Cases in Mkt Mgt

This question is from the case study "Ajanta Biscuits" : In which

segments is Ajanta Biscuit currently present?

Glucose , Salted

This question is from the case study "Priya Automobiles" :

Supriya was generation bike & was comparable with competition.

True

This question is from the case "General Motors Asia-Pacific" :

With the global alliance The three car manufacturers in India

can :-

Share each other's products , Commonly buy components , Do cross

branding

This question is from the case study "Second Generation

System" : What are the product benefits of second generation

computers?

4 to 16 times more storage , Could be used as word processors , Could

operate sophisticated programs

This question is from the case study "Samadhan Sakhali Udyog" :

Samadhan Sakhali Udyog's Distribution channel contains :-

Own Chain of Shops

This question is from the case study "Public Distribution" :What is

PDS?

Public Distribution System

This question is from the case study "Mr. Ramrao Panase" :Anil &

Sujata were the direct dealers who were appointed as ________.

Distributors

This question is from the case study "Ashoka Sports Ltd." :What

are the expectations of Ashoka from the retailers?

Premium service , Quality display

This question is from the case study "Priya Automobiles" :What

must have affected the performance of Mr. Jain?

No incentives in cash

This question is from the case study "Huge Electronics" :Due to

matrix structure the functional & project managers coexisted.

True

This question is from the case study "Solar Energy" : What is the

Product Benefit of a Solar operated Products?

Saves electricity & Money

This question is from the case study "Marico Industry" :

Marico Industry's marketing strategy - Acquire more FMCG brands

Marico is big player in - Hair care market

Marico took over - "Anti-Lice" Shampoo - Medikar

This question is from the case study "Lubri - Smooth Ltd." : As a

promotional strategy the owner believes in :-

Sampling

This question is from the case study "Fast Page Communication" :

Pagers are facing stiff resistance from :-

Family members

This question is from the case study "Anveshi - The Rural

Development Organisation" :Anveshi had special concern for

women & underprivileged.

True

This question is from the case study "Fluid Control Devices Ltd.":

The Market Share of Fluid Control Devices in Pumps in year 1968

was :-

0.33


rapid ________ the company organisation chart was constantly

changing.

Growth

This question is from the case study "Health Club" : The

membership of club is adversly affected because:-

Death in swimming pool

This question is from the case study "The Cold Ice-Cream

Company" : The marketing team felt that the use of coupon will

result in greater ________.

Brand Awareness

This question is from the case study "Mr Satish" :Satish's firm

enjoys good reputation because of :-

Quality

This question is from the case study "Air Cool India Ltd." : The

test marketing was decided in Mumbai :-

To see product Performance , Was done for 2 months

This question is from the case " The Real Thing " : The name Coca

Cola was registered as ________.

Trade mark

This question is from the case study "Konkan Trading Company" :

What was the request of Trade Union of Konkan Trading

Company?

Promote the worker who is good in other sports

This question is from the case study "Lubri - Smooth Ltd." : At

what stage of Product Life Cycle the product A-20 is?

Maturity

This question is from the case study "Wall Mart" : Wall Mart is the

largest chain of outlets in the world.

True

This question is from the case study "Wall Mart - Logistic

Leader" : What was Wall Mart offering when it started?

High Quality Products & Service , Low Prices

This question is from the case " The Real Thing " : Esteemed Brain

Tonic & Intellectual Beverage was the ________ of the brand.

Positioning

This question is from the case study "Mr. Ramrao

Panase" :According to Mr. D'Costa, if the business is to be

expanded it has to have a marketing team and a ________.

Distribution Network

This question is from the case study "Saif Runs" :The market can

expand if the price is ________.

Competitive

This question is from the case study "Priya Automobiles" : The

financial scheme was beneficial for ________ by employees in

different organisations.

Group booking

This question is from the case study "Hotel Black Pearl" : Current

customer profile of Hotel Pearl is :-

Middle & Upper Middle class

This question is from the case study "Watts & Volts Ltd." :

Regional manager was responsible for developing new products.

