CaseStudy - Ford: Racing to the Internet
-
Upload
fordlovers -
Category
Documents
-
view
642 -
download
1
description
Transcript of CaseStudy - Ford: Racing to the Internet
![Page 1: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/1.jpg)
Marketing ManagementMarketing ManagementBUSS576 BUSS576
Case Study Presentation Case Study Presentation
Ford: Racing to the InternetFord: Racing to the Internet
PresentedPresented by Team 2by Team 2
27 September 200227 September 2002
![Page 2: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/2.jpg)
Group MemberGroup Member
NameName Student NoStudent No
Cheng Pui Ting, TingCheng Pui Ting, Ting 02428884G
Lee Siu Ka, Sarah 02708427G
Lau Wai Kei, Patrick 02438750G
Wong Yun Wah, Wallace 02409600G
Chan Tak Kuen, Benedick 02716359G
![Page 3: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/3.jpg)
AgendaAgenda
Background of Ford Motor Company and Ford.com Autos Industry Development in USA New Distribution Model Competitive Advantage Study Conclusion
![Page 4: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/4.jpg)
Background of Ford Motor Background of Ford Motor CompanyCompany
Founder: Henry Ford Year Founded: 1903 Headquarter:
1 American Rd., Dearborn, Michigan 48121-1721, USA Sales Revenue: $162.4 billion as at December 21, 2002
Ford Automotive Operations: $131.5 billion Ford Financial Services: 30.9 billion
Management: William Clay Ford, Jr., Chairman & CEO Nick Scheele, COO Carl Reichardt, Vice Chairman
The world’s second largest automotive company
![Page 5: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/5.jpg)
Ford’s BusinessFord’s Business
Manufacturing Design and manufacture of automobiles and trucks
Services Sale and service of cars and trucks, renting and leasing of
cars and trucks and renting industrial and construction equipment.
Finance Vehicle-related financing, leasing, and insurance
![Page 6: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/6.jpg)
Introduction of Ford.comIntroduction of Ford.com
Launched in 1998 Umbrella Website:
US website: Fordvehicles.com Links: Brands under Ford Motor Company, USA
Lincoln – lincolnvehicles.com Mercury – mercuryvehicles.com Mazda – mazda.com Volvo – volvocars.com Jaguar – jaguar.com LandRover – landrover.com Aston Martin – astonmartin.com
![Page 7: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/7.jpg)
Fordvehicles.comFordvehicles.com
![Page 8: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/8.jpg)
Sales and Revenues(in millions / US$):
19981998 19991999 20002000 20012001
AutomotiveAutomotive 119,083 (82.4%)
136,973 (84.3%)
141,230 141,230 (83%)(83%)
131,528 131,528 (81%)(81%)
Financial Financial ServiceService
25,333 25,333 (17.6%)(17.6%)
25,585 25,585 (15.7%)(15.7%)
28,828 28,828 (17%)(17%)
30,884 30,884 (19%)(19%)
TotalTotal 144,416144,416 162,558162,558 170,058170,058 162,412162,412
![Page 9: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/9.jpg)
Autos Industry in USAAutos Industry in USA
1900 – 19501900 – 1950 Automakers developed the Franchise System The Agreements gave automakers power over the dealer
through the control of product supply, as well as the right to grant and revoke franchises
Automakers used this powers to force dealers to hold bloated inventories of cars and parts, and contribute to national advertising funds that did little for local sales
![Page 10: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/10.jpg)
Autos Industry in USA ..Autos Industry in USA ..
1950 -19601950 -1960 The Courts shifted power to dealersThe Courts shifted power to dealers The Automobile Dealer’s Day in Court Act of 1956 was The Automobile Dealer’s Day in Court Act of 1956 was
passedpassed Automakers in the US are not allowed to sell their vehicles Automakers in the US are not allowed to sell their vehicles
directly to end users.directly to end users. Sales has to be channeled through dealersSales has to be channeled through dealers
![Page 11: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/11.jpg)
Autos Industry in USA ..Autos Industry in USA ..
