CasestudyThe Offline Executive
Transcript of CasestudyThe Offline Executive
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The Offline ExecutiveA managers effectiveness depends not only on using e-mail and other electronic communication,but also on learning to shut it down.
by Henry Mintzberg and Peter Todd
Do you ever disconnect, even for just a few minutes? Think about the last time you used your off button.
Was it at home over the weekend? On vacation? Or were you at the office? BlackBerrys, iPhones,
Androids, iPads, and all their digital relatives are transforming our lives for better and for worse. They
are also changing the nature of how and when (and where) work gets done.
This new reality has profound implications for management, although studies on the topic have been
surprisingly limited. We know that managers at all levels spend at least half their time collecting,
receiving, and disseminating information. New technologies have extended the speed and breadth of this
communication across vast distances. Yet studies going back a half century and more (long before e-mail)have made it clear that managing is characterized by high levels of variety, brevity, fragmentation, and,
perhaps most significantly, interruption. Often to managers detriment, their attention is frequently
diverted from one activity to another in their attempts to reconcile conflicting demands. The first of these
studies, carried out by Sune Carlson and involving managing directors in Sweden in the late 1940s
when the first computer was developed found that managers were inundated with reports. If they only
knew what was to come.
Mobile computing seems to help managers cope with these distractions effectively. Smartphones, for
instance, allow them to attend to the variety of demands on their time and leverage brief moments
between interruptions to complete minor tasks. But new technologies can also have unintended negativeand harassing effects; managers need to understand the dangers of an overreliance on electronic
communication.
Missing the Meaning
Managing is not a science; it is a subtle and nuanced practice, learned mostly on the job, through paying
close attention to gestures and tone of voice. This soft information is an integral part of managing, and
is gathered by talking and listening in meetings, during chance encounters, or on the phone. Using only
words sending a text message or an e-mail takes away the nuance that comes from seeing and
hearing people, from exchanging points of view and working toward agreements. Information technology
can and should expand your range of communication, but cannot be a substitute for interactions thatbuild trust, share vision, and enhance community.
Indeed, managers who are in touch only through their keyboard are out of touch with the vast world
beyond it. They risk substituting breadth for depth. Recent research shows that we may have more
connections today, but fewer relationships. Facebook and LinkedIn can complement but not replace the
personal interactions at the heart of managing effectively. Managers who believe that they can learn about
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their department through e-mail rarely walking down the hall, let alone getting on an airplane may
find themselves in trouble. Theyll gather the facts, but they may miss the meaning. And the increasing
use of 140-character tweets to convey impressions of an organization or a person will likely result in an
even greater loss of nuance.
New technologies can also aggravate the hectic pace and distraction inherent in managerial work,
sometimes causing managers to behave unreasonably. For example, a manager may send a text message
at 10:30 p.m. on a Sunday to announce a meeting at 8:30 a.m. on Monday. Or a manager might follow up
on a request for information sent by e-mail after waiting only an hour for a response. These more and
more commonly accepted practices disrupt worklife balance, interrupt ones ability to focus, and erode
cognitive capabilities. The more often someone feels compelled to check their e-mail or phone, the harder
it is to focus on the task at hand