True

This question is from the case study "Moonlight Ltd." : What were

the two types of distribution followed by the company?

Direct sales to wholesalers , Redistribution to retailers

This question is from the case study "Anveshi - The Rural

Development Organisation" :Anveshi worked in villages which are

________

Economically vulnerable.

This question is from the case study " Air India " : The idea

suggested by one employee of Air India was to :

Provide telephone service on board

This question is from the case "Laxmi Mills " : The main product

benefit offered by kardi Oil is :-

Low cholesterol

This question is from the case study "Saloni - Chocolates" :

Developing Contacts with the local schools was a :-

PR Activty

This question is from the case study "Collaborative Product

Development in E-Commerce" :What did collaborative

development involve?

Sharing product design , Sharing Engineering documents

This question is from the case study "ABC Company" : The Indian

middle class is about 1/3rd of population.

True

This question is from the case study "Bags & Baggage's Ltd." :

Bags & Baggage Ltd. Always preferred to give discounts to

________.

Consumer

This question is from the case study "Channels of Distribution" :

What were the two product qualities of Joshi & Deshpande's

product over competition?

Superior quality , Lower price

Chap-Pals is a brand name in - Leather footware industry

Marketing Orientation - Quality control technique-JIT manufacturing

system

Saloni - Chocolates - Distributor of special cadies

Fit-Fit exerciser equipment - Sold in urban localities to higher middle

class

Currently Samadhan Sakhali Udyog is - Operating through 4800 own

retail stores

This question is from the case " Seven Species" : WTO ruled that

United States was wrong in prohibiting import from three

countries.

True

This question is from the case study "AR Sons" :Mr Sandeep felt

that Internet plus mail order can attain popularity.

True

This question is from the case study "Indian Aluminium Company"

: What was the target Audience for Super Wrap?

Housewives

This question is from the case study "Elevator Grant" : ________ for

elevators was considered as a prerequisite prior to entry.

Market Research

This question is from the case study "Shree Ganesh Detergents" :

What are the product benefits of the detergent of Shree Ganesh?

better quality , cheaper price , Less harmful to arms

This question is from the case study "Pratima Ltd." : The product

WPDC-3 with the price of Rs 300/- perfectly fits into the current

product range of Pratima Ltd.

False

This question is from the case study "Innovation & Improvisation"

: 3 M encouraged everyone to become product champions.

True

Divya Bhaskar - The third Gujarati daily newspaper to be launched

This question is from the case study "The Marketing of Divya

Bhaskar" : Pre launch activites & Strategies - To create awareness

for Divya Bhaskar & establish brand image

Key fingings of survey - Their newspaper is average in all respects

Post survey phase - Order bookings crossed a record mark of 2 lac.

This question is from the case study "Deepak Pharmaceuticals" :

What was the effect of slashed advertising?

Profits increased , Reserves increased

This question is from the case "The Real Thing" : Coke used think

Global act Local policy by way of :-

Locally manufacturing product , Creating country/ region specific

advertising , Pricing the product differently in Different countries

This question is from the case study "Dream Launch of Ford

Escort" : What was the percieved difference between petrol &

diesel version of Escort?

Petrol is underpowered than diesel

This question is from the case study "Paramount Fertilisers" :

What facility was offered to Paramount as a special case?

More credit

This question is from the case study "Bharat Research

Development Corporation" : The major area of dissent in case of

BRDC was lack of marketing data.

True

This question is from the case study "Ray Ltd." : What were the

product differences in Super & Crystal?

Different Formulation , Different packaging

This question is from the case study "Thompson & Thompson" :

The study showed that the market for prickly heat powder is

declining.

False

This question is from the case study " Raja Consultants Ltd." :

What did Raja Consultants started with?

Consultancy

This question is from the case study "Suc Seed Plantation" : M/S

Suc Seed have always believed in Excellence Through ________.

Innovation

This question is from the case study "Delana Hosiery Works" :The

owner of the company believed in ________ human relations.

Informal

This question is from the case study "Job Satisfaction" : What was

the effect of Jayant continuing in the same job?

