7/27/2019 Case Study_Retail_ Markenstore Int, Final

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Location

Philips Lighting

Case study

MarkenstoreGeorgsmarienhtte, GermanyAmbiScene or shops

LEDline, UnicOne projectors, Fugato and Europa 2 downlights

2008 Koninklijke Philips Electronics N.V.

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7/27/2019 Case Study_Retail_ Markenstore Int, Final

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Fast acts

Client/project

Markenstore

Location

Georgsmarienhtte, Germany

Luminaires and light sources

LEDline2, UnicOne projectors with MASTERColour

CDM-T lamps (70 W), Fugato and Europa 2 downlights

with MASTERColour CDM-T lamps (70 W)

Lighting design

Sabine Mai (Mailight)

Lighting eect

Flexible lighting

Project support

Nina Rosenthal

BackgroundThe Markenstore is a department store with a sales area covering

1000 m2. The range on offer includes casual leisurewear, sophisticated

business clothing and childrens collections. The store operates a

shop-in-shop system: each brand has its own area with its own

distinctive interior, design and brand promise.

The challengeFashion retail involves a number o challenges. These include ever-

changing collections and dealing with the demands of particular brands

and the needs o customers. We were looking or a way to create ashopping atmosphere that on the one hand appeals to the dierent

needs of our customers and on the other can adapt to the fashionable

colours which change every season, says Thomas von Wulfen, manager

o the Markenstore.

The solutionA lighting solution was implemented based on Philips AmbiScene

concept. The shop foor is illuminated by a combination o static

and fexible lighting. Indirect coloured lighting comes rom coves,

generating colour themes and creating a pleasant atmosphere.

The Markenstore opted or the Seasons lighting scenario.

The colours o the light change over the course o the seasons and

also adjust to the latest clothing collections. Fresh shades o yellow

and green represent spring; summer is characterised by shades o

orange and red, which become even more powerul in autumn.

Winter is dominated by white, blue and violet shades.

All colour changes also adapt to the natural daily rhythm of activity.

Whereas these changes can only be detected very subtly while

the store is open, they increase considerably in requency when

the store is closed, in order to attract the attention o passers-by.

The Markenstore staff can choose between different lighting scenarios

simply at the touch o a button.

BenetsIn the Markenstore, AmbiScene Philips fexible lighting concept

supports the innovative presentation of brands. By creating an exciting,

inspiring atmosphere in the shop window and inside the store, it has

helped attract greater attention rom customers and passers-by.

With AmbiScene, the Markenstore retailers can keep up with every

new ashion trend and collection. And the ambience can be changed

at the push o a button to cater or the dierent needs o customers,

the appearance o the brand designs, current product presentations

and special promotional oers.

Flexible lighting that adaptsto the seasons and collections

Since we started using fexible light in the shop window,

lots more passers-by stop outside to have a look. They are

attracted by the play with various light colours and eects.

Beate Niemann, owner of the Markenstore