1 3PKKINDER CHOCOLATE £1 T8TREBOR XSTRONG MINTS P/M ROLLTREBOR SOFT SPEARMINT P/M ROLLTREBOR SOFTMINTS P/M ROLLPOLO TUBE 34GPOLO SPEARMINT TUBE STDHALLS MENTHOL EX STRONG STDSOOTHERS BLACKCURRANT S/PK LOCKETS HONEY&LEMON 43G

CATEGORY ADVICE2020Planogram

1m Hanging Bags

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1 SKUs347891418233418222294493999814590127

103509444376418266418244294525611542

347891418233418222294493999814590127

103509444376418266418244294525611542

MINSTRELS TREAT BAG £1CADBURY TWIRL BITES £1CADBURY BITSA WISPA £1MAYNARDS SPORTS MIX £1CADBURYS CHOCOLATE ECLAIRS £1 130GWERTHERS ORIGINAL £1

MILKYBAR GIANT BUTTONS £1 BAGMALTESERS BUTTONS TREAT BAG £1 68GCADBURY GIANT BUTTONS £1 95GCADBURY CARAMEL NIBBLES £1BASSETTS LIQ ALLSORTS £1 165GROWNTREES FRUIT PASTILLES £1 PCH

BESTWAY BATLEYS

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2 SKUsBESTWAY BATLEYS

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3 SKUsBESTWAY BATLEYS

347623320700347634347601294503294558

347623320700347634347601294503294558

M&M PEANUT TREAT BAG £1 82GM&M CRISPY TREAT BAG £1 77GMALTESERS TREAT BAG £1REVELS TREAT BAG £1MAYNARDS WINE GUMS £1BASSETTS JELLY BABIES £1 165G

CATEGORY ADVICE2020Planogram

1m Hanging Bags

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SKUs2855192216345795345816713361345573

412393 345840345851345862992134345805

2855192216345795345816713361345573

412393 345840345851345862992134345805

VIMTO BONBON £1SKITTLES FRUIT BAG £1HARIBO STARMIX £1HARIBO SUPERMIX £1HARIBO GOLD BEARS £1HARIBO TANGFASTICS £1

STARBURST ORIGINAL BAG £1 MAOAM STRIPES £1MAOAM JOYSTIXX £1MAOAM PINBALLS £1SQUASHIES DRUMSTICKS £1 145GHARIBO CHAMALLOWS £1

BESTWAY BATLEYS

SKUsBESTWAY BATLEYS

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CATEGORY ADVICE2020

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting AUGUST RANGE