Frustration , Demoralisation

This question is from the case study "Shakti Fitness" :The

profitability is highest for :-

Jogging

This question is from the case study "Priya Automobiles" :Why did

the company started loosing the market?

New Fuel efficient bike introduced


matrix structure the functional & project managers coexisted.

True

This question is from the case study "Roshni Lamp Makers Ltd." :

What are the product benefits of electronic ballast?

Reduces energy consumption , Increases efficiency , Increases tube life

This question is from the case study "Kamlesh & Laltu" : What is

the current product constraint of kamlesh & Laltu?

One Type & One size

This question is from the case study "Mr. Anna Patil" : Mr Anna

Patil's farm was ________.

Canal irrigation

This question is from the case study "U.P. Mini Computers" :

Zenith suggested a research in India to decide on ________.

Product Mix

This question is from the case study "Tasty Biscuits Pune" : The

positive points of this company were :-

Good Quality , Good Distribution , Good Promotion

This question is from the case study "Fluid Control Devices Ltd." :

Fluid Control Devices has current image of a manufacturer of :-

Petrol Pumps

This question is from the case study "The Cold Ice-Cream

Company" : What is the promotional offer on the new product?

Rs 6/- Off Coupon

This question is from the case " Coca-Cola " : Analysts felt that

Belgian recall was the worst________ problem.

Public Relations

This question is from the case study "Ray Ltd." : The marketing

director wanted Ray Ltd. to diversify in Biscuits.

False

This question is from the case study "Mr. Ramrao Panase" :Anil &

Sujata were the direct dealers who were appointed as ________.

Distributors

This question is from the case study "Chocolates" :CDM tried to

break ________ that chocolates are only for children.

Consumer mindset

This question is from the case study "Wall Mart" : Wall Mart is the

largest chain of outlets in the world.

True

This question is from the case study "Shakti Fitness" :Shakti

Fitness offers an opportunity to the citizens of maintaining good

health through ________.

Exercise

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Posted by Computechguide at 8:35 PM 0 comments

Labels: Cases in Marketing Management, PGDBA Assignments, SCDL 3rd Sem

Assignments, SCDL Assignments, SCDL PGDBA Assignments, SCDL Solved

Assignment

W E D N E S D A Y , O C T O B E R 2 8 , 2 0 0 9

SCDL - Cases in Marketing Management

SCDL - Cases in Marketing Management

Cases in Marketing Management - SCDL PGDBA

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False

Question

This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that

freedom to workers means calling for indiscipline.

Correct Answer

False

Your Answer

True

True/False

Question

This question is from the case study "Ice-Kool" : Studying consumer behavior is

important to any business.

Correct Answer

True

Your Answer

True

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Select The Blank

Question

This question is from the case study "Ray Ltd." : The ________ was to be

improved to protect chocolate from melting.

Correct Answer

Packaging

Your Answer

Packaging

Multiple Choice Single Answer

Question

This question is from the case study "Chap-pals" : Current competition of Chap-

pal is :-

Correct Answer

Leather shoose

Your Answer

Hawaii

Multiple Choice Multiple Answer

Question

This question is from the case study "Tristar" :What factors affected the

estimated stock requirement of 800 dealers?

Correct Answer

Political uncertainty , Act of god

Your Answer

Political uncertainty , Competition actions , Dealer demand


Question

This question is from the case study "Price Plus" : What is the offer under

discussion in the case?

Correct Answer

Money back offer by Akai

Your Answer



Question

This question is from the case study "AR Sons" : AR Sons became a firm of

reputation because of :-

Correct Answer

Service , Quality

Your Answer

Service , Quality


Question

This question is from the case study "Lubri - Smooth Ltd." : As a promotional

strategy the owner believes in :-

Correct Answer

Sampling

Your Answer

Direct marketing

Select The Blank

Question

This question is from the case study "Challenger Sports" : The company

command ________ % of the market-share.

Correct Answer

60

Your Answer

75


Question

This question is from the case study "Kleam" :Why did other companies failed to

market toothpastes?

