Catalog Bts

1

The best patient education

videos in Chiropractic just got better!

CALL US AT 800.937.3113

ALL NEW and available for viewing on your television,website and computer and your patient’s smart phone and tablet!

CATALOG_FINAL_Layout 1 10/10/13 12:30 PM

Back Talk Systems, Inc. • Call 1-800-937-3113 to order

2Table of Contents

New Patients

ROF

ReferralsRetention

& Reactivation

Expect A Miracle Book.........................4Three Stage Lumbar DegenerationAnatomical Model ................................5Report of Findings Folders...................6Handouts ..............................................8Therapy Cards ....................................10Anatomical Charts ..............................11Technical Posters ................................12ALL NEW VIDEOS ..........................14DVDs...................................................16Demonstration Tools - Fix-It Sticks.....16Business Cards....................................17

Newsletters ........................................18Patient Education Systems.................20LxH Disc Model ..................................22Ordering and Policy Information........22Clinic Posters......................................24Digital Posters & Media .....................30Postcards ............................................32Birthday Cards....................................34Prescription Pads................................35Demonstration Tools - Adjusta-Pets...35Specialty Brochures ............................36Lifestyle Brochures .............................38

TABLE OF CONTENTS

}Within your clinic our products serve various purposes. Each of these tabsrepresents a specific purpose. • Pages with the RED TAB contain products which are designed to help generate NEW PATIENTS

• Pages with the ORANGE TAB contain products which are designedto enhance and create a more comprehensive REPORT OF FINDINGS

• Pages with the TEAL TAB contain products which are designed to create loyalty through PATIENT RETENTION & REACTIVATION

• Pages with the YELLOW TAB contain products which are designed to STIMULATE REFERRALS

WHAT DO THESE COLORS MEAN?

Australia/UKIt’s As Simple As That brochures Report of Findings Folders

French and ItalianIt’s As Simple As That brochures Nerve Function handoutReport of Findings Folders Subluxation Degeneration posterThree Types of Care poster

JapaneseCause and Effect posterFrequently Asked Questions brochureLifestyle Brochure titles

Report of Findings Folders Six Reasons to Continue Care brochureSubluxation Degeneration posterThree Types of Care poster

SpanishCause and Effect posterFrequently Asked Questions brochure Lifestyle Brochure titles Nerve Function handoutReport of Findings Folders Six Reasons to Continue Care brochure Subluxation Degeneration posterThree Types of Care handout Three Types of Care poster

INTERNATIONAL PRODUCTS - Call for details


Shop our entire line of products at www.BackTalkSystems.com

3President’s Letter

President’sLetterIt's exciting for me to write a new president's letter every time we come out with a new catalog.This letter is even more fun as we have so manynew products to share with the profession andour long awaited new patient videos are nowready to go. They can be sent to new patient cellphones, tablets or computers for viewing before

they ever get to the office and then shared with others as a referral tool. Plus,that saves time when patients come in for that first visit and helps the staff bymaking their jobs easier as well. The videos are fully personalized now foreach individual doctor's office making them look like they were done for thatoffice only and helps to set each office that uses them apart from the competition. We also offer some of the best new patient acquisition toolsavailable in the profession like our new book, "You Can Expect a Miracle WithChiropractic" which can be personalized and then printed as authored byeach individual doctor. You then get to write a story that is added in as thefirst story in the first chapter and the cover shows the doctor as the new author; you can even pick your own cover shot if you don't want the one wehave in place! We also have personalized business cards with a downloadablesong on the back that can make handing out a business card a whole new experience for both you and the person who receives it. Additionally, we nowoffer EDDM or every door direct mailing service for our newsletter whichsaves on postage and still gets the personalized newsletter out to everyone in your neighborhood. Check out the rest of our new items

inside and let me know how we can help you build and grow the practice ofyour dreams. Thanks again for your business!

In health,

Rob Jackson, [email protected]

PS. I also want to remind everyone of our long-term relationship with ChiroPlanet, the very best Chiropractic Website provider in the industry andthe only company authorized to use our materials on their sites. Review theirinformation on the order form in this catalog or visit them at www.Chiroplanet.com. You’ll be glad you did.



4Expect A M

iracle BookNew

PatientsReferrals

Retention& Reactivation

Expect A MiracleBookBecome a publishedChiropractic author!Put the excitement and expertise of over 60Chiropractic authors from around the worldto work for your practice. Plus, write yourown story and our experienced editorialteam will polish and publish your story as thefirst miracle story in the book, feature andphoto and your name as the author on thefront cover and your biography and office information on the back cover! "You Can Expect A Miracle With Chiropractic" by Dr. John Hinwood and Dr. Robert Jackson highlights over 70 years of combined Chiropractic experience by two of the biggest

thinkers and practice re-inventors in the profession. "You Can Expect AMiracle With Chiropractic" is available in both print and electronic formatswhich can be read on any computer, tablet or smart phone. Book personalization is limited to one doctor per zip code area.

Most Chiropractors have AT LEAST ONE great miracle story to share. Put yours in writing and enjoy the benefits of becoming a published author today!

Expect A Miracle Book - Featured Author$12.30/book - Minimum order of 250 books$7.85/book - 500 books$5.95/book - 750 books$4.90/book - 1000 books$3.90/book - 2500 books$2.90/book - 5000 booksSHIPPING NOT INCLUDED IN PRICEExpect a Miracle Electronic Book - FeaturedAuthor$2295.00 Electronic Book Only$995.00 with the purchase of 500-1000 books$695.00 with the purchase of 2500-5000 books

$14.95/book as publishedVolume pricing available

EAMBOOK

Front - See non-personalized co

ver b

elow

Back

Your Photo and Biography

Here



5Degeneration Model

New Patients

ROF

Three Stage Degeneration Model$239.95 each for orders of 1 to 4$215.95 each for orders of 5 or more

The Most Effective Teaching Tool in Chiropractic!

1) Bones the size of a 200 lb.male illustrate the bones, discs

and nerves in high detail to showdisc variations and the degenerativeprocess in greater detail.

2) The only model with the latest examples of healthy, bulging, protruding and extruding herniated discs.

3) See how the vertebral motor unitsgo through a loss of height in thedegenerative process allowing you

to explain to your patients why they“get shorter” as they age.

4) Enhanced examples of spinal stenosis and neurological compromise based on disc bulging,protrusion, extrusion and degeneration.

5) The included card behind the vertebra includes call-outs so patients can look and learn while not directly engaging the doctor foranswers.

This is the only model in the world to reflect the new classification of the differences between a bulging disc, the variances of herniated discs and degenerated discs based on a consensus of the following groups:American Academy of Orthopaedic Surgeons (AAOS)American Academy of Physical Medicine and Rehabilitation (AAPM&R)American College of Radiology (ACR)American Society of Neuroradiology (ASNR)American Society of Spine Radiology (ASSR)European Society of Neuroradiology (ESNR)Amongst many more...

Did you notice? Our model has changed! This new larger and more accurate model also incorporates new research.

SDMODS



6RO

F FoldersRO

F

Report ofFindings FoldersMaximize the effectiveness of your report of findings!

MAGXRA MAGNER KIDMAG MAGSPA

The Most CompleteROF Folder Available.

This one-piece informative folder is allyou need to organize and personalizeeach patient’s report of findings.

Call for a FREE sample.

1

2

8

9

X-ray back panel Nerve back panel

New Patients



7RO

F Folders

ROF

Report of Findings Folder$59.95/pkg of 50Please select your style:English Xray - MAGXRAEnglish Nerve - MAGNEREnglish Children - KIDMAGSpanish Xray - MAGSPABy 4 packs, get a 5th pack free!

These key features add value to your report.1. The “Welcome” page introduces patients to the first visit protocol.

2. Understanding “What’s Wrong” is a critical part of understanding the care plan.

3. Six different technique approaches demonstrate that chiropractors are welltrained to provide safe and specific care for a variety of health care situations.

4. “How long will it take?” is answered by the three types of care continuumshowing intensive care, corrective care and wellness or elective care.

5. Help patients take an active step in their care by pointing out a specific careplan and patient responsibilities.

6. The lower flap holds symptom-specific brochures or a clinic brochure and insert your business card to stimulate referrals. Full references and citationsare included under the flap to add support for your claims.

7. Plus add appropriate inserts or copies of their digital X-rays to further explainchiropractic benefits.

All versions contain the X-ray backpanel except the Children and Nerve

versions. See examples on left.This product is also in Italian,

French and Japanese.

3

4

6

7

8. On the X-ray back panel, circle the X-ray thatbest relates to your patient so they can “taketheir X-rays home” to discuss with their family.

9. Or, on the Nerve back panel, relate symptomsto areas of the spine where nerves may be related to improper function.

5

New Patients



8Handouts

New Patients

ROF

ReferralsRetention

& Reactivation

The Three Types of Care handouthelps prepare you to answer thequestion: “How much longer do Ineed to keep coming in for care?” Your answer can make the difference between a patient whodecides to continue with an appropriate care plan and onewho drops out of care prematurely.Have your patients take home thishandout to share with whoevermay be influencing their decision.

