CaseStudy_Advertising_NetEnergy_MatthewFairweather
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Case Study.Advertising Campaign
NETENERGY EXETER
We worked with NetEnergy to produce a collection of stimulating flyers that could engage their existing customer base.
As a fast moving business ourselves, we were particularly impressed with the attention to detail and quick turnaround from the inception of ideas to the finished product that we received from Matthew Fairweather Design. The team focussed on making sure we received a quality flyer to add value to our brand.
Jenny Scott, NetEnergy Internet
The Brief.
NetEnergywereseekingtoincreasetheirproduct&brandawarenessthroughaseriesofflyersthatwouldbesentdirectlytoexistingcustomers.Theflyersneededtobebright&excitingtopromotealesspopularproductrange&highlightservicesthatarealreadyavailabletotheircustomers.
Going to be around for a couple of years?New savings on 2 year domains
.gb.com
.gb.net
.biz
.eu
.eu.com
.uk.com
.info
£59.95£59.95£29.95£12.95
£29.95£49.95£22.95£9.95
SAVE £30SAVE £10SAVE £7SAVE £3
.uk.net
Call today on 0845 643 4500 or visit www.netenergy.net
Moving in?Enjoy cut price transfers, with some even on us
£8.95£8.95£14.95£14.95£14.95
FREEFREE£9.95*£7.95£12.95*
.co.uk
.gb.com
.com
.eu
.mobi
.ltd.uk
.uk.net
.biz
.plc.uk
.eu.com
.info
.org.uk
.gb.net
.org
.me.uk
.uk.com
.net
Call today on 0845 643 4500 or visit www.netenergy.net*Includes an Additional Years Registration FREE
Short stay?1 year domains now available from £9.95
.eu
.biz
.mobi
.gb.com
.me
.gb.net
.tv
.info
.eu.com
.uk.com .uk.net
£9.95£12.95£15.95£16.95£19.95£26.95£30.95
Call today on 0845 643 4500 or visit www.netenergy.net
Spend
Market
Creative <£2,000
<£1,000MediaPlanning
The Idea
NetEnergywereseekingtoincreasetheirproduct&brandawarenessthroughaseriesofflyersthatwouldbesentdirectlytoexistingcustomers.Theflyersneededtobebright&excitingtopromotealesspopularproductrange&highlightservicesthatarealreadyavailabletotheircustomers.
TheflyersthatwereproducedforNetEnergyweretargetedattheirexistingcustomerbase.Theywerecreatedtoremindtheircustomersofoffers,promotions&existingproductsthattheycouldtakeadvantageof.
The Result.
ThefeedbackNetEnergyreceivedfromtheircustomersstronglysuggestedthatflyersareagreatwaytokeepcustomersinformedofchangesandnewservices.Thenewdomainnameregistrationflyershadadirectresultingainingnewbusinessfromtheirexistingcustomerbaseandbyincreasingthenumberofproductstheypurchasedwillhaveasignificantimpactonservicesrenewedinthefuture.Thiswasadirectresultoftheirimpactiveflyersuite.
Onwards.
Seehowyoucanstimulateyourclientbasewithaninnovative&targeteddirectmailcampaign.
MATTHEWFAIRWEATHER-DESIGNCONSULTANTS|1.14PAINTWORKS,BATHROAD,BRISTOL,BS43EH
BRISTOL01179118878|EXETER01392248995|www.matthewfairweather.co.uk|[email protected]
MATTHEWFAIRWEATHERLIMITED.AcompanyregisteredinEngland&Walesnumber06920485.RegisteredOffice:14HanoverStreet,HanoverSquare,London,UnitedKingdom,W1S1YH
Call Oliver on 0117 [email protected]
www.matthewfairweather.co.uk