CASHU - Brand Guidelines - Final › Guidelines › CASHU-BrandGuidelines... · 2017-01-15 · The...

BRAND GUIDELINES

JANUARY 2017

GETTING AROUND

Ensure accuracy by downloading the most recentcolor-corrected files in CMYK and RGB from

CASHU Brand Assets.

https://www.cashu.com/about-us/brand-assets

BRAND ASSETS03

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Page Section

01 - Our Logo

02 - Logo Don’ts

03 - Our Colors

04 - Our Typeface

06 - Our Art Style

06 - Pictures

07 - Call to Action Buttons

08 - Social Media Post Templates

09 - Merchants

10 - Vendors

CASHU | Corporate Brand Guidelines | January 2017 Copyright © 2002 CASHU | All rights reserved.

These variations are only to be used ifnecessary due to color restriction orbackground color.

Greyscale is only to be used in print whencolored printing isn’t an option.

CASHU Logo

Permitted Variations

Our Logo

كاش يو

The CASHU logo is in CASHU Blue, Red, and Yellow on a white background. Only use solid white or greyscale versions when color is not an option. The colored logo is our most recognized asset, and to aid comprehension, we use that version wherever possible.

The white and greyscale versions are only to be used if necessary due to color restriction or background color.

When using the CASHU name as text (in a title or paragraph) make sure to use all caps, as following: CASHU

CASHU in Arabic is written as following:

01CASHU | Corporate Brand Guidelines | January 2017 Copyright © 2002 CASHU | All rights reserved.

كاش يو

The CASHU logo is in CASHU Blue, Red, and Yellow on a white background. Only use solid white or greyscale versions when color is not an option. The colored logo is our most recognized asset, and to aid comprehension, we use that version wherever possible.

The white and greyscale versions are only to be used if necessary due to color restriction or background color.

When using the CASHU name as text (in a title or paragraph) make sure to use all caps, as following: CASHU

CASHU in Arabic is written as following:

Minimum Sizes

Clear Space

Clear SpaceClear space is the minimum area around the logothat should remain clear of text and other graphicelements. This makes the logo visible and preventsit getting mixed with other visual elements. The size of the clear space is 50% of the height of theletter H.

Minimum Logo Size - DigitalDon’t make the logo smaller than 100px wide indigital executions.

Minimum Logo Size - PrintFor print use, the logo should never be reducedbelow the minimum width of 35mm.35mm

100px

Our Logo01CASHU | Corporate Brand Guidelines | January 2017 Copyright © 2002 CASHU | All rights reserved.

The CASHU logo should never be altered in any manner.

Abiding by the listed Do’s and Don’ts will help maintain a consistant look and feel across all platforms.

What Not To Do

Logo Don’ts02

Place logo onimage

Add effects orstrokes

Unify the colors inanything otherthan white

Use logo within a sentence

Use old versionsof our logo

Distort or skew the logo

Colorize the “U” Change the colorsor order of colors

Change logoproportions

X X X X X

Try Today

X X X X


CASHU’s colors are CASHU Blue, Red, Yellow and Grey, these should always be considered as the primary colors. CASHU Grey is to be used very sparingly in the overall design and mainly used for text (titles and paragraphs)

The left side of the circles are RGB CASHU colors which are only to be used for digital assets, and on the right are the assigned Pantone colors for all print assets.

Gradients are permitted but only by using the tints and tones of our 4 colors

CASHU Colors

Our Colors03

Tints & Tones

Pantone 2995 C#00A9DF80, 12, 1, 0

CASHU Blue#00ADEE

0, 173, 238

Blue Tint#33BDF1

Blue Tone#008ABE

Red Tint#ED6151

Red Tone#BA2E1E

Yellow Tint#FFD152

Yellow Tone#CC9E1f

Grey Tint#49494F

Grey Tone#16161C

Pantone 179 C#E33E364, 91, 91, 0

CASHU Red#E93A26

233, 58, 38

Pantone 116 C#FFCC200, 18, 100, 0

CASHU Yellow#FFC627

255, 198, 39

Pantone 433 C#1E252B79, 68, 58, 67

CASHU Grey#1C1C23

28, 28, 35


Cairo Bold Cairo Regular

Aa

English

Montserrat Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp QqRr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 - , . : ; ? !

