Stage 1The

PreliminaryRound

Team Name: $!NN3Rs

Name of first member: Ashutosh SinghCollege Name: IIM Calcutta

Name of second member: Ajay KumarCollege Name: IIM Calcutta

What is Social Media?

Social Media

Publish

Share

Discuss

Social Network

sMicro Blogging

MMO

Live Stream

Social Gaming

Livecast

Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.

YouTube, Flickr

Skype, Gtalk, Yahoo

FB, Orkut, Google+

Twitter, PlurkConan, Warcraft

Friendfeed, Socialthing

Doof, Pogo, Kongregate

Justin.tv, kyte

Digg, wordpress

Social media

WEB S ITE BL O GS SO C IAL MARKET I NG INTER A CTIVE GLOBA L CO M

PUTER INT E RNET ME D IACOMMUN I CATION VIR A L

Ingredients & Evolution of Social Media?

Getting users to engage with your business through social media is a great way to build community and encourage brand evangelism.

Before V/S After

FAMILY TREE

FATHER

SON MOTHER

DAUGHTER

STAY CONNECT

ED

Social Media is a great way for an individual to keep track of the lives of people who are important to them

A Day of Life in Social Media

What can happen in a Day? If you’re talking Social Media, Answer is ….. A LOT

In the next 24 hours 7,00,000 more people will join Facebook

Bringing its user base in US to 127,000,000

They will TAG, POST, VIEW, SHARE.

FARMVILLE will sell more than $1 Million in Digital Farming Equipment

In the next 24 hours

65 million users access FB through their smartphone

90,000 iPhones & 160,000 Android devices will be sold

In the next 24 hours Putting socializing in our hands

300,000 people will join TWITTER today

Sending more than 44,500 tweets per min.

Most popular Twitter user has more followers than the US president

And will reach more people with a single tweet than most Print media combined

YouTube is the 4th most visited site in the world

2nd largest search engine 24 hours of video uploaded every minute

So what does this mean?

If You’re not taking Social media seriously

Give it 24 hours to change your mind.

Embrace Social Media?

Facebook the dominant social network

78% access it via mobile

TWITTER INSTAGRAM

LINKEDIN VK

PINTEREST FLICKR

GOOGLE PLUS+ VINE

TUMBLR MEETUP

Other Prominent Include

Despite the fact that Social is still a YOUNG marketing channel

It is here to STAYPeople spend more time on Social Media than Watching TV

Reason is Simple ….. Unlike BROADCASTING

Social Media is a two way conversation

But only 65% queries get answered

And only 58% questions of all …..

Are answered by 1/10th of companies present on Social

What’s the solution?Embrace Social MediaAnd your

customers will LOVE YOU

Consumers usually see paid advertisement tweets as Intrusive while celebrity endorsed tweets are taken as advices and favors word-of-mouth publicity.

Paid Advertisement Tweet v/s celebrity Endorsed tweet

Unoriginal

Clearly visible it is paid

More credibleDoes not break the clutter

More likely to get notice

Increased recallNo credibility

Targeted audience

Breaks clutter

credibilityLoyal

Followers

Better Recall &

increased sales

Word of Mouth publicity

More attention to posts

PAID ADVERTISEMENT TWEETS CELEBRITY ENDORSED TWEETS

RESULT

Social

Media

Platform

s

Faceboo

k

Twitter

YouTub

e

Blogs

Intrusive for customerCELE

BR

ITY

+ S

OCI

AL

MED

IACELEBRITY + SOCIAL MEDIA = BRAND ENHANCEMENT

• One sure fire tool to gain notice and stand away from competition is celebrity social media partnership

• Catches attention of relevant audience and gains attention through differentiation and relevance

• Engage the customers and adds credibility on social media platform

AN Example : LEVERAGING CELEBRITY’S PRESENCE ON SOCIAL MEDIA

Pros & Cons/Famous Stories

Cons Pros

Egyptian Uprising

Announcement of the Royal

weddingNewt Gingrich running for US

President

Osama Bin Laden Raid &

Death

Hudson River Plane Crash

Protesters killed in Bahrain

Alok Nath Being Sanskaari

Whitney Houston's Death

THANK YOU