The Nerve Function handout can serve asboth an educational piece and as a new patient acquisition tool. This handoutgraphically illustrates how the spine andnervous system relate to complete musculo-skeletal, neurological and visceralfunction. It also helps transition new and existing patients from symptom based careinto elective and/or wellness care.

The Nerve Function Handout Relates Symptoms toChiropractic and the Three Types of Care Handout

establishes patient expectations.

HandoutsSolidify the learningprocess.

NERVEH - Single Sided

TTHAND - Single Sided

KSPORT - Double Sided KVISIT - Double Sided



9Handouts

New Patients

ROF

Referrals

Retention

& Reactivation

The Lumbar DegenerationHandout can be used to explain disc injuries and related complications. Indicate applicable issues while reviewing their care plan andencourage patients to take ithome with them to discusswith their family and friends.Maximize the benefit of yourexplanations and help patients choose appropriatechiropractic care for their discrelated problems with thishandout.

The Subluxation Degenerationhandout is a great introductionor report of findings supplemental tool. Show thepatient’s X-rays a second timeon the sixth or seventh visit anduse these simple tear-off sheetsto remind them of their currentphase of degeneration. Convert PI or third party insured patients into cash patients when their insurance benefits end. Remind themwhat phase their spine is in andoffer appropriate elective care

to continue their progress. Use a redmarker to circle the most accurate phasethat the patient’s findings represent.

Both of these double sided handouts help explain the degenerative process with ease!

Our colorful activity sheets are a great wayto keep the kids busy while they wait fortheir turn to be adjusted! These pages entertain children while teaching them allabout chiropractic and good health alongthe way!

Kids Activity SheetsHandouts$19.95/pkg of 50 - Single Sided+ $10.00/pkg - Black Personalization+ $20.00/pkg - Color Personalization$24.95/pkg of 50 - Double SidedPersonalization not available for double sided handoutsBy 4 packs, get a 5th pack free!

SDHAND - Double Sided

MODELH - Double Sided



10Therapy Cards

New Patients

ROF

Referrals

Therapy Cards$29.95/pkg of 100Available Blank or with Black Personalization

COLDLA KINESI DECOMP

TherapyCardsExplain the benefitsof therapy!Use our Therapy cards to explain thespecifics of the most commonly usedancillary procedures. Even if it’s just iceor massage, explain the purpose, whatit feels like, and how the patient benefits from its use. Available blankor with black personalization on theback at no additional charge.

Cold Laser TherapyKinesiology Taping

Spinal DecompressionWhole Body Vibration TherapyElectro-Muscle Stimulation

UltrasoundInterferential Electro-Therapy

Therapeutic ExerciseTherapeutic MassageIntersegmental Traction

CryotherapySuperficial Heat

AVAILABLE TITLES

VIBRAT ELECTR ULTRAS

INTERF EXERCI MASSAG

INTERS CRYOTH SUPERF

Personalized Sample

Your Logo

Your Contact Info

Your Hours

CurrentCodingInfo



11Anatom

ical Charts

New Patients

ROF

Referrals

NERV WHIP SPIN

HUMA DERM MUSC

VERT SKEL LIGA

Anatomical Chartsfor InstantReferenceEducate your staff, teach and engage your patients or refresh your knowledge withthese best-selling anatomical charts.

Plain Anatomical Charts$14.95/chart - 20X26Laminated Anatomical Charts$19.95/chart - 20X26UV Protected Wood-Mounted Plaque$79.90/plaque - See pg 28 for details Buy 4 charts, get a 5th chart free!

We offer other poster options on pages 12, 13, & 24 to 30

(plaques not included)



12Technical Posters

New Patients

ROF

ReferralsRetention

& Reactivation

Three Types of Care PosterThis poster puts the healing process in an easy to understand format for today’svisually-oriented patients. With phrases that describe how patients feel and howthey heal, you have a potent tool to explain how long the recoveryprocess may require.

Cause and Effect PosterIf you want your patients to take their chiropractic care more seriously,use this schematic diagram of the nervous system. The Cause & Effectposters provide an up-to-date way ofshowing how the nerves in the neck connect to the hands, heart, and colon.Regardless of your technique, here’s acommunication tool that patients canunderstand. Show them that you’re anerve doctor, not just a back doctor!

TTOC

CA36CA24

TechnicalPostersResearch driven.

These posters belong in every adjusting room!



13Technical Posters

New Patients

ROF

Referrals

Retention

& Reactivation

Plain Technical Posters $39.95/poster - 20x24Laminated Technical Posters$44.95/poster - 20x24UV Protected Wood-Mounted Plaque$94.90/plaque - 20x24 - See pg 28

Large Plain Technical Posters $49.95/poster - 24x36Large Laminated Technical Posters$54.95/poster - 24x36UV Protected Wood-Mounted Plaque$109.90/plaque - 24x36 - See pg 28

SD24

Buy 4 posters, get a 5th poster free! (plaques not included)

Subluxation Degeneration PosterThere is perhaps no other more dramatic way to motivate patients thanto have them phase-place themselves attheir report of findings. Further fine-tune their understanding by phase-placing them in tenths of a phase. Place aSubluxation Degeneration poster in your X-ray room and report of findings areato educate and motivate your patients. Unlike other posters that simply show X-rays or spinal decay, our posters orient patients with a spine superimposed over an actual patient.

SD36

These posters are also available as handouts - See page 8



14ALL NEW

VIDEOS

New Patients

ROF

Referrals

All NEW, CompletelyRedesigned, Patient Education Videos

The best patient educationvideos in Chiropractic just got better!

From top to bottom, our Welcome to Chiropractic Care (First Visit) andour Report of Findings videos have been completely remodeled! Now featuring stunning computer generated imagery allowing your patientsto see the physical effects of degeneration not only from the outside, but from an internal, skeletal, muscle and nerve oriented view as well!

This quick 4-minute orientation video anticipates new patient concerns and explainsin advance what they can expect on their firstvisit to your office. The result? More receptiveand cooperative patients. Send this video toyour new prospect’s smartphone, tablet, computer or show this video on the patients’first visit. Clear away their distracting internaldialogue and prepare them for your initialconsultation the easy way.

Welcome to Chiropractic Care Video



15ALL NE

W VIDEO

SNew Patients

ROF

Referrals

Welcome to Chiropractic Video$149.95/video - personalizedReport of Findings Video$149.95/video - personalizedChildren’s Chiropractic Video$99.95/video - personalizedVideo Package - All three titles$349.95/set - personalized WELDVD ROFDVD KIDDVD

This 5-minute video will explain the first steps needed tobegin chiropractic care and will help patients get ready tomeet the doctor. Join Bobby as he travels through his firstchiropractic experience. This 3-D animated movie takes youryoung patients through the steps of their initial appointmentusing a cast of fun and engaging characters. This program is

a must for any doctor wanting to create a comfortable environment for children and their parents.

Would you like to reduce the length of yourreport of findings while increasing its impact?Then show our 7-minute DVD before your report. Using powerful visual metaphors andcutting edge computer generated imagery,your patients learn the full nature of theirproblem. These unforgettable images explainthe concepts of aberrant spinal biomechanics,nervous system malfunction, muscle damage,soft tissue inflammation, and degenerativechanges to the spine.

Your Report of Findings Video

Personalized for your clinic and deliverable on multiple media sources!

Children and Chiropractic Video

Not only are our videos redesigned but we have considered the way they are tobe delivered as well. Want to save time? Post the videos to your website or sendthem to your patients smart phone. This will enable your prospective and new patients to view the videos before they arrive for their first visit or report of findings allowing you to start the education process early and save valuable time,both yours and theirs, in your clinic. Once delivered, you will find several formatsof files on the DVD, plus the DVD will play in your existing DVD player.



16DVDs / Fix-It Sticks

New Patients

ROF

Referrals

Reception Area DVD$99.95/DVDThompson Technique DVD Set$249.95/8 disc set

Thompson Terminal Point Technique DVD SetExperience the Thompson Technique from thefive basic categories, through the full spine andextremities. Dr. Rob Jackson has been a certifiedThompson Technique instructor since 1981 andtraveled the world teaching with Dr. ClayThompson for 17 years. Three different cameraangles are used to emphasize the finer aspectsof the technique. The set includes eight full-length DVDs and contains almost nine hoursof instruction.

THODVD

Reception Area DVDEnjoy all the benefits of our Lifestyle brochureseries in one silent reception room program thateducates current patients and encourages themto refer others! This program runs about 65 minutes and covers 31 topics that you discusswith your patients every day. Graphics and photography are colorful and visual, holding theattention of your viewer and captions are easy toread.

WAITDV

Fixation and Fix-It SticksDemonstration tools

Fixation Stick$24.95/stick - patient versionFix-It Stick$39.95/stick - doctor version

The Patient Stick has yellow andred colored balls that aremounted on a flexible armature,allowing free movement of each“joint.” The red painted beadsare fixated and do not move,illustrating that the joints aboveand below the fixated area haveto work harder to compensate.

Using our Fix-It Stick™ you can demonstrate thepower of the chiropractic adjustment. Explain howeach joint should contribute to proper turning andbending. Then, demonstrate a mock adjustment tothe fixated area and, AMAZINGLY, the previouslyfixated “joints” can now move normally!

FIXDOC - Fix It

FIXPAT - Fixation

If you found this, ask for 15% off your next order

offer valid once per clinic.