1960 – 19901960 – 1990 The industry maturesThe industry matures The automotive distribution did not changeThe automotive distribution did not change
![Page 12: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/12.jpg)
Traditional Purchase Traditional Purchase ExperienceExperience
Traditionally, customers can only purchase new car from the dealer near their locations under the legislation
Customers need to contact different dealers if they want to compare the price of the same car model
Customers need to contact different parties on car purchasing and financing
Customer usually make purchase from existing stock since lead times on custom orders ranged from many weeks to several months, depending on the make and model
![Page 13: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/13.jpg)
Disadvantage of the Practice
Inefficiency of the mechanism leads to: High cost of finished goods cached in dealer lots across the
country Frequent mismatch of individual customers desire with
locally available inventory options Frequent discounting required to clear the dealer lots of
model with unwanted configurations The total cost of distribution system was high (nearly 30%
of vehicle price) because the supply chain inventory was usually for a few days’s worth
![Page 14: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/14.jpg)
Disadvantage of the Practice …
Inefficiency of the mechanism leads to: Customers have no say on the design of the car. Different parties on car purchasing and financing Lack of comprehensive information
![Page 15: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/15.jpg)
Opportunities for New Opportunities for New Distribution ModelDistribution Model
State franchise laws and manufacturer relationship inhibit automakers from dealing in the new car market
Widespread dissatisfaction with the vehicle purchase process
eBusiness appeared
![Page 16: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/16.jpg)
New Business ConceptNew Business Concept
CarMax Dealer Opened in Richmond, Virginia, in 1993 Offered a wider selection, and employed a no-haggle
pricing strategy Sales representatives received a salary and a bonus based
on unit sales and customer satisfaction, not dealer margin margin
![Page 17: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/17.jpg)
Online Auto Retailing Online Auto Retailing BusinessBusiness
Auto-By-Tel.com Autoweb.com Autovantage.com
![Page 18: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/18.jpg)
Auto-By-Tel.comAuto-By-Tel.com
![Page 19: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/19.jpg)
Auto-By-Tel.comAuto-By-Tel.com
![Page 20: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/20.jpg)
Autoweb.comAutoweb.com
![Page 21: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/21.jpg)
AutoVantage.comAutoVantage.com
![Page 22: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/22.jpg)
AutoVantage.comAutoVantage.com
![Page 23: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/23.jpg)
AutoVantage.comAutoVantage.com
![Page 24: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/24.jpg)
Auto Manufacturers on the Auto Manufacturers on the WebWeb
First MoverFirst Mover General MotorsGeneral Motors
GMBuyPowers.comGMBuyPowers.com
Second MoversSecond Movers Ford Company LimitedFord Company Limited
Ford.comFord.com DaimlerChrysler CorporationDaimlerChrysler Corporation
Chrysler.comChrysler.com ToyotaToyota
Toyota.comToyota.com
![Page 25: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/25.jpg)
GM.comGM.com
![Page 26: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/26.jpg)
Chrysler.comChrysler.com
![Page 27: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/27.jpg)
Toyota.comToyota.com
![Page 28: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/28.jpg)
Second Mover – Ford.comSecond Mover – Ford.comTarget Audience - ITarget Audience - I
Generation Y-ers are born between 1977 and 1995 are aged 7 to 25 in 2002 number 60 million and make up 21% of the population The percentage of Generation Y-ers in the total population
are expected to increase at twice the rate of population until 2010, and by 2020 this percentage will have reached 32%
impact on e-commerce will be $1.3 billion in 2002
![Page 29: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/29.jpg)
Second Mover – Ford.comSecond Mover – Ford.comTarget Audience – I …Target Audience – I …
Generation Y-ers Attributes
Optimistic Idealistic Ambitious Committed Confident Traditional Passionate Empowered
![Page 30: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/30.jpg)
Target Audience - IITarget Audience - II
Women aged 25 to 49 Control 85% of all personal and household goods spending Consumer more media than men per day (8.8 hours versus 8.2
hours) Solve real problems actively 77% of women go online primarily to explore information
and 86% of them find information that helps them get through their daily lives
Average household income is $55,000 Married Employed full-time Have attended college
