CATALOGUE - Free Range Chicken

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Our Story 04

Our Values, Vision & Mission 06

Our Farming Principles 08

Our Policies 14

Company History 15

E F R C / C A T A L O G U E 3 |

Food Services 16

Primal Range 20

Value Added Range 26

Crumbed Range 30


At Elgin Free Range Chickens, quality is at the heart of

everything we do. From the very beginning, we’ve been

committed to giving our chickens a good quality of life.

That’s why we’ve been South Africa’s most-trusted

free-range chicken producer for over 20 years.

To us, being authentically free range means more than just

free-roaming. Our chickens are free from stress, and free

to behave naturally. They’re also reared on high quality, maize-

based feed which keeps their natural immune systems healthy,

so that they can be free from routine antibiotics, animal by-

products, and growth promoters.

We are currently the leading exclusively free-range chicken

supplier in the country, because to us, free range is a lifestyle,

not a label.


Löttershof farm, one of our 7 farms, is set against the beautiful mountainside

in the Caledon region


E Q U I P P E D

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To be recognised as the leading supplier of the

finest quality, free range chicken, humanely

raised and produced in the Western Cape, to a

rapidly growing customer base across various

LSM groupings from value to upper-end. To

attract and inspire customers from all market

sectors, predominantly the food service, retail

and wholesale sectors, with our product quality

and innovation, so as to achieve a strong

national and Sub-Saharan footprint, carried and

serviced by well-run, ethical and sustainable

business units, with high productivity and

efficiency.


To be recognised as the leading supplier of the

finest quality, free range chicken, humanely

raised and produced in the Western Cape, we

will create diverse product ranges directed at

the defined needs, requirements and price-

points of each market sector and will supply

and deliver to our identified markets with pro-

active, efficient and collaborative operational

and logistical solutions. Our strong sales and

marketing drive, conveying the right message

on the right platform and engaging the right

customer, will enable us to expand into new

markets and regions. We will inspire our staff

to grow within the Company by recognising

their achievements and contributions. We will

be responsible in our processes and help build

a sustainable business and community. Our

promise to our customers is that Elgin Free

Range Chickens is a lifestyle, and not a label.


1 We only feed our chickens a natural, maize-based diet.

We never add routine antibiotics, animal by-products, fish-meal or growth promoters (AGPs) to our chickens’ diet. Instead, we feed our birds a nutritional maize-based diet that boost their immune systems naturally. This is supplemented by daily foraging for bugs, seeds, berries, and nibbles of plants.

AT ELGIN FREE RANGE CHICKENS, OUR PRACTICES ARE GROUNDED IN OUR PRINCIPLES. WE WORK WITH NATURE, NOT AGAINST IT, TO GIVE OUR CHICKENS THE BEST QUALITY OF LIFE.


Our chickens are raised without abnormal discomfort.

We ensure that our chickens always have enough space to roam, peck, and preen comfortably. We have a strict maximum bird density per square metre in our chicken houses, and at least double the space for them to forage in the fresh air during the day.

2

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3

Our chickens are free to roam outdoors.

Unlike commercial chickens that are kept in environmentally-controlled houses, our chickens are given a healthy dose of Vitamin D by spending each day in real sunshine and fresh air. We also make sure they have plenty of bushes for perching, shade, and shelter.

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4

Our chickens are free to behave naturally.

Our chickens are given grass ranges to roam, peck, and dust-bathe which helps them preen and maintain their features, soothes their skin, and cools them down on hot days. We also ensure that they have at least 6 hours of continuous darkness at night so that they get adequate rest. During this time, no bright lights are allowed to be turned on around the chicken houses.

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5Our chickens are protected from pain, injury and disease.

Our birds are routinely monitored by specialised poultry veterinarians. Our vets work together with our growers to improve farming practices so that our chickens are always the healthiest and happiest that they can be. By raising our chickens in a stress-free environment with quality nutrition, we allow their immune systems to flourish naturally. We even plant specially selected herbs around their houses, such as Lion’s Ear, which is traditionally used to relieve respiratory problems, headaches and high blood pressure.

