"Catch Me If You Can" - Google vs Spam - Linkdex Gambling Thinktank
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Transcript of "Catch Me If You Can" - Google vs Spam - Linkdex Gambling Thinktank
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@irishwonder Linkdex Think Tank, January 2014
Why Google can’t fight all spam: Case study
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
February 2013 -> manual cleanup
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
} Benefits: ◦ Relatively quick rankings ◦ Scalable, manageable traffic
} Risks: ◦ No guaranteed minimum period of ranking (is there
ever?) ◦ Manual reviews leading to manual cleanups ◦ Algorithmic changes
But every change that makes one kind of spam impossible, makes 10 others possible!
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
} How can Google eliminate spam completely?
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
} Here is a detailed step-by-step instruction:
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
1. Power off all the datacentres 2. Eliminate all the search functionality 3. Cease to exist as a search engine
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@irishwonder Linkdex Think Tank, January 2014 @irishwonder
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