17Business C

ards

New Patients

Referrals

Retention

& Reactivation

Business Cards$39.95/box of 500 - printed full color single-sided$59.95/box of 500 - printed full color double-sidedMusic Download Business Cards$30.00 Artwork Setup Fee$1.50/each for 250 - One song per card$1.30/each for 500 - One song per card$1.25/each for 1000 - One song per cardInteractive Business Card Smart Phone App$129.95 - One time setup fee - iOS and Android AppAdditional costs for updates and additional features

BusinessCardsWe offer 3 types ofbusiness cards!

Try it now!Scan this QR code to try the BTS app!

Traditional Printed Business Cards - BCTRADBack Talk Systems can help you save money on printing! We can print your design or help you build a design that best suitsyour clinic! Available single or double sided, these cards willhelp leave a lasting impression. Available for print on plain cardstock or linen card stock.

Music Download Business Cards - BCSONGReach your patients and give your brand some instant-coolness with the modern and relevant gift of a free song download. These business cards carry your brand's logo and provide recipients the ability to

download one song from a library of millions of songs, spanning every musicalgenre. By associating your brand with today's most popular recording artists,these Music Download Business Cards help you promote and stimulate referrals.

Interactive Business Card Application - BCAPPLTired of handing out business cards only to find them in thetrash later? There’s an app for that! The interactive business cardsmart phone app, for both Apple and Android devices, goeswith the people you share it with, wherever they use theirphone. The application shares info about your clinic includingphotos, news and contact information with a map. Users can instantly call you from the app or share it for instant referrals!


ChiropracticallySpeaking NewsletterA powerful tool with many purposes!

beyond bullyingThe effects of bullying and how to help your teen

Recent studies from Family First Aid reveal that 30%of teenagers in the U.S. have been involved in bullying,either as a bully or a victim. Physical bullying is morecommon among boys, whereas verbal and emotionalbullying is more common with girls and happens more

frequently. Aside from physical effects and injuries that may comefrom bullying, there are various emotional ramifications thataffects teens such as depression, anxiety and a stunted socialdevelopment. One extreme outcome of bullying is retaliation, inwhich teens fantasize of attacking their tormentors in order toget revenge for thier pain.

With the rise of technological advances, cyber-bullying isbecoming the most common source of bullying. Nearly 43% ofkids have been bullied online and only 1 in 10 victims will informa parent or trusted adult.

It is difficult to completely prevent teenage bullying, but it isimportant to educate your child on the serious effects of bullyingand how to cope with them. Teens should be encouraged to seekfriends who are supportive and kind. Bullies often targetindividuals who are alone, so having a group of supportive friendscan lessen the chance of being bullied. If your teen has beenbullied, teach them how to rise above the situation and moveforward. It is important that victims of bullying stand up andrealize why it is necessary to report any act of bullying.

Thinking about continuing your education after years ormaybe even decades? The Medical Research CouncilNational Survey of Health & Development compared thecognitive learning abilities of those in early adulthood andmidlife. The findings suggest that there are no significantdifferences among adult age and their mental speed,rentention, concentration and cognitive ability to learn.

60 percent of adults who returned to school after age 25determined the benefits of continuing higher educationcompletely outweighed the cost, energy and time spent.Those who continued their education were satisfied withtheir learning experience because with a degree, theywere more likely to locate jobs with higher salaries.

Continuing higher education not only benefits yourcareer choices, it also offers a positive impact in your lifethrough personal accomplishment. Don’t hold off anylonger, seek an educational advisor at any school near youto learn more about how to continue your education.

Continuing Education

shaping up your successNon-verbal communication accounts for about 66% of overallcommunication during the act of conversing. It is proven that yourbody language is a major representation for people’s judgmentstoward your personality and character. This handy guide, by socialpsychologist Amy Cuddy, explores different body gestures that canhelp lead you to feeling more assertive, powerful and successful.

Sitting up straight is not only good for back pain and posture, it gives you a sense of power, alertness and focus. When you areslouched, you are more likely to appear closed off and reserved.

Hand shakes when meeting others play a crucial role in firstimpressions. A stern handshake represents a strong personality, a weak one represents a more introverted character.

Crossing your arms sometimes indicates resistance and may seemunapproachable toward others. When you leaveyour arms open to the side, you are mentally“opening yourself up” to your audience.

Positive facial expressions always help tellpeople how you’re feeling. Positions of youreyebrows reflect different emotions as well assmiling or frowning.

High power poses such as having yourarms at your waist with your legsparallel to your shoulders and head held up high can actually reset the wayyou feel. By holding this pose for at least a minute before going in for a meeting or presentation, you refocus and gain moreconfidence to tackle your tasks head on.

Marriage KnockoutIt’s 8pm and your husband still has not taken out the trash aftercontinuously asking him. Or, the big game’s on and your wife isconstantly interrupting with juicy gossip about what’s-her-faceagain. Whatever the issue and whoever started it, couples fight.Although too much may be unhealthy, it is perfectly okay tobicker once in a while. But, when the same issue keeps arising...“Houston, we have a problem.”

Every argument has a winner and a loser. In marriage however,you are both fighting on the same team. Each fight won is onlygoing to enhance your relationship on both ends. Simply givingin and saying, “Fine, you’re right,” never solves the problem; itcovers it up. Set some time aside where neither of you haveplans– not when your favorite reality show is on. By setting asidetime between encountering the problem and sitting down toresolve it, it allows both partners to calmly collect their thoughtsand focus on the problem as a whole, rather than how it justhappened.

After sitting down, resist the urge to raise your voice or makeany assumptions. Ask questions with the intention of trying tounderstand rather than dictate. Take turns speaking and listeningto come up with different solutions to the problem. Be ready tocompromise when making a final decision. Although it may bedifferent than the solution you initially made, be willing to makesome adjustments to make your partner’s needs apparent.

Once you have both decided upon a solution, take some time toappreciate the understanding your partner has for thesituation. Let them know how much it means to youto have worked out asolution. By doing so,your partner willunderstand theimportance ofmaintaining balancein your relationship.

Types of Chiropractic Care

HEALTHFUL FOODS

QuinoaPronounced “keen-wah”, this seedis grown in the Andes Mountainsof South America. Quinoa is jampacked with life-sustainingnutrients and can benefit yourhealthy eating by the following:

� Includes eight major essentialamino acids.

� Gluten free and contains nowheat at all.

� One cup is equivalent to 30%of the daily value of magnesium,which is beneficial for peoplewith migraine headaches.

� Cooks very easily in about 15minutes, just like rice!

� Pairs well with coconut orolive oil and tastes great withany spice or herb seasoning.

3There are three main types of chiropracticcare which help you reach your maximumpotential for a healthy lifestyle. Your doctorwill recommend a specific chiropractic careprogram that is based on how you functionand how you feel. The duration of chiropracticcare you decide to benefit from is always upto you.

Initial Intensive CareIn the beginning, most patients want to feel better, so visits are more frequent. Yourchiropractic adjustments may be combined with other procedures to relieve yoursymptoms. Depending on your age, condition and lifestyle, repeated visits may beneeded to help reduce your symptoms.

Rehabilitative or Corrective CareAfter the aches and pains have subsided, a more complete healing process can occur.Underlying muscles and soft tissue damage can remain even after you feel better. Youmay be urged to supplement care with exercise, dietary changes or other self-careprocedures. Similar to corrective lenses for the eyes, this stage helps normalize spinalfunctions. Although you may think you are feeling better, discontinuing care duringthis stage may cause a relapse.

Elective or Wellness CareAfter the recovery of your original problems, regular chiropractic “checkups” can helpmaintain optimum wellness. Like regular dental checkups and car maintenance,continuing chiropractic care during this stage can help prevent spinal decay andpromote wellness to give you the healthy lifestyle you deserve.

Mid back pain is one of the most common complaints patients report when theyfirst visit a chiropractic office. The mid back area is highly reactive and cancompensate for the pelvis, lower back and cervical spine. The mid back is calledthe “dorsal” or “thoracic” spine. Normally, there are twelve bones with amatching twelve pairs of ribs that make up the mid back area. Sitting at acomputer or driving for long periods of time are two common every dayactivities that may compromise the function of your mid back.

Some of the many symptoms associated with mid back pain include: muscletightness, spasms, restricted range of motion, sharp or stabbing pains from theback radiating to the front and trigger points (areas of acute spasm and pain). Distortion of the backcan cause symptoms that mimic respiratory or cardiac problems. It can also be associated with areferred pain or complication from one of the organ systems in the body such as the liver or kidney.

Your chiropractor specializes in the musculo-skeletal system and its biomechanical-related functions.A corrective care plan will be designed to alleviate your symptoms and underlying conditions. Spinaladjustments help reposition and align bones in the mid back. Chiropractic also improves and restoresmotion to joints that are stuck or not moving properly. Call our office to set up an evaluation if youare feeling mid back pain or any associated symptoms.

