Casia 2014 arshdeep harshita
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Transcript of Casia 2014 arshdeep harshita
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Stage 1
ThePreliminary
Round
Team Name: Arians
Name of first member: Harshita HemnaniCollege Name: TAPMI
Name of second member: Arshdeep SinghCollege Name: TAPMI
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Social Media: Social Instrument of Communication
Media: Instrument of Communication
“The essence of social media is knowing your audiences and engaging them in something they love.”
What is Social Media???
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The Social Media Map
•Social Bookmarking
•Social News
•Social Networking
•Social Photo and Video Sharing
•Wikis
•Microblogs
•Forums
•Podcasts
•Content Specific Communities
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The Social Media Usage
Participation Accessibility 2-way DialogCommon Interests
Connectivity
Features of Social Media
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Social Media in Organizations
Social Media Team Structure in Organizations
Report by: Harvard Business Review
Zappos:
Organizations Using Social Media the Right Way
Ford: Nike:
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Social Media takes Time
Concept by: Beth Kanter
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Social Media Success Criteria
Building the relationship
Nurturing the relationship
Honoring the relationship
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Social Media Marketing
• Social media marketing refers to the process of gaining traffic or attention through social media sites.
• Social media itself is a catch-all term for sites that may provide radically different social actions.
• For instance, Twitter is a social site designed to let people share short messages or “updates” with others.
• Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
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Social Media SWOT Analysis
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Future of Social Media
Social media makes big data even bigger
Mobile and entertainment will morph
Marketing programs will reintegrate
Content marketing will grow
The power of a company’s network will deliver