Correct Answer

No uniform quality of Kleam

Your Answer



Question

This question is from the case study "Collaborative Product Development in E-

Commerce" :What were benefits of Collaborative development?

Correct Answer

Improves operations , Cuts Costs , Saves Time

Your Answer

Cuts Costs , Saves Time , Saves manpower

Select The Blank

Question

This question is from the case study "Anveshi - The Rural Development

Organisation" :The strategy to achieve the objective was to create ________.

Correct Answer

Village organisation

Your Answer

Village cooperative


Question

This question is from the case "Ethel Graff" : Why do Europeans come to India to

work?

Correct Answer

Indian Experience matter in International market , Challenge of working in

Unfamiliar environment

Your Answer

Challenge of working in Unfamiliar environment , Indian Companies now pay

higher salaries

True/False

Question

This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want

to reach the products at All India level.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Astroid Computer Corporation" : What is

the product range of this company?

Correct Answer

Personal Computer , Monitors , Printers

Your Answer



Question

This question is from the case study "Hindustan Lever - Rural Marketing

Initiative" :How were towns & villages covered by HLL initially?

Correct Answer

By Van

Your Answer

By Van


Question

This question is from the case study "Reach India Ltd." : What different product

segments is Reach India Ltd. Operating in?

Correct Answer

Telecom Service Provider , Handsets

Your Answer


Select The Blank

Question

This question is from the case study "Delana Hosiery Works" :The owner of the

company believed in ________ human relations.

Correct Answer

Informal

Your Answer

Informal


Question

This question is from the case study "Priya Automobiles" : Why did model Priya

still continue to sell?

Correct Answer

Was the cheapest model

Your Answer



Question

This question is from the case study "Alcophin" :What Promotional tools are

used by Medical companies?

Correct Answer

Visual Aid , Product Literature

Your Answer

Product Literature , Hoardings

True/False

Question

This question is from the case study "Tushar Laboratories" :Mumbai market was

the smallest in volumes.

Correct Answer

False

Your Answer

False

Select The Blank

Question

This question is from the case study "ABC A Major Beverages Company" : The

arrangement between ABC & CCA is ________.

Correct Answer

CCA will market ABC brands with their own

Your Answer

ABC will market CCA brands with their own


Question

This question is from the case study "Mr. Nitin Chandra" : Product Benefit of

Silver plated Bronze products is :-

Correct Answer

They are within reach of middle class

Your Answer



Question

This question is from the case study "ABC Company" : Which categories did the

company entered lately?

Correct Answer

Refrigerators , Air Conditioners

Your Answer

Air Conditioners


Question

This question is from the case study "Blue Shield Company" : What type of

promotion was planned in high sale period by Benson & Johnson?

Correct Answer

Discount offer

Your Answer

1 + 1 Free

Posted by Computechguide at 11:54 PM 0 comments

Labels: Cases in Marketing Management, SCDL Assignments, SCDL Papers, SCDL

PGDBA Assignments, SCDL Solved Assignment

S A T U R D A Y , S E P T E M B E R 5 , 2 0 0 9

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SCDL Assignments on Cases in Marketing Management

SCDL Assignments on Cases in Marketing Management

Cases in Marketing Managemen Solved Papers

SCDL Assignments on Cases in Marketing Management - Set1


True/False

Question

This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that

freedom to workers means calling for indiscipline.

Correct Answer

False

Your Answer

True

True/False

Question

This question is from the case study "Ice-Kool" : Studying consumer behavior is

important to any business.

Correct Answer

True

Your Answer

True

Select The Blank

Question

This question is from the case study "Ray Ltd." : The ________ was to be

improved to protect chocolate from melting.

Correct Answer

Packaging

Your Answer

Packaging


Question

This question is from the case study "Chap-pals" : Current competition of Chap-

pal is :-

Correct Answer

Leather shoose

Your Answer

Hawaii


Question

This question is from the case study "Tristar" :What factors affected the

estimated stock requirement of 800 dealers?

Correct Answer

Political uncertainty , Act of god

Your Answer

Political uncertainty , Competition actions , Dealer demand


Question

This question is from the case study "Price Plus" : What is the offer under

discussion in the case?