The truth about protein shakes

Mid Back Pain• 80% of the brain is

made up of water

• Nerve impulses travelthrough your brain atspeeds up to 170 mph

• Your brain uses 20%of the oxygen thatenters the bloodstream

• The brain operates onrelatively the samepower as a 10-wattlight bulb

• The brain is moreactive at night thanduring the day

• A brain cell can hold 5times more informationthan an encyclopedia

• At about 60% fat, yourbrain is the fattest organin your body

• The brain itself cannotphysically feel pain

• Neural tissue and thebrain continue to growand regeneratethroughout your life

• Information travels atdifferent speeds withindifferent type ofneurons

• The weight of a brain isroughly 3 pounds

• There are about 100,000miles of blood vessels inyour brain

Every day activities may be the cause of underlying symptoms of pain.

What’s the deal withall of these proteinshakes? Althoughprotein is a valuablesource in aidingmuscle development,your body can onlyprocess so much at

a time. During a workout, your muscles willslightly tear and protein will then replace thosetorn muscle tissues to build bigger muscles. The problem is, when too much protein isconsumed, your body can only distribute asmuch as it needs to repair torn muscle tissues.

Therefore, leftover protein travels down to yourkidneys to be processed into urine. When toomuch protein travels down to your kidneys, theytend to overwork themselves and this can causehealth complications.

Dr. Bryan Chung, MD and PhD researcher andmethodologist in musculo-skeletal healthrecommends that the average active body shouldinstead consume protein from protein-rich foodssuch as hard boiled eggs, salmon, chicken andquinoa. By balancing a high-protein diet, itbecomes unneccessary to consume proteinshakes that can overwork your kidneys.

Brainy Facts

Robert D. Jackson, D.C. • Cole Joyce, D.C. • Applewood Chiropractic Health Center12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com

Clinic HoursMonday 6:30am - 6:00pmTuesday 2:00pm - 7:00pm

Wednesday 6:30am - 6:00pmThursday 2:00pm - 7:00pm

Friday 6:30am - 2:00pmSaturday 8:00am - 12:00pm

(303)237-9617Walk-ins welcome!

We appreciate your referrals.

Please visit us atwww.ApplewoodChiropractic.com

Dr. Rob Jackson

Dr. Cole Joyce

I-70

CHIROPRACTICAPPLEWOOD

N

EW

S

12505 W. 32nd AvenueWheat Ridge, CO 80033

Dave and Wendy Coffman158 Highline RoadOld Falls, NY 25411

PRSRT STDU.S. POSTAGE

PAIDANYWHERE, USAPERMIT NO. 0000

Benefits of Best BuddiesResearchers in France show that pet ownership improvessocialization in children and teaches them lifelong lessons.It also enhances their learning abilities, self-esteem and isbeneficial to children with autism. 260 kids ages 5 andup with autism were tested in this research. The kidswith pets performed better in social settings, offeringcomfort and willingness to share, than kids who did not.

Not only does owning a pet improve kid’s socialization,it teaches them important life-long lessons such asresponsibility, patience, respect, loyalty, trust andmore. If your child shows interest in animals, considervisiting your local shelter and adopting a new bestfriend for your family today!

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Chiropractically Speaking NewsletterPER ISSUE$44.95 setup per issueMinimum order of 250/issue$.59/copy - 250 to 499 copies$.54/copy - 500 to 999 copies$.49/copy - 1000+ copies

PER 4 ISSUES$99.95 setup per 4 issues Minimum order of 250/issue$.56/copy - 250 to 499 copies$.51/copy - 500 to 999 copies$.46/copy - 1000+ copies

Mailing Options$.45/copy - Your provide the list, we mail it.$.19/copy + $49.95 Setup - Mail Route Service (EDDM) - 1000 piece minimumPlease call to discuss prospect lists

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The “Chiropractically Speaking Newsletter” is new each quarter, putting youon a regular schedule of contacting your patients; increasing reactivation, retention and referrals. Or, use any of our existing issues. All issues are written in an easy-to-understand format and contain brief but informativearticles which promote chiropractic care and wellness. Professional design coupled with professional printing, not photocopying, in full-color on gloss stock,achieving the quality that today’s visual consumer demands. This reflects positivelyon your level of practice and promoting your marketing efforts to the next level. Additionally, the newsletter is personalized to include the doctor’s color photo andclinic logo, practice hours and location with flexible space to use as you please, announcing special offers or events, creating a look and feel all your own.


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Penny pinching and coupon clipping can be a tedious task, but in just ten minutes you can cut yourshopping costs by as much as half. By following these simple guides, you are just a step away from savings that can benefit your entire household.

Do Research: There are tons of websites and mobile apps that are dedicated to finding great deals. So instead of browsing through sales ads, you can save money in just a click!

Obtain Coupons: Aside from your Sunday papers, there are tons ofcoupons and vouchers available online, in stores and inside packages.

Learn How to “Stack” Coupons: Most major stores allow customers to use both a manufacturer coupon and a store coupon. In this case, you getdouble the savings!

Join Membership Programs: Some major drug stores offer free member-ship programs where you can save extra on items and even receive creditvouchers to use at a later date.

Time Management: Just because you have a coupon, does not necessarilymean you need to use it. Fight the urge to spend extra money on thingseven when you have a coupon. It may go on sale at a later date.

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• In Australia, “Skippy n’Chippy” refers to kangaroo and french fries.

• You can get arrestedfor spitting in Singapore.

•The Burj Khalifa in Dubaiis the tallest building inthe world.

• Muhammad is theworld’s most commonfirst name; Lee is themost common last name.

• The KFC slogan “fingerlicking good” translatesto “eat your fingers off”in Chinese.

• The Sahara Desert isexpanding a mile everytwo months.

• The giant catfish inSoutheast Asia can growup to 9 feet in length.

• The Monumental Axisroad in Brazil can hold up to 160 cars drivingside by side.

• The most notoriousgang in the world is theShaolin nuns in China.

• The Netherlands offerfree higher education forall students.

Healthy habits include Chiropractic!Just like brushing your teeth and exercising, regular chiropractic care is another healthy habit to include in your daily life. Although many believe that health is the mere absence of pain or symptoms, many of us arestriving for a higher level of health called wellness. Apart from feeling better or preventing health problems,

we want to fully enjoy life mentally, physically and socially. Infinite health begins with an optimallyfunctioning nervous system that can be assisted with regular chiropractic care.

Chiropractic care focuses on the nervous system, its significant duty is to control the function of virtually every aspect of our wellness lifestyle. It is beneficial to maintain a properly functioningnervous system in order for you to be at your very best. There are few things as complicated as yourbody that can be “fixed” and then ignored. Regular chiropractic care is just as important as regular dental checkups, car maintenence and veterinary checkups for your pets. A healthy wellnesslifestyle does not wait for symptoms, it tackles them before they arise. The results often include vitality, endurance and the capability to enjoy life to its fullest extent.

A Little Goes a Long Way– Penny Pinching At Its Best

Robert D. Jackson, D.C. • Applewood Chiropractic Health Center12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com

RRaannddoomm FFaaccttss• College tuition costs

vary among majorstudies. Math, scienceand business majorstypically cost more.

• Infections cause one insix cancer cases.

• Due to the lower cost,there have been moresales of manual transmission vehicles.

• Sugar and white flourare linked to increasingbrain chemicals thatmay lead to anxiety.

• Cheating may lead to agreater risk of heart attack.

• Pets help reduce childhood allergies.

• Poke a steak to determine it’s doneness with yourfinger. If it feels likeyour cheek it’s rare;medium well is like thebridge of your nose.

• The human eye alsodetects sound.

• The average teenspends 31 hours aweek on the internet.

• Basenjis are the onlybreed of dog that cannot bark.

• Those who help othersare less likely to become depressed.

�e Importance of Healthy SleepNearly everyone occasionally suffers from a poor night of sleep. Individuals who are particularlyvulnerable include students, shift workers, travelers and those with acute stress, depression or chronicpain. Sleep debt sufferers experience waking frequently throughout the night or too early in themorning, take more than 30 minutes to fall asleep and feel lethargic during the day. Sleep is essential for good health, proper mental and emotional functioning and ultimately our safety.

A National Sleep Foundation poll found that 60% of American adults experience sleepproblems. The result of insufficient sleep include reduced productivity andconcentration, impaired memory, stress and decreased learning and logical reasoningabilities. Sleep debt is also linked to various illnesses and complications such asdiabetes, obesity and a weakened immune system. Sleep is one of the mostsignificant functions for the brain to properly operate and is required for yournervous system to regulate responses to external stimuli.

Although individual sleep needs vary, most healthy adults need an average of eight hours of sleep each night. However, the quality of sleepoutweighs the importance of the quantity of sleep. Getting enoughsleep without interruptions from the environment or internal factorsgives people a more restful and restorative sleep. Drugs and sleep aidsmay not address the cause or cure the problem, while traditionalchiropractic care can provide a healthy alternative.

Adding Exercise in Your Daily RoutineWe are all busy individuals; whether we are working longhours, staying ahead of the kids’ soccer game schedule or just busy conquering the world. Whatever the reason, exercise should still be a part of your daily life. It takes at least 15 minutes out of your day to get an effective workoutthat can benefit your health in the long run. Below are someeasy steps to managing your time well.

Prioritize: Should you exercise for 15 minutes or watch the rest of that addicting reality TV show?Chances are, it will play again and you can catch all of the drama later.

Plan: You know your schedule better than anyone else. If you know you have open windows to do something, then plan accordingly.

