Casual Connect Kyiv October 2012 Antony Douglas General Manager Mobile
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Transcript of Casual Connect Kyiv October 2012 Antony Douglas General Manager Mobile
Casual Connect KyivOctober 2012
Antony DouglasGeneral Manager Mobile
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Corporate Philosophy
To spread happiness across the globe by providing unforgettable experiences
This philosophy represents our company’s mission and the beliefs for which we stand.
Each of our customers has his or her own definition of happiness.
The Square Enix Group provides high-quality content, services and products to help those customers create their own wonderful, unforgettable experiences, thereby allowing them to discover a
happiness all their own.
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Where We Work
HQ’s, Sales, OperationsDevelopment Studios
Square Enix Holdings
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Our Strategic Pillars
1. Globalization• Market segmentation based on customer preference• We do not believe one piece of software will sell everywhere• Strong, local distribution channels are required
2. Becoming Network Centric• Transforming both business model and content design• Add services to our traditional engineering and sales,
marketing operations e.g. analytics, metrics
3. Strengthening Own-IPs• Our bond to the customer is our content brands• Work towards creating 10+ compelling IPs• Own IPs to ensure we have maximum flexibility to exploit in
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GAMES FOR GAMERS AAA GAME EXPERIENCES ON TABLETS & HIGH END SMARTPHONES
QUALITY CASUAL GAMESFUN, ACCESIBLE AND MEANINGFUL ENTERTAINMENT
Square Enix Europe Mobile Content
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• 8-10+ mobile titles a year for you to be involved with• Expertise in building global game brands & IP• Global exposure for your products, services and
company• Marketing & brand partnerships, Starbucks,
McDonalds, Coca-Cola, Telefonica O2, Nvidia, AMD, • Channel relationships, Apple, Amazon, Google, Sony,
Microsoft, Samsung
Square Enix Europe: What We Bring
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• Brave new world, same old problems: hardware and OS fragmentation
• Recruitment• Internal growing pains: console versus mobile speed of
development, deployment and operations• Game design: building the right product from the start is
critical to launch success• Polish: higher quality will be required to distinguish titles• Finding quality developers who know their trade• Developers using technology that is not robust or adaptable
What We’ve Learnt...
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What Are We Looking For In Development Partners?
• Honesty• Proven tech• Resource• Ideas• Dialogue
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Q&AQuestions
Thank You