Case Study.Advertising

SLATESCAPE ACCRINGTON

Advertising suite for specialist slate distributors and importers based in the North West.

What we delivered.

AdvertisingsuiteCopywritingArtDirection

Our new ads are great and they appeal perfectly to our target audience. We like how simple and impactive they are by using clear images and clever copy lines. We’ll be rolling out this advertising suite across 2011 to accompany our brand new website. We’re hoping merchant’s will stand up and take notice of us now because of our ads!

Lee Hill, Sales Director, SlateScape

The Brief.

SlateScapeapproachedMatthewFairweathertoenhancetheircommunicationtomerchants,specifiersandarchitectsbyinnovatingtheirbrandthroughanewadvertisingsuite.Theoutputswouldhavetorefreshthecurrentbrandandengageuserswithaseriesofmessagingandcommunicationsthatcouldbeappliedacrossarangeofprintedpublicationsandthewebtoo.

Brazil.Great for carnivals, even better for slate.

Natural Slate, hand split by experienced craftsmen to produce slates consistent in thickness and texture.

Thanks to established alliances with operators of some of the finest slate

quarries in the world, SlateScape offers consistently high quality products at

extremely competitive prices.

www.slatescape.co.uk

Brazil.Great at football, even better for slate.

Natural Slate, hand split by experienced craftsmen to produce slates consistent in thickness and texture.

Thanks to established alliances with operators of some of the finest slate

quarries in the world, SlateScape offers consistently high quality products at

extremely competitive prices.

www.slatescape.co.uk

Spain.Great for tans, even better for slate.

Natural Slate, hand split by experienced craftsmen to produce slates consistent in thickness and texture.

Thanks to established alliances with operators of some of the finest slate quarries in the world, SlateScape offers consistently high quality products at extremely competitive prices.

www.slatescape.co.uk

China.Great for takeaways, even better for slate.

Natural Slate, hand split by experienced craftsmen to produce slates consistent in thickness and texture.

Thanks to established alliances with operators of some of the finest slate

quarries in the world, SlateScape offers consistently high quality products at

extremely competitive prices.

www.slatescape.co.uk

The Background

SlateScape,basedinAccrington,Lancashire,specialiseintheimportanddistributionofpremiumqualityslateproductsdirectfromleadingproducersaroundtheworld.Theslatespecialistsboastimpressiveallianceswithoperatorsofsomeofthefinestslatequarriesaroundtheworld.SlateScapeoffersconsistentlyhighqualityproductsatextremelycompetitivepricesfortheUKmarket.

SlateScapeformpartoftheWoodScapeFamilyofcompanieswhichalsoincludeArtisanInteriorsandWoodScape.

The Approach.

OurvisionfortheAdvertisingwastocreatesimplebutengagingcommunicationthatwouldinform,appealanddelightenduserssuchasmerchants.WewantedtodeliveraneffectivesuitethatwouldenableuserstolearnaboutSlateScapeandraisetheirprofileasoneoftheleadingsuppliersofslateintheUKmarket.

Wedevisedanapproachthatwouldincludestrongcopy-writinganddaringimagerythatwouldpleaseanddelightmerhcants.Wealsowantedafarmoreorientatedapproachtowardsaspecialismandinternationalsupplycontacts.Therefore,theadvertisingfocusedontheirkeysuppliersandimagerytocontrastthecommonvaluesthatareassociatedwiththelocations.

The Result.

SinceSlateScape’sadvertisingsuitehaslaunched,theyhavefurtherestablishedthemselvesinthemarketplaceasaspecialistdistributorwitharangeofcommunicationintheirarmourytosupportthis.Asadirectresult,therehasbeenasignificantincreaseinenquiriesfromthewebsiteandpositivereferencesfrommerchants,specifiersandarchitectsalike.

Onwards.

MATTHEWFAIRWEATHER-DESIGNCONSULTANTS|1.14PAINTWORKS,BATHROAD,BRISTOL,BS43EH

BRISTOL01179118878|EXETER01392248995|www.matthewfairweather.co.uk|hello@matthewfairweather.co.uk

MATTHEWFAIRWEATHERLIMITED.AcompanyregisteredinEngland&Walesnumber06920485.RegisteredOffice:14HanoverStreet,HanoverSquare,London,UnitedKingdom,W1S1YH

Call Oliver on 0117 9118878oliver@matthewfairweather.co.uk

www.matthewfairweather.co.uk

Seehowwecantransformyouradvertisingbyproducingaholisticsuitethatchampionsarangeproducts,servicesandmessagestoyourdesiredaudience.

Spend.

Creative <£4,000

<£5,000MediaPlanning