Adjust: It may be hard for the first week, but once the train starts moving, it will keep going strong. Practice regular exercise and in no time it will just be another daily routine.


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Headaches are not normal. Backaches, numbness and tingling arenot normal either. These and countless other symptoms are warning signs that should not be neglected or ignored. It surprisesmany individuals when they discover chiropractic doctors do nottreat symptoms. A traditional medical approach works on symptomsby using drugs or surgery to numb, slow down, speed up, or cut outthe malfunctioning body part.

Our bodies are so adaptive that by the time symptoms warn us of a complication, the problem can be well advanced. The first symptomof high blood pressure is often a deadly stroke. The first symptom of

heart disease could be a fatal heart attack. It is dangerous to judge your health by how you feel! Although you feel healthy, you can still not be well. Vomiting after eating improperly prepared foodcan be a healthy response. Taking prescribed drugs and medication to prevent your body from expelling toxic foods could be deadly. Allergic reactions are not the result of a lack of antihistaminemedicine, but a lack of your body’s ability to adapt to some irritant. Fevers, diarrhea and othersymptoms are natural ways your body responds to infection and disease.

Proper function, controlled by your nervous system, is the key to keeping your body healthy and improving symptoms naturally. When you visit our office, we will conduct a thorough examinationand create a detailed plan to help you regain and then maintain your health.

��Naturally

How the Winter Glare Can Harm Eyes Did you know that snow reflects 80 percent of sunlight? That’s five times more than being on thebeach during the summer time! A mistake that some people often make is packing away their shadeswith their summer goods. So before you swap out your swim gear for your winter coat, make sureyou keep your sunglasses handy; you will need them more than you think.

Hours of bright sunlight are highly harmful to your eyes. It can burn the surface of the eye whichcauses photokeratitis, a temporary but painful condition. Wearing a wide-brimmed hat also cuts eyeexposure to UVB rays by 50 percent. Combining a hat and sunglasses reduces the risk of developingage-related macular degeneration by up to 50 percent. Continue to wear a hat and sunglassesthroughout the day. UVB radiation is just as strong when the sun is at a high anglearound noon as it is during a low angle like 9am and 2pm.

Even if you already wear sunglasses throughout the winter season, make sure they are well-equipped to protect your eyes. Confirm that your shades have at least 98 percent UV protection. Don’t be seduced by dark lenses, as darkness has no correlation to UV protection.

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• The inventor of FenderGuitars, Leo Fender did not know how toplay the guitar.

• British tanks areequipped with tea makers.

• If every muscle in yourbody could pull in onedirection, you could liftnearly 25 tons.

• Feeding lobster to prisoners in the 1800’swas considered cruel.

• There is velcro in astronaut’s helmets toallow them to scratchtheir nose.

• It is impossible to saythe letters, B, M and P without both lips touching.

• Elephants have a pregnancy of 660days.

• The letter J is the only letter that doesnot appear on the periodic table.

• Bats always turn leftwhen exiting a cave.

• Odontophobia is thefear of teeth.

• Researchers haveproven that the longerfingers you have, thefaster your nails grow.


Enjoy the Outdoors, Allergy FreeAs we become more dependent on allergymedication, it becomes a costly routine for ourevery day lifestyle. There are various ways toconquer the battle against pollen while savingyou some extra green along the way.

Freezing your pillow kills mites that live deepin the fabric and prevents them from comingback. University Hospitals in Clevelandresearchers suggest setting a pillow in thefreezer for 12 hours every 1 - 2 weeks for thebest results.

Take a hot shower so the humid, moist air willslowly clear your sinuses. After a few minutes,you will begin to feel relief as your sinuses areopened up to fresh air.

Eat spicy foods such as wasabi and chili peppers.The ingredient in wasabi called isothiocyanatescontains anti-inflammatory agents that relievesinuses and clears nasal passages.

Try local honey from a nearby provider. Studiesshow that consuming honey produced locallywill help your body adapt to the allergens thatare produced in the environment.

Go outside between 2 - 3pmwhen the pollen that was released into theatmosphere in the morning has risen too far in the air tomake contact with.

Many people are surprised to learn that joint pain in the hand, wrist, elbow,shoulder, ankle or knee can often be helped by chiropractic care. As joints losetheir normal motion and position, it can lead to symptoms of pain, swellingand loss of function. When impaired, the joints of the body can also become

inflamed and cause calcium buildup and scar tissue.This can be caused from repetitive motions, improper

sitting, overexertion, slips, falls, accidents and variousother events. Some examples of these problems that have

become more common are, tennis elbow, runner’s knee, frozen shoulder and carpal tunnel syndrome.

The more traditional treatment of these problems involve splints, pain medications, muscle relaxers,steroid injections and even unnecessary surgery. A more common sense and natural approach is jointmobilization through chiropractic care. Helping to restore the normal range of motion to joints thathave become “locked-up”, “jammed” or injured improves blood circulation, reduces scar tissue andspeeds the healing process. Chiropractic care avoids braces, drugs and unnecessary surgery by providinga more natural approach to restoring proper joint function of the spine and extremities. Call our officetoday and arrange a consultation and thorough examination to help get you back on to the road to ahealthy and active lifestyle!

ExtremitiesProper motion is essential for proper function.

• Scientists have foundthat counting sheepdoes not help peoplefall asleep

• People wake up sixtimes per night onaverage

• Whales and dolphinsonly fall half asleep

• You can only dreamabout faces you havealready seen

• The surgical procedurethat prevents snoring isUvulopalatopharyngo-plasty

• The average personspends six years oftheir life dreaming

• If it takes you less thanfive minutes to fallasleep, you are sleepdeprived

• Studies show thatpeople who sleep 6-7hours a night livelonger than those whosleep 8 hours

• Somniphobia is the fearof sleep

SNOOZE OR LOSE


Problems often start with the spine and affect the extremities, or they can begin with an extremity, like aknee or an ankle, and then create further compensationproblems in the spine. Either way, many sports-relatedinjuries involve the spine. Even seemingly low-impactsports can put stress and strain on unprepared musclegroups, causing pain or injury. Professional athletes,“weekend warriors” and those who just want to remain fit, are discovering the benefits of regular chiropractic care.

Chiropractic care helps restore function to spinal jointsthat are fixated and not moving properly. Besides helping to relieve pain, chiropractic care can alsohelp reduce inflammation. Muscles, tendons and ligaments depend upon proper joint movement forpeak performance. Injuries to these tissues can reduce range of motion, decrease blood supply, andliterally take you out of the game.

Sports Injuries

According to the Association for Pet Obesity Prevention (APOP), Americans aren’t the onlyones who are getting larger. They report that justover half of all cats and dogs in American house-holds are overweight or obese. The reason? Because just as we have no time to exercise, wehave less time to exercise our pets as well.

However, there are real effects to enabling ourfour-legged friends to become overweight. An inactive pet is more likely to be depressed or anxious and is prone to chewing, barking andother annoying behaviors. Obese pets not onlyhave shorter lifespans but are more likely to havevarious medical problems including back pain,arthritis, kidney disease and diabetes. So how canyou help your four-legged friend slim up?

1) Begin exercising your pet gradually. One heavyday to make up for six lazy ones can cause jointinjuries and sore muscles. Don’t exhaust your

dog. It took them a long time to become over-weight, give them some time to slim down.

2) Don’t use a retractable leash. If it jams or doesn’t retract fast enough, dogs can lunge at others, get entangled in bikes, strollers and otherdogs.

3) Let your dog run on softer ground like wetsand or grass. It is easier onthe joints than cement.

4) Discuss your dog’s dietwith a vet who can recommend a better nutrition alternative that helps yourpet reachtheir goals.

Is your best friend overweight?

RANDOM FACTS

Hippo milk is pink.

The skin on your lips is 200times more sensitive thanyour fingertips.

When people eat largerestaurant portions, theyconsume about 25%-30%extra calories.

29% of women spend moretime shopping for shoesthan looking for a mate.

The most productive day ofthe workweek is Tuesday.

Kids who eat dinner athome most days of theweek are 45% more likelyto get their daily servings offruits and vegetables thankids who don’t.

Nearly 22,000 checks willbe deducted from thewrong account over thenext hour.

90% of all restaurants fail in their first year of operation.

Getting regular exercise canreduce a family’s geneticrisk of becoming obese by40%.

Henry Ford, father of theautomobile, is also father ofthe charcoal briquette.

The human brain has thecapacity to store everythingthat you experience.

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Printed Name

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Whiplash is most commonly received from an auto collision. Italso occurs from sports injuries, slips and falls, or unexpected,rapid motions of the neck. When the head is suddenly jerkedeither forward and back, back and forward, or side to side, themuscles, ligaments and other soft tissues supporting the spine andhead can be overstretched or torn. The soft, pulpy discs betweenspinal bones can bulge, tear or rupture. Vertebrae can be forcedout of their normal position, reducing range of motion. The spinalcord and nerve roots in the neck can get stretched and irritated.

The resulting instability of the spine and soft tissues can result inheadaches, dizziness, blurred vision, pain in the shoulders, arms

and hands, reduced ability to turn and bend, and even low back problems. As the body attempts toadapt, symptoms may not appear for weeks or even months.

