Cash is from the Past... UX in service of mCommerce -

Alberto López

Braintree_Dev. <Advocate/>

Cash is from Past UX in service of mCommerce

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source

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@AlbertusLM@Braintree_Dev

@PayPalDev @AlbertusLM@AlbertusLM@Braintree_Dev

Alberto López

Braintree_Dev. <Advocate/>

Cash is from Past UX in service of mCommerce

UX


mCommerce

&UX@AlbertusLM@Braintree_Dev

mCommerce

U> ser e perienceX



goo.gl/YCqByt

goo.gl/X69Q8o

goo.gl/Ps7Wsd

is that a great User eXperience?


“it depends”


what is UX?

"User experience" encompasses all aspects of the end-user's interaction with the company,

its services, and its products.

Nielsen & Norman

what is UX?

Sum of a simple equation

business goals

+ customer goals

+ user interface

+ back end process

user experience


by Joe Natoly


Usability

≠

User eXperience ≠

User Interface

and what is not UX?

&mCommerceUX


mCommerce


>

mPayments


>


in terms of…

…presence

mCommerce

mPayments

…making revenue

mCommerce

mPayments


types of mPayments?

mPayments mWalletsmPurchases


types of mPayments?

mPurchases

old sty

le…


types of mPayments?

mPurchasesnew style…

1click


types of mPayments?

mPayments


types of mPayments?

mWallets


why?mPayments&mCommerceUX


“payments are painful”


some facts

> >

6.8B 3.5B 2.1B

“Things You Should Know About The Mobile Payment Market” Rishahb Soft, Sept ‘ 14


some facts

using the phones at…

out & about

84%home

96%shop

83%coffee shop

61%public transport

45%

“Does your business have a mobile strategy?” Judo, Mar 2014


Alberto’s facts

in the toilet

100%


Great success!

Off Topic


how?mPayments&mCommerceUX


everything is about speed

Amazing jewellery store


everything is about speed


be social

before checkout


be visual

before checkout


be visual

during checkout


give feedback

during checkout


29%of mobile shoppers abandoned the checkout process because they were requested to register before buying


be simple

One Touch™

Merchant app

PayPal app

Merchant app

during checkout


be simple

Merchant app

PayPal app

Merchant app

One Touch™

during checkout


42%of consumers have abandoned a purchase because of a safety or security reason


show you’re safe

during checkout


show you’re safe

John Doe 4111 1111 1111 1111

11/15


be safe

PAY


be safe

PAY

xasdasdjas12345


be safe

PAY


be safe

PAY


49%mobile shoppers don’t shop more on their smartphone because they don’t know how to do it


teach users

before checkout


teach users

first use

before checkout


speak clear!

during checkout


79%of consumers would have more payment options on the checkout page


be global

OFF

ON

ON

ON

ON

OFF

ON

ON

ON

ON

FUTURE Payment Method

C&D Cards


be innovative


>Conclusions

think first on mobile


be mobile

my friend


be the costumer


test test test…


be aware of changes


>Questions

ask him

Source'photo

Alberto López [email protected]

@AlbertusLM / @Braintree_Dev

Cash is from the Past... UX in service of mCommerce -

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