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6

Our chickens are free from fear and distress.

Our chickens naturally migrate back to their houses at night for warmth and safety. This is also where they keep themselves dry when it’s raining or unpleasant outside. We understand that catching chickens can be a particularly stressful time if not managed sensitively. When this time comes, we catch our chickens individually and in the dark at night when the chickens are calm and restful to eliminate any unnecessary stress.

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HOW DO WE ENSURE THAT FREE RANGE IS MORE THAN JUST A LABEL, THAT IT IS A LIFESTYLE UPHELD BY ALL OUR STAKEHOLDERS?

Top management and staff at Elgin Free Range Chickens are committed to provide our customers with the finest quality free range chicken that complies with national and international farming, food safety, quality and legislative standards.

At the core, we build a relationship of trust within our business, with our service providers and our customers. We actively promote communication at all levels; between our employees, amongst our suppliers and service providers and, of course, with our valued customers to ensure every stakeholder strives for the achievement of excellence and continuous improvement.

Through this open communication, we develop relationships where compliance with the highest standards of policy is always top of mind and leads to everyone within our business community operating with integrity and a sense of pride in their good work.

We actively promote the philosophy that food safety and product quality is achieved by the involvement and commitment of all employees. This is achieved by training and implementing numerous biosecurity, hygiene and disinfection measures.

Our free-range system is built on animal welfare principles and utmost care is taken during catching, transport and slaughter. These processes are carefully micromanaged daily and audited regularly by independent external auditors, international animal welfare experts, the NSPCA and local authorities.

We are a registered Sedex Member and undergo independent audits to maintain ethical and responsible business practices covered by ISO14001, ISO45001 and industry specific codes of conduct.

We ensure complete traceability from farm to fork. We keep track all the way from the egg right through to the customer. And, when it comes to our customers, we provide professional, loyal service that shows how much we appreciate that our customer has entrusted us with ensuring their clients, employees, households and families enjoy a quality product.

We don’t just say we’re committed to a safe, healthy, consumer-centric business. It’s who we are and what we do, every day. It is our lifestyle.

A7/003PHT 2786

E F R C / C A T A L O G U E 1 5 |

E LG I N F R E E R A N G E C H I C K E N S

COMPANY HISTORY

Jeanne began by raising chickens for friends and family from her home 400

chickens p/m100

chickens p/m

1 1996FAMILY

1997FRIENDS

1996

5 We bought our own hatchery to supply our growers2007

6We gained our 1st food safety certificaion with HACCP

2008

We upgraded our Food Safety System to ISO22000:2005

We upgraded our Food Safety System to ISO22000:2005

92013

7

55000chickens p/wk

2009

To meet demand we expanded our abattoir11

2015

55000chickens p/wk

80000chickens p/wk

2009 2015

2019We expanded our abattoir for a 2nd time16

80000chickens p/wk

130000chickens p/wk

2015 2019

14

We bought our first farm, Löttershof

We opened a 5th factory store in Durbanville

12

We opened 2 more Factory Stores, in Paarl and Mitchells Plain

We opened 2 more factory stores, in Paarl and Mitchells Plain

17

The business grew over 2 yrs and we bought and registered an abattoir

20023

7500chickens p/wk

We opened our first factory store to the public in Grabouw

We opened our first factory store to the public in Grabouw

2012EFRC FACTORY STORE

8

We increseased the supply of our birds from 20202007

40000chickens p/wk

2020

132000chickens p/wk

18

4Great demand also saw us bring in local growers

15000chickens p/wk

2EFRC was born as a backyard business supplying local businesses on order

400chickens p/wk

1998

15We also expanded into the hospitality

sector and launched our Food Service

Product Range.

201813 We rebranded our look from logo to new interiors

in our factory stores. Parklands and Kenilworth stores opened in 2017 with a store in Hermanus and George opening in 2018.

We rebranded our look from logo to new interiors in our factory stores. Parklands and Kenilworth stores opened in 2017 with a store in Hermanus and George opening in 2018.