Correct Answer


Your Answer



Question

This question is from the case study "AR Sons" : AR Sons became a firm of

reputation because of :-

Correct Answer

Service , Quality

Your Answer

Service , Quality


Question

This question is from the case study "Lubri - Smooth Ltd." : As a promotional

strategy the owner believes in :-

Correct Answer

Sampling

Your Answer

Direct marketing

Select The Blank

Question

This question is from the case study "Challenger Sports" : The company

command ________ % of the market-share.

Correct Answer

60

Your Answer

75


Question

This question is from the case study "Kleam" :Why did other companies failed to

market toothpastes?

Correct Answer


Your Answer



Question

This question is from the case study "Collaborative Product Development in E-

Commerce" :What were benefits of Collaborative development?

Correct Answer

Improves operations , Cuts Costs , Saves Time

Your Answer

Cuts Costs , Saves Time , Saves manpower

Select The Blank

Question

This question is from the case study "Anveshi - The Rural Development

Organisation" :The strategy to achieve the objective was to create ________.

Correct Answer

Village organisation

Your Answer

Village cooperative


Question

This question is from the case "Ethel Graff" : Why do Europeans come to India to

work?

Correct Answer

Indian Experience matter in International market , Challenge of working in

Unfamiliar environment

Your Answer

Challenge of working in Unfamiliar environment , Indian Companies now pay

higher salaries

True/False

Question

This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want

to reach the products at All India level.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Astroid Computer Corporation" : What is

the product range of this company?

Correct Answer


Your Answer



Question

This question is from the case study "Hindustan Lever - Rural Marketing

Initiative" :How were towns & villages covered by HLL initially?

Correct Answer

By Van

Your Answer

By Van


Question

This question is from the case study "Reach India Ltd." : What different product

segments is Reach India Ltd. Operating in?

Correct Answer


Your Answer


Select The Blank

Question



Correct Answer

Informal

Your Answer

Informal


Question

This question is from the case study "Priya Automobiles" : Why did model Priya

still continue to sell?

Correct Answer


Your Answer



Question

This question is from the case study "Alcophin" :What Promotional tools are

used by Medical companies?

Correct Answer

Visual Aid , Product Literature

Your Answer

Product Literature , Hoardings

True/False

Question

This question is from the case study "Tushar Laboratories" :Mumbai market was

the smallest in volumes.

Correct Answer

False

Your Answer

False

Select The Blank

Question



Correct Answer


Your Answer

ABC will market CCA brands with their own


Question

This question is from the case study "Mr. Nitin Chandra" : Product Benefit of

Silver plated Bronze products is :-

Correct Answer


Your Answer



Question

This question is from the case study "ABC Company" : Which categories did the

company entered lately?

Correct Answer

Refrigerators , Air Conditioners

Your Answer

Air Conditioners


Question

This question is from the case study "Blue Shield Company" : What type of

promotion was planned in high sale period by Benson & Johnson?

Correct Answer

Discount offer

Your Answer

1 + 1 Free


Question

This question is from the case "General Motors Asia-Pacific" : With the global

alliance The three car manufacturers in India can :-

Correct Answer

Share each other's products , Commonly buy components , Do cross branding

Your Answer

Share each other's products , Do cross branding

True/False

Question

This question is from the case study "Hotel Black Pearl" :Since the opening of

'Saphire' the business of Black Pearl is remarkably affected.

Correct Answer

True

Your Answer

True

True/False

Question

This question is from the case study "Priya Automobiles" : Supriya was

generation bike & was comparable with competition.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Thompson & Thompson" : What is the

current product segment of the company?

Correct Answer

Health Care

Your Answer

Health Care


Question

This question is from the case study "Ray Ltd." : What were the product

differences in Super & Crystal?

Correct Answer


Your Answer

Different Formulation , Different packaging , Higher price

True/False

Question

This question is from the case study "Pratima Ltd." : The product WPDC-3 with

the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.

Correct Answer

False

Your Answer

False


Question

This question is from the case study "Watts & Volts Ltd." : What was the

marketing manager opposed for?