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp QqRr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0 - , . : ; ? !

ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف0 9 8 7 6 5 4 3 2 ! ? ; : . , - ق ك ل م ن ه و ي 1

ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف! ? ; : . , - ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0

AaMontserrat Regular

Montserrat Bold is used for English Headings and Titles, while Regular is used for Body Copy and Paragraphsfor both Web & Print.

Cairo Bold is used for Arabic Headings and Titles, while Regular is used for Body Copy and Paragraphs for bothWeb & Print.

ابArabic

اب

Montserrat and Cairo are the CASHU brand typefaces for English and Arabic. Both typefaces are clean, and contemporary and work well in both weights and font sizes.

To reinforce consistency in our design, please follow these general guidelines listed with each typeface.

Our Typefaces04CASHU | Corporate Brand Guidelines | January 2017 Copyright © 2002 CASHU | All rights reserved.

Illustration StylesIllustrations improve user comprehension and, when appropriate, inject friendliness and humanity. These 2 styles are intended to help get our message across to our users while maintaining consistent brand experience across user journeys and marketing touch points.

Illustrations should be paired with content to aid in the user’s comprehension of that content or to emphasize a certain tone in your design.

Illustrations support messaging, It is okay to be metaphorical but it is critical to ensure a proper tone and voice when using illustrations.

Our Art Style05

Flat Lines


Use of PicturesImagery is important in delivering certain messages to our users, and the key to using stock photography is searching for unique and compelling images that are relevant to our brand and our message without looking cliché.

With the aid of content our users should be able to immediately recognize who we are as a business and what services we can provide them with.

Follow these guidelines to ensure a consistent and fresh look that represents who we are as a brand.

Choose photos that reflect the personality of CASHU, uplifting, fun, and versatile.

CASHU serves people from all strands of life, so our image should reflect diversity in ethnicity, age, locale and situations.

CASHU colors are vibrant and fun, try including one (or more) of them in the photo you choose to use.

Pictures06

Photo of woman dressed immodestlyPhotos with lots of bright or saturated colorsPhoto with expressions of frustration or angerPhotos that were posed or shot in a studio with modelsPhotos with cluttered backgrounds, or busy compositions

What not to use:


Call To Action Specifications (ENGLISH)The language used on a call to action buttons should be as straightforward and simple as possible. We want visitors to know with just a glance exactly what they’ll get when the click on a button. If they question it, that means they’ve paused, which can lead to lower conversion rates.

Given that each campaign will most probably need its own message, thus it’s not a “one-size-fits-all” approach, we can only suggest using the following specs to maintain consistency in marketing campaigns.

Call To Action Buttons07

Single Line CTA:

15 px

15 px

20 px10 px

Start Now

8 px

20 px

Double Line CTA:

15 px

Get theLatest Offers

8 px

10 px

15 px

10 px 10 px

Font:Monserrat Bold

Font size in example:15pt

Arrow:Height: 10pxWidth: 8px

Rounded Rectangle:Corner Radius: 4px

Color:Any of the 4 CASHU colors, or white.Button must stand out against thebackground of the banner or section.


Call To Action Specifications (ARABIC)The language used on a call to action buttons should be as straightforward and simple as possible. We want visitors to know with just a glance exactly what they’ll get when the click on a button. If they question it, that means they’ve paused, which can lead to lower conversion rates.

Given that each campaign will most probably need its own message, thus it’s not a “one-size-fits-all” approach, we can only suggest using the following specs to maintain consistency in marketing campaigns.

Call To Action Buttons07

Single Line CTA:

15 px

15 px

20 px 10 px

المزيد اعرف

6 px

20 px

Double Line CTA:

Font:Cairo Bold

Font size in example:14pt

Arrow:Height: 8pxWidth: 6px

Rounded Rectangle:Corner Radius: 4px

Color:Any of the 4 CASHU colors, or white.Button must stand out against thebackground of the banner or section.


15 px

8 px

10 px

15 px

10 px10 px

على احصل العروض أفضل

Template 1This template should be used for social posts revolving around CASHU, its products and any services it provides whether they be internal services or partnerships with our merchants, vendors, and partners.