![Page 31: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/31.jpg)
Target Audience - IIITarget Audience - III
Internet UsersInternet Users Estimated to reach approximately 320 million by the end of Estimated to reach approximately 320 million by the end of
20022002 Worldwide commerce revenue on the Internet is expected tWorldwide commerce revenue on the Internet is expected t
o increase to more than $425 billion in 2002o increase to more than $425 billion in 2002
![Page 32: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/32.jpg)
Target MarketTarget Market
Market Size: 120 million Age: 20 -54 Median Household Income: $41,994 Mean Earning: $56,604 Internet Users Early Adopter
![Page 33: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/33.jpg)
Strategic AllianceStrategic Alliance
Digital Entertainment NetworkDigital Entertainment Network Creates original entertainment programming for Generation Creates original entertainment programming for Generation
YY iVillage.comiVillage.com
Website for womanWebsite for woman CarPointCarPoint
Dealer websiteDealer website
![Page 34: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/34.jpg)
iVillage.comiVillage.com
![Page 35: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/35.jpg)
iVillage.comiVillage.com
![Page 36: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/36.jpg)
Carpoint.comCarpoint.com
![Page 37: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/37.jpg)
Carpoint.comCarpoint.com
![Page 38: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/38.jpg)
Carpoint.comCarpoint.com
![Page 39: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/39.jpg)
Competitive Advantages of Competitive Advantages of Ford Business Strategy by Ford Business Strategy by
Ford.comFord.com Four Criteria of Competitive Advantages
Valuable Rare Costly to Imitate Non Substitutable
Strategic Intent of Ford Motor Company “to become the world’s leading consumer company for
automotive products and services” One of Strategic Actions
Deliver automotive products and service to end users with cooperation of dealers via Ford.com
![Page 40: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/40.jpg)
Intensive Growth Strategies Intensive Growth Strategies MatrixMatrix
Market Penetration Product Development
Market Development Diversification
Product
Present New
Present
New
Mar
ket
![Page 41: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/41.jpg)
Market Development Market Development StrategyStrategy
Increasing sales of current products in new markets.Increasing sales of current products in new markets. Generation YGeneration Y
Via Strategic Alliance: Digital Entertainment (DEN) and Via Strategic Alliance: Digital Entertainment (DEN) and MSN to compete in youth marketMSN to compete in youth market
WomenWomen Strategic Partner: iVillage.comStrategic Partner: iVillage.com
![Page 42: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/42.jpg)
Product Development Product Development StrategyStrategy
Increasing sales by improving present products or Increasing sales by improving present products or development new products for current markets.development new products for current markets.
Custom-ordered AutosCustom-ordered Autos TH!NK Neighbor: with hill-climbing abilities and can be
used in patrolling large campuses or industrial complexes.
TH!NK City: an electric car with rechargeable battery. It has two seats, designed to be used in and around cities.
![Page 43: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/43.jpg)
Diversification Growth Diversification Growth StrategyStrategy
New products are developed to be sold in new marketNew products are developed to be sold in new market Horizontal diversification strategy by Ford MotorHorizontal diversification strategy by Ford Motor
Company, not Ford.comCompany, not Ford.com E.g. Car Financing, Care insuranceE.g. Car Financing, Care insurance
Integrated diversificationIntegrated diversification Special Buying ProgramSpecial Buying Program
Conglomerate diversificationConglomerate diversification E.g. T-shirt, Ford Money Market AccountE.g. T-shirt, Ford Money Market Account,,
![Page 44: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/44.jpg)
Ways of Achieving Ways of Achieving Competitive AdvantagesCompetitive Advantages
Building Building more productsmore products to order than its competition to order than its competition By developing products By developing products suited to the tastes of specific suited to the tastes of specific
target marketstarget markets By By reducing timereducing time it takes to it takes to build & deliverbuild & deliver a custom- a custom-
ordered car to customerordered car to customer
![Page 45: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/45.jpg)
AchieveAchieve Sustainable Sustainable Competitive Competitive Advantages?Advantages?
![Page 46: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/46.jpg)
AchieveAchieve Sustainable Sustainable Competitive Competitive Advantages?Advantages?
