CASE

STU

DY

World renowned architect appointed to work on Innovation Tower in Hong Kong

www.researchsea.com

The story

The Hong Kong Polytechnic University (HKPolyU) appointed world-renowned London-based architect Ms Zaha Hadid to work on the new Innovation Tower for the university. The building will be Ms Hadid’s fi rst permanent architectural work in Hong Kong.

ResearchSEA’s successful promotion

HKPolyU held a press conference to announce the appointment and commissioned ResearchSEA to distribute the press release and pictures to journalists in the architectural and construction sector.

As a result the story appeared in several languages in many specialist and generalist journals and news websites around the world including:

• South East Asia Building• International Herald Tribune• Business Week• World Architecture News• Hong Kong Circle• Masonry Design• Bryla• Gezz.org• Architectural Record• Architecture Lab• American Institute of Architects• De5ign

• Arquitectura• Detail• Dexigner• Building• Architectional• Square Magazine• Architecture List• 109• Design in Demand• A is for Architecture• Space Out Loud• E-Architect• Dezeen• Skyscraper City• Europaconcorsi• Designbuild-network• Myspace design

Outcomes

Hong Kong Polytechnic University’s profi le and status were raised among the international architectural community and great deal of interest was shown in their choice of world-renowned architect. This has also served to promote the name of PolyU worldwide to a general audience who will be looking forward to Innovation Tower.

CASE

STU

DYWorld renowned architect appointed to work on Innovation Tower in Hong Kong

www.researchsea.com