Correct Answer

Two parallel sales organisations

Your Answer

New product managers

Select The Blank

Question

This question is from the case study "Shakti Fitness" :Shakti Fitness offers an

opportunity to the citizens of maintaining good health through ________.

Correct Answer

Exercise

Your Answer

Exercise

Select The Blank

Question

This question is from the case study "Raja Consultants Ltd." : The characteristics

of the consumer panel were to be used for predicting the behavious of the

________.

Correct Answer

Population

Your Answer

Target Audience

Select The Blank

Question

This question is from the case study "Food Processing Industry" : According to

union, the worker was employed as sweeper & not ________.

Correct Answer

Wet sweeper

Your Answer

Wet sweeper

True/False

Question

This question is from the case study "AR Sons" :Mr Sandeep felt that Internet

plus mail order can attain popularity.

Correct Answer

True

Your Answer

True

True/False

Question

This question is from the case study "Vacuum Flasks" : The company has state

of the art plant with a Japanese collaboration.

Correct Answer

True

Your Answer

False

Select The Blank

Question

This question is from the case " The Real Thing " : Today Coca Cola is sold in

________ countries.

Correct Answer

200

Your Answer

More than 200

True/False

Question

This question is from the case study "Innovation & Improvisation" : 3 M

encouraged everyone to become product champions.

Correct Answer

True

Your Answer

True

Match The Following

Question

Correct Answer

Your Answer

Old Spice

Erratic Alcohol supplies

Uniform quality

Sugandha Mouth Freshners

Tobaco Products

Tobaco Products

Kleam

No Uniform quality

No Uniform quality

Services Unlimited

Funds for Social Organisations

Funds for Social Organisations


Question

This question is from the case study "Priya Automobiles" :What must have

affected the performance of Mr. Jain?

Correct Answer

No incentives in cash

Your Answer

Less demand in market

Match The Following

Question

Correct Answer

Your Answer

Roshni Lamps

New Product Opportunities

New Product Opportunities

Laxmi Mills

Refined Oil

Raw Oil

Mr. Dinesh Kapoor

Financial Investment

Setting Management Panel

Raja Consultants

Setting Consumer Panel

Financial Investment


Question

This question is from the case study "Tushar Laboratories" : What was Tushar's

strength over giant competitor?

Correct Answer

German collaboration , No quality complaints

Your Answer

German collaboration , No quality complaints , Better distribution


Question

This question is from the case " Laxmi Mills " : What was the product benefit of

refined oil?

Correct Answer

Very Pure

Your Answer

Very Pure

Select The Blank

Question

This question is from the case study "Maxwell Ltd." : According to Mr. Arvind,

Success is the outcome of well managed ________.

Correct Answer

Interdependence

Your Answer

Employees


Question

This question is from the case study "Bharat Research Development Corporation

" : What details does Project Profile have?

Correct Answer

Product Identification , Types of machinery , Raw material

Your Answer

Product Identification , Types of machinery

Select The Blank

Question

This question is from the case study "Thompson & Thompson" : The name was

decided as Thompson & Thompson to encash the ________.

Correct Answer

Brand Equity

Your Answer

Brand Equity

at 3:30 AM 0 comments Links to this post

Labels: Cases in Marketing Management(Set-3)

Cases in Marketing Management - 8

Top of Form



Question

This question is from the case study "Mr. Ramrao Panase" :The sales rep of the

company did not recommend the termination of Sujata & Anil because :-

Correct Answer

The demand may get disturbed

Your Answer

They had good reputation in market

Match The Following

Question

Correct Answer

Your Answer

In initial years the concentration is in

Northern reagion

Western reagion

This question is from the case study "Switchex Company" : Switchex company

manufactures

Entire range of awitchgear products

Entire range of awitchgear products

Pricing strategy

Lower than the competitors by 8-10%

Lower than the competitors by 8-10%

Its Pune office headed by

Mr. Patil

Mr. Patil


Question

This question is from the case study "Mahesh Pharmaceuticals" : What are the

responsibilities of Propaganda Stockiest?