2 versions of this template are available for download

SM-Template-1:Should be used for CASHU services and products

SM-Template-1B:Should be used for merchant related posts (with their logo)

Social Media Post Templates08

CASHU Logo:20px margin on both top and left sides of logo

Hashtag:30px margin on both right and bottom sides of logo

Border / Mask:Color of border should never be changed and shouldalways be white

Client / Partner Logo:Should always be placed in the bottom right corner replacingthe hashtag (30px margin, same as the hashtag)

Download Template:For further specs and to ensure accuracy, download the mostrecent templates from CASHU Brand Assets (link below)

Brand Assets:cashu.com/about-us/brand-assets


Template 2This template should be used for social posts revolving around game related releases and anniversaries.

2 versions of this template are available for download

SM-Template-2:Should be used for new releases

SM-Template-2B:Should be used for anniversary posts

Social Media Post Templates08

CASHU Logo:20px margin on both right and bottom sides of the logo

Border / Mask:Color of border should never be changed and shouldalways be white

Product/Game Logo:We prefer the logo to be aligned to the center of the post(if possible)

Download Template:For further specs and to ensure accuracy, download the mostrecent templates from CASHU Brand Assets (link below)

Brand Assets:cashu.com/about-us/brand-assets

Disclaimer: Watchdog visuals and logo used in this example are registered trademarks ofUbisoft Entertainment in the U.S. and/or other countries


ENGLISH Button ARABIC Button

Pay With CASHU ادفع باستخدام كاش يو

CASHU Logo:It’s always preferred that the colored CASHU logo is used on all merchant sites when possible, using the white logo is allowed butonly in cases where the colored logo clashes with the merchant’s brand colors or the website has a dark theme.

CASHU in text:When referring to CASHU in plain text, the brand namein English must be written in all upper case letters, and in Arabic it is written as two separate words كاش يوDo not use older guidelines in regards to the way the brand name is written, such as (CashU or cashU)

Pay with CASHU Button:When providing a checkout button on your site with CASHU as the payment method, below guidelines must be followed.Certain situations may be granted with an exception, but it must be communicated with the CASHU team for written approval.

Download Template:To ensure accuracy, make sure to download the most recent branding assets and files from CASHU Brand Assets (link below)cashu.com/about-us/brand-assets

CASHU on merchant sites

Merchants09CASHU | Corporate Brand Guidelines | January 2017 Copyright © 2002 CASHU | All rights reserved.

ENGLISH Button ARABIC Button

Buy CASHU Cards اشتر بطاقات كاش يو

Order CASHU Cards اطلب بطاقات كاش يو

CASHU Logo:It’s always preferred that the colored CASHU logo is used on all vendor sites when possible, using the white logo is allowed butonly in cases where the colored logo clashes with the vendor’s brand colors or the website has a dark theme.

CASHU in text:When referring to CASHU in plain text, the brand namein English must be written in all upper case letters, and in Arabic it is written as two separate words كاش يوDo not use older guidelines in regards to the way the brand name is written, such as (CashU or cashU)

Buy CASHU Credit Button:When providing a checkout button on your site with CASHU as the payment method, below guidelines must be followed.Certain situations may be granted with an exception, but it must be communicated with the CASHU team for written approval.

CASHU on vendor sites

Vendors10CASHU | Corporate Brand Guidelines | January 2017 Copyright © 2002 CASHU | All rights reserved.

CASHU Virtual Card:Virtual cards are what vendors use on their websites to represent CASHU credit in different amounts and denominations, thebelow cards should be used regardless of credit amount or denominations, either can be used, depending on which goes bestwith the layout and design of your website. The CASHU logo should never be used as an image placeholder for the CASHUvirtual card.

Download Template:To ensure accuracy, make sure to download the most recent branding assets and files from CASHU Brand Assets (link below)cashu.com/about-us/brand-assets

CASHU on vendor sites

Vendors10CASHU | Corporate Brand Guidelines | January 2017 Copyright © 2002 CASHU | All rights reserved.

Virtual CASHU Card

[email protected]

For further inquiries and assistance please contact us at the below email:

BRAND GUIDELINES - JANUARY 2017

CASHU - Brand Guidelines - Final › Guidelines › CASHU-BrandGuidelines... · 2017-01-15 · The...

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