2014

We opened 3 more factory stores

Somerset West

Montague Gardens

Tokai

Somerset West

Montague Gardens

Tokai

10

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E F R C / C A T A L O G U E 1 7 |

CHOOSING ELGIN FREE RANGE CHICKENTo us, being authentically free range means more

than just free-roaming. It also means stress-free

living where our chickens are free to behave

naturally. We work with nature to keep our chickens

healthier and happier, which also improves the

flavour and texture of the meat.

We only feed our chickens on a top-quality maize-

based diet, which boosts their natural immune

systems so that there’s no need to add routine

antibiotics, fish meal or growth promoters. We

also encourage foraging for natural herbs, berries

and seeds for a well-balanced diet. We follow high

quality production practises and our high standards

don’t just stop at our chickens’ quality of life.

We believe in providing 100% delicious natural

flavour so, to maintain the quality of the meat, we

use an air-chilling process to lock in all the goodness.

NEVER COMPROMISE ON QUALITYFor any dining establishment to succeed, you have to

serve food that will stand out from the rest. Quality

cannot be determined by cost. Customers can make

any meal at home for half the price it’ll cost them to

dine out. The success of the recipes comes down to

using the most superior quality ingredients. That’s

why food quality should be on the top of your list

when you’re creating your menu. Our consistent

supply of the highest quality free range chicken,

directly to you, will save you that stress.

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The products we offer are varied and flavourful,

from whole birds and portions, to breast fillets, thigh

fillets and fully deboned whole birds. Our flavoured

chicken encompasses a wide range of value-added

products. From spicy sticky wings and flavoured

sausages (in BBQ, garlic & herb, kameeldoring and

breakfast chipolatas) to butterflied birds and sweet

chilli drum fillet sosaties.

Our team at Elgin Free Range Chickens can meet

your needs quickly and efficiently, when it comes

to service and quality. We encourage our customers

to ask questions and be educated on the providence

and authenticity of their chicken so, you can

confidently assure your customer they’re enjoying

the finest free-range chicken.

VALUE ADDING SOLUTIONS AND SERVICEWe will save you time and money by visiting

you at your premises at your convenience. Our

representatives are happy to discuss your menu in

detail, offer guidance on which products and cuts

will work best in dishes and offer solutions that’ll

save you money without compromising on quality.

We offer product lines that concentrate on saving

your chef prep time in the kitchen, and these lines

also work hand in hand with minimising wastage.

Some examples of convenience lines:Fully deboned whole bird; skinless drum fillets;

Skinless thigh fillets; Breakfast sausage; Kebabs

pre-marinated in vacuum bags; Cocktail wings

(drummettes and winglets separated and cleaned).

Our product range is available in both full and half

boxes, which allows for the choice to order in smaller

quantities, both fresh and frozen. Because you can

order what you need, as you need, your kitchen can

operate optimally with minimum wastage and

space issues.

A RECIPE FOR SUCCESS At Elgin Free Range Chickens, quality is at the heart

of everything we do. With complete traceability

from farm to your kitchen, a promise to uphold our

stringent food safety standards and a willingness

to always keep the lines of communication open,

you can trust that we value excellence in everything

we do. Get a taste of our commitment to building

prosperous relationships that will help your

business on its journey to success by contacting our

representatives for more information.