Correct Answer

Distribute the medicines , Get medicines prescribed by the doctors

Your Answer

Distribute the medicines , Get medicines prescribed by the doctors , Get

maximum discount from the company


Question

This question is from the case " Seven Species" : Which countries were banned

from exporting shrimps?

Correct Answer

India , Pakistan

Your Answer

Korea


Question

This question is from the case study "Deepak Pharmaceuticals" : Why did Mr.

Khanna slashed Ad budget?

Correct Answer

Supply shorter than demand

Your Answer

No demand

Select The Blank

Question

This question is from the case study "The Kellogg Company" :To increase sales

in Brazin the marketing director had to create a ________ breakfast habit.

Correct Answer

Nutritious

Your Answer

Nutritious


Question

This question is from the case study "Challenger Sports" : If a particular cricket

star fails then this leads to :-

Correct Answer

less sale of bats with his photo , High inventories

Your Answer

less sale of bats with his photo , High inventories , Bad quality perception of bats

, Poor price for those bats

True/False

Question

This question is from the case study "Huge Electronics" :Due to matrix structure

the functional & project managers coexisted.

Correct Answer

True

Your Answer

True

True/False

Question

This question is from the case study "Sukhi and Bhoopy" : Using S & B brand

name for the new products produced in the new sewing machine is called Brand

Extension.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Air Cool India Ltd." : The test marketing

was decided in Mumbai :-

Correct Answer

To see product Performance , Was done for 2 months

Your Answer

To see product Performance , Was done for 3 months , To see consumer

response


Question

This question is from the case study "Seema Leather" : Indian leather industry is

facing problem of :-

Correct Answer

Modernisation

Your Answer

Modernisation


Question

This question is from the case study "Konkan Trading Company" : Why was the

officer promoted by 5 grades?

Correct Answer

Extraordinary Sports performance

Your Answer

Over achievement of target

True/False

Question

This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing

is a direct marketing firm.

Correct Answer

True

Your Answer

True

Select The Blank

Question

This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are

innovator - manufacturers & not too expert in ________ technique.

Correct Answer

Marketing

Your Answer

Marketing

Select The Blank

Question



Correct Answer


Your Answer

ABC will manufacture CCA brands


Question

This question is from the case study "Mr. Vikrant Modi" : In what industry the

product of this company used as Raw Material?

Correct Answer

Chemical , Pharmaceutical

Your Answer

Fertilisers , Metal Coating , Chemical


Question

This question is from the case study "Ajanta Biscuits" : In which segments is

Ajanta Biscuit currently present?

Correct Answer

Glucose , Salted

Your Answer

Glucose , Salted , Cream

True/False

Question

This question is from the case study "Pratima Ltd." : The product WPDC-3 with

the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.

Correct Answer

False

Your Answer

True

True/False

Question

This question is from the case study "Innovation & Improvisation" : 3 M

encouraged everyone to become product champions.

Correct Answer

True

Your Answer

True

Match The Following

Question

Correct Answer

Your Answer

Divya Bhaskar

The third Gujarati daily newspaper to be launched

The third Gujarati daily newspaper to be launched

This question is from the case study "The Marketing of Divya Bhaskar" : Pre

launch activites & Strategies

To create awareness for Divya Bhaskar & establish brand image

To create awareness for Divya Bhaskar & establish brand image

Key fingings of survey

Their newspaper is average in all respects

Their newspaper is average in all respects

Post survey phase

Order bookings crossed a record mark of 2 lac.

Order bookings crossed a record mark of 2 lac.


Question

This question is from the case study "Deepak Pharmaceuticals" : What was the

effect of slashed advertising?

Correct Answer

Profits increased , Reserves increased

Your Answer

Profits increased , Reserves increased , Manpower increased


Question

This question is from the case "The Real Thing" : Coke used think Global act

Local policy by way of :-

Correct Answer

Locally manufacturing product , Creating country/ region specific advertising ,

Pricing the product differently in Different countries

Your Answer

Locally manufacturing product , Creating country/ region specific advertising ,

Pricing the product differently in Different countries


Question

This question is from the case study "Dream Launch of Ford Escort" : What was

the percieved difference between petrol & diesel version of Escort?