The chiropractic approach to these types of injuries is to use specific chiropractic adjustments tohelp restore normal spinal function. After a thorough case history and examination, the doctor will recommend a series of visits to help regain proper motion and position of the spinal bones. Ifcaught early enough, inflammation can be reduced and scar tissue can often be minimized. Consulta Doctor of Chiropractic before enduring constant headaches, becoming dependent upon addictivepain medication, or submitting to needless surgery.

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�� We all do a thing or two throughout the day that we regret. Wasting time watching tv instead of doinglaundry, eating a tasty snack instead of jogging on the treadmill...

Guilty pleasures are a fact of life. Men and women alike occasionally fall short of their own expectations, whether it is by taking an action, or not taking an action. It seems silly to mentallypunish yourself for wasted time, dietary choices, and even gossiping about friends and co-workers.

However, studies show that directing anger inward forour shortcomings creates anxiety and depression and atthe same time, that guilt does not change the likelihood of making the same mistakes. However, it hasbeen shown that those who practice self-compassionnot only feel better about themselves and are less likelyto repeat behaviors they regret, but they are moreproactive about caring for themselves. They are happier, more likely to take care of themselves and acknowledge health issues when they arise and aremore likely to seek medical attention when needed.

60% of all whiplash victims were in a collision ofonly 6 to 12 miles per hour.

In the last 20 years, working time has increasedby 15% and leisure time hasdecreased by 33%.

It takes about 30 days toestablish a new physical oremotional habit.

40% of working people skipbreakfast, 39% skip lunch.

The average Americanwatches 28 hours of television per week.

One hour of planning willsave 10 hours of doing.

Half of what is known todaywas not known 10 yearsago.

25% of sick time is takenfor an actual illness.

70% of workers would liketo own their own business.

The average person getsone interruption every 8minutes creating 3 hours ofwasted time each day.

The average working personspends two minutes a dayin meaningful communicationwith their spouse.

90% of those who join afitness club will stop goingwithin the first 90 days.


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Carpal Tunnel CSCARP

STRANGE PHOBIAS• Fear of long words:Hippopotomonstros-esquippedaliophobia

• Fear of making decisions: Decidophobia

• Fear of birds:Ornithophobia

• Fear of working:Ergophobia

• Fear of riding in a car:Amaxophobia

• Fear of shadows:Sciophobia

• Fear of the number 13:Triskaidekaphobia

• Fear of your step-mother:Novercaphobia

• Fear of mushrooms:Mycrophobia

• Fear of being tickled by feathers:Pteronophobia

• Fear of clowns:Coulrophobia

• Fear of thunder andlightning:Astraphobia

• Fear of dolls:Pediophobia

• Fear of being out ofmobile phone contact:Nomophobia

• Fear of Fear:Phobophobia

Some days seem as though the entire world is against you and nothing is going as planned. The mood you’re in may stay with you for the entire day, affecting lovedones and peers. There are many ways to fight the funk and put that real smile on to finish your day on a high note.

Research from the Journal of Nutrition shows mild dehydration may be a cause ofcranky, sluggish moods. A full glass of water will brighten your mood and keepyou healthy. Water fuels and hydrates neurons in your brain in order to keep it active and transmitting information throughout the rest of your body so you feelgood emotionally and physically.

Another approach to improve your mood is to dress up. That’s right, pop thetag off of that new outfit you never wore and add on that special watch or newheels to compliment. Psychologists have found that dressing up significantlymakes people happier. Next time your gloomy days are affecting your mood,make sure you drink plenty of water and dress up to fight the frowns.

Turn Your Grey Skies Blue


Nothing helps bring the joy of a new baby than knowingthat expectant mothers are in good health and high spirits.The rapid development, hormonal changes, laxity of connective ligaments and shifting of weight-bearing structures are some of the causes of low back pain in pregnant women. During all stages of pregnancy, womenexperience constant structural changes as well as emotionaland physical stress. Prenatal chiropractic care helps to relieve discomfort while normalizing the nervous systemfunction to keep you at your very best. This is a very significant element in creating a healthy foundation for developing babies.

Other benefits of prenatal chiropractic care are relevantduring the delivery process. Many chiropractic patients report that their deliveries were faster and more comfortable than their deliveries prior to chiropractic care.

Your chiropractor doctor will take special precautions in the location, reduction and stabilization ofthe vertebral subluxation complex. Modifications to the table or adjusting technique are made during each stage of pregnancy. A healthy mother is vital for creating the best opportunity for ahealthy and happy baby. Pamper yourself and your baby with regular chiropractic checkups to receive all the benefits of a healthy lifestyle for your new or expanding family.

Chiropractic and Pregnancy

Shoulder CSSHOU Sleep CSSLEE2 Pregnancy CSPREG

Symptoms CSSYMP2 Whiplash CSWHIP3 Extremities CSEXTR

Disc Problems CSDISC2 Sports CSSPOR2 Wellness CSWELL2

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19Newsletters

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20Back Talk System

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Back Talk SystemsSystems to help you be successful and save money!

Jump Start Your Practice System JUMSYSThis package includes everything you need to jump start your practice! Thispackage includes a Personalized Welcome to Chiropractic Video, a Personalized Report of Findings Video, a Personalized Children and Chiropractic Video, Reportof Findings folders (50), a Cause and Effect poster (your choice of size), a Subluxation Degeneration poster (your choice of size), a Three Types of Careposter, What’s Wrong VSC brochures (50), Six Reasons to Continue Chiropractic Care brochures (50) and Nerve Function handouts (50).

Report of Findings System ROFSYSThis package includes everything you need to improve or reinvent your report offindings. This package includes a Three Stage Lumbar Degeneration Model, Report of Findings folders (50), a Subluxation Degeneration poster (your choice of size), a Three Types of Care poster, What’s Wrong VSC brochures (50), LumbarDegeneration handouts (50), Nerve Function handouts (50), a Fix-It Stick and a Fixation Stick.

Reasons to Continue 6

Chiropractic Care

� � � � � ��

• www.BackTalkSystems.com

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21Back Talk System

sNew Patients

ROF

Referrals

Retention

& Reactivation

Recall/Reactivation System RECSYSThis package includes everything you need to reactivate the gold mine of patientsthat you should be seeing but are not; use the contents of this package to reachout and bring them back in the door! This package includes an I Feel Greatposter, a Relapse poster, a Green Grass poster, Personalized Miss You postcards (100), Personalized Eye Exams postcards (100), Personalized Jet Engine postcards (100), Personalized Dentures postcards (100), PersonalizedPatched postcards (100), Lumbar Degeneration handouts (50), Nerve Functionhandouts (50) and Personalized Chiropractically Speaking Newsletter (250). (Setup fee is included in the package, however, postage and EDDM fees are not).

Build Your Own SystemYou build this package to suit your needs. This package includes any 2 packs of Report ofFindings folders (50), 3 Personalized postcards(100), 3 Personalized greeting cards in fold-overor postcard style (100), 3 Personalized therapycards (100), 5 Personalized brochures, where personalization is applicable (50) and 3 handouts(50). All personalization included in this package is black and white.

Back Talk SystemsJump Start Your Practice System$499.95 - A savings of $179.55Report of Findings System$399.95 - A savings of $124.60Recall/Reactivation System$449.95 - A savings of $150.00Build Your Own System$479.95 - A savings of $155.25

Mid back pain is one of the most common complaints patients report when theyfirst visit a chiropractic office. The mid back area is highly reactive and cancompensate for the pelvis, lower back and cervical spine. The mid back is calledthe “dorsal” or “thoracic” spine. Normally, there are twelve bones with amatching twelve pairs of ribs that make up the mid back area. Sitting at acomputer or driving for long periods of time are two common every dayactivities that may compromise the function of your mid back.

Some of the many symptoms associated with mid back pain include: muscletightness, spasms, restricted range of motion, sharp or stabbing pains from theback radiating to the front and trigger points (areas of acute spasm and pain). Distortion of the backcan cause symptoms that mimic respiratory or cardiac problems. It can also be associated with areferred pain or complication from one of the organ systems in the body such as the liver or kidney.

Your chiropractor specializes in the musculo-skeletal system and its biomechanical-related functions.A corrective care plan will be designed to alleviate your symptoms and underlying conditions. Spinaladjustments help reposition and align bones in the mid back. Chiropractic also improves and restoresmotion to joints that are stuck or not moving properly. Call our office to set up an evaluation if youare feeling mid back pain or any associated symptoms.

The truth about protein shakes

Mid Back Pain• 80% of the brain is

made up of water

• Nerve impulses travelthrough your brain atspeeds up to 170 mph

• Your brain uses 20%of the oxygen thatenters the bloodstream

• The brain operates onrelatively the samepower as a 10-wattlight bulb

• The brain is moreactive at night thanduring the day

• A brain cell can hold 5times more informationthan an encyclopedia

• At about 60% fat, yourbrain is the fattest organin your body

• The brain itself cannotphysically feel pain

• Neural tissue and thebrain continue to growand regeneratethroughout your life

• Information travels atdifferent speeds withindifferent type ofneurons

• The weight of a brain isroughly 3 pounds

• There are about 100,000miles of blood vessels inyour brain

Every day activities may be the cause of underlying symptoms of pain.

