As Easy As Herding Squirrels: Managing Social Media On Your Campus

Tiffany Broadbent Beker (@tb623) Web Developer & Social Media Coordinator Office of Creative Services (@wm_creative) College of William & Mary (@williamandmary) Williamsburg, Virginia # C A S E S M C

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Brace YourselfSocial media accounts for your campus are coming

(or are already here)

P H O T O V I A F L I C K R B Y T O M I TA P I O K ( T O M I TA P I O ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / T O M I TA P I O / 6 5 0 6 8 2 7 3 4 9 /# C A S E S M C ~ @ T B 6 2 3

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Social Media Growth At William & Mary

Plus: 25 YouTube accounts, 16 Instagram, 13 Flickr, 5 Tumblr,10 LinkedIn, 8 Pinterest & 21 Blogs

Num

ber

of A

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unts

70

140

210

280

350

Apr 27, 2009

Apr 20, 2010

Apr 8, 2011

Jun 12, 2012

Apr 24, 2013

Mar 15, 2014

13 22

116 125

219

333

8 1751

83109

148

Twitter Facebook

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Let 1,000 Flowers Bloom

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A Little Outside HelpP H O T O V I A F L I C K R B Y P E T E R G T R I M M I N G ( P E T E R - T R I M M I N G )

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Starting An Account

• Unique, interesting, sharable content

• Time & resources for maintenance

• S.M.A.R.T goals

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The Nuts & Bolts

• Include school name, abbreviation, or “official”

• Links between channel & your website

• Distinguishingprofile photo

• Public/open accountP H O T O V I A F L I C K R B Y D A W N E L L N E R ( N AT U R E S D A W N )

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With Every Post Remember…

• Editorial quality

• Provide accurate, respectful, public content

• Relate every post back to your organization

• Utilize mentions & official hashtags

P H O T O B Y S T E P H E N S A L P U K A S , C O L L E G E O F W I L L I A M & M A R Y H T T P : / / W W W. F L I C K R . C O M / P H O T O S / W I L L I A M - A N D - M A R Y / 6 1 9 4 6 7 0 7 7 7

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Comment Policy

• On-topic, respectful interactions

• No abusive or hate language, or profanity (or placeholders)

• No promotional posts unless deemed related & of interest to community

P H O T O V I A F L I C K R B Y TAT I A N A B U LY O N K O VA ( R E S S A U R E ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / R E S S A U R E / 5 6 0 0 7 3 4 0 8 3

www.wm.edu/social-media-comment-policy

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In Case Of Emergency…

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*Also, be cautious about posts related to

condolences, tragedies etc.

Share official announcement verbatim, refer any questions to the university spokesperson

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Academic departments & programs,

administrative offices,

varsity sports teams

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W&M recognized student &

alumni organizations

& personalities

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Keeping Track

Active (in the last 3 months)

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Keeping Track

Flagged for review

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Keeping Track

Inactive

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Keeping Track

http://bit.ly/smdir-casesmc

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Why Collect Accounts?

Listen to campus community, plus keep

tabs on activity & messaging

Enable visitors toeasily find accountsof interest & know

they’re official

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Parody Accounts

• Keep an eye on content & activity

• Ask if they want to be “endorsed”

• If not violating trademarks or pretending to be official - let them be

P H O T O V I A F L I C K R B Y J O J A K E M A N ( J O J A K E M A N ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / J O J A K E M A N / 4 4 7 9 2 3 5 9 9 8

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Avoid Surprises (or try to)

P H O T O V I A F L I C K R B Y P E T E R T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 8 1 9 9 9 7 5 7 5 2 /

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Public Submission

Form

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Dig Around

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Stay AlertKeep an eye on mentions & hashtags

P H O T O V I A F L I C K R B Y P E T E R T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 1 0 5 1 7 3 6 1 7 9 3 /# C A S E S M C ~ @ T B 6 2 3

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Spread The Word

• Faculty/Staff & Student email listservs

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Spread The Word

• Faculty/Staff & Student email listservs

• Public website & internal portal

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Spread The Word

• Faculty/Staff & Student email listservs

• Public website & internal portal

• Your social media channels

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Now That You Have Their Attention (& Emails)

Start being SMUG

(Social Media User’s Group)

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F I L E : G O L D M A N T E L Z I E S E L . J P G

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Hang Out TogetherFacilitate conversation & knowledge sharing

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Establish A Common

Communication Channel

Share information & events via a listserv or Facebook/G+ group

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W&M SMUGest. January 2011

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Create A (Virtual)

Home Base

P H O T O V I A F L I C K R B Y G I L L E S G O N T H I E R ( G I L L E S G O N T H I E R ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G I L L E S G O N T H I E R / 2 6 1 4 4 1 4 0 7 6

http://www.wm.edu/smug

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Get together for group lunches or tweet-ups

Everyone’s Gotta Eat

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Go Formal

Watch a webinar

Have more organized on-campus meetings

with a featured presenter or topic

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Break Down Silos

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Keep The Barrier To Entry Low

P H O T O V I A F L I C K R B Y B R I A N S N E L S O N ( E X F O R D Y ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / E X F O R D Y / 1 1 8 4 4 8 7 0 5 0 /

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Be Flexible, One Size Doesn’t Fit All

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The SMUG & Social Media Worlds Are

Your Nuts To Crack

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Thank You Tiffany Broadbent Beker @tb623 or tiffany@wm.edu

P H O T O V I A F L I C K R B Y P E T E R G T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 7 4 7 4 9 1 1 0 7 4# C A S E S M C ~ @ T B 6 2 3