Correct Answer

Petrol is underpowered than diesel

Your Answer

Diesel is smooth than petrol


Question

This question is from the case study "Paramount Fertilisers" : What facility was

offered to Paramount as a special case?

Correct Answer

More credit

Your Answer

More credit

True/False

Question

This question is from the case study "Bharat Research Development

Corporation" : The major area of dissent in case of BRDC was lack of marketing

data.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Ray Ltd." : What were the product

differences in Super & Crystal?

Correct Answer


Your Answer

Different Formulation , Different packaging , Different Consumer

True/False

Question

This question is from the case study "Thompson & Thompson" : The study

showed that the market for prickly heat powder is declining.

Correct Answer

False

Your Answer

False


Question

This question is from the case study " Raja Consultants Ltd." : What did Raja

Consultants started with?

Correct Answer

Consultancy

Your Answer

Advertising

Select The Blank

Question

This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have

always believed in Excellence Through ________.

Correct Answer

Innovation

Your Answer

Best Service

Select The Blank

Question



Correct Answer

Informal

Your Answer

Professional


Question

This question is from the case study "Job Satisfaction" : What was the effect of

Jayant continuing in the same job?

Correct Answer

Frustration , Demoralisation

Your Answer

Frustration , Demoralisation , Not meeting target


Question

This question is from the case study "Shakti Fitness" :The profitability is highest

for :-

Correct Answer

Jogging

Your Answer

Yoga


Question

This question is from the case study "Priya Automobiles" :Why did the company

started loosing the market?

Correct Answer


Your Answer


True/False

Question

This question is from the case study "Huge Electronics" :Due to matrix structure

the functional & project managers coexisted.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Roshni Lamp Makers Ltd." : What are the

product benefits of electronic ballast?

Correct Answer


Your Answer



Question

This question is from the case study "Kamlesh & Laltu" : What is the current

product constraint of kamlesh & Laltu?

Correct Answer

One Type & One size

Your Answer

Little height

Select The Blank

Question

This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was

________.

Correct Answer

Canal irrigation

Your Answer

Canal irrigation

Select The Blank

Question

This question is from the case study "U.P. Mini Computers" : Zenith suggested a

research in India to decide on ________.

Correct Answer

Product Mix

Your Answer

Pricing


Question

This question is from the case study "Tasty Biscuits Pune" : The positive points

of this company were :-

Correct Answer

Good Quality , Good Distribution , Good Promotion

Your Answer

Good Quality , Good Distribution , Good Price


Question

This question is from the case study "Fluid Control Devices Ltd." : Fluid Control

Devices has current image of a manufacturer of :-

Correct Answer

Petrol Pumps

Your Answer

Oil Pumps


Question

This question is from the case study "The Cold Ice-Cream Company" : What is

the promotional offer on the new product?

Correct Answer

Rs 6/- Off Coupon

Your Answer

Buy One get one free

Select The Blank

Question

This question is from the case " Coca-Cola " : Analysts felt that Belgian recall

was the worst________ problem.

Correct Answer

Public Relations

Your Answer

Distribution

True/False

Question

This question is from the case study "Ray Ltd." : The marketing director wanted

Ray Ltd. to diversify in Biscuits.

Correct Answer

False

Your Answer

True

Select The Blank

Question

This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were

the direct dealers who were appointed as ________.

Correct Answer

Distributors

Your Answer

Distributors

Select The Blank

Question

This question is from the case study "Chocolates" :CDM tried to break ________

that chocolates are only for children.

Correct Answer

Consumer mindset

Your Answer

Consumer mindset

True/False

Question

This question is from the case study "Wall Mart" : Wall Mart is the largest chain

of outlets in the world.

Correct Answer

True

Your Answer

True

Select The Blank

Question

This question is from the case study "Shakti Fitness" :Shakti Fitness offers an

opportunity to the citizens of maintaining good health through ________.

Correct Answer

Exercise

Your Answer

Exercise

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