Case Study_Retail_ Red Light Fashion

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©2008 Koninklijke Philips Electronics N.V.

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Date o release: July 2008 / UK

Printed in the Netherlands

Philips Lighting UK

Philips Centre Guildord Business Park

Guildord

Surrey, GU2 8XH

E-mail: [email protected]

www.lighting.philips.com



Location

Philips Lighting

Case study Red Light Fashion

Amsterdam, the Netherlands

MASTERColour CDM Elite and Fiorenza



“It really creates much more impact. My dresses look great

in the bright, clean light, while the whole project has a much

more proessional eel.”

Jan Taminiau, Dutch Fashion designer



BackgroundThe Municipality o Amsterdam is currently in the process o radically

changing one o the city’s most notorious (and amous) areas: the

red-light district. The aim is to reduce the amount o prostitution in the

area and encourage other activities while still retaining the district’s

unique character. Red Light Fashion, in which Philips is playing a

high-profle role, involves converting buildings ormerly used by

prostitutes into temporary premises or use by Dutch ashion design

talents. The buildings are made available ree o charge to designers or

one year or use as workshops, shop-windows and living space.

The challengePhilips was asked to supply lighting or 16 buildings involved in this

scheme. The challenge was to create lighting or the window displays,

which would enhance the quality and colours o the ashion articles

displayed, which range rom haute couture to urban streetwear.

The solutionThe traditional red glow, which so characterised the windows o this

Amsterdam district has now been replaced by a sparkling white light

generated by Philips MASTERColour CDM Elite lightsources in

Philips illuminates Red Light

Fashion in Amsterdam

Fast Facts

Client

Fashion designers Red Light Fashion

Project

Red Light Fashion

Location

Amsterdam, the Netherlands

Luminaires and controls

Fiorenza

Light sources

MASTERColour CDM Elite

Project Team led by

Mirjam van der Kaay / Ester Roijackers

Fiorenza luminaires, noted or bringing out the best in colours and

textiles on display. “I’m very happy with the Philips lighting in the

windows,” says Jan Taminiau, who has set up a workroom and studio in

one o the buildings. “It really creates much more impact. My dresses

look great in the bright, clean light, while the whole project has a much

more proessional eel.” Another participating designer, Noor Wentholt

o leather bag and accessories maker Ignoor, is also positive. “All the

windows really make an impression, especially rom a distance. And up

close, it’s amazing the way the stu on display stands out, especially

against a white background.”

BeneftsPhilips lighting solutions have been used throughout the 16-building

project, providing a visual cohesion and proving how important the choice

o the correct lighting is when illuminating design and ashion. In many

ways it builds on the experience and success Philips has enjoyed in events

such as Illuminesca Milano 2007, which drew guests and press rom all

over Europe to witness a ground-breaking combination between Philips

lighting and ashion. Red Light Fashion, which was ofcially opened on

January 19, 2008, has also been reported throughout the world. Thanks

to Philips, this area o Amsterdam really is being seen in a new light.

Case Study_Retail_ Red Light Fashion

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