![Page 47: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/47.jpg)
ReportReport Third-Party Auto Sites Vs Car Manufacturers’ Third-Party Auto Sites Vs Car Manufacturers’
SitesSites
A report from Jupiter Media Metrix in September 2001 showed that:
Car shoppers would use the Internet for research, spending an average of more than 10 minutes on automotive sites every month.
The traffic to third party auto sites were 20 million while that of car manufacturers’ sites were only 8.2 million in the previous year.
Consumers tended to visit third-party auto sites which were thought to be more impartial and innovative, offering tools, chat rooms and various links to services.
![Page 48: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/48.jpg)
Report …Report … Third-Party Auto Sites Vs Car Manufacturers’ SitesThird-Party Auto Sites Vs Car Manufacturers’ Sites
Third party auto sites like Kbb.com, Carpoint.com, Third party auto sites like Kbb.com, Carpoint.com, Autotrader.com, Autovantage.com and Edmunds.com claimed Autotrader.com, Autovantage.com and Edmunds.com claimed the top 5 spots in the automotive category in terms of unique the top 5 spots in the automotive category in terms of unique visitors, while sites of car manufacturers such as Ford.com, visitors, while sites of car manufacturers such as Ford.com, Toyota.com and BMW.com ranked 11, 19 and 31, Toyota.com and BMW.com ranked 11, 19 and 31, respectively.respectively.
![Page 49: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/49.jpg)
Implications for Implications for Ford on InternetFord on Internet
![Page 50: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/50.jpg)
Industry Comparison (I)Industry Comparison (I)
Business concept is borrowed from Dell ComputerBusiness concept is borrowed from Dell Computer Mass Customization and Direct Sales to achieve product Mass Customization and Direct Sales to achieve product
differentiation and cost leadershipdifferentiation and cost leadership Attributes of PC IndustryAttributes of PC Industry
Short Lead TimeShort Lead Time Short development period and product life cycleShort development period and product life cycle PC comprised by highly standardized modulesPC comprised by highly standardized modules Efficiency in sales and supply chainEfficiency in sales and supply chain
![Page 51: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/51.jpg)
Industry Comparison (II)Industry Comparison (II)
Product: AutomobileProduct: Automobile Long Lead TimeLong Lead Time Long development period and product life cycleLong development period and product life cycle Comprised by highly-integral productComprised by highly-integral product Franchised dealer with extensive legal right to Franchised dealer with extensive legal right to
exclusivity play a major role in car distributionexclusivity play a major role in car distribution..
![Page 52: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/52.jpg)
Industry DifferencesIndustry Differences
Ford is much complexity for receiving specific order Ford is much complexity for receiving specific order by Internet than Dellby Internet than Dell
Long development periodLong development period Difficult to make the dream car for consumersDifficult to make the dream car for consumers Indirect sales channelIndirect sales channel
![Page 53: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/53.jpg)
Impacts and ResultsImpacts and Results
Less than 1 percent of customers who buy new automobile through Internet. (From Salon Reader’s Guide Nov. 8, 1999)
Customers are not able to get the right price on internet Ford.com quotes average-level price only
Dealers are afraid of change Legacy systems are used by dealers Negotiation price margin is narrowed
Reduce incentive for sales representatives Earn less commission than before
![Page 54: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/54.jpg)
Mission Statement of FordMission Statement of Ford
““We are a global family with a proud heritage, We are a global family with a proud heritage, passionately committed to providing personal passionately committed to providing personal mobility for people around the world. We anticipate mobility for people around the world. We anticipate consumer needs and deliver outstanding products consumer needs and deliver outstanding products and services that improve people’s livesand services that improve people’s lives””
![Page 55: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/55.jpg)
Our Advised Mission Our Advised Mission StatementStatement
““Ford Company Limited aims to be the premier consumer company for automotive products and services. Ford is dedicated to building long-term relationships with customers, business partners and stakeholders through quality products, services, supports and training, and to being known as the industry leader in the worldwide market. The goal is steady expansion, achieving a superior return on equity for stockholders”
![Page 56: CaseStudy - Ford: Racing to the Internet](https://reader033.fdocuments.us/reader033/viewer/2022061220/54baa6da4a795988308b45ad/html5/thumbnails/56.jpg)
The End !!!!!The End !!!!!
Q & A SessionQ & A Session