Catch The WAVE: SMPS Pacific Regional Conference
Transcript of Catch The WAVE: SMPS Pacific Regional Conference
Are You Ready to CatchThe WAVE?
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The WAVE: Dates and Location
• March 25 – 26, 2010• Hyatt Regency Sacramento, CA• Brought to you by the SMPS Hawaii,
Los Angeles, Orange County, Oregon, Sacramento, San Diego, and San Francisco Chapters
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The WAVE: Keynote Speaker
• Ed Friedrichs, Friedrichs Group– Former President and CEO of Gensler
Architecture Design and Planning Worldwide
– Author of book: “Reach Higher: Long-Cycle Strategies for a Short-Cycle World”
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The WAVE: Educational Program
• 2 Full Days• 14 Sessions• 3 Tracks
– Business Development/Marketing – Leadership – Business Trends
• 9.0 CEUs available for SMPS CPSMs and AIA members
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The WAVE: Educational ProgramThursday, March 25
Business Development/Marketing Leadership Business Trends
8:00am - 10:00am Registration
10:00am - 11:30am Keynote Speaker: Ed FriedrichsLooking for Business in all the Right Places
12:00pm - 1:15pm Lunch
1:30pm - 3:00pm
Session 1aNavigating Your Way
Off the Shortlist: How to Cross the Finish Line
First
Session 2aLeaders Are Made,
Not Born - Growing Ideas, Passion and Knowledge Into
Masterful Teams and Influence
Session 3aThe Way We
Compete: Agencies Perspectives
3:30pm - 5:00pm
Session 1bExtreme Makeover: Website Edition –
Heart-warming (and Award-winning) Case
Studies
Session 2bBecome Your Firm’s Marketing
Leader: Useful Training Sessions to Increase
Collaboration in Your Firm
Session 3bHow Long Can You Hold Your Breath?
Thriving in the Down Economy
After Hours Event TBD
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The WAVE: Educational Program
Friday, March 26 Business Development/Marketing Leadership Business Trends
7:30am - 8:15am Breakfast
8:30am - 10:00am General Session: Frank Lippert, FSMPS, CPSM and Stephanie Craft, CPSMCatching the BD Wave: LIVE!
10:30am - 12:00pm Session 1cWhole Brain Marketing
Session 2cMaximizing Your Memory
Session 3cWelcome to the New Economy – Rise of
the Right Brain
12:00pm - 1:15pm Lunch
1:30pm - 3:00pmSession 1d
Work Your ASSet Off – Your Network
Session 2dWhat You Wish
Someone Had Told You Before You Said “Yes” to That Job: The Secrets of
Great Leadership
Session 3dThe Excitement and
Heartache of Change: Managing Marketing
Through Restructuring
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The WAVE: Networking
• March 24 – After Hours Event (TBD)• March 25 – “West Coast Casual”
evening of fun and entertainment
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The WAVE: Sponsorship Opportunities
• Access to decision-making marketers and firm principals
• Exposure to A/E/C firms throughout the West and Pacific Rim
• Highlight a unique service that your firm provides to SMPS members
• Support SMPS to improve your bottom line through education, advocacy, and connecting professionals
• Position your firm for strategic teaming opportunities
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The WAVE: Hotel Information
• Hyatt Regency Sacramento– 1209 L Street, Sacramento, CA 95814– Located directly across California State
Capitol– Views of downtown Sacramento, plush
bedding, wireless Internet access, and deluxe amenities
– 20 minutes from Sacramento International Airport
– $169 group rate per night
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The WAVE: Registration Info
• SMPS Member Rates– Conference registration + 1-night stay at conference hotel: $450– Conference registration without hotel: $340
• Non-Member Rates– Conference registration + 1-night stay at conference hotel: $550– Conference registration without hotel: $440
• To register, visit www.smps-prc.org
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The WAVE: Why Sacramento?
• Sacramento offers– Convenient location – most flights are
under 2 hours from other major West Coast cities
– Abundant supply of hotel rooms and entertainment options
– Cited as one of the ten "most livable" regions in America in 2004
– Comfortable weather in March/April (average high 66-70 degrees)
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The WAVE: For More Information
• Website: www.smps-prc.org
• Conference Co-Chairs:– Dawn Greco: [email protected] | 916.641.9263– Mike Savage: [email protected] | 818.240.9600
• www.twitter.com/SMPSTheWave
• www.linkedin.com/groups?gid=2093433