Case Study/Vendor Presentation: IMCC/Private Cable Operators – State of the Art Triple Play

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Originally presented by Rich Baxter (Consolidated Smart Systems) at the 2009 Broadband Properties Summit in Dallas, Texas.

Transcript of Case Study/Vendor Presentation: IMCC/Private Cable Operators – State of the Art Triple Play

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Demonstrate the experience in an exclusive service and marketing arrangement

Share an example of the

commitment required, financially and operationally, to remain viable as an Exclusive provider

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The commitment to eliminate personal dishes at our expense

A very strong contractual commitment to service performance

The opportunity for the Owner to participate in and share the proceeds from the business

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Such capital expenditure would be extremely difficult to justify in most non-exclusive opportunities

PCO’s must include some anticipated maintenance capex in their models, both exclusive and non-exclusive

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Internet has been a steady business with little relative capex requirement

The primary challenge to providing this service has been the voracious appetite on the part of the residents for bandwidth.

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No great clamor from residents or owners to provide

Has been launched primarily on new conversion properties

Where launched see approximately a 15% penetration

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SUMMATION: Exclusive service relationships can and do

work The PCO must be committed to and have the

financial and operational resources necessary to deliver a superior level of performance

The owner is able to benefit from a strong PCO partner delivering a quality service experience for their residents

Exclusive Service can deliver on profitability for the Owner’s investment.