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Oven baked drum fillets

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PACKINGCONFIGURATION


WHOLE BIRDS FULLY DEBONEDWHOLE BIRDS

PIECES PER BOX BAGS PER BOX 4 8

1

8 16

2

FULL FULLHALF HALF

BAGS PER BOX


ROTISSERIE WHOLE BIRDS - Butter injected

4 8HALF FULL

BIRDS ARE INDIVIDUALLY PACKED

BAGS PER BOX

Portions

PACKINGCONFIGURATION WEIGHT PER BOX 6kg

6

12kg

12

FULLHALF

BAGS PER BOX

CHICKEN LIVERS

BIRDS ARE INDIVIDUALLY PACKED

Portions

THIGHS

PACKINGCONFIGURATION 36

1

72

2

HALF FULL

PIECES PER BOX

BAGS PER BOX

PACKINGCONFIGURATION PIECES PER BOX 21

1

42

2

FULLHALF

BAGS PER BOX


1

30

2

FULLHALF

BAGS PER BOX


1

96

2

FULLHALF

BAGS PER BOX

LEG QUARTERS

DRUMSTICKS

SUPREMES- Breast fillet with drumette

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Fillets


1

64

2

HALF FULL

PIECES PER BOX

BAGS PER BOX


48

96

96

HALF FULL

WINGLETS

DRUMETTES PER BOX

PER BOX


6

96

12

FULLHALF

BAGS PER BOX


1

32

2

HALF FULL

PIECES PER BOX

BAGS PER BOX

WINGS- Full wings

COCKTAIL WINGS - Drumettes & winglets

BREAST FILLETS- Skinless

BREAST FILLETS - Skin-on

E F R C / C A T A L O G U E 2 3 |

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Fillets

THIGH FILLETS- Skinless


4

192

8

FULLHALF

BAGS PER BOX

PACKINGCONFIGURATION 6kg

3

12kg

6

HALF FULL

WEIGHT PER BOX

BAGS PER BOX


6

96

12

FULLHALF

BAGS PER BOX

BREAST STRIPS

PACKINGCONFIGURATION WEIGHT PER BOX 6kg

3

12kg

6

FULLHALF

BAGS PER BOX

BUTTER BASTEDBREAST FILLETS- Skinless

MINI FILLETS - Tenderloin

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Fillets


4

192

8

FULLHALF

BAGS PER BOX

DRUM FILLETS- Skinless


4

192

8

HALF FULL

PIECES PER BOX

BAGS PER BOX

DRUM FILLETS- Skin-on

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E F R C / C A T A L O G U E 2 7 |



COCKTAIL WINGS- Drumettes & winglets Sweet chilli / BBQ / Spicy sticky

BREAKFAST SAUSAGES- 50g

CHIPOLATAS - 20g Cocktail

COCKTAIL DRUM FILLETKEBAB Plain / BBQ / Peri peri

72 40

3 4

144 80

6 8

HALF HALFFULL FULL

PIECES PER BOX PIECES PER BOX

BAGS PER BOX BAGS PER BOX


PACKINGCONFIGURATION48 208

48 4

96 416

96 8

HALFFULLHALF FULL

PIECES PER BOX

BAGS PER BOX

WINGLETS

DRUMETTES PER BOX

PER BOX

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BURGER PATTIES CHICKEN MINCE


PACKINGCONFIGURATIONPIECES PER BOX 36 4kg

6 2

72 8kg

12 4

HALFFULLHALF FULL

WEIGHT PER BOX

PUNNETS PER BOX BAGS PER BOX

E F R C / C A T A L O G U E 2 9 |

Soft succulent Greek style drum fillet kebabs

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E F R C / C A T A L O G U E 3 1 |

SCHNITZELS

NUGGETS

STRIPS



PACKINGCONFIGURATIONWEIGHT PER BOX

WEIGHT PER BOX

WEIGHT PER BOX 3kg

3kg

2.5kg

1

1

1

FULL

FULL

FULL

BAGS PER BOX

BAGS PER BOX

BAGS PER BOX

www.freerangechickens.co.za

OUR MOBILE CONTACT DETAILS

HEAD OFFICECONTACT DETAILS

HEAD OF SALES & MARKETINGJaco Coetzee / +27 76 280 [email protected]

MANAGING DIRECTORLinka Cameron / +27 82 417 [email protected]

Physical AddressIndustrial Rd, Grabouw, 7160, South Africa

Postal Address PO Box 1176, Grabouw, 7160, South AfricaT +27 21 859 2795

/ElginFreeRangeChickens @ElginTheChicken@elginfreerangechicken /efrc

CATALOGUE - Free Range Chicken

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