What’s the deal withall of these proteinshakes? Althoughprotein is a valuablesource in aidingmuscle development,your body can onlyprocess so much at

a time. During a workout, your muscles willslightly tear and protein will then replace thosetorn muscle tissues to build bigger muscles. The problem is, when too much protein isconsumed, your body can only distribute asmuch as it needs to repair torn muscle tissues.

Therefore, leftover protein travels down to yourkidneys to be processed into urine. When toomuch protein travels down to your kidneys, theytend to overwork themselves and this can causehealth complications.

Dr. Bryan Chung, MD and PhD researcher andmethodologist in musculo-skeletal healthrecommends that the average active body shouldinstead consume protein from protein-rich foodssuch as hard boiled eggs, salmon, chicken andquinoa. By balancing a high-protein diet, itbecomes unneccessary to consume proteinshakes that can overwork your kidneys.

Brainy Facts


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Discounted MerchandiseBack Talk Systems, Inc. may have some slightly damaged and discontinued items in inventory. If you are interested in liquidation pricing on any of these items, please call(800) 937-3113.

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Customized materials cannot be returned, refunded or exchanged.

Should your merchandise arrive damaged in any way, it must be investigated by the carrier. Please make sure to keep all packing materials, as well as the container, for inspection by the carrier.

Should you receive the wrong item, it must be returned to us in its original condition, so please handle it carefully. Back Talk Systems, Inc. makes every effort to ensure that you will be completely satisfied with your purchase, but we reserve the right to restrict the purchasing privileges of anyone who abus-es our return policy or has an unacceptable cancellation rate.

www.BackTalkSystems.com

INTERNATIONAL DISTRIBUTOR INFORMATION

BackTalk Europe, Ltd.Jock Orton Back Talk Europe, Ltd.11 Bolenowe, Troon, Cornwall.

In Europe call:In Canada call:

Suite 51

Australia:Tel: 1800 817 103 (in Australia)

Fax: 03 9818 0755 (in Australia)

Email: [email protected]

In Australia and New Zealand call:

If our products don't meet your need or standards, send them back within 30 days and we will refund the cost of the product.

Satisfaction Guaranteed

NET Co., Ltd.

In Japan call:

We’re delighted you’ve chosen patient education materials from Back Talk Systems, Inc.

In call:

Dynamic Disc Designs and Dr. Jerome Fryer have created this detail rich, actual size, disc model using

over 250 scientific references to help your patients understand their lower back pain disc related problems. See our other model on page 5

LxH Spine Model$249.99/model



24Clinic Posters

New Patients

ReferralsRetention

& Reactivation

SUBLH

BRAC

EXCUH

PLAY

EXCUV

SUBLV

ClinicPostersStrong visualmetaphors promoteyour clinic!



25Clinic Posters

New Patients

Referrals

Retention

& Reactivation

LIFE

SHAR

HABIH

HEALH

HEALV

HABIV

Plain Posters$39.95/poster - 20x24 or 24x20Laminated Posters$44.95/poster - 20x24 or 24x20UV Protected Wood-Mounted Plaque$94.90/plaque - See pg 28 for detailsBuy 4 posters, get a 5th poster free!

Colorful posters deliver the message!From referrals to the patient/doctor partnership to technical information, theseposters deliver the message with easy tounderstand visual metaphors.




26Clinic Posters

New Patients

ReferralsRetention

& Reactivation

REFEH

BACM

HEAM

BABY

GRAS

KNOW

REFEV



27Clinic Posters

New Patients

Referrals

Retention

& Reactivation

COLD

BACF

HEAF


PROO

DENT

RESU





28Clinic Posters

New Patients

ReferralsRetention

& Reactivation

EVER WORK

CURM ?

Upgrading your posters to UV PROTECTED PLAQUES enhances theirvisual appeal and protects them too!

All of our posters and charts can be wood-mounted on black, half-inch beveled hardboard and covered with a protective clearcoat. They are ready to hang with pre-cut holes and will last a lifetime, requiring no maintenance. Your office will look professional and you can eliminate thecostly trip to the frame shop. See pricing on poster pages

LIKE US ON FACEBOOK TO VOTE FOR

THE NEXT POSTER WE CREATE!



29Clinic Posters

New Patients

Referrals

Retention

& Reactivation

SEEE

FEEL

WHYI

WORL

RELA

XRAY






30Digital Posters & M

ediaNew

PatientsReferrals


Digital Poster Packages$349.95 BASIC - GOOD VALUE12 posters of your choice personalized for your clinic - SAVE $270.00$449.95 LOADED - BETTER VALUE12 posters of your choice personalized for your clinic plus the Welcome to Chiropractic Video, Report of Findings Video and Children’s Chiropractic Videoin English - SAVE $455.00$599.95 FULLY LOADED - BEST VALUEAll posters from our line of 21 digital posters plus the Reception Room Video, andWelcome to Chiropractic Video, Report of Findings Video and Children’s Chiropractic Video - SAVE $855.00

DIGIPO - TELEVISION NOT INCLUDED

Back Talk SystemsDigital Poster& Media DeviceTurn your waiting room television into a patient education super-center. The Back Talk Systems Digital Poster & Media is a digital device that attaches toyour waiting room television. This product will allow your clinic to utilize your television as an advertising and patient education billboard.



31Digital Posters & Media

New Patients

Referrals

Retention

& Reactivation

Each poster comes personalized with your clinic name appearing on the screen. Inaddition to the billboard feature, the device also allows you to play our renownedChiropractic videos without the need to attach another device to the television.The device is ideal for widescreen applications, but can service new and old televisions with RCA and HDMI output. All content is provided in brilliant highdefinition to maximize the impact of the message. Pricing includes all hardwareand cables needed for successful operation and your choice of Back Talk Systems content.

These posters and videos are available for use on the digital device.



32Postcards

New Patients

ReferralsRetention

& Reactivation

PostcardsKeep in touch with yourpatients!

All of the postcards on this page are 4”x5.5”. The EVERPC on the opposite page is 5.5”x8.5”.The smaller size mails to your patients for the price ofa first class postcard stamp and the larger size mailsfor the cost of a first class letter. They can be fully

personalized on the backwith your chosen message, your signatureand your return addressfor FREE! All postcardsare printed on premiumcard stock.

Personalize yourpostcards at noadditional cost!

Postcards$23.95/pkg of 100 - 4x5.5 $39.95/pkg of 100 - 5.5x8.5Available Blank or with Black Personalization

SEEPC

PATCPC

REFEPC

EYEEPC

BRACPC

LIVIPC

SAFEPC

DOGGPC DENTPC

JETEPC THANPC

Sample Personalization



33Postcards

New Patients

Referrals

Retention

& Reactivation

Here are the suggested messages for the back of your postcards, or write your own!

SEEEPC message: Do you know someone with poor posture, uneven shoe wear, a child with “growingpains,” or other structural problems? A chiropractic checkup can identify and help correct many healthproblems before they become serious. Schedule an appointment today!REFEPC message: Good news travels fast. Thank you for sharing your positive chiropractic experience with someone you care about. Your kind words have brought us a new patient and we appreciate you thinking of us when recommending care to others.EYEEPC message: Like regular eye examinations that can uncover problems while they are still small,regular chiropractic checkups can help prevent little aches and pains from becoming serious. Call for your appointment now!BRACPC message: Remove the constant pressure from braces too soon, and teeth are likely to resume their crooked position. Same with your spine! Follow your doctor’s recommendations for maximum improvement.LIVIPC message: Loss of curve, bone spurs, and chronic health problems can result from neglecting the health of your spine. Schedule a preventive chiropractic visit for you and your familytoday! PATCPC message: Ever notice how potholes always need repair? Patching rarely fixes the underlyingproblem. Follow your chiropractic doctor’s recommendations to obtain maximum correction and helpavoid a relapse.DOGGPC message: When you miss an appointment, it can delay the healing process. Each office appointment builds on the one before. Missing your appointment can slow the healingprocess and delay a complete recovery. We’re concerned about your well-being. Please call toreschedule your appointment today.JETEPC message: Regular preventative maintenance can help keep you in tip-top condition. Don’t wait for obvious symptoms. Call to schedule a chiropractic checkup today! SAFEPC message: Like a plan of regular savings, a program of consistent chiropractic care can payhuge dividends. Invest in your health by continuing to follow your chiropractor’s instructions for the greatest improvement and optimum health.DENTPC message: Regular chiropractic care can help prevent many health problems later in life. It’s

time for your chiropractic checkup. Call now to schedule an appointment! THANPC message: We are most grateful for the trust you’ve shown in us by recommendingour chiropractic services to others. Your referral has brought us a new patient and we assureyou that we will provide that person with the quality of care you’ve come to count on.

EVERPC message: Your brain sends and receives messages to and from the rest of your body,through your spinal cord. These messages are what tells your heart to beat, your lungs to breathe,

your legs to walk. The spinal cord is surrounded and protected by the 24 moving bones of the spinalcolumn. Everything from turning, twisting, bending and lifting, to slips, falls, or heavy exertion can force thebones of the spine to irritate or kink the spinal cord and spinal nerves. This makes it hard for the messages from your brain to be heard by the rest of your body and can cause numbness, tingling andpain, not just in your back, but in any and all parts of your body.My job as a chiropractor is to gently move the bones of yourspine back into their proper position, allowing your nervous system to return to normal function. This “adjustment” canhelp eliminate the aches and pains you may be treatingdifferently, or not at all. A correctly aligned spine empowers your immune system to function at maximum capacity, helping your body to naturally fight off illness, without the need for drugs or painkillers.Instead of just masking your symptoms, Chiropractic addresses the cause of the problem. Please call to schedulean appointment to acquaint yourself with our services. Wewant to help you and your family enjoy a healthier, morecomfortable lifestyle.

5.5”x8.5”OVERSIZED POSTCARD!

EVERPC

Call for a sample of any of our postcards!



34Birthday Cards

New Patients

ReferralsRetention

& Reactivation

BirthdayCards

BIRHAN

BIRBAL

Birthday Cards$23.95/pkg of 100 - 4x5.5 - Postcards$39.95/pkg of 100 - 4x5.5 - Fold-overAvailable Blank or with Black Personalization

Birthday cards are an effectiveway to enhance your relationship with your patients!All of our cards are available as postcardsor fold-over cards. Postcards measure 4”x5.5” and fold-over cards fold in halfto a finished size of 4”x5.5”. Envelopesare included in orders of fold-over cards.

Your cards are personalizedon the back or on the inside!Choose Your Message:B01:Warm Wishes for a Wonderful

Birthday!B02: Our Chiropractic Team Wishes

you a Joyful Birthday!B03: Best Wishes for a Happy and

Healthy Birthday!B04: Happy Birthday and Warm

Wishes for the Year Ahead.B05: Create your own custom

message at no additional charge!

BIRJUM BIRTRE

BIRCAN BIRFLOBIRGRO

BIRCAK BIRPARBIRCUP



35Pads / Adjusta-Pets

New Patients

ROF

Referrals

Retention

& Reactivation

Our pads of 50 sheets measure4”x5.5”. These pads are printedon premium stock and are fullcolor or black and white on oneside with a blank back. They areprinted in 8 pad minimums foreach version. Use one of our versions personalized with yourlogo, colors and contact information or create your own.

PrescriptionPads

Personalized for your clinic.

PADTHETherapy Pad

PADSCHSchool Release

PADDECReferral

PADDOCDoctors Pad

Prescription Pads$5.95/pad - Black and White$8.95/pad - ColorMinimum order is 8 pads

PADWOR Work Release

Improve the pediatric side of your practice with ourAdjusta-Pets™. When you push on the middle of theanimal’s back, a little popping noise is heard. Haveyour young patients adjust the pet themselves so theytoo, can cause the noise to occur.

Adjusta-PetsTeach kids about

chiropractic!

Adjusta-Pets$39.95/animal - your choiceAnimal choice is seasonal - allanimals may not be available

BTBEARBTPONY

BTFROG

BTMOOS



36Specialty Brochures

New Patients

ReferralsRetention

& Reactivation

Specialty BrochuresAddress fundamental questions and concerns with your patients

Chiropractic Is More Than You Think.Isn’t that what you’ve been thinking all along? If people truly understood chiropractic, their busy life would not interfere withtheir visits to your office. Teach your prospects and patients alikethat the nervous system controls everything and symptoms canoccur when nerve function is impaired. This brochure fills the gapsfor those who are uninformed or misinformed about who we areand what we do.

MOREBR

KIDSBR

COVBRO

FAQBRO

Chiropractic for Beginners - A Brochure for Kids!Written for both kids and their parents, this is the most funbrochure in your education rack! Build the confidence of your patients regarding pediatric care and see more families look to youas their primary health care provider. Sixteen pages of fully-referenced, kid-friendly information.

Are You Covered? - How does insurance work?Are You Covered? is a first visit brochure designed to transitionpatients from unrealistic expectations to the truth about howinsurance coverage actually works. This 8-page brochure willempower your patients to participate in the payment process, creating mutually beneficial and longer lasting relationships.

Frequently Asked Questions About ChiropracticYour patients may have trouble convincing others to begin carebecause they can’t answer or defend some of the most frequentlyasked questions about chiropractic. Place our FAQ brochure ineach patient’s hand or in your brochure rack. Include one in newpatient packages, mail them to prospective patients in your area,or hand them out at screenings and lectures.



37Specialty Brochures

New Patients

Retention

& Reactivation

Reasons to Continue 6

Chiropractic Care

� � � � � ��

• www.BackTalkSystems.com

� � ��

�

� � ��

� � � � ��

TRUTBR

SIXREA

VSCBRO

DOCBRO

Doctor’s OrdersHere’s a powerful way toinvolve your patients. This updated trifoldbrochure explains the importance of keepingappointments and following the doctor’srecommendations.

The Truth About...Tackle the tough issues regarding Real Health, Innate Intelligence, Vaccinations, Ear Infections, and Germs with our The TruthAbout brochure.

6 Reasons to Continue Chiropractic CareHelp your patients appreciate the benefits of continuing their care beyond just symptomatic relief with our Six Reasons to ContinueChiropractic Care brochure. See your response improve when you include a brochure with your reactivation letters. Put this brochure to work in your office today.

What Wrong? - An Explanation of Subluxation DegenerationThis brochure bridges the gap by offering the answers that patients want and providing the facts that you need them to know.Enjoy more compliant patients with a brochure describing thejoint, nerve, muscle, soft tissue, and degenerative changes causedby abnormal spinal functions. What’s Wrong? introduces more advanced terminology to help patients fully comprehend chiropractic concepts. It incorporates memorable metaphors thatpatients already understand.

It’s As Simple As That - The concept behind chiropractic is SIMPLE!The 24-page It’s As Simple As That is a brilliant lecture and health care class in a business card sized package! Starting with our genetic potential to be healthy, patients learn theimportance of their nervous system, causes andsymptoms of subluxations, your educational credentials, and other essential information. The back cover leaves space for personalization!

Specialty Brochures$24.95/pkg of 50$17.95/pkg of 25+ $5.00/pkg - Black Personalization+ $10.00/set - Black Personalization

Simple As That Brochures$44.95/box of 100+ $10.00/box - Black PersonalizationSpecialty Brochures may require labelsfor personalization.

Call for a sample of any of our brochures!

Referrals



38Lifestyle Brochures

New Patients

ROF

ReferralsRetention

& Reactivation

ChiropracticLifestyle BrochuresThe Very Best in Chiropractic!

ADJUST CARPAL CHILDR CHIROB DEGEN EXTREM FIBROMADJUST CARPAL CHILDR CHIROB DEGEN EXTREM FIBROM

HEADAC LOWERB MIDBAC MYTHSB NECKPA PREGNA REFERA

REHABB RESULT SCIATI SCOLIO SHOULD SLEEPB SPORTS

STRESS SUBLUX SYMPTO TYPESO WELCOM WELLNE WHIPLA

DISCBR



39Lifestyle Brochures

New Patients

ROF

Referrals

Retention

& Reactivation

The perfect patienteducation tool!Our symptom-based LifestyleBrochures have larger type,powerful graphics, impactfulheadlines and fully referenced content.

Applewood ChiropracticDr. Robert D. Jackson12505 W 32nd Avenue

Wheat Ridge, CO 80033303-237-9617

Chiropractic Lifestyle Brochures$22.95/pkg of 50$14.95/pkg of 25+ $5.00/pkg - Black Personalization+ $10.00/pkg - Color PersonalizationBrochure Sets - 29 titles$599.95/set of 50 brochures per title$379.95/set of 25 brochures per title+ $125.00/set - Black Personalization+ $250.00/set - Color PersonalizationBuy 9 packs, get a 10th pack free!

Personalization - Make our brochures yours!Our FULL COLOR BROCHURE PERSONALIZATION option (left) appears on the front and back cover and makes a lasting impression on your patients.If full color is not the best option for yourclinic, the BLACK PERSONALIZATION option (bottom left) appearing on the back only, ensures your clinic will not be forgotten when used as a referral tool!

FULL COLOR

BLACK

Available Spanish TitlesCarpal Tunnel, Children, Chiropractic, DiscProblems, Headaches, Lower Back, NeckPain, Sciatica, Stress, Subluxation, WhiplashAvailable Sigma Instruments TitlesCarpal Tunnel, Children, Degeneration,Headaches, Lower Back, Neck Pain, Sciatica,Sleep, Types of Care

Titles also available in French and Japanese.

AdjustmentsCarpal Tunnel

ChildrenChiropracticDegenerationDisc ProblemsExtremitiesFibromyalgiaHeadacheLower Back

Mid BackMyths

Neck PainPregnancyReferralsRehabResultsSciaticaScoliosis

Shoulder Pain

SleepSportsStress

SubluxationSymptoms

Types of CareWelcomeWellnessWhiplash

AVAILABLE ENGLISH TITLES


Call us at 800.937.3113 or shop our entire

line of products at w

ww.backtalksystems.com

Back Talk Systems, Inc.

231 Violet Stre

et, Suite 140

Golden, CO 80401

CALL US AT 800.937.3113

Share your funniest patient story on our

Facebook page and receive 15%

off your order.

Offer only valid once per clinic.

The Most Effective

Teaching Tool in Chiropractic!


Catalog Bts

Documents